The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Marketing Coordinator / Junior Content Creator
2-3 yearsSkills to master
- Content writing, social media scheduling, basic analytics reporting, project coordination, understanding brand guidelines.
You're ready to move on when
- You've independently managed small content projects from start to finish.
- You can confidently use a marketing automation platform for basic campaign execution.
- You show a clear interest in sustainability and have perhaps taken some online courses in the area.
- 2
Digital Marketing Assistant (Generalist)
2-4 yearsSkills to master
- SEO basics, paid social campaign support, email marketing, website content updates, A/B testing fundamentals.
You're ready to move on when
- You've contributed to multiple digital campaigns and understand their lifecycle.
- You're comfortable with web analytics and can draw basic conclusions from data.
- You're looking to specialise and apply your digital skills to a more purpose-driven field.
- 3
Recent Graduate with Specialised Degree & Internships
0-2 years (including internships)Skills to master
- Academic knowledge of sustainability, strong research skills, excellent written communication, eagerness to learn practical application.
You're ready to move on when
- You hold a degree in Sustainable Business or similar, often with a marketing module.
- You've completed 1-2 relevant internships in marketing or sustainability communications.
- You can demonstrate strong analytical and communication skills through academic projects or portfolio work.