The scoreboard, and what is not on it. The hard targets, how often each is actually
looked at, and the quiet signals that never reach a dashboard.
Employee Understanding of Marketing Priorities
How well the Marketing team understands the key strategic priorities for the quarter or year.
Target · Increase understanding scores by 15% year-on-year (YoY) in targeted areas. After your comms programme on 'Q3 Growth Levers,' the pulse survey shows 85% of the Marketing team can articulate at least two of the three key levers, up from 70% last quarter.
Major Campaign Comms Sentiment
The overall sentiment (positive, neutral, negative) and clarity of internal communications surrounding major marketing campaign launches or strategic shifts.
Target · Achieve >80% positive or neutral sentiment in post-launch feedback or surveys. Following the internal launch of the 'Project Phoenix' brand refresh, 85% of survey respondents felt the communication was 'clear and inspiring', with only 5% expressing confusion.
Intranet Content Engagement & Utility
The level of interaction (views, likes, comments, shares) and reported usefulness of key evergreen content on the Marketing intranet pages you manage.
Target · Achieve a 10% YoY increase in average engagement rate on key articles and a 'found what I needed' score of >75% for critical resources. The new 'Brand Guidelines Refresher' article you authored received 250 views in its first week (target 200) and 15 positive comments, with a follow-up poll showing 80% found it 'very helpful'.
On-Time Delivery of Comms Plans
The percentage of internal communication plans for major initiatives (e.g., campaign launches, organisational changes) that are delivered on or before agreed deadlines.
Target · 95% on-time delivery for all assigned major comms programmes. You successfully delivered the full comms plan for the 'Winter Campaign' launch, including leadership talking points, intranet articles, and a Slack Q&A, two days ahead of the internal deadline.
Proactive Comms Advisory
Your ability to anticipate communication needs and offer strategic advice to Marketing leadership and managers before issues arise.
- You're regularly invited to early-stage planning meetings for major initiatives. Leaders proactively seek your input on how to frame difficult messages. You're seen as a trusted advisor, not just an executor of requests. You'll often hear, 'What do you think is the best way to tell the team about X?'
Mentorship & Team Development
The positive impact you have on the growth and development of junior team members through guidance and support.
- Junior colleagues actively seek your advice and feedback. Your manager notes improvements in the work quality and confidence of those you mentor. You're seen as a helpful, approachable resource for problem-solving and skill development within the team.
Narrative Cohesion & Brand Voice
Your skill in ensuring all internal communications consistently reflect our company's brand voice and strategic narrative, avoiding disjointed or off-brand messaging.
- Internal messages feel consistent, regardless of the channel or sender (even if you ghostwrote it). Feedback from leaders often praises the 'on-brand' feel of communications. You're the one who catches inconsistencies before they go out, ensuring a unified voice.
Crisis & Change Comms Effectiveness
Your ability to manage communications during sensitive periods (e.g., organisational changes, unexpected challenges) with clarity, empathy, and minimal negative fallout.
- During periods of change, you receive feedback that your communications helped reduce anxiety or clarify uncertainty. There's a noticeable lack of widespread misinformation or rumour. Leaders express confidence in your ability to handle delicate messaging.
