The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Digital Marketing Associate
1-2 yearsSkills to master
- Basic campaign setup, content scheduling, social media management, simple reporting, understanding marketing fundamentals.
You're ready to move on when
- Consistently delivers tasks on time and with high accuracy.
- Proactively identifies small improvements in campaigns.
- Can independently manage a small, well-defined digital channel (e.g., social media posting).
- 2
Marketing Operations Assistant
1-2 yearsSkills to master
- CRM data entry, basic marketing automation support, list segmentation, email deployment, data hygiene.
You're ready to move on when
- Understands the lead lifecycle and how data flows through our systems.
- Can troubleshoot basic issues in marketing automation workflows.
- Demonstrates strong attention to detail in managing data and systems.
- 3
PPC/SEO Junior Specialist
2-3 yearsSkills to master
- Keyword research, ad copy creation, bid management, on-page SEO, technical SEO basics, performance reporting for a specific channel.
You're ready to move on when
- Can independently manage a small PPC account or a specific SEO workstream.
- Consistently meets or exceeds channel-specific performance targets.
- Proactively suggests optimisations based on data analysis.