United Kingdom · Marketing · Mid-Level (2-5 years)

Media Buyer

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandMid-Level (2-5 years)
Direct reportsNo direct reports
Reports toSenior Media Buyer
UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Paid Media Specialist · Digital Media Buyer · Performance Marketing Executive

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Media Buyer

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about spending money; it's about spending it smartly. As a Media Buyer, you'll be the one making sure our ads actually reach the right people at the right time, turning our marketing budget into real results. You're the engine room for our paid campaigns, making sure everything runs smoothly day-to-day.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Google AdsIntermediate

Setting up Search and Display campaigns, managing keyword lists, writing ad copy, performing bid adjustments, and pulling standard performance reports.

Meta Ads (Facebook/Instagram)Intermediate

Creating and optimising campaigns, setting up ad sets, managing audience targeting, ad trafficking, and extracting performance data.

Google Analytics 4 (GA4)Intermediate

Navigating GA4 to find core metrics (sessions, conversions, user behaviour), interpreting pre-built dashboards, and creating basic custom reports to validate platform data.

The Trade Desk / Google DV360 (DSP)Basic

Executing programmatic campaigns using established audience segments, running pre-configured reports, and monitoring basic performance metrics. You'll work under guidance for setup.

Asana / Trello (or similar PM tool)Intermediate

Managing your personal tasks, tracking campaign deadlines, and updating project statuses for the team. Staying organised is key.

Slack / Microsoft TeamsIntermediate

Communicating campaign status updates, asking quick questions, and collaborating with internal teams efficiently. It's our main communication hub.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Daily Bid Adjustments	Under direct instruction from Senior Media Buyer.	Independently adjust bids within pre-defined ranges and strategies to optimise performance.	Define and implement new bidding strategies; approve bid changes for junior team members.
Campaign Launch / Pause	Requires full sign-off from Senior Media Buyer.	Launch routine campaigns after self-review; pause underperforming campaigns after informing Senior Media Buyer.	Approve all campaign launches/pauses; define criteria for pausing campaigns.
Budget Reallocation (within channel)	No authority; escalate to Senior Media Buyer.	Can shift up to 10% of budget between ad sets/campaigns within the same channel, informing Senior Media Buyer.	Can reallocate up to 25% of budget between campaigns/channels within a programme, informing Director.
Creative Testing	Execute tests designed by Senior Media Buyer.	Propose and set up A/B tests on ad copy/images, sharing results with Creative team.	Design comprehensive creative testing frameworks; interpret and present results to leadership.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Campaign Return on Ad Spend (ROAS) / Cost Per Acquisition (CPA)

How much revenue we get back for every pound spent on ads, or how much it costs us to get a new customer.

Target · Achieve target ROAS of 3.0x or CPA of £50 (varies by campaign/channel)

If you spend £10,000 and generate £30,000 in revenue, that's a 3.0x ROAS. If you spend £5,000 and get 100 new customers, that's a £50 CPA.

Budget Pacing Accuracy

Making sure we spend our allocated budget on time, without over or under-spending, which can mess up our forecasts.

Target · Maintain daily/weekly spend within +/- 5% of allocated budget

If your daily budget is £1,000, you should aim to spend between £950 and £1,050. Spending £1,200 means you've overspent, £800 means you've underspent.

Campaign Execution Accuracy

How accurately you set up campaigns, including targeting, creative, tracking, and landing page URLs. Small errors here can cost a lot.

Target · Less than 1% error rate on campaign setups and changes

Launching 20 campaigns in a month with zero errors means 100% accuracy. One wrong link in a campaign means a 5% error rate for that month, which we'd want to avoid.

Reporting Timeliness & Quality

Delivering your regular performance reports on time and making sure they're clear, accurate, and easy for others to understand.

Target · 100% of standard weekly/monthly reports delivered by agreed deadlines with clear commentary

Submitting your weekly performance summary by Monday morning, highlighting key trends and actions, rather than just raw numbers.

Campaign Optimisation Quality

The thought and effectiveness behind your daily and weekly campaign adjustments. Are you just changing bids, or are you actually testing new ideas and learning?

Proactive suggestions for A/B tests
clear rationale for changes in weekly reports
demonstrable improvements in campaign efficiency over time
positive feedback from your Senior Media Buyer on your strategic thinking.

Problem-Solving & Initiative

When things go wrong (and they will), how quickly and effectively do you identify the issue, propose solutions, and take action? Do you wait to be told, or do you jump in?

Identifying a sudden drop in ROAS and investigating the cause before being asked
proposing a solution to a tracking issue
taking the lead on troubleshooting a campaign setup error with minimal supervision.

Collaboration with Internal Teams

How well you work with the Creative team for new ads, the Analytics team for deeper insights, and the Sales team for feedback on lead quality. It's all about teamwork.

Proactively asking Creative for new ad variations based on performance
sharing campaign insights with Sales
getting positive feedback from other teams about your communication and helpfulness
clearly communicating creative needs and deadlines.

Self-Sufficiency & Learning

Your ability to manage your own workload, find answers to questions independently, and keep up with the ever-changing world of digital advertising.

Successfully managing your assigned campaigns without constant oversight
researching new platform features or industry trends on your own
asking thoughtful questions that show you've already done your homework
taking ownership of your own development.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Seeing Direct Impact

You get a real kick out of seeing your campaign changes lead to an immediate uplift in sales or a drop in CPA. It's that direct cause-and-effect that keeps you going.

You tweak a bid strategy on Monday, and by Wednesday, you see a 15% improvement in ROAS. That's a good feeling.

Solving Puzzles

When a campaign isn't performing, you enjoy the challenge of digging into the data, figuring out why, and coming up with a solution. It's like being a detective, but with spreadsheets.

ROAS suddenly drops on a key campaign. You spend an hour in the platform and GA4, realise the landing page has a bug, and get it fixed, bringing performance back up.

Mastering New Tech

You're always keen to learn about new ad formats, platform features, or measurement techniques. The idea of becoming an expert in a specific platform really appeals to you.

You're the first to volunteer to test out a new beta feature in Meta Ads or to get certified in a new analytics tool.

What frustrates people

Attribution Hell: Fighting a multi-front war to prove your channel's value when GA4's data-driven model, the platform's own numbers, and a third-party tool all tell a different story. It's maddening.
The Algorithm Giveth, The Algorithm Taketh Away: Waking up to find your best-performing campaign has been throttled by an unannounced algorithm update, and support's only answer is 'it's working as intended.'
Creative Blame Game: Being held 100% accountable for campaign performance when you're given low-quality creative, a slow landing page, and a weak offer, but have no authority to change them.
The Cookiepocalypse Treadmill: Spending a significant portion of your time re-learning how to target and track users because of the latest privacy update from Apple or Google, making last year's strategy obsolete.
'Just a Quick Question': The stakeholder 'quick question' that derails your afternoon because it requires pulling data from three platforms and building a custom report to answer.
Budget Pacing Purgatory: The end-of-month stress of trying to spend the last £1,324.67 of a £500,000 budget without sacrificing performance. It's a real headache.

What this role does not give you

A predictable, unchanging routine – the media landscape shifts constantly.
Complete creative control over ad assets – you'll work with the Creative team.
Long periods of solo, undisturbed work – you'll be collaborating and responding to real-time changes.
Guaranteed success for every campaign – some tests just won't work out, and that's part of the learning.

6Who you work with

Your work directly impacts our customer acquisition costs and overall marketing ROI. Get it right, and we grow efficiently; get it wrong, and we're burning cash. It's that simple, honestly. You're a crucial part of making sure our marketing budget actually delivers for the business.

Inside the business

Senior Media Buyer (your direct line manager)
Creative Team (they make the ads, you tell them what works)
Analytics Team (they help you dig deeper into the data)
Sales Team (they're getting the leads you're generating)
Product Marketing (they understand the product and customer)

Outside the business

Ad Platform Representatives (Google, Meta, TikTok)
Ad Tech Vendors (e.g., verification partners)
External Agencies (occasionally, for specific projects)

7What you need before you start

Not a wish list. The things you would be expected to already have.

At least 2 years of hands-on experience managing paid media campaigns (search or social) in a commercial setting, not just academic projects.
Proven ability to set up, optimise, and report on campaigns in at least one major ad platform (e.g., Google Ads or Meta Ads).
A solid understanding of core digital marketing metrics (e.g., CTR, CPC, CPA, ROAS) and how to interpret them.
Experience with Google Analytics (any version) to pull basic website performance data.
Strong numerical and analytical skills; you should be comfortable working with spreadsheets and data.
Excellent written and verbal communication skills – you'll be explaining numbers to people who don't love numbers as much as you do.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Audience Strategy

With the 'cookiepocalypse' looming, relying solely on third-party data is a dying strategy. We'll need to get much smarter about using our own first-party data and building more sophisticated audience segments.

First-Party Data Integration · Customer Data Platforms (CDPs) · Privacy-Enhancing Technologies · Advanced Lookalike Modelling

This week: Read up on Google's Privacy Sandbox and Apple's ATT updates. Understand the basics.
This month: Work with your Senior Media Buyer to understand how we currently use our first-party data for targeting.
Month 2: Research different CDP vendors and their capabilities, even if we're not using one yet.
Month 3: Propose a new, more refined first-party audience segment for an upcoming campaign.

Quick win: Start segmenting your existing customer lists more granularly for specific campaigns. Even simple segmentation can make a big difference.

Cross-Channel Measurement & Optimisation

Customers don't just see one ad; they interact with many. We need to move beyond optimising channels in isolation and start thinking about how they work together to drive overall business goals.

Marketing Mix Modelling (MMM) Basics · Incrementality Testing · Unified Measurement Frameworks · Attribution Model Comparison

This week: Read an introductory article or watch a video on Marketing Mix Modelling (MMM).
This month: Discuss with your Senior Media Buyer how we currently measure cross-channel performance and what challenges we face.
Month 2: Help your Senior Media Buyer set up a simple incrementality test for a specific campaign or channel.
Month 3: Present a brief summary of how different attribution models impact the reported performance of your campaigns.

Quick win: Always compare the reported conversions from your ad platforms with what you see in Google Analytics. They'll rarely match, and understanding why is the first step.

9Staying current once you are in

What people here do to keep up

Regularly follow industry blogs and news sources (e.g., Search Engine Land, Adweek, Marketing Week) to stay current with platform updates and trends.
Attend webinars and virtual conferences on digital advertising and marketing analytics. Many are free and offer great insights.
Participate in online communities or forums for media buyers to share knowledge and troubleshoot challenges.
Take online courses (e.g., on Coursera, Udemy) in areas like advanced Excel, data visualisation, or specific ad platforms you want to master.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering for Ad Copy & Reporting

AI tools like ChatGPT and Claude are already changing how quickly we can draft ad copy, generate headlines, and even summarise campaign performance. Being able to 'talk' to these AIs effectively will be a massive time-saver and a competitive advantage.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Ad Copy & Reporting

AI tools like ChatGPT and Claude are already changing how quickly we can draft ad copy, generate headlines, and even summarise campaign performance. Being able to 'talk' to these AIs effectively will be a massive time-saver and a competitive advantage.

Clear & Concise Prompting
Contextual Input
Iterative Refinement
Output Validation

What you’ll use

Skills this role draws on

Technical

Attribution Modelling Basics
Audience Segmentation & Management
Bid & Budget Optimisation
Full-Funnel Campaign Execution
Compliance & Privacy Awareness

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Junior Media Buyer / Associate Media Buyer
1-2 years
Skills to master
- Error-free campaign setup, basic bid adjustments, accurate budget pacing, understanding core platform UIs, foundational reporting.
You're ready to move on when
- Consistently hitting budget pacing targets with minimal supervision.
- Successfully launching campaigns with zero errors.
- Proactively identifying and flagging minor performance issues.
- Strong understanding of one major ad platform (e.g., Google Ads or Meta Ads).
2
Digital Marketing Assistant / Coordinator
2-3 years
Skills to master
- Exposure to various digital channels, understanding marketing funnels, basic analytics interpretation, project coordination, communication with creative teams.
You're ready to move on when
- Experience managing small budgets or specific ad sets within larger campaigns.
- Ability to interpret basic Google Analytics reports.
- Demonstrated interest and self-study in paid media concepts.
- Strong organisational skills and attention to detail in marketing tasks.

11Where this role leads

The long view:Your career path is really yours to shape. We'll provide the opportunities, the learning, and the support, but your drive and curiosity will ultimately determine how far you go. The world of media buying is always evolving, so there's always something new to learn and master.

Pay & demand

Typical pay £37,306 a year Source: ONS Annual Survey of Hours and Earnings, 2025 (provisional), under the Open Government Licence v3.0

The figure is the median for full-time employees in the ONS occupation this job title codes to (Buyers and procurement officers), from the April 2025 survey — about six months old when published, as ASHE always is. It is that occupation's middle, not this role's. Half earn more.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Media Buyer is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Social Media MarketingLevel 4

Applied to your work in Media Buyer

The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Media Buyer

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Campaign Return on Ad Spend (ROAS) / Cost Per Acquisition (CPA)How much revenue we get back for every pound spent on ads, or how much it costs us to get a new customer.If you spend £10,000 and generate £30,000 in revenue, that's a 3.0x ROAS. If you spend £5,000 and get 100 new customers, that's a £50 CPA.Achieve target ROAS of 3.0x or CPA of £50 (varies by campaign/channel)
Budget Pacing AccuracyMaking sure we spend our allocated budget on time, without over or under-spending, which can mess up our forecasts.If your daily budget is £1,000, you should aim to spend between £950 and £1,050. Spending £1,200 means you've overspent, £800 means you've underspent.Maintain daily/weekly spend within +/- 5% of allocated budget
Campaign Execution AccuracyHow accurately you set up campaigns, including targeting, creative, tracking, and landing page URLs. Small errors here can cost a lot.Launching 20 campaigns in a month with zero errors means 100% accuracy. One wrong link in a campaign means a 5% error rate for that month, which we'd want to avoid.Less than 1% error rate on campaign setups and changes
Reporting Timeliness & QualityDelivering your regular performance reports on time and making sure they're clear, accurate, and easy for others to understand.Submitting your weekly performance summary by Monday morning, highlighting key trends and actions, rather than just raw numbers.100% of standard weekly/monthly reports delivered by agreed deadlines with clear commentary

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Media Buyer to Senior Media Buyer, and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Media Buyer→ your design

Where this takes you

Your career path is really yours to shape. We'll provide the opportunities, the learning, and the support, but your drive and curiosity will ultimately determine how far you go. The world of media buying is always evolving, so there's always something new to learn and master.

See Your Progress GrowIllustration

Media Buyer

Attribution Modelling Basics
Audience Segmentation & Management
Bid & Budget Optimisation
Full-Funnel Campaign Execution
Compliance & Privacy Awareness

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Media Buyer is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Senior Media Buyer
2-3 years in current role
Level 3 (Senior)
- Advanced Bid Strategies: Designing and implementing custom bidding algorithms or complex automated rules.
- Cross-Channel Strategy: Developing integrated media plans that consider how different channels work together.
- Experimentation Design: Leading the design and execution of robust A/B tests and incrementality studies.
- Platform Mastery: Becoming an expert in multiple ad platforms, not just one or two.

Working with AI on the job

Working with AI

Where AI is starting to help

Imagine having a super-smart assistant that handles the tedious, repetitive parts of media buying, freeing you up to focus on strategy and creative problem-solving. That's what AI can do for you here.

In media buying, you're constantly dealing with huge datasets, endless optimisations, and reporting. AI isn't here to replace you; it's here to make you incredibly efficient, allowing you to manage more campaigns and get better results than ever before. It's like having an extra pair of hands, but with super-human processing power.

Campaign Trafficking Automation

Use AI scripts to automatically generate hundreds of ad variations by combining approved headlines, descriptions, images, and videos. This eliminates hours of manual 'copy and paste' work in platform UIs, letting you focus on the creative strategy, not the busywork.

Predictive Audience & Bid Analysis

Leverage AI tools to analyse historical data and predict which audience segments will have the highest lifetime value. Get real-time recommendations to shift budget from underperforming to high-potential audiences before a human could spot the trend, optimising your spend proactively.

Automated Performance Summaries

Connect AI to your analytics platforms to generate first-draft weekly performance reports. The AI can summarise key trends, flag anomalies, and write the initial narrative, which you then refine with your strategic insights and human touch. No more starting from a blank page.

Competitor & Creative Intelligence

Use AI-powered ad intelligence tools to monitor competitor media strategies, identify their top-performing ad creative, and analyse the messaging that resonates most in your market. This gives you instant inspiration and a competitive edge for your next campaign, without hours of manual research.

Common questions

How do you become a Media Buyer?

Common routes in include Junior Media Buyer / Associate Media Buyer (1-2 years) and Digital Marketing Assistant / Coordinator (2-3 years). Times vary with prior experience.

Where can a Media Buyer progress to?

This role can lead on to Senior Media Buyer (2-3 years in current role), depending on the skills you build.

What level is a Media Buyer in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Media Buyer?

Increasingly, Prompt Engineering for Ad Copy & Reporting. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Media Buyer, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 6 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Media Buyer: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan built for a customer support lead, five Ofqual-regulated units and a hundred and ninety-six credits. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here are highly transferable across industries. You could move into client-side roles at other companies, join an agency, or even specialise in ad tech sales or product management. The demand for skilled media buyers is always high.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Media Buyer

What's rising in its place

Prompt Engineering for Ad Copy & Reporting

Skills this role draws on

Technical

How you actually get there, here

Junior Media Buyer / Associate Media Buyer

Digital Marketing Assistant / Coordinator

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Your career path is really yours to shape. We'll provide the opportunities, the learning, and the support, but your drive and curiosity will ultimately determine how far you go. The world of media buying is always evolving, so there's always something new to learn and master.

Everything else the record holds

The career path, and where it branches

Senior Media Buyer

Where AI is starting to help

Campaign Trafficking Automation

Predictive Audience & Bid Analysis

Automated Performance Summaries

Competitor & Creative Intelligence

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.