The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Knowledge Analyst (L2)
2-3 years as an L2Skills to master
- Mastering content lifecycle processes, developing strong analytical skills for KM metrics, gaining experience in basic taxonomy application, and demonstrating initiative in improving existing KM processes.
You're ready to move on when
- Consistently delivering high-quality content and managing content workflows independently.
- Proactively identifying and proposing solutions for content gaps or system inefficiencies.
- Successfully managing a specific content area or KM process with minimal supervision.
- Taking initiative to informally guide new team members or share knowledge.
- 2
Content Strategist / Content Designer
5-7 years in a content-focused roleSkills to master
- Developing a deeper understanding of information architecture, content governance, and knowledge capture methodologies. Bridging your content creation skills with system design and user experience for knowledge.
You're ready to move on when
- Demonstrable experience in designing content models and structuring information for digital platforms.
- Strong understanding of user needs and how content serves those needs.
- Experience working with content management systems beyond just authoring.
- An interest in the 'findability' and long-term management of content, not just its creation.
- 3
Information Architect (Junior/Mid-level)
3-5 years in an IA-specific roleSkills to master
- Translating theoretical IA principles into practical KM solutions, gaining experience with enterprise KM platforms, and developing strong stakeholder engagement skills to gather requirements and build consensus.
You're ready to move on when
- Proven ability to design site maps, navigation structures, and metadata schemas.
- Experience conducting user research (e.g., card sorting, tree testing) to inform IA decisions.
- A strong portfolio demonstrating your approach to information organisation.
- An interest in the 'human side' of information architecture – how people actually find and use knowledge.