The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Customer Support / Technical Support Specialist
2-3 yearsSkills to master
- Deep product knowledge, troubleshooting, empathetic problem-solving, handling difficult customer situations, understanding customer pain points at a technical level.
You're ready to move on when
- You're regularly solving complex customer issues that require more than just a quick fix.
- You're often acting as an informal 'advisor' to customers, not just a reactive problem-solver.
- You've shown an interest in understanding the customer's business goals, not just their technical problems.
- You've started to identify proactive ways to prevent issues, rather than just reacting to them.
- 2
Account Manager (Non-Sales Focused)
2-4 yearsSkills to master
- Relationship management, understanding customer needs, identifying growth opportunities, commercial awareness, managing renewals (even if it's not your primary metric).
You're ready to move on when
- Your clients trust you and regularly seek your advice beyond just sales conversations.
- You're consistently hitting renewal targets and identifying opportunities to expand accounts.
- You're passionate about customer retention and value, not just closing new deals.
- You've shown a strong ability to coordinate internal resources to serve your clients.
- 3
Sales Development Representative (SDR) / Business Development Representative (BDR)
2-3 yearsSkills to master
- Strong communication and persuasion, understanding sales cycles, objection handling, lead qualification, initial customer discovery.
You're ready to move on when
- You're excellent at building initial rapport and understanding prospect needs.
- You've shown a genuine interest in the post-sales customer journey.
- You're good at listening and asking probing questions, not just pitching.
- You've expressed a desire to build long-term relationships rather than transactional ones.