The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Lead, Strategic Partnerships (L4)
3-5 years in previous roleSkills to master
- Mastering complex deal structuring, leading specific partner verticals, and demonstrating strong influence across internal teams without direct authority.
You're ready to move on when
- Successfully architected and closed 2-3 highly complex, multi-million-pound strategic deals.
- Consistently exceeded individual and team-level partner revenue targets.
- Demonstrated ability to mentor junior team members and lead cross-functional initiatives.
- Proven track record of influencing senior stakeholders (VP level) and managing significant budgets (e.g., £250K+).
- 2
Senior Partnership Manager (L3) at a larger organisation
5-8 years in previous roleSkills to master
- Managing a portfolio of Tier 1 strategic partners, developing and executing detailed Joint Business Plans (JBPs), and consistently hitting significant revenue targets (e.g., £1M+ partner-sourced).
You're ready to move on when
- Successfully managed a portfolio of 2-3 enterprise-level strategic partners, driving consistent growth.
- Developed and executed multi-year JBPs that delivered measurable commercial outcomes.
- Demonstrated strong commercial acumen and ability to negotiate complex terms.
- Proven ability to lead projects and initiatives with significant cross-functional dependencies.
- 3
Senior Business Development Manager / Sales Director (with partnership focus)
10-15 years in previous roleSkills to master
- Deep understanding of indirect sales channels, experience building and managing sales teams, and a proven ability to identify and capitalise on market opportunities through external relationships.
You're ready to move on when
- Consistently exceeded sales targets through a mix of direct and indirect channels.
- Successfully built and led a sales team, demonstrating strong leadership and coaching skills.
- Proven track record of identifying and securing new business opportunities through strategic alliances or channel partners.
- Strong understanding of P&L management and commercial strategy.