The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Market Entry Success Rate
Percentage of new market entries, informed by your team's research, that meet or exceed their Year 1 revenue forecasts.
Target · >80% of new market entries.If your team's research led us to launch in three new countries, and two of them hit their revenue targets, that's a 66% success rate. We're aiming higher.
Research Programme Budget Adherence
How closely your team's total spending on research projects (including external vendors, subscriptions, and travel) aligns with the allocated annual budget.
Target · Within 98% of the allocated annual budget (£500K-£2M).If your annual budget is £1M, spending between £980,000 and £1,020,000 means you're on target. Overspending without clear justification is a problem.
Team Forecast Accuracy (Key Markets)
The aggregate accuracy of your team's 12-month market growth and sizing forecasts for our top 5 strategic international markets, compared to actual market performance.
Target · Overall variance of +/- 10% from actuals.If your team predicted a 15% growth in the Brazilian market, and it actually grew by 13%, that's a good result. Consistent misses by 20%+ indicate a systemic issue.
Research Project Turnaround Time
The average time taken for your team to complete a strategic market research project from brief acceptance to final presentation.
Target · Average of 8-10 weeks for major strategic projects.If a typical market entry analysis takes 12 weeks, but your team consistently delivers in 9, that's a win. If it's dragging to 15, we need to talk about process.
Strategic Influence & Impact
How often your team's insights are explicitly cited and acted upon in executive-level strategic planning, product roadmapping, and international expansion discussions.
- Your team's research is directly referenced in board presentations, SVP-level strategy documents, and major investment proposals. You're proactively invited to high-level strategic meetings, not just asked to present after decisions are made. Senior leaders seek your team's input before forming their own opinions.
Team Development & Retention
The growth and engagement of your direct reports and the overall health of the market intelligence team.
- Your team members are regularly promoted or take on more complex responsibilities. Feedback in 360-degree reviews highlights your coaching and mentorship. We see low voluntary attrition within your team compared to department averages. You're building a reputation as a great place to work and learn.
Quality of Strategic Recommendations
The clarity, defensibility, and actionability of the strategic recommendations derived from your team's research.
- Recommendations are presented with clear 'Go/No-Go' decisions or well-defined options. They're backed by robust, triangulated data and explicitly address potential risks. Feedback from senior leadership confirms they feel confident making decisions based on your team's advice. They don't just get data, they get a clear path forward.
Stakeholder Satisfaction
How satisfied your internal clients (e.g., Product, Sales, Strategy) are with the relevance, timeliness, and clarity of the insights provided by your team.
- Regular positive feedback from key stakeholders during quarterly business reviews. They proactively reach out to your team for new projects. They see your team as a strategic partner, not just a data provider. You're seen as an essential part of their success.