UK

Open College Network Northern Ireland · RQF Level 2

OCN NI Level 2 Award in Digital Marketing

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 2
  • Total credits7
  • Guided learning48 hours
  • Units in this qualification4

Awarded by Open College Network Northern Ireland · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

This award is aimed at those seeking to develop their digital marketing skills. It covers search engine optimisation and using mobile technologies. Learners will also explore using social media to market products and services.

These are the units Open College Network Northern Ireland registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Search Engine OptimisationReal unit · Open College Network Northern Ireland
You'll gain a foundational understanding of Search Engine Optimisation (SEO) principles and their application in online marketing. The unit covers developing SEO-friendly websites and content, understanding key SEO terms, and assessing website SEO performance for marketing purposes.

What you'll be able to do

  • Understand the fundamental principles of Search Engine Optimisation (SEO) and its importance in online marketing
  • Understand how to develop websites that are SEO friendly, considering factors such as site structure and navigation
  • Understand how to include SEO friendly content, including the use of keywords and meta descriptions
  • Assess the SEO friendliness of a website for marketing purposes, identifying areas for improvement
Using Mobile Technologies to Market Products and ServicesReal unit · Open College Network Northern Ireland
It teaches you to understand and demonstrate the use of mobile technologies for marketing products and services. You'll explore various mobile marketing tools, their capabilities and limitations, and the importance of targeting appropriate audiences effectively.

What you'll be able to do

  • Understand the various mobile technologies available for marketing products and services, including their capabilities and limitations
  • Demonstrate the effective use of mobile technologies to market products and services, considering target audiences and marketing objectives
Using Social Media to Market Products and ServicesReal unit · Open College Network Northern Ireland
You'll develop knowledge and skills to use social media platforms for marketing products and services. The unit includes identifying platforms and audiences, creating engaging content, implementing marketing strategies, and understanding the role of social media in customer engagement.

What you'll be able to do

  • Understand the different social media platforms and their use in marketing products and services, considering target audiences and marketing objectives
  • Demonstrate the effective use of social media to market products and services, including content creation, engagement strategies, and performance monitoring
Using Technology to Develop Online Interaction with CustomersReal unit · Open College Network Northern Ireland
This unit provides learners with an understanding of internet technologies used for customer interaction, including benefits and security risks. You'll demonstrate practical use of these technologies to respond to enquiries, provide support, and promote products or services online.

What you'll be able to do

  • Understand the use of internet technologies to interact with customers
  • Demonstrate the use of internet technologies to interact with customers

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Search Engine OptimisationUsing Mobile Technologies to Market Products and ServicesUsing Social Media to Market Products and ServicesUsing Technology to Develop Online Interaction with Customers

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

SEO Specialist

Your journey here as a Global SEO Coordinator is just the beginning. We're committed to helping you grow, whether that's becoming a deep technical expert, a strategic leader, or exploring entirely new pathways. The opportunities are vast, and we'll support you every step of the way.

See the whole journey →
Opens the roleSEO SpecialistOne of the jobs this qualification is a route into · 1 near-identical record folded inSee the role →Opens the roleAssociate International Search SpecialistOne of the jobs this qualification is a route intoSee the role →Opens the roleSenior SEO ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleVoice Search Optimisation SpecialistOne of the jobs this qualification is a route intoSee the role →Opens the roleInternational Search Marketing ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleManager, Global Search & Performance MarketingOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →

Showing 6 roles, drawn from 10 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Create and lead the digital content and search engine optimisation strategyUse search engine optimisation for digital content

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Search Engine OptimisationLevel 2

Applied to your work in any of these jobs

Which job do you mean?
SEO SpecialistAssociate International Search SpecialistSenior SEO ManagerVoice Search Optimisation SpecialistInternational Search Marketing ManagerManager, Global Search & Performance Marketing

Learners will gain a foundational understanding of Search Engine Optimisation (SEO) principles and their application in online marketing. The unit covers developing SEO-friendly websites and content, understanding key SEO terms, and assessing website SEO performance for marketing purposes.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for OCN NI Level 2 Award in Digital Marketing

4 units in this credential, in the order it lists them, awarded by Open College Network Northern Ireland.

  1. Search Engine Optimisation
  2. Using Mobile Technologies to Market Products and Services
  3. Using Social Media to Market Products and Services
  4. Using Technology to Develop Online Interaction with Customers
These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.