How you’d get this certificate
- Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
- You register with an approved centre. That is a college, training provider or employer Open College Network Northern Ireland has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
- The centre assesses, and Open College Network Northern Ireland awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Open College Network Northern Ireland.
This award is aimed at those seeking to develop their digital marketing skills. It covers search engine optimisation and using mobile technologies. Learners will also explore using social media to market products and services.
These are the units Open College Network Northern Ireland registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Open College Network Northern Ireland. It does the teaching and the mapping. Open College Network Northern Ireland sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
Free first step
Try a free Future Fluency lesson first
The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.
No card · Nothing to commit to
What each unit actually teaches you to do
Search Engine Optimisation Real unit · Open College Network Northern Ireland
What you'll be able to do
- Understand the fundamental principles of Search Engine Optimisation (SEO) and its importance in online marketing
- Understand how to develop websites that are SEO friendly, considering factors such as site structure and navigation
- Understand how to include SEO friendly content, including the use of keywords and meta descriptions
- Assess the SEO friendliness of a website for marketing purposes, identifying areas for improvement
Using Mobile Technologies to Market Products and Services Real unit · Open College Network Northern Ireland
What you'll be able to do
- Understand the various mobile technologies available for marketing products and services, including their capabilities and limitations
- Demonstrate the effective use of mobile technologies to market products and services, considering target audiences and marketing objectives
Using Social Media to Market Products and Services Real unit · Open College Network Northern Ireland
What you'll be able to do
- Understand the different social media platforms and their use in marketing products and services, considering target audiences and marketing objectives
- Demonstrate the effective use of social media to market products and services, including content creation, engagement strategies, and performance monitoring
Using Technology to Develop Online Interaction with Customers Real unit · Open College Network Northern Ireland
What you'll be able to do
- Understand the use of internet technologies to interact with customers
- Demonstrate the use of internet technologies to interact with customers
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Create and lead the digital content and search engine optimisation strategy
- Standard
Use search engine optimisation for digital content
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 1 record
- 1 record
- 1 record
- 1 record
- 1 record
- 1 record
Showing 6 roles, drawn from 8 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
SEO Specialist
This work can lead to roles such as SEO lead or SEO manager, overseeing wider strategy and technical direction.
See the whole journeyThe credits, and who awards them
Level 2 credits are regulated, and they are awarded by Open College Network Northern Ireland rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Search Engine OptimisationUsing Mobile Technologies to Market Products and ServicesUsing Social Media to Market Products and ServicesUsing Technology to Develop Online Interaction with Customers
Each one is a real unit registered against this qualification.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Using Mobile Technologies to Market Products and Services” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
How you would learn this
One to one, on the work you already do
A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.
A lesson from Search Engine Optimisation, one of this qualification's own units.
Applied to your work in any of these jobs
Learners will gain a foundational understanding of Search Engine Optimisation (SEO) principles and their application in online marketing. The unit covers developing SEO-friendly websites and content, understanding key SEO terms, and assessing website SEO performance for marketing purposes.
- 1 Remember
- 2 Understand
- 3 Apply
- 4 Analyse
- 5 Evaluate
- 6 Create
It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.
Built for OCN NI Level 2 Award in Digital Marketing
4 units in this credential, in the order it lists them, awarded by Open College Network Northern Ireland.
- Search Engine Optimisation
- Using Mobile Technologies to Market Products and Services
- Using Social Media to Market Products and Services
- Using Technology to Develop Online Interaction with Customers
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
Learned on your own work, taught one-to-one.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.