The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Marketing ROI Contribution
The measurable increase in marketing-sourced pipeline or revenue directly attributable to improvements in our CRM and automation efforts.
Target · Demonstrate a 15% improvement in marketing-sourced pipeline via attribution modeling year-on-year.After optimising our nurture sequences and lead scoring, marketing-sourced opportunities increased by £2M in Q2, directly linked to your team's work.
MarTech Stack Utilisation & Efficiency
The percentage of marketing team members actively using core MarTech platform features and the measurable reduction in manual effort due to automation.
Target · Achieve >90% adoption of core MarTech platform features across the marketing team and reduce campaign setup time by 20%.You rolled out new training for Salesforce Marketing Cloud, and now 95% of the team uses Journey Builder effectively. Campaign creation time for standard emails dropped from 3 days to 2.
Customer Data Quality & Governance
The accuracy and completeness of our customer data within the CRM, reflecting robust data hygiene and governance processes.
Target · Maintain a data error rate (duplicates, incomplete records, incorrect segmentation) below 2% across our core CRM fields.Your team implemented a new de-duplication strategy, reducing duplicate records by 30% and improving the accuracy of our customer segments.
Team Productivity & Development
The overall output and growth of your direct reports, measured by project completion rates, individual skill development, and retention.
Target · Achieve 90% on-time project completion for your team's initiatives and ensure at least 75% of your team completes a relevant professional development course annually.Your team consistently delivers complex automation projects ahead of schedule, and you've successfully mentored two Senior Specialists into Lead roles this year.
Strategic Influence & Partnership
Your ability to influence marketing strategy by providing data-driven insights and proactively identifying opportunities for operational improvement.
- You're regularly consulted by Marketing VPs on campaign planning and budget allocation. Your insights lead to strategic shifts in our customer engagement approach. Other departments (like Sales or Product) actively seek your input on their processes.
Proactive Problem Solving & System Design
Identifying and resolving systemic issues within our MarTech stack and processes before they become major problems, and designing robust, scalable solutions.
- You've identified a recurring data sync error and designed a permanent fix, preventing future campaign disruptions. You've proactively proposed and implemented a new lead routing process that eliminated previous bottlenecks, rather than just patching them.
Team Leadership & Empowerment
How effectively you lead, mentor, and empower your team, fostering a culture of ownership, continuous improvement, and collaboration.
- Your team members feel supported and challenged, leading to high morale and low turnover. They're taking initiative on complex projects, and you're regularly delegating significant responsibilities. You're known for giving clear direction and constructive feedback.
Vendor & Budget Management
Your effectiveness in managing relationships with MarTech vendors and optimising the marketing operations budget.
- You've negotiated favourable terms with key vendors, showing clear ROI for our investments. You consistently manage your budget effectively, identifying cost-saving opportunities without compromising quality. Vendors see you as a key partner, not just a customer.