UK

United Kingdom · PR and communications · Senior (5-8 years)

Senior Digital and Social Media Communications Specialist

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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Also at another level: the Digital and Social Media Communications Specialist job description.

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  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toDigital & Social Media Manager
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Social Media Manager · Digital PR Lead · Senior Community Strategist · Brand Engagement Lead

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 3 of 12 standards
ATHE Level 4 Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 3 of 12 standards
City & Guilds Level 3 Diploma in Digital Marketing City & Guilds Limited · Level 3 · covers 2 of 12 standards
Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 8 of 12 standards
Gateway Qualifications Level 2 Certificate in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 5 of 12 standards
Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 12 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Content Marketing ATHE Level 4 Extended Diploma in Digital Marketing
Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing
Digital Marketing for the Digital and Creative Industries Gateway Qualifications Level 2 Certificate in Vocational Studies

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Senior Digital and Social Media Communications Specialist

3 units that map to this job, from the qualifications that cover it.

  1. Content Marketing ATHE Ltd · covers 3 of 12 standards Level 4
  2. Digital Marketing Gateway Qualifications Limited · covers 8 of 12 standards Level 2
  3. Digital Marketing for the Digital and Creative Industries Gateway Qualifications Limited · covers 5 of 12 standards Level 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Digital and Social Media Communications Specialist?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Prompt Engineering & LLM Integration
  • Advanced Data Storytelling & Visualisation
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Digital and Social Media Communications Specialist plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

This job involves leading digital communications work, crafting messages, managing campaigns end to end, and making sure online presence supports business goals.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Sprout Social / Sprinklr (or similar SMM platform) Advanced

Building complex publishing workflows, creating custom analytics dashboards, training junior staff on platform features, managing advanced social listening queries, and overseeing community management queues.

Brandwatch / Talkwalker / Meltwater (or similar social listening) Expert

Building complex Boolean queries for nuanced listening, conducting competitor Share of Voice (SOV) analysis, identifying emerging crises and sentiment shifts, and extracting actionable insights for strategic recommendations.

Canva for Teams / Adobe Creative Cloud (Photoshop, Premiere Rush) Advanced

Developing new visual templates for various platforms, creating short-form video content from scratch (e.g., Reels, TikToks), and performing more complex image/video edits to ensure brand consistency.

Google Analytics (GA4) / Adobe Analytics Advanced

Setting up event tracking and custom conversions for social campaigns, building basic attribution models to understand social's impact, and analysing user funnels from social media referrals to website actions.

Asana / Monday.com / Trello (or similar PM tool) Advanced

Designing and managing the team's entire content calendar project, building automated workflows for content approvals, and tracking campaign progress across multiple team members and stakeholders.

Cision / Muck Rack / Grin (or similar media/influencer database) Advanced

Identifying key media contacts and influencers for specific campaigns, managing outreach campaigns, tracking earned media value (EMV), and building targeted media lists for digital PR efforts.

Tableau / Power BI (for reporting) Basic

Interpreting existing dashboards to extract key performance data, understanding the visualisations, and occasionally pulling raw data for deeper analysis (you won't be building dashboards from scratch, but you'll certainly use them).

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Content Approval (routine posts) Draft content, submit for review to Senior Specialist or Manager. Draft and self-approve routine content following established guidelines; escalate complex or sensitive posts. Self-approve all routine and most campaign-specific content within guidelines; consult Legal or Manager for high-risk or novel situations.
Campaign Strategy & Messaging Execute tasks within a defined campaign plan. Propose messaging adjustments and tactical ideas for campaigns. Design and lead the entire campaign strategy and messaging framework; make recommendations for overall comms strategy to Manager.
Influencer Selection & Outreach Research potential influencers based on criteria. Identify and initiate contact with influencers, draft outreach messages. Vet, select, and manage relationships with key influencers for campaigns; negotiate terms within budget and legal guidelines (up to £10K per campaign).
Budget Allocation (campaign specific) No authority; track spend against allocated budget. Manage allocated budget for specific channels or small campaigns (up to £2K); flag overspends. Approve campaign spend up to £5K; make recommendations for larger budget allocations or re-allocations (up to £20K) to Manager.
Crisis Response (minor online issues) Flag negative comments/mentions to Senior Specialist immediately. Respond to routine negative comments using approved templates; escalate anything complex. Draft and approve responses for most minor online issues; collaborate with Manager and Legal on more significant or sensitive situations.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Campaign Reach & Impressions
The total number of unique users who saw our content and the total number of times our content was displayed.
Target · Exceed campaign benchmarks by 15% on average for your owned campaigns.

If a campaign typically gets 1M impressions, you'd aim for 1.15M. For the 'Future of FinTech' campaign, you achieved 1.3M impressions against a 1.1M target, which is a 18% over-delivery.

Channel-Specific Engagement Rate
The percentage of your audience that interacts with your content (likes, comments, shares, clicks) on specific platforms.
Target · Achieve an average engagement rate of 4-6% on LinkedIn, 6-8% on Instagram, and 2-3% on X for your content.

Your LinkedIn posts for Q2 hit an average 5.5% engagement, up from 4.8% in Q1, showing your new content format is working.

Sentiment Shift & Share of Voice (SOV)
Measuring the change in positive/negative perception around our brand during and after campaigns, and our brand's presence in online conversations relative to competitors.
Target · Achieve a +10 point net sentiment improvement for key campaign topics; increase SOV by 2-3% against top 3 competitors.

After the 'Sustainable Banking' campaign, Brandwatch data showed a net sentiment increase of 12 points, and our SOV in the 'green finance' conversation went from 18% to 21%.

Website Referral Traffic from Social
The amount of traffic driven to our website directly from your social media channels and campaigns.
Target · Increase social-driven website traffic by 20% year-on-year for your owned campaigns.

In July, your campaign drove 15,000 unique visitors to the 'Insights' section of our website, up from 12,000 the previous July, hitting that 25% increase.

Stakeholder Feedback & Collaboration
How effectively you work with internal teams (e.g., Legal, Product, Marketing) to get campaigns out the door and manage expectations.
  • Regular positive feedback from Marketing and Legal teams on clear communication and proactive issue identification. You're seen as someone who makes their lives easier, not harder. They'll proactively include you in early planning meetings, which is a good sign.
Mentee Progression & Team Development
Your ability to guide and develop junior team members, helping them improve their skills and confidence.
  • Junior team members you mentor show measurable improvement in their content creation, community engagement, or reporting skills. They'll tell the manager you've been a huge help, and you'll see them taking on more complex tasks independently. Ideally, one of your mentees gets promoted within 18 months.
Digital Crisis Response Quality
How calmly and effectively you contribute to managing and de-escalating negative online situations.
  • During a minor online issue, you'll draft clear, on-brand responses quickly. The situation doesn't escalate due to your actions, and post-mortem reviews confirm your responses were appropriate and timely. You'll be the one who brings a bit of calm to the storm.
Content Quality & Brand Consistency
The overall quality, creativity, and consistency of the content you produce and oversee, ensuring it always aligns with our brand voice and guidelines.
  • Your content consistently receives high internal ratings for creativity and strategic alignment. There are very few instances where content needs significant edits for brand tone or accuracy. External feedback (e.g., comments, shares) often praises the quality of our messaging.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Campaigns Make a Real Impact

You'll get a buzz from watching engagement metrics climb on a campaign you designed. You'll feel genuinely satisfied when you see positive sentiment shifts in Brandwatch data, knowing your messaging made a difference.

You launched a new product feature campaign on LinkedIn, and the resulting discussions and click-throughs exceeded targets by 30%. That's your impact, right there.

Being at the Forefront of Digital Trends

You enjoy experimenting with new social features, understanding why certain content goes viral, and adapting our strategy to stay relevant. The constant evolution of the digital landscape excites you.

You identified a new TikTok trend that aligned with our brand values, quickly created content around it, and saw a significant spike in brand awareness among a younger demographic.

Building and Nurturing Online Communities

You genuinely enjoy interacting with our audience, responding to comments, and fostering a sense of belonging. You see the value in turning followers into advocates.

You successfully de-escalated a minor customer complaint in the comments section, turning a potentially negative interaction into a positive brand experience for everyone watching.

What frustrates people
  • The 'Always-On' Burnout: Social media never sleeps, and a crisis can break at 9 PM on a Saturday. The pressure to be constantly connected is real, and it can be draining.
  • Proving ROI to Skeptics: You'll spend an inordinate amount of time trying to show Finance or Sales leaders that social media isn't 'fluff' and that it actually contributes to the bottom line.
  • The Legal/Compliance Bottleneck: Your brilliant, timely content will inevitably get held up by legal review, making it less impactful when it finally goes out.
  • The Last-Minute 'Urgent' Request: The CEO saw a competitor's post, and now you have to drop everything to create reactive content that completely messes up your planned calendar.
  • Being the Scapegoat: When company news is received poorly, the negative sentiment often surfaces on social media, and the comms team can sometimes get blamed for the 'messaging' rather than the underlying business decision.
What this role does not give you
  • Predictable 9-to-5 hours: Crises don't wait for office hours, and sometimes 'urgent' means 'now'.
  • Complete creative freedom without oversight: Every piece of content represents the brand, so there are always guidelines and approvals.
  • A quiet, isolated work environment: You're constantly interacting, monitoring, and responding, often in a fast-paced team setting.
  • Guaranteed viral success for every campaign: The internet is unpredictable, and even the best content can sometimes miss the mark.

8Who you work with

You're directly responsible for shaping our brand's public image and driving engagement across our most visible digital channels. Your work directly influences how customers, partners, and the wider industry perceive us. Get it right, and we build trust and loyalty; get it wrong, and we could face significant reputational challenges. You'll also play a big part in helping junior team members develop, which is crucial for our long-term team strength.

Inside the business
  • Marketing Team (Product Marketing, Brand Marketing)
  • Legal & Compliance Department
  • Product Development Teams
  • Sales Leadership
  • Customer Support Teams
  • Executive Leadership (for campaign readouts)
Outside the business
  • Key Media Contacts & Journalists
  • Influencers & Content Creators
  • Social Media Platform Representatives (e.g., Meta, LinkedIn)
  • External Agencies (PR, Creative, Media Buying)
  • Our Online Community Members

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience (5+ years) managing digital and social media for a brand, ideally in a B2B or FinTech environment, where you've owned campaigns from start to finish.
  • Demonstrable experience with social listening tools (e.g., Brandwatch, Talkwalker) and translating data into actionable insights.
  • A portfolio of successful digital campaigns that showcase your ability to create engaging content and drive measurable results.
  • Experience mentoring junior team members or leading small project teams.
  • Strong understanding of the PESO model and how to integrate different media types for maximum impact.
  • Excellent written and verbal communication skills, with a keen eye for detail and brand voice (British English, please!).

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Social Media Platform APIs & Integrations

As data needs become more complex, relying solely on platform dashboards won't cut it. Understanding APIs allows for deeper, custom data extraction and integration with internal systems.

Understanding API rate limits and data structures · Basic Python scripting for data extraction · Connecting social data to CRM/BI tools

  • This week: Research the API documentation for LinkedIn or X (even if you don't code, understand what's possible).
  • This month: Look for online tutorials on 'Python for social media data' – focus on basic data pulls.
  • Month 2: Identify one manual data extraction task you currently do and explore if it can be automated via API.
  • Month 3: Present a small proof-of-concept for a custom social data report using API-pulled data.

Quick win: Familiarise yourself with the developer documentation for the social platforms you use most. You don't need to code, but understanding the possibilities helps.

Advanced Digital Asset Management (DAM) & Content Governance

With more content being produced and more channels to manage, efficient asset management and strict governance are critical to avoid brand inconsistencies and legal issues. It's about making sure the right content is always available and used correctly.

DAM taxonomy and metadata best practices · Automated content version control · Rights management and licensing within DAM

  • This week: Review our current DAM system (e.g., Bynder) and identify any inconsistencies in tagging.
  • This month: Research 'DAM best practices' online and identify 2-3 improvements we could make.
  • Month 2: Propose a new tagging convention for a specific content type (e.g., event photos) and pilot it.
  • Month 3: Lead a small training session for junior team members on proper DAM usage and governance.

Quick win: Ensure every piece of content you upload to the DAM is perfectly tagged and categorised. It's a small habit with a big long-term impact.

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry webinars and virtual conferences (e.g., Social Media Marketing World, PRWeek summits).
  • Subscribing to key industry newsletters and thought leaders (e.g., Marketing Week, PRovoke Media, Social Media Today).
  • Actively participating in online communities for digital comms professionals (e.g., LinkedIn groups, Reddit communities).
  • Taking short courses on emerging platforms or AI tools (e.g., Coursera, Udemy, or platform-specific training).

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration

Competitors are already using tools like ChatGPT and Claude to draft reports in minutes that used to take hours. Analysts who figure this out will outproduce peers 3:1. This isn't future-gazing; it's happening now.

  • Context windows and token limits
  • Temperature settings for different tasks
  • RAG architectures for proprietary data
  • Output validation and hallucination detection
  • Prompt chaining for complex analysis

Advanced Data Storytelling & Visualisation

Simply presenting numbers isn't enough anymore. Senior leaders need clear, compelling narratives that explain why something happened and what we should do next. Data storytelling bridges that gap, turning raw data into strategic insights.

  • Narrative structures for data presentations
  • Choosing the right visualisation for the message
  • Highlighting insights, not just data points
  • Audience-centric data communication
  • Interactive dashboards for exploration

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • PESO Model Integration
  • Digital Crisis Communications
  • Community Management & Engagement Theory
  • Content Strategy & Editorial Planning
  • Sentiment Analysis & Share of Voice (SOV) Measurement
  • Influencer Relations & Co-creation

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Digital Communications Specialist (L2)

    3-5 years

    Skills to master

    • Independent channel management, drafting original copy, basic content creation, and running channel-specific reports. You'd have owned specific social channels end-to-end.

    You're ready to move on when

    • Consistently hitting engagement targets on your assigned channels.
    • Proactively identifying content opportunities and proposing solutions.
    • Demonstrating strong understanding of brand voice and guidelines.
    • Successfully managing minor community interactions and de-escalating simple issues.
  2. 2

    PR Account Executive / Senior Account Executive (Agency)

    4-6 years

    Skills to master

    • Media relations, press release drafting, client management, and understanding earned media value. You'd have managed digital PR campaigns for various clients.

    You're ready to move on when

    • Successfully securing media coverage for clients (including digital outlets).
    • Building strong relationships with journalists and influencers.
    • Managing client expectations and delivering on campaign objectives.
    • Demonstrating an understanding of how PR contributes to broader brand reputation.
  3. 3

    Marketing Communications Executive / Specialist

    4-6 years

    Skills to master

    • Content creation across various marketing channels, campaign execution, and understanding marketing funnels. You'd have worked on integrated marketing campaigns.

    You're ready to move on when

    • Creating engaging content for email, web, and social channels.
    • Contributing to successful marketing campaign launches.
    • Understanding basic marketing analytics and reporting on campaign performance.
    • Collaborating effectively with design and product teams.

15Where this role leads

The long view: This work can lead into digital communications leadership, or into a global communications role advising senior leaders. It can also lead into a content strategy role spanning marketing and PR.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Digital and Social Media Communications Specialist is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Content Marketing, worked against Senior Digital and Social Media Communications Specialist.

Content Marketing Level 4

Applied to your work in Senior Digital and Social Media Communications Specialist

This unit aims to enable learners to understand the role of content marketing in a global digital business context, and to plan and manage content marketing strategies using digital tools. Learners will be able to create and adapt digital content for multi-channel audiences and assess content marketing performance using appropriate analytics.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Senior Digital and Social Media Communications Specialist
  • PESO Model Integration
  • Digital Crisis Communications
  • Community Management & Engagement Theory
  • Content Strategy & Editorial Planning
  • Sentiment Analysis & Share of Voice (SOV) Measurement
  • Influencer Relations & Co-creation
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Digital and Social Media Communications Specialist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Digital Communications Lead / Principal Strategist (L4)

    3-5 years from Senior Specialist

    You'd move from leading campaigns to architecting the entire digital content and channel strategy. You'd become the subject matter expert, defining the 'how' and 'why' for the team.

    • Developing overarching content frameworks and governance models.
    • Leading the evaluation and adoption of new social media platforms or technologies.
    • Designing advanced social listening frameworks for competitive intelligence.
    • Mentoring other Senior Specialists and contributing to their career development.

  2. Digital & Social Media Manager (L5)

    4-6 years from Senior Specialist

    This path shifts you into people management and full ownership of the digital comms function, including budget, tech stack, and team performance. You'll be leading the team, not just campaigns.

    • Defining the overall digital comms strategy and KPIs for the department.
    • Managing vendor relationships and negotiating contracts for social media tools.
    • Overseeing crisis communication protocols and leading response teams.
    • Integrating digital comms with broader marketing and PR strategies at a leadership level.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, the digital comms world is moving at warp speed. You're constantly juggling content creation, monitoring, analysis, and stakeholder management. What if you could get back a significant chunk of your week to focus on strategy, creativity, and genuine human connection? That's exactly what AI can do for you here.

We're not talking about replacing your job; we're talking about giving you superpowers. Our AI Productivity Hub is packed with tools and best practices to automate the tedious, data-heavy, and repetitive parts of your role, letting you double down on the stuff that actually needs your human touch and strategic brainpower.

AI Content Co-Pilot

Use tools like Jasper or Copy.ai to brainstorm content ideas, generate first drafts of social copy for different platforms, and quickly repurpose long-form content (like a blog post) into a series of tweets or a snappy LinkedIn article. It's like having a super-fast writing assistant who never sleeps.

Real-Time Sentiment Radar

Use the AI within Brandwatch or Talkwalker to go beyond simple positive/negative sentiment. AI can identify nuanced emotions (e.g., confusion, disappointment, excitement) and spot emerging narrative themes in real-time before they become major trends or crises. You'll know what's brewing before anyone else.

Community Management Assistant

Employ AI-powered features (within Sprout Social or similar) to automatically categorise inbound messages, identify frequently asked questions, and suggest templated (but editable!) responses. This frees you up to handle the truly complex, high-touch interactions that require your empathy and judgment.

Smart Scheduler & Performance Predictor

Use AI features to analyse past performance data and automatically schedule posts for the optimal time to maximise reach and engagement for specific audience segments. Some tools can even give you a heads-up on a post's likely performance before it even goes live, helping you tweak it for better results.

Common questions

Common questions

How do you become a Senior Digital and Social Media Communications Specialist?

Common routes in include Digital Communications Specialist (3-5 years), PR Account Executive / Senior Account Executive (Agency) (4-6 years) and Marketing Communications Executive / Specialist (4-6 years). Times vary with prior experience.

Where can a Senior Digital and Social Media Communications Specialist progress to?

This role can lead on to Digital Communications Lead / Principal Strategist (3-5 years from Senior Specialist) and Digital & Social Media Manager (4-6 years from Senior Specialist), depending on the skills you build.

What new skills matter most for a Senior Digital and Social Media Communications Specialist?

Increasingly, Prompt Engineering & LLM Integration and Advanced Data Storytelling & Visualisation. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.
This job at other levels
More jobs in PR and communications

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built in this role transfer well. You could move into broader marketing leadership, corporate communications, or specialise in influencer marketing, digital PR, or crisis management, in sectors such as consumer tech, financial services, or government.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.