The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Net Revenue Retention (NRR) for Strategic Accounts
The percentage of revenue retained from your existing book of business, including any expansion or upsells, minus churn and contractions.
Target · Consistently exceed 120% for your assigned portfolio.If your portfolio started the year at £2M ARR, you'd aim to generate at least £2.4M in the next 12 months, accounting for both expansions and any unfortunate churn or contractions. Anything less means we're leaving money on the table.
Gross Revenue Retention (GRR) for Strategic Accounts
The percentage of revenue retained from your existing book of business, *before* accounting for any expansion. It's about how sticky we are.
Target · Maintain above 92% for your assigned portfolio.If your accounts started at £2M ARR, you shouldn't lose more than £160K to churn or contraction. This shows you're really holding onto those core relationships.
Strategic QBRs Delivered & Impact
The number of high-quality, strategic Quarterly Business Reviews you deliver to your key clients, and the tangible outcomes they produce.
Target · Deliver 4-6 strategic QBRs per quarter, with at least 75% resulting in a clear action plan, identified expansion opportunity, or a positive client testimonial.After your QBR with 'BigClient Co.', they not only agreed to pilot a new module but also provided a glowing testimonial for our website. That's real impact.
Critical Escalation Reduction
Reducing the number of major, urgent issues that require executive-level intervention from your book of business.
Target · Reduce critical escalations from your accounts by 25% year-over-year.Last year, you had 8 critical escalations that went all the way to the Director. This year, you're aiming for 6 or fewer, showing you're catching problems earlier.
Mentee Performance & Development
The measurable improvement and progression of the junior team members you're mentoring.
Target · At least one mentee shows measurable improvement in their NRR/GRR metrics or gets promoted within 12 months under your guidance.Your mentee's NRR improved from 95% to 105% under your guidance, and they're now ready to take on more complex accounts. That's a win for everyone.
Client Advocacy & Referrals
Your clients aren't just satisfied; they're actively championing our product, recommending us to their peers, and willing to participate in case studies or speak at events.
- Clients agree to be public references, provide testimonials, introduce us to other potential customers, or actively promote our solution within their industry networks. You'll hear about this through Sales or directly from the client.
Strategic Influence (Internal & External)
You're seen as a trusted advisor by your clients and a go-to expert by internal teams (like Product and Sales). People genuinely seek out your opinion.
- Clients proactively consult you on their strategic initiatives or challenges
- Product asks for your input on roadmap items or feature prioritisation
- Sales brings you into late-stage deals for your deep expertise on specific client types or use cases. You're invited to internal strategy meetings.
Process Improvement & Playbook Refinement
You don't just follow the rules; you spot where things could be better in our customer journey or existing playbooks and propose practical, actionable improvements that the wider team adopts.
- You've authored or significantly revamped at least two critical playbooks (e.g., 'Enterprise Onboarding Playbook,' 'Risk Mitigation for Financial Services Clients') that are now standard practice. Your ideas are implemented, and you see the positive impact on team efficiency or customer outcomes.
Value Realisation Storytelling
You can clearly articulate the ROI our product delivers to your clients, backed by solid data, and help them tell that story internally to their own leadership.
- Your clients present your ROI analysis to their own leadership, leading to budget increases, wider adoption of our product within their organisation, or even a public success story. You're helping them look good, which makes us look good.