The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
From Principal Knowledge Strategist / Manager, Knowledge Systems (L5)
2-4 years at L5Skills to master
- Moving from managing a function to shaping a business unit's strategy. This means mastering executive communication, P&L ownership, and cross-functional influence at a higher level. You'll need to prove you can connect KM directly to significant business outcomes.
You're ready to move on when
- Successfully owned and delivered a major KM roadmap initiative with measurable ROI.
- Consistently secured budget and resources for your team and projects.
- Proven ability to manage and develop a team of managers and lead architects.
- Demonstrated ability to influence senior leaders outside of your direct reporting line.
- 2
From Head of Content Strategy (non-KM specific, e.g., Marketing/Product)
3-5 years in a Head of Content roleSkills to master
- You'll need to broaden your content strategy expertise from external/product content to the entire internal knowledge ecosystem. This means deep diving into information architecture, taxonomy governance, and the operational impact of knowledge. It's about shifting from 'what content do we publish?' to 'how does all our knowledge flow and get used?'
You're ready to move on when
- Successfully led content strategy for a complex product or marketing organisation.
- Demonstrated understanding of internal knowledge challenges and solutions.
- Experience with structured content and content reuse at scale.
- A clear passion for the 'behind the scenes' of knowledge, not just the front-end delivery.
- 3
From Management Consultant (specialising in Information/Digital Transformation)
3-5 years as a Senior Manager/Associate PartnerSkills to master
- You'll need to transition from advising to owning and executing. This means building and leading an internal team, navigating internal politics, and being accountable for long-term operational success, not just project delivery. You'll also need to get hands-on with the practicalities of internal KM systems.
You're ready to move on when
- Led multiple successful digital transformation or information strategy projects for clients.
- Proven ability to build strong client relationships and drive change.
- A desire to move from project-based work to long-term organisational ownership.
- Experience in a specific industry sector relevant to our business.