The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Digital Workplace Coordinator (L2)
2-3 yearsSkills to master
- Mastering content management, basic IA principles, user support, and delivering standard training. You'd be owning a specific system or section of our digital workplace.
You're ready to move on when
- Consistently delivers high-quality content and user support.
- Proactively identifies and resolves routine digital workplace issues.
- Successfully manages a specific knowledge base or intranet section.
- Receives positive feedback from users and colleagues on training and support provided.
- 2
IT Support Specialist (with KM focus)
3-5 yearsSkills to master
- Developing strong technical troubleshooting skills for M365, understanding user pain points, and a keen interest in information organisation. This path requires a pivot towards content and user experience.
You're ready to move on when
- Demonstrates a deep understanding of M365 technical configurations and troubleshooting.
- Shows initiative in solving user problems related to content findability or collaboration.
- Actively seeks opportunities to improve digital tools beyond basic support tickets.
- Expresses a strong desire to move into a more proactive, design-focused role.
- 3
Internal Communications Specialist
4-6 yearsSkills to master
- Excellent content creation, audience segmentation, and understanding how to engage employees. You'd need to develop strong technical skills in M365 platforms and a passion for information architecture.
You're ready to move on when
- Proven ability to create engaging and effective internal communications.
- Strong understanding of how employees consume information.
- Shows interest in the underlying platforms and how content is organised.
- Actively seeks to improve content findability and user experience on internal channels.