UK

United Kingdom · Marketing · Director/VP (16-20 years)

Director, Search & Discovery

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandDirector/VP (16-20 years)
  • Direct reports25-100+ reports
  • Reports toChief Marketing Officer (CMO)
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Head of Search Marketing · VP, SEO & Conversational Search · Director of Organic Growth · Chief Search Officer

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Director, Search & Discovery

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1What this role really is

This isn't just about keywords anymore; it's about owning how our customers find us, whether they're typing, speaking, or even showing an image to their device. You'll be the person shaping our entire search and discovery strategy, making sure we're visible everywhere our audience looks. It's a role with serious P&L responsibility, driving significant revenue through organic channels and defining how we show up in the market.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Google Search Console (GSC) & APIStrategic

Integrating GSC data with other business intelligence tools (e.g., Tableau, Power BI) to correlate query trends with business outcomes and inform high-level content and product strategy. You'll be looking at the big picture, not individual queries.

Semrush / Ahrefs (Enterprise Suites)Strategic

Using market-level data to identify emerging conversational trends, assess competitive share of voice across entire industries, and inform multi-year content and product development strategies. You'll be using their advanced features to spot macro trends.

Google Analytics 4 (GA4) & BigQueryArchitect

Designing the overall analytics strategy for measuring the impact of conversational search, integrating GA4 data into executive dashboards, and working with data engineers to ensure robust tracking and attribution across complex user journeys.

Enterprise Schema Management PlatformsStrategic

Developing the enterprise-wide schema strategy, deciding which templates and properties are used across thousands of pages, and overseeing the implementation and governance of structured data to support business goals at scale.

Business Intelligence Tools (e.g., Tableau, Power BI)Advanced

Building and interpreting executive dashboards that visualise organic performance, P&L impact, and market trends, enabling data-driven conversations with the C-suite and board.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Overall Search Strategy & DirectionFollows defined strategy, offers minor tactical suggestions.Proposes tactical adjustments, contributes to project plans.Leads strategy development for specific workstreams, makes recommendations to leadership.
Budget Allocation & InvestmentNo budget authority, flags resource needs.Requests budget for specific project tools (<£5K), follows existing budget.Manages project budgets (up to £50K), recommends larger investments with justification.
Team Structure & HiringNo hiring authority, provides feedback on candidates.Interviews junior candidates, provides structured feedback.Leads interviews for L1-L3 roles, makes hiring recommendations to manager.
Technology Stack Selection & Vendor ManagementUses existing tools, flags bugs.Evaluates new features within existing tools, proposes minor tool upgrades.Researches and recommends new tools for specific workstreams (up to £50K annual spend), manages vendor relationships.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Organic Revenue Contribution
The percentage of total business unit revenue directly attributable to organic search channels (including voice-driven conversions).
Target · Increase organic revenue contribution by 15% year-over-year.

If our business unit generates £10M in revenue, and organic search contributed £3M last year, we'd expect that to be £3.45M this year, thanks to your strategy.

Market Share of Voice (MSV)
Our brand's visibility and presence across key conversational and traditional search queries compared to our top 3 competitors.
Target · Grow MSV by 10% annually for our core product categories.

If our share of voice for 'best [product category] in UK' is currently 20%, we'd aim for 22% by the end of the year, meaning more people are seeing us in search results.

Customer Service Deflection via Voice Answers
The reduction in inbound customer service calls/chats due to users finding answers directly through voice search queries on our owned properties.
Target · Reduce relevant inbound customer service contacts by 15%.

We currently get 1,000 calls a month about 'how to reset my password'. If your team optimises content for voice answers, we'd aim to drop that to 850 calls, saving us money and improving customer experience.

Return on Investment (ROI) for Search Technology Stack
The measurable financial return from investments in search tools, platforms, and AI solutions.
Target · Achieve a minimum 3:1 ROI on all new search technology investments.

If we spend £100,000 on a new schema management platform, we'd expect to see at least £300,000 in direct or indirect revenue/cost savings attributed to its use within 12-18 months.

Strategic Influence & Cross-Functional Alignment
How effectively you shape the broader marketing, product, and engineering roadmaps to prioritise search initiatives.
  • You're regularly invited to C-suite strategy meetings. Product roadmaps clearly reflect search requirements. Engineering teams proactively consult your team on new feature launches. You'll see your team's priorities reflected in other departments' OKRs.
Organisational Capability & Talent Development
The growth and retention of a high-performing search team, and the development of new skills within the organisation.
  • Your direct reports are consistently promoted or take on expanded responsibilities. We'll see a low attrition rate within your team. Internal training programmes are developed and run by your team, upskilling the wider Marketing department in search best practices.
Market Leadership & Innovation
Our reputation as a leader in search and discovery, particularly in emerging areas like voice and AI-driven search.
  • We're regularly cited in industry publications for our search innovations. You're invited to speak at major industry conferences. Competitors are visibly adopting strategies you've pioneered. We're often the first to experiment with new Google features.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Driving Tangible Business Impact

You'll get a real kick out of seeing your strategies directly translate into increased revenue, lower acquisition costs, or a significant jump in market share. It's not just about vanity metrics; it's about the bottom line.

Knowing that your team's voice search strategy reduced customer service calls by 15% or that organic search delivered an extra £2M in revenue this quarter.

Shaping the Future of Discovery

You're excited by the challenge of staying ahead of the curve in a rapidly changing field. You want to be the one defining how a major brand shows up in the next generation of search, not just optimising for today's algorithms.

Leading the charge on integrating new AI-driven search capabilities or being the first in our industry to successfully implement a novel schema type that gets picked up by Google.

Building and Mentoring High-Performing Teams

You love developing people, seeing your managers grow, and creating a culture of excellence within your department. You'll spend significant time coaching, strategising with your leads, and removing obstacles for your teams.

Seeing a junior analyst you hired years ago now leading a major workstream, or a manager you mentored getting promoted to Director.

What frustrates people
  • The 'black box' nature of search algorithms: You'll make data-driven decisions only for Google to change the rules overnight, and you'll have to figure out why and how to adapt, often with little to no explanation.
  • Resource scarcity: Constantly having to fight for budget and development resources against other priorities, even when your business case is crystal clear.
  • Organisational inertia: Getting other departments (Product, Engineering, Content) to understand and prioritise search requirements can feel like pushing water uphill, especially when they have their own competing objectives.
  • Proving intangible ROI: It's still hard to put a precise monetary value on every single voice answer or brand mention that doesn't result in an immediate click. You'll need to be comfortable with a blend of direct and indirect attribution.
  • Managing up: You'll need to manage expectations and communicate complex, often uncertain, outcomes to C-suite leadership who need clear answers and predictable results.
What this role does not give you
  • A quiet, solitary work environment; you'll be in meetings and collaborating constantly.
  • A predictable, unchanging set of tasks; every week brings new challenges and opportunities.
  • The ability to avoid politics; you'll need to navigate organisational dynamics to get things done.
  • A guaranteed 'easy win' every quarter; some strategic bets take years to pay off, and some will fail.

6Who you work with

This role directly impacts the top-line revenue through organic channels, customer acquisition costs, and overall brand visibility. You'll be shaping the digital footprint of an entire business unit, influencing product roadmaps, content strategy, and technological investments. Your decisions here will dictate how easily customers find us and how we compete in crowded digital spaces.

Inside the business
  • Chief Marketing Officer (CMO)
  • VP of Product
  • Head of Engineering
  • Head of Content Strategy
  • Sales Leadership
  • Data & Analytics Director
  • Brand Director
Outside the business
  • Key Agency Partners (SEO, Content, PR)
  • Platform Representatives (Google, Amazon)
  • Industry Bodies & Conferences
  • Technology Vendors

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record of building and leading high-performing search teams (20+ individuals, including managers) in a complex, enterprise-level environment.
  • Demonstrable experience owning and exceeding significant organic revenue targets (multi-million pound P&L responsibility).
  • Extensive experience (10+ years) in developing and executing large-scale, multi-channel search strategies, with a strong focus on emerging areas like voice and AI.
  • Deep technical understanding of SEO, structured data, and web analytics (GA4, GSC) at an architectural and strategic level.
  • Experience presenting complex data and strategic recommendations to C-suite executives and board members.
  • A history of successfully driving cross-functional change and securing buy-in from Product, Engineering, and Content teams.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Science & Predictive Analytics for Search

Moving beyond descriptive analytics to predictive models that forecast algorithm changes, identify future content opportunities, and model the impact of strategic decisions before implementation.

Machine Learning for SERP Analysis · Attribution Modelling (Multi-Touch) · Econometric Modelling for Organic Value

  • This quarter: Partner with our Data Science team to explore existing predictive models that could be applied to search data.
  • Next 6 months: Commission a pilot project to build a predictive model for algorithm impact or future query trends.
  • Next 12 months: Integrate advanced predictive analytics into your quarterly strategic planning process.
  • Ongoing: Invest in training for your senior analysts on data science principles and tools.

Quick win: Start using existing BI tools to build simple correlation analyses between organic visibility and other business metrics.

9Staying current once you are in

What people here do to keep up
  • Regularly attending and speaking at major industry conferences (e.g., BrightonSEO, SMX, SearchLove) to stay current and build your professional network.
  • Subscribing to and actively engaging with leading SEO and digital marketing publications, research papers, and thought leaders.
  • Participating in executive leadership development programmes focused on strategy, change management, and organisational influence.
  • Mentoring junior talent within the industry, which helps solidify your own knowledge and gives back to the community.
  • Engaging with Google's Search Relations team and other platform representatives to gain insights into future developments and provide feedback.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Generative AI Strategy & Governance

Generative AI is fundamentally changing how content is created, how users search (e.g., conversational search experiences), and how search engines respond. If we don't master this, we'll be left behind.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Director, Search & Discovery

4 units that map to this job, from the qualifications that cover it.

  1. Digital StrategyChartered Institute of Marketing · covers 1 of 7 standardsLevel 6
  2. Search Engine OptimisationATHE Ltd · covers 4 of 7 standardsLevel 4
  3. Content MarketingATHE Ltd · covers 3 of 7 standardsLevel 4
  4. Digital Marketing Skills for BusinessTraining Qualifications UK Ltd · covers 2 of 7 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Generative AI Strategy & Governance

Generative AI is fundamentally changing how content is created, how users search (e.g., conversational search experiences), and how search engines respond. If we don't master this, we'll be left behind.

  • LLM Integration for Content Production
  • AI-Driven Search Experience Design
  • Ethical AI & Bias Mitigation
  • Prompt Engineering for Strategic Insights

Cross-Platform Discovery Optimisation

Users aren't just searching on Google anymore; they're on TikTok, YouTube, Amazon, and within apps. Our strategy needs to expand beyond traditional web search to capture discovery across all relevant platforms.

  • Video SEO & YouTube Optimisation
  • App Store Optimisation (ASO)
  • Social Search & Discovery
  • E-commerce Search Optimisation

What you’ll use

Skills this role draws on

Technical

  • Enterprise Search Strategy
  • Advanced Conversational AI & NLP Application
  • Data Architecture for Search Insights
  • Competitive Intelligence & Market Analysis

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Head of SEO / Head of Organic Growth at a Large Enterprise

    3-5 years at that level before moving into a Director role.

    Skills to master

    • Scaling SEO operations across multiple product lines, managing significant budgets, leading large teams (10-20+), and building strong relationships with C-suite stakeholders.

    You're ready to move on when

    • Successfully launched and scaled a major organic growth initiative that delivered significant revenue.
    • Built and retained a high-performing team that consistently exceeded targets.
    • Demonstrated ability to influence product roadmaps and engineering priorities.
    • Presented strategic recommendations to executive leadership with measurable impact.
  2. 2

    Director of Search at a Top-Tier Digital Agency

    4-6 years at Director level, managing multiple large client accounts.

    Skills to master

    • Client relationship management at an executive level, developing innovative strategies for diverse industries, managing large agency teams, and driving new business development.

    You're ready to move on when

    • Consistently grew client organic revenue and retention.
    • Led successful pitches for major new business accounts.
    • Developed and implemented cutting-edge search strategies that became industry benchmarks.
    • Managed a P&L for a significant book of agency business.

11Where this role leads

The long view:This role is a launchpad for significant career growth. We're looking for someone who doesn't just want a job, but wants to build something impactful, lead a fantastic team, and genuinely shape the future of how a major brand connects with its customers. If that sounds like you, let's have a chat over a pint.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director, Search & Discovery is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Digital StrategyLevel 6

Applied to your work in Director, Search & Discovery

This unit aims to enable learners to critically evaluate and develop effective digital strategies aligned with business goals. Upon completion, learners will understand the impact of digital technologies, analyse digital performance metrics, and appreciate the importance of digital governance in ensuring compliance and managing risk.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Director, Search & Discovery

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Organic Revenue ContributionThe percentage of total business unit revenue directly attributable to organic search channels (including voice-driven conversions).If our business unit generates £10M in revenue, and organic search contributed £3M last year, we'd expect that to be £3.45M this year, thanks to your strategy.Increase organic revenue contribution by 15% year-over-year.
  • Market Share of Voice (MSV)Our brand's visibility and presence across key conversational and traditional search queries compared to our top 3 competitors.If our share of voice for 'best [product category] in UK' is currently 20%, we'd aim for 22% by the end of the year, meaning more people are seeing us in search results.Grow MSV by 10% annually for our core product categories.
  • Customer Service Deflection via Voice AnswersThe reduction in inbound customer service calls/chats due to users finding answers directly through voice search queries on our owned properties.We currently get 1,000 calls a month about 'how to reset my password'. If your team optimises content for voice answers, we'd aim to drop that to 850 calls, saving us money and improving customer experience.Reduce relevant inbound customer service contacts by 15%.
  • Return on Investment (ROI) for Search Technology StackThe measurable financial return from investments in search tools, platforms, and AI solutions.If we spend £100,000 on a new schema management platform, we'd expect to see at least £300,000 in direct or indirect revenue/cost savings attributed to its use within 12-18 months.Achieve a minimum 3:1 ROI on all new search technology investments.
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Director, Search & Discovery to VP, Digital Experience, and whatever you decide comes after.

Level 7 · in progressAI Fluency→ VP, Digital Experience→ your design
Where this takes you

This role is a launchpad for significant career growth. We're looking for someone who doesn't just want a job, but wants to build something impactful, lead a fantastic team, and genuinely shape the future of how a major brand connects with its customers. If that sounds like you, let's have a chat over a pint.

See Your Progress GrowIllustration
Director, Search & Discovery
  • Enterprise Search Strategy
  • Advanced Conversational AI & NLP Application
  • Data Architecture for Search Insights
  • Competitive Intelligence & Market Analysis
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director, Search & Discovery is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. VP, Digital Experience

    3-5 years in the Director role, demonstrating consistent, high-impact performance.

    This is a significant jump, moving from owning search to owning the entire digital customer journey and experience across all touchpoints.

    • Advanced digital analytics and customer journey mapping.
    • User experience (UX) research and design principles at an enterprise scale.
    • Personalisation and segmentation strategies across all digital channels.
    • Management of large, multi-disciplinary digital teams (100+ people).
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a Director's time is precious. You're not meant to be bogged down in manual data analysis or repetitive tasks. This is where AI comes in. We're building an AI Productivity Hub to help you and your team reclaim valuable hours, so you can focus on the big strategic plays that actually move the business forward.

For a Director of Search & Discovery, AI isn't just a buzzword; it's a strategic enabler. Imagine having real-time market insights, automated competitive analysis, and content optimisation recommendations at your fingertips. Our AI tools are designed to give you the leverage you need to make faster, smarter decisions and drive your team's output to new heights.

Market Trend Forecasting

Use AI to analyse vast datasets of search queries, social trends, and economic indicators, predicting emerging conversational topics and market shifts before they become mainstream. This helps you position our brand ahead of the curve.

Automated Competitive Intelligence

Deploy AI-powered systems to continuously monitor competitor 'Position Zero' wins, schema implementations, and content strategies. Get instant alerts on their moves, allowing you to react strategically and maintain our lead.

Executive Insight Generation

Leverage AI to summarise complex performance reports, identify key drivers of organic growth (or decline), and generate concise, board-ready insights. Spend less time crunching numbers, more time strategising.

Strategic Content Briefing

Use generative AI to create highly detailed content briefs for your team, outlining optimal structure, entities to cover, and target voice snippets based on deep query analysis. This ensures every piece of content is built to win.

Common questions

Common questions

How do you become a Director, Search & Discovery?

Common routes in include Head of SEO / Head of Organic Growth at a Large Enterprise (3-5 years at that level before moving into a Director role.) and Director of Search at a Top-Tier Digital Agency (4-6 years at Director level, managing multiple large client accounts.). Times vary with prior experience.

Where can a Director, Search & Discovery progress to?

This role can lead on to VP, Digital Experience (3-5 years in the Director role, demonstrating consistent, high-impact performance.), depending on the skills you build.

What level is a Director, Search & Discovery in the UK?

This role aligns to RQF Level 7 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Director, Search & Discovery?

Increasingly, Generative AI Strategy & Governance and Cross-Platform Discovery Optimisation. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Director, Search & Discovery, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 7 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Director, Search & Discovery: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here—strategic leadership, P&L management, large-scale team building, and deep digital expertise—are highly transferable. You could move into similar Director or VP roles in other high-growth tech companies, e-commerce businesses, or even consultancies. Your ability to drive organic growth is valuable everywhere.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.