United Kingdom · Marketing · Entry Level (0-2 years)

Associate Brand Designer

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toSenior Brand Designer
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Brand Designer · Brand Design Assistant · Design Production Artist

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Associate Brand Designer

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This role is all about getting stuck in and learning the ropes of brand design. You'll be the hands-on support for the wider design team, making sure everything looks spot-on and follows our brand guidelines. Think of it as your chance to build a solid foundation in a busy Marketing team, helping to bring our brand to life across all sorts of channels. It's a fantastic opportunity to really understand how a brand works day-to-day.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Adobe Creative Cloud (Photoshop, Illustrator, InDesign)Intermediate

You'll use these for creating and editing raster and vector graphics, laying out simple documents, and preparing assets for various channels. You should be comfortable with layers, basic vector paths, and type tools.

FigmaIntermediate

This is our primary tool for collaborative design. You'll be creating and editing designs within existing files, using our design system, and understanding basic components and auto-layout features.

Asana / Monday.com (or similar PM tool)Basic

You'll use this to manage your personal tasks, update project statuses, and understand deadlines and dependencies within the team's project plan. We use it to keep everyone on the same page.

Bynder / Canto (DAM)Basic

You'll be using our Digital Asset Management system to find approved brand assets, download them, and upload your finished work. Understanding metadata and tagging is helpful here.

Keynote / PowerPointIntermediate

You'll be creating and editing presentations using our established brand templates, ensuring they look professional and on-brand for internal and external use.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Design Direction for New AssetsPropose initial concepts based on a brief, but final direction and approval rests with the Senior Brand Designer.Independently develop design concepts and make recommendations, seeking approval from the Marketing Manager or Lead Designer.Define the overall design direction and visual style for major campaigns or brand initiatives, consulting with the Marketing Director.
Brand Guideline InterpretationFollow existing guidelines strictly. Escalate any ambiguous situations or potential deviations to your Senior Brand Designer.Interpret and apply guidelines to new scenarios, proposing minor updates or clarifications to the Brand Design Lead.Contribute to the evolution and refinement of brand guidelines, making recommendations based on market trends and business needs.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Asset Delivery Rate
The percentage of assigned design assets you complete and deliver on time.
Target · 90% on-time delivery for standard tasks

If you're assigned 10 social media graphics and 5 website banners in a month, and you deliver 14 of them by their deadlines, that's a 93% delivery rate. We're looking for consistency here, not perfection straight away.

Revision Efficiency
The average number of rounds of revisions needed for your standard design tasks before final approval.
Target · Average of <3 revision rounds per standard asset

You create a banner. Your manager asks for a tweak (round 1). You make it, they approve. That's one round. If you consistently need more than three rounds for similar tasks, we'll talk about how to get it right quicker.

Brand Guideline Adherence
How often your designs require correction because they don't follow our brand's visual identity guidelines (e.g., wrong colours, fonts, logo usage).
Target · <5% of work requires correction for guideline violations

In a quarter, if you've produced 50 assets and only 2 of them needed a change because the logo was stretched or the wrong shade of blue was used, you're doing brilliantly. This shows you're learning the 'Brand Bible' well.

Proactive Learning & Curiosity
Your willingness to ask questions, seek feedback, and actively learn new design techniques or brand principles.
  • You'll be asking 'why' things are done a certain way, suggesting new tools you've heard about, or bringing up design articles you've read. You'll also be taking notes during feedback sessions and showing you've applied previous advice to new work. Basically, you're not just waiting to be told what to do, you're actively trying to get better.
Attention to Detail
Your ability to spot small inconsistencies, typos, or alignment issues in your own work and the work of others.
  • You'll be catching that subtle kerning issue in a headline, noticing a slight colour shift in an asset, or pointing out a stray pixel before it goes live. This isn't about being a nit-picker, it's about having a keen eye for quality that protects our brand's reputation.
Collaboration & Team Support
How well you work with others, offer help when you can, and respond positively to feedback.
  • You'll be offering to help a colleague if you're ahead on your tasks, taking feedback on board without getting defensive, and generally being a positive presence in team discussions. We're a team, and we help each other out, especially when deadlines loom.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Work Live

You'll get a real kick out of seeing a social media graphic you designed go out to thousands, or a website banner you crafted appear on our homepage. It's that tangible impact that makes the daily grind worthwhile.

You spend a few hours perfecting a new ad visual, and the next day, you see it running on LinkedIn. That feeling of 'I made that!' is a big part of the reward here.

Continuous Learning & Skill Development

You're excited by the idea of mastering new software features, understanding different design principles, and getting better at your craft every single day. You'll actively seek out tutorials and ask for more challenging tasks.

You've been struggling with a particular tool in Figma, but after a week of practice and asking for help, you nail it. That feeling of improvement is a huge motivator.

Being Part of a Creative Team

You enjoy the buzz of a creative environment, bouncing ideas off colleagues, and contributing to a shared vision. You like collaborating and feeling like your input, even small, makes a difference to the overall brand.

During a team 'crit' session, you offer a small suggestion that actually helps a Senior Designer refine their concept. You feel valued and connected to the team's success.

What frustrates people
  • Getting subjective feedback like 'make it pop' or 'give it more wow factor' without clear direction.
  • Spending time on a design only for it to be completely changed or scrapped due to a shift in project priorities.
  • Doing lots of production work (resizing, formatting) that feels less 'creative' than you'd hoped.
  • Having to constantly 'police' the brand, spotting instances where others haven't followed the guidelines.
  • Dealing with urgent requests that derail your carefully planned day.
What this role does not give you
  • Full creative autonomy or the chance to define brand strategy (not at this level, anyway).
  • A quiet, solitary work environment (it's a busy Marketing team).
  • The ability to ignore brand guidelines because you 'feel' something looks better.
  • A role where you won't have to deal with revisions or feedback.

6Who you work with

Your work ensures that every visual piece of our brand, no matter how small, is consistent and high quality. This directly supports our overall Marketing efforts, helping to build brand recognition and trust. Essentially, you're helping us put our best foot forward visually, which makes a real difference to how our customers perceive us and interact with our products.

Inside the business
  • Senior Brand Designer (your direct manager)
  • Marketing Managers (who'll give you briefs for campaigns)
  • Content Team (you'll create visuals for their articles and posts)
  • Web Team (for assets that go on our website)
  • Product Marketing (for visuals related to product launches)
Outside the business
  • External Agencies (sometimes you'll help prepare files for print or digital agencies)
  • Freelance Designers (you might occasionally help with asset handovers)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A strong portfolio showcasing your design skills, even if it's student or personal work. We want to see your potential!
  • Demonstrable proficiency in Adobe Creative Cloud (Photoshop, Illustrator) and Figma.
  • A foundational understanding of graphic design principles (e.g., colour theory, typography, layout).
  • Excellent communication skills – you'll be asking lots of questions and taking on feedback.
  • A genuine passion for brand and an eagerness to learn how it works in a commercial setting.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Figma Design System Contribution

Figma is central to our collaborative design process. As you progress, you won't just use the design system; you'll contribute to it, making it more robust and scalable for everyone.

Creating and managing complex components with vari · Understanding auto-layout and its advanced applica · Developing reusable styles (colours, typography, e · Contributing to design system documentation within · Working with Figma plugins to enhance workflow.

  • This week: Spend an hour exploring the 'components' and 'styles' panels in Figma, understanding how they're built.
  • This month: Try to create a new component (e.g., a button with different states) using variants and auto-layout.
  • Month 2: Propose a small improvement or addition to an existing component in our design system.
  • Month 3: Learn how to use a couple of popular Figma plugins to speed up your work.

Quick win: Start using all existing components and styles in Figma religiously. Understand their limitations and where new ones might be needed.

Enhanced Adobe Creative Cloud Automation

While Figma handles a lot, the Adobe suite remains critical for high-fidelity image manipulation and complex print work. Learning to automate repetitive tasks within these tools will make you incredibly efficient.

Using Actions in Photoshop to automate repetitive · Understanding Smart Objects for non-destructive ed · Basic scripting for Illustrator (e.g., using Exten · Data merge functionality in InDesign for large-sca · Optimising file sizes and formats for different ou

  • This week: Record and run a simple Photoshop Action for a common task (e.g., resizing and sharpening an image).
  • This month: Experiment with Smart Objects to make non-destructive edits to a campaign image.
  • Month 2: Look into basic InDesign features like paragraph styles and character styles to speed up text formatting.
  • Month 3: Ask a Senior Designer if there are any repetitive tasks they wish could be automated in Adobe CC.

Quick win: Always use Smart Objects in Photoshop where possible. It'll save you headaches down the line when changes are needed.

9Staying current once you are in

What people here do to keep up
  • Regularly review design blogs (e.g., Brand New, It's Nice That) and industry publications to stay on top of trends and best practices.
  • Attend online webinars or workshops on new design software features or specific design techniques.
  • Participate in online design communities to share work and get feedback.
  • Take short courses on typography, colour theory, or motion graphics to deepen your foundational knowledge.
  • Seek out mentorship opportunities, either formally or informally, with more experienced designers.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering for Generative AI

Generative AI tools (like Midjourney, DALL-E, Stable Diffusion) are becoming incredibly powerful for concepting, moodboarding, and even generating initial visual ideas. Designers who can 'talk' to these tools effectively will be able to produce more ideas faster.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Associate Brand Designer

2 units that map to this job, from the qualifications that cover it.

  1. Advertising Design and Art DirectionSkills and Education Group Awards · covers 1 of 7 standardsLevel 3
  2. Design for advertisingCambridge OCR · covers 1 of 7 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Generative AI

Generative AI tools (like Midjourney, DALL-E, Stable Diffusion) are becoming incredibly powerful for concepting, moodboarding, and even generating initial visual ideas. Designers who can 'talk' to these tools effectively will be able to produce more ideas faster.

  • Understanding how to write clear, descriptive prom
  • Learning about negative prompts to exclude unwante
  • Iterative prompting: refining prompts to guide AI
  • Ethical considerations around AI-generated imagery
  • Using AI for rapid prototyping and variation gener

Basic Motion Graphics & Animation Principles

Our brand isn't static anymore. Social media, web, and even presentations are increasingly dynamic. Knowing how to add simple, on-brand motion to your designs will make them much more engaging and effective.

  • Understanding easing and timing for smooth animati
  • Principles of motion design (e.g., squash and stre
  • Creating simple animated logos or icon transitions
  • Exporting motion graphics for web and social media
  • Using tools like After Effects (basic) or Figma's

What you’ll use

Skills this role draws on

Technical

  • Basic Design Principles
  • Visual Identity Systems (VIS) Understanding
  • Creative Brief Interpretation
  • Typographic Basics
  • Image Editing & Manipulation

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    University Graduate (Graphic Design/Visual Comms)

    0-1 year post-graduation

    Skills to master

    • Translating academic theory into commercial application, working within strict brand guidelines, using industry-standard tools efficiently.

    You're ready to move on when

    • A portfolio demonstrating strong foundational design skills and a clear aesthetic.
    • Ability to take and apply constructive feedback effectively.
    • Understanding of basic project management within a team setting.
  2. 2

    Design Intern / Apprentice

    Completion of a 6-12 month internship or apprenticeship programme.

    Skills to master

    • Practical application of design software, understanding real-world project workflows, effective communication in a professional environment.

    You're ready to move on when

    • Positive feedback from previous supervisors on reliability and learning aptitude.
    • A portfolio showing work completed for real (even if internal) clients.
    • Demonstrated ability to meet deadlines and manage multiple small tasks.
  3. 3

    Self-Taught Designer with Strong Portfolio

    1-2 years of self-directed learning and project work.

    Skills to master

    • Formalising design processes, understanding commercial constraints, building a network within the industry.

    You're ready to move on when

    • An exceptional portfolio that rivals those with formal education, showcasing diverse projects.
    • Clear articulation of design decisions and problem-solving approaches.
    • Proactive attitude towards learning and professional development.

11Where this role leads

The long view:Your journey starts here, learning the foundations. Where you take it is up to you, but we're committed to giving you the tools, experience, and support to build a brilliant career in brand design. It won't always be easy, but it will be rewarding.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Associate Brand Designer is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Advertising Design and Art DirectionLevel 3

Applied to your work in Associate Brand Designer

This unit aims to enable learners to evaluate advertising solutions, design and art direct text and imagery, present advertising ideas to clients, and understand how to develop visual and thematic identity for campaigns.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Associate Brand Designer

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Asset Delivery RateThe percentage of assigned design assets you complete and deliver on time.If you're assigned 10 social media graphics and 5 website banners in a month, and you deliver 14 of them by their deadlines, that's a 93% delivery rate. We're looking for consistency here, not perfection straight away.90% on-time delivery for standard tasks
  • Revision EfficiencyThe average number of rounds of revisions needed for your standard design tasks before final approval.You create a banner. Your manager asks for a tweak (round 1). You make it, they approve. That's one round. If you consistently need more than three rounds for similar tasks, we'll talk about how to get it right quicker.Average of <3 revision rounds per standard asset
  • Brand Guideline AdherenceHow often your designs require correction because they don't follow our brand's visual identity guidelines (e.g., wrong colours, fonts, logo usage).In a quarter, if you've produced 50 assets and only 2 of them needed a change because the logo was stretched or the wrong shade of blue was used, you're doing brilliantly. This shows you're learning the 'Brand Bible' well.<5% of work requires correction for guideline violations
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Associate Brand Designer to Brand Designer (Level 002), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Brand Designer (Level 002)→ your design
Where this takes you

Your journey starts here, learning the foundations. Where you take it is up to you, but we're committed to giving you the tools, experience, and support to build a brilliant career in brand design. It won't always be easy, but it will be rewarding.

See Your Progress GrowIllustration
Associate Brand Designer
  • Basic Design Principles
  • Visual Identity Systems (VIS) Understanding
  • Creative Brief Interpretation
  • Typographic Basics
  • Image Editing & Manipulation
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Associate Brand Designer is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Brand Designer (Level 002)

    2-3 years in the Associate role

    You'll move from executing tasks under close supervision to owning standard design projects from start to finish, with moderate oversight. You'll be expected to make routine design decisions independently.

    • Full project ownership for standard briefs (e.g., a brochure, a social campaign).
    • Developing initial creative concepts for smaller campaigns.
    • More advanced use of Figma for building and maintaining components.
    • Basic understanding of user experience (UX) principles in design.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, design isn't just about pure creativity; there's a fair bit of grunt work involved too. Imagine if you could cut down on those repetitive, time-consuming tasks. Well, you can. We're embracing AI to help our designers focus more on the fun, creative stuff and less on the tedious bits. As an Associate, you'll get to play with these tools from day one.

In Marketing, speed and consistency are everything. AI isn't here to replace your creativity; it's here to turbocharge it. For an Associate Brand Designer, this means you'll spend less time on manual production and more time learning, experimenting, and contributing to more impactful projects. We're building an 'AI Productivity Hub' to show you exactly how.

AI-Powered Asset Versioning

Forget manually resizing that banner for 10 different platforms. Use AI tools to automatically generate hundreds of size and format variations from your master creative. One design becomes an entire ad suite in minutes, not hours. More time for you to design something new!

Generative Concepting & Moodboarding

Stuck for ideas? Use generative AI like Midjourney or DALL-E 3 to rapidly visualise abstract concepts from a creative brief. Need a mood board that screams 'optimism meets tech'? AI can create diverse, high-fidelity options in a fraction of the time it would take to scour stock photo sites.

AI-Assisted Presentation Crafting

You'll be helping to build presentations. Use Large Language Models (LLMs) to transform a rough outline of a creative strategy into a compelling narrative. The AI can suggest slide structures, write speaker notes, and craft headlines that translate design decisions into business impact for an executive audience. Less time writing, more time designing.

Automated Image Clean-up & Editing

Got a photo with a distracting background or needs a quick colour correction? AI-powered editing tools can remove backgrounds, enhance images, and even generate missing parts of an image in seconds. This saves you valuable time on fiddly tasks, letting you focus on the bigger picture.

Common questions

Common questions

How do you become an Associate Brand Designer?

Common routes in include University Graduate (Graphic Design/Visual Comms) (0-1 year post-graduation), Design Intern / Apprentice (Completion of a 6-12 month internship or apprenticeship programme.) and Self-Taught Designer with Strong Portfolio (1-2 years of self-directed learning and project work.). Times vary with prior experience.

Where can an Associate Brand Designer progress to?

This role can lead on to Brand Designer (Level 002) (2-3 years in the Associate role), depending on the skills you build.

What level is an Associate Brand Designer in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an Associate Brand Designer?

Increasingly, Prompt Engineering for Generative AI and Basic Motion Graphics & Animation Principles. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an Associate Brand Designer, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 7 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an Associate Brand Designer: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here are highly transferable across industries. A strong brand designer can work in tech, retail, finance, agencies, or even start their own studio. The principles of visual communication and brand building are universal, so your career options will be wide open.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.