How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer Cambridge OCR has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and Cambridge OCR awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Cambridge OCR.

More on studying for a qualification

01What it is

The Level 3 Cambridge Technical Certificate in Art and Design allows learners to develop specialist art and design skills. Learners explore art and design in context, and the use of 2D and 3D materials. It is intended for those seeking a vocational qualification in the creative arts.

These are the units Cambridge OCR registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Cambridge OCR. It does the teaching and the mapping. Cambridge OCR sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

Free first step

Try a free Future Fluency lesson first

The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.

No card · Nothing to commit to

02The units

What each unit actually teaches you to do

3D product design Real unit · Cambridge OCR
This unit focuses on understanding 3D product design briefs, developing ideas in response to client requirements, and using feedback to refine concepts. You'll plan safely and produce a maquette or final 3D product meeting the brief's criteria.

What you'll be able to do

  • Understand the specific requirements outlined in a 3D product design brief.
  • Develop a range of ideas for a 3D product that effectively addresses a given client brief.
  • Use feedback gained from a client to refine and improve 3D product ideas.
  • Plan the safe and efficient realisation of the final 3D product.
  • Produce a maquette or final 3D product to meet the client brief, evaluating its success against the client’s original requirements.
Art and design illustration Real unit · Cambridge OCR
This unit explores professional illustration work, styles and techniques. You'll develop and present a range of illustration ideas in response to client briefs and produce final illustration work for client presentation.

What you'll be able to do

  • Understand the diverse range of work produced by professional illustrators.
  • Develop a variety of creative ideas for illustration work, responding effectively to a client brief.
  • Present illustration ideas to a client, effectively communicating concepts and incorporating feedback for selection.
  • Produce final illustration work to a professional standard, suitable for presentation to a client.
Art and design in context Real unit · Cambridge OCR
This unit explores the work of artists and designers within specific movements, styles, periods, cultures or themes. You'll develop ideas influenced by others' work, produce a final outcome, and review their creative process and results.

What you'll be able to do

  • Understand the work of artists or designers within a specific movement, style, period, culture or theme, demonstrating knowledge of key characteristics and influences.
  • Develop an idea that is clearly influenced by the work of another artist or designer, showing evidence of research and understanding.
  • Produce a final outcome that is demonstrably influenced by the work of another artist or designer, applying relevant techniques and processes.
  • Review their final outcome in comparison to the work of the artist or designer that most influenced them, identifying strengths, weaknesses, and areas for improvement.
Branding and corporate design Real unit · Cambridge OCR
This unit covers the principles of corporate branding and design, including brand identity, values, and positioning. You'll select appropriate media and techniques to develop and present corporate logo ideas in response to client briefs, incorporating feedback to produce final branding materials.

What you'll be able to do

  • Understand the principles and concepts underpinning corporate branding and design.
  • Select and use appropriate media, techniques and equipment for designing corporate branding materials.
  • Develop a range of ideas for a corporate logo that effectively addresses a given client brief.
  • Present corporate logo ideas to a client, incorporating feedback to refine the designs.
  • Produce a final corporate logo design suitable for presentation to a target audience or focus group.
Carving, constructing and modelling 3D artwork Real unit · Cambridge OCR
You'll explore the processes of carving, constructing, and modelling 3D artwork, including material selection and tool usage. They will develop ideas and safely apply production methods to create three-dimensional pieces.

What you'll be able to do

  • Understand the processes involved in producing carved, constructed and modelled 3D artwork.
  • Develop creative and innovative ideas for carved, constructed and modelled 3D artwork.
  • Safely and effectively use carving, construction and modelling production methods to create 3D artwork.
Character design and creation Real unit · Cambridge OCR
You'll study character design principles in comics, graphic novels, animation and games. They will develop original character ideas with detailed profiles, creating finished drawings and 3D models showing different poses and expressions.

What you'll be able to do

  • Understand the characteristics of characters used in comics, graphic novels, animation, and console games.
  • Understand the processes involved in creating and developing compelling characters.
  • Develop original ideas for a new character's features and profile, considering their background and motivations.
  • Develop a character idea into a series of finished drawings, showcasing different poses and expressions.
  • Create a 3D character model, demonstrating proficiency in relevant software and techniques.
Contemporary fine art Real unit · Cambridge OCR
This unit provides insight into contemporary fine art themes, techniques, and contexts. You'll generate original ideas, produce a piece of contemporary fine art, and present their work effectively.

What you'll be able to do

  • Understand the work of contemporary fine artists, including their concepts, techniques and influences
  • Develop ideas for a piece of contemporary fine art work, demonstrating creativity and critical thinking
  • Produce a piece of contemporary fine art work, applying acquired skills and knowledge of relevant techniques and materials
  • Present a final piece of contemporary fine art work, effectively communicating its concept and execution
Creating 3D art or design work Real unit · Cambridge OCR
It teaches you to understand characteristics of 3D art or design within a chosen area, analyse practitioner techniques, and develop an original idea. You'll select suitable materials and processes to produce a final 3D art or design piece.

What you'll be able to do

  • Understand the characteristics of 3D art or design work produced by practitioners in a chosen 3D area of interest.
  • Develop an original idea for 3D art or design work, selecting and using appropriate materials and processes.
  • Produce a final, well-executed piece of 3D art or design work.
Creating animation Real unit · Cambridge OCR
This unit introduces learners to various animation types and production processes. You'll develop ideas for an animation featuring an original character, plan production with a storyboard, and create a short animation demonstrating technical skills.

What you'll be able to do

  • Understand the different types of animation techniques and the processes involved in their production.
  • Develop creative ideas for an animation featuring an original character that they have designed.
  • Plan the production of an animation using a detailed storyboard, outlining key scenes and actions.
  • Create a short animation that effectively features an original character, demonstrating technical and artistic skills.
Design for advertising Real unit · Cambridge OCR
You'll explore advertising visual communication principles and production methods. They will develop, present and refine advertising visual ideas in response to client briefs, producing final visuals suitable for publication.

What you'll be able to do

  • Understand the principles of advertising visuals and the methods used in their production.
  • Develop innovative ideas for advertising visuals in response to a specific client brief.
  • Present advertising visual concepts to a client, effectively communicating ideas and incorporating feedback for refinement and approval.
  • Produce final advertising visuals that meet the requirements of a client brief and are suitable for publication.
Digital fine art Real unit · Cambridge OCR
You'll explore digital techniques used in fine art, including software and hardware applications. They will generate ideas, produce a final digital artwork, and present it, demonstrating understanding of digital artistic effects.

What you'll be able to do

  • Understand the range of digital techniques that are used by fine artists in their digital fine art work.
  • Generate creative and innovative ideas for a digital fine art project, considering different approaches and concepts.
  • Produce a final piece of digital fine art, demonstrating technical skills and artistic expression.
  • Present the final piece of digital fine art effectively, communicating its meaning and artistic merit.
Digital image creation Real unit · Cambridge OCR
This unit develops learners' understanding of digital image creation by analysing digital photographers' work and techniques. You'll produce and manipulate digital images using photography and software, developing ideas in response to briefs.

What you'll be able to do

  • Understand the work of digital photographers and/or artists, analysing their techniques and approaches to digital image creation.
  • Produce digital images using photography and other technology, demonstrating proficiency in capturing and manipulating digital content.
  • Use digital image manipulation software to edit digital images, applying various tools and techniques to enhance and transform images.
  • Develop ideas for a digitally manipulated image, in response to a brief or project, demonstrating creativity and problem-solving skills.
  • Produce a final digitally manipulated image, in response to a brief or project, demonstrating technical skill and artistic vision.
Exhibiting and presenting artwork Real unit · Cambridge OCR
You'll study existing art and design exhibitions, learning to plan, promote and prepare work for their own exhibition. They will participate in the exhibition and evaluate its effectiveness and impact.

What you'll be able to do

  • Understand the characteristics of existing art/design exhibitions, including their purpose, target audience, and curatorial approach.
  • Plan an exhibition of art/design work, considering factors such as theme, layout, and logistics.
  • Promote an exhibition of art/design work, utilising appropriate marketing strategies and channels.
  • Prepare artwork for own exhibition, ensuring it is properly presented and ready for display.
  • Take part in own exhibition, engaging with visitors and managing the display.
  • Evaluate the exhibition, assessing its success and identifying areas for improvement.
Exploring artists as photographers Real unit · Cambridge OCR
You'll examine photography as an artistic medium, considering its historical and contemporary uses. They will generate and develop ideas for original photographic artwork and produce final pieces demonstrating creative exploration.

What you'll be able to do

  • Understand photography as a medium for artists’ work, considering its historical and contemporary applications.
  • Generate ideas for an original project that uses photography as a medium for artwork, demonstrating creativity and conceptual thinking.
  • Develop ideas for photographic artwork through the exploration of techniques, processes or materials, experimenting with different approaches to achieve desired effects.
  • Produce final photographic artwork for display, demonstrating technical skill and artistic vision.
Exploring ceramics Real unit · Cambridge OCR
You'll develop creative ideas for 3D ceramic work and acquire practical skills using appropriate materials and tools safely. The unit culminates in the production of a final, resolved ceramic piece.

What you'll be able to do

  • Develop creative and innovative ideas for 3D ceramic work.
  • Develop the practical skills needed to create 3D ceramic work, using appropriate materials and tools safely and effectively.
  • Produce a final, resolved piece of 3D ceramic work.
Exploring digital photography Real unit · Cambridge OCR
This unit covers digital photography techniques, including camera controls, framing, composition and lighting. You'll also use digital editing and manipulation software to enhance and alter photographs.

What you'll be able to do

  • Understand the operating controls of a digital camera, including settings for aperture, shutter speed, and ISO.
  • Understand the use of framing and composition when taking digital photographs, applying principles such as rule of thirds and leading lines.
  • Understand the use of lighting when taking digital photographs, considering natural and artificial light sources and their effects.
  • Use digital editing and manipulation techniques to alter digital photographs, enhancing their visual impact and correcting imperfections.
Exploring film-based photography Real unit · Cambridge OCR
You'll explore film-based photography, understanding camera controls, framing, composition and lighting effects. The unit includes experimental darkroom and cameraless photographic techniques to develop creative photographic skills.

What you'll be able to do

  • Understand the operating controls of a film-based camera, including settings for aperture, shutter speed, and focusing.
  • Understand the use of framing and composition when taking film-based photographs, applying principles such as rule of thirds and leading lines.
  • Understand the effects and use of different lighting sources when taking film-based photographs, considering natural and artificial light and their impact on film.
  • Understand experimental darkroom or cameraless photographic techniques, such as photograms and alternative printing processes.
Fashion design Real unit · Cambridge OCR
This unit covers fundamental principles of fashion design and the roles of designers within the industry. You'll use various media, materials, and techniques to produce fashion items and develop a final design targeting a specific market.

What you'll be able to do

  • Understand the principles of fashion design and the diverse roles and responsibilities of fashion designers
  • Understand the fashion industry, including trends, markets, and production processes
  • Use a range of media, materials, and techniques effectively to produce fashion items, demonstrating technical proficiency and creative expression
  • Develop a final fashion design that is tailored to the needs and preferences of an identified target market, considering factors such as age, lifestyle, and budget
Fashion illustration Real unit · Cambridge OCR
This unit explores various fashion illustration styles, influences, and media. You'll develop their own illustration style and produce original fashion illustrations responding to a given brief or project.

What you'll be able to do

  • Understand different fashion illustration styles and influences, including historical and contemporary examples
  • Understand the range of media, materials and processes used in fashion illustration
  • Use a variety of fashion illustration techniques to develop a personal illustration style
  • Select and use appropriate media, materials and processes to create fashion illustrations
  • Produce original fashion illustrations that effectively respond to a given client brief
  • Use appropriate presentation techniques to effectively present fashion illustrations to a client
Fashion production Real unit · Cambridge OCR
You'll present final fashion designs, experiment with materials and construction techniques, and plan the production process. The unit requires producing a fashion item suitable for exhibition or display to a professional standard.

What you'll be able to do

  • Present final designs for a fashion item clearly and effectively, using appropriate visual aids and communication techniques
  • Experiment with a variety of materials and construction techniques to determine the most suitable options for a specific fashion item
  • Apply appropriate construction techniques for a fashion item
  • Plan the production process for a designed fashion item, considering factors such as materials, equipment, time, and cost
  • Produce a fashion item to a professional standard, ready for exhibition or display, demonstrating attention to detail and quality craftsmanship
Fine art drawing Real unit · Cambridge OCR
You'll gain an understanding of fine art drawing principles, historical context, and contemporary practice. They will develop skills using diverse techniques and media to create and present a personal fine art drawing project.

What you'll be able to do

  • Understand the principles of fine art drawing, including its historical and contemporary contexts
  • Analyse how and why artists use drawing as a medium for artistic expression
  • Develop skills in using a range of drawing techniques, approaches and media
  • Develop ideas for a personal fine art drawing project, demonstrating creativity and critical thinking
  • Realise a personal fine art drawing project, applying acquired skills and knowledge
  • Present a personal fine art drawing project, effectively communicating its concept and execution
Fine art painting Real unit · Cambridge OCR
This unit covers the principles and historical context of fine art painting. You'll generate ideas, apply techniques, and produce a final painting, presenting their work with consideration of contemporary fine art practices.

What you'll be able to do

  • Understand the principles of fine art painting, including its historical and contemporary contexts
  • Analyse how and why fine art painters work, considering their techniques, styles and influences
  • Generate ideas for a final fine art painting, demonstrating creativity and critical thinking
  • Produce a final fine art painting, applying acquired skills and knowledge of painting techniques and materials
  • Present a final fine art painting, effectively communicating its concept and execution
Fine art printmaking Real unit · Cambridge OCR
This unit covers fine art printmaking techniques, processes, and materials. You'll develop ideas in response to a brief, produce a series of prints demonstrating technical skill, and present their work effectively.

What you'll be able to do

  • Understand a range of printmaking techniques, processes, and materials used in fine art printmaking.
  • Develop ideas for a final series of fine art prints in response to a project or brief, demonstrating creativity and critical thinking.
  • Produce a final series of fine art prints in response to a project or brief, demonstrating technical proficiency and artistic vision.
  • Present the final series of fine art prints effectively, communicating their artistic merit and conceptual basis.
Fine art textiles Real unit · Cambridge OCR
You'll study how artists use textile media and techniques in fine art textiles. They will generate ideas, produce a textile piece responding to a brief, and present their work, considering historical and cultural contexts.

What you'll be able to do

  • Understand how artists use textile media, materials, techniques, and processes to produce fine art textiles work.
  • Generate ideas for a piece of fine art textiles in response to a project or brief, demonstrating creativity and innovation.
  • Produce a piece of fine art textile work in response to a project or brief, demonstrating technical skills and artistic expression.
  • Present the final piece of fine art textiles effectively, communicating its artistic merit and conceptual basis.
How artists and designers use 2D materials, techniques and processes Real unit · Cambridge OCR
You'll study 2D art and design techniques, materials and media, analysing the work of other artists and designers. They will safely produce their own 2D artwork, demonstrating understanding of styles, approaches and influences.

What you'll be able to do

  • Understand the 2D work of other artists or designers, demonstrating knowledge of different styles, techniques and approaches.
  • Understand a range of 2D media, materials and techniques, including their properties and potential applications.
  • Understand the influence of other artists and/or designers on their own 2D work, recognising sources of inspiration and adaptation.
  • Safely produce 2D work using appropriate media, materials and techniques, demonstrating competence and attention to detail.
How artists and designers use 3D materials, techniques and processes Real unit · Cambridge OCR
This unit covers 3D art and design, including the study of materials, techniques and processes used by other artists and designers. You'll safely create 3D work, reflecting on different styles and their effects.

What you'll be able to do

  • Understand the 3D work of other artists or designers, demonstrating knowledge of different styles, techniques and approaches.
  • Understand a range of 3D media, materials and techniques, including their properties and potential applications.
  • Understand the influence of 3D artists and/or designers on their own 3D work, recognising sources of inspiration and adaptation.
  • Safely produce 3D work using appropriate media, materials and techniques, demonstrating competence and attention to detail.
Landscape photography Real unit · Cambridge OCR
You'll study landscape photography styles and techniques, developing ideas for landscape images in response to client briefs. They will present initial ideas and photographs for feedback and produce final landscape photographic images.

What you'll be able to do

  • Understand the work of a range of landscape photographers, analysing their styles, techniques, and approaches to capturing landscapes.
  • Develop ideas for landscape photographic images, in response to a client brief, demonstrating creativity and understanding of client requirements.
  • Present ideas and initial landscape photographs to a client for feedback and selection, communicating effectively and responding to client input.
  • Produce final landscape photographic images, in response to a client brief, demonstrating technical skill and artistic vision.
  • Present final landscape photographic images in a format suitable to the requirements of the client brief, ensuring that the images are delivered in a professional and appropriate manner.
Motion graphics Real unit · Cambridge OCR
You'll understand the principles and applications of motion graphics, operating relevant hardware and software. They will develop ideas and produce a final motion graphic that meets the requirements of a client brief.

What you'll be able to do

  • Understand the principles of motion graphics and their applications in various contexts.
  • Operate the necessary hardware and software to create motion graphics effectively.
  • Understand the specific requirements outlined in a motion graphics client brief.
  • Develop creative ideas for a motion graphic in direct response to a client's brief.
  • Produce a final, polished motion graphic that fulfils the requirements of a client brief.
Planning an artist's or designer's studio Real unit · Cambridge OCR
This unit provides knowledge of planning an artist's or designer's studio, considering different studio types, layout optimisation, equipment, consumables and health and safety. You'll present a final studio design proposal.

What you'll be able to do

  • Understand the requirements for a range of art and/or design studio types, considering factors such as space, lighting, and ventilation.
  • Plan an artist’s or designer’s studio layout, optimising workflow and functionality.
  • Understand the equipment and consumables needed for an artist’s or designer’s studio, considering budget and specific artistic practices.
  • Present a final design proposal for an artist’s or designer’s studio, incorporating relevant details and justifications.
Planning, researching and developing ideas for a specialist art or design brief Real unit · Cambridge OCR
You'll develop skills in planning, researching and generating ideas for specialist art or design briefs. They will analyse client requirements and how other artists or designers have responded to similar projects, presenting ideas for client feedback.

What you'll be able to do

  • Understand the client’s requirements as clearly stated in their brief or project specification, identifying key objectives and constraints.
  • Understand how other artists and/or designers have responded to similar briefs or projects, analysing their approaches and outcomes.
  • Generate and develop a range of ideas in response to a client’s brief or project, exploring different concepts and possibilities.
  • Present ideas to a client for feedback in response to their brief or project, communicating concepts effectively and professionally.
  • Use client feedback gained to choose and refine a final idea, adapting the concept to meet the client's needs and expectations.
Portrait photography Real unit · Cambridge OCR
This unit focuses on portrait photography techniques and processes used by professionals. You'll understand different contexts and genres, and produce a variety of photographic portraits using appropriate methods.

What you'll be able to do

  • Understand the photographic techniques and processes used by professional portrait photographers, including lighting, composition, and posing.
  • Understand the contexts in which professional portrait photographers work, such as studio, location, and event photography.
  • Understand the genres in which professional portrait photographers work, such as fashion, beauty, and family portraits.
  • Use photographic techniques and processes to produce a variety of photographic portraits, demonstrating technical proficiency and creative expression.
  • Work within a specific context or genre to produce photographic portraits that meet the requirements of the chosen context or genre.
Presenting, displaying, promoting and selling artwork Real unit · Cambridge OCR
You'll understand the use of display and presentation spaces for artwork, organise exhibitions or displays, and produce promotional materials. They will also learn how art is presented, promoted, managed and sold, including selecting work for interview portfolios.

What you'll be able to do

  • Understand the use of different display and presentation spaces for artwork.
  • Organise and successfully achieve an exhibition or display of artwork.
  • Understand how art or design work is presented, promoted, managed, and sold in a professional context.
  • Produce personal promotional material to showcase artwork and skills.
  • Understand how to select and organise work effectively for an interview portfolio.
Realising an outcome for a specialist art or design brief Real unit · Cambridge OCR
It teaches you to develop a final idea suited to a specialist brief, present proposals to clients, produce a final outcome meeting the brief's requirements, and evaluate the success of their work against the original objectives.

What you'll be able to do

  • Develop one final chosen idea that is most suited to the requirements of a brief or project, elaborating on the concept and planning its execution.
  • Present a final proposal to a client for feedback and approval, clearly outlining the intended outcome and its alignment with the brief.
  • Produce a final outcome that meets the requirements of a client brief or project, demonstrating technical skill and creative flair.
  • Evaluate the success of the final outcome against the original brief or project specification, identifying strengths, weaknesses, and areas for future improvement.
Spatial design Real unit · Cambridge OCR
You'll study spatial design briefs and analyse existing examples to inform their own ideas. They will develop, present, and produce final 2D visualisations and 3D scale models considering functionality, aesthetics, and user experience.

What you'll be able to do

  • Understand the specific requirements outlined in a given spatial design brief
  • Understand how various designers have previously responded to similar spatial design briefs, analysing their approaches and outcomes
  • Develop initial ideas and concepts for a spatial design, considering functionality, aesthetics, and user experience
  • Present developed ideas for a spatial design effectively, using appropriate visual and verbal communication techniques
  • Produce final 2D visualisations (e.g., drawings, renderings) of a spatial design, accurately representing its features and dimensions
  • Produce appropriate 3D scale model work to complement the 2D visualisations, providing a tangible representation of the spatial design
Textile design Real unit · Cambridge OCR
This unit provides knowledge of textile design principles, including colour theory, texture, and pattern. You'll use textile media and techniques to produce samples and design original textile work safely in response to a brief, culminating in a final presentation.

What you'll be able to do

  • Understand the principles and elements of textile design, including colour, texture, pattern, and structure
  • Use a variety of textile media, materials, techniques, and processes effectively to produce textile samples, demonstrating technical skills and creative exploration
  • Design and produce their own textile work safely and responsibly, adhering to relevant health and safety guidelines
  • Design and produce textile work in response to a specific brief or project, demonstrating the ability to meet design requirements and objectives
  • Present the final textile sample produced in a professional and visually appealing manner, showcasing its design features and technical qualities
Understanding sculpture Real unit · Cambridge OCR
You'll study sculpture principles, historical development, and contemporary contexts. They will develop ideas, safely investigate materials and techniques, and produce a final sculpture for presentation.

What you'll be able to do

  • Understand the principles of sculpture, including its historical and contemporary contexts
  • Analyse how and why sculptors work, considering their techniques, styles and influences
  • Develop ideas for a sculpture, demonstrating creativity and critical thinking
  • Safely investigate suitable materials, techniques, processes and equipment for creating sculpture
  • Produce a final piece of sculpture for presentation, applying acquired skills and knowledge of sculptural techniques and materials
Up-cycling fashion products Real unit · Cambridge OCR
You'll examine the environmental and social impacts of the fashion industry, focusing on recycling and sustainability. They will develop ideas and plan the construction of up-cycled garments or accessories using appropriate techniques.

What you'll be able to do

  • Understand the environmental and social effects of recycling and sustainability within the fashion industry
  • Understand a range of construction and making techniques that are suitable for fashion products, including both traditional and innovative methods
  • Develop creative and innovative ideas for an up-cycled garment or fashion accessory, considering the potential of existing materials and resources
  • Plan the construction process for an up-cycled garment or fashion accessory, considering factors such as materials, techniques, and time
  • Produce a final up-cycled garment or fashion accessory to a high standard, ready for presentation, demonstrating creativity, technical skill, and attention to detail
Using digital technology in graphic design Real unit · Cambridge OCR
This unit covers the use of digital technology in graphic design, focusing on the integration of text and image. You'll use industry-standard software and hardware to develop and produce digital graphic design outcomes responding to briefs.

What you'll be able to do

  • Understand the use of text and image in graphic design products, analysing how they work together to communicate messages effectively.
  • Use a range of digital graphic design software and hardware, demonstrating proficiency in using industry-standard tools.
  • Develop ideas for a digital graphic design outcome, in response to a brief, demonstrating creativity and understanding of client requirements.
  • Produce a final digital graphic design outcome, in response to a brief, demonstrating technical skill and artistic vision.
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Develop persuasive visual design for use in marketing communications

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 25 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Art Director

This work can lead to a Creative Director role, shaping creative direction across whole teams, or a Head of Brand role, owning brand strategy and identity across every touchpoint.

See the whole journey
05The credits

The credits, and who awards them

Level 3 credits are regulated, and they are awarded by Cambridge OCR rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

3D product designArt and design illustrationArt and design in contextBranding and corporate designCarving, constructing and modelling 3D artworkCharacter design and creationContemporary fine artCreating 3D art or design work

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Branding and corporate design” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Branding and corporate design” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

  • Bring your own plan Create

    For “Planning an artist's or designer's studio” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.

  • Map a live decision Analyse

    “Planning, researching and developing ideas for a specialist art or design brief” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from 3D product design, one of this qualification's own units.

3D product design Level 3

Applied to your work in any of these jobs

This unit focuses on understanding 3D product design briefs, developing ideas in response to client requirements, and using feedback to refine concepts. Learners will plan safely and produce a maquette or final 3D product meeting the brief's criteria.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for Cambridge OCR Level 3 Cambridge Technical Certificate in Art and Design

38 units in this credential, in the order it lists them, awarded by Cambridge OCR.

  1. 3D product design
  2. Art and design illustration
  3. Art and design in context
  4. Branding and corporate design
  5. Carving, constructing and modelling 3D artwork
  6. Character design and creation

and 32 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.