UK

United Kingdom · Knowledge management · Senior (5-8 years)

Senior Knowledge Content Strategist

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Start my Senior Knowledge Content Strategist plan, free

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Upskilling a team in this role? Talk to us

  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toManager, Knowledge Strategy
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Information Architect (Knowledge) · Lead Content Designer (Internal) · Knowledge Base Specialist (Senior) · Content Experience Lead (KM)

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Entry Level Certificate in Digital Skills (Entry 3) OCN London · Entry Level · covers 1 of 9 standards
CMI Level 5 NVQ Diploma in Management and Leadership Chartered Management Institute · Level 5 · covers 1 of 9 standards
City & Guilds Level 3 Diploma in Digital Marketing City & Guilds Limited · Level 3 · covers 2 of 9 standards
ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 9 standards
ATHE Level 4 Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 9 standards
GQA Level 3 Certificate In Understanding the Print working environment GQA Qualifications Limited · Level 3 · covers 1 of 9 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Content Creation – Text and Image OCNLR Entry Level Certificate in Digital Skills (Entry 3)
Manage knowledge in an organisation CMI Level 5 NVQ Diploma in Management and Leadership
Content marketing City & Guilds Level 3 Diploma in Digital Marketing
Knowledge of Print Administration GQA Level 3 Certificate In Understanding the Print working environment

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
Frontier Fluency the next wave, beyond mainstream AI
Systems Fluency seeing the whole picture
Start my Senior Knowledge Content Strategist plan, free
Your Plan Illustration

Built for Senior Knowledge Content Strategist

4 units that map to this job, from the qualifications that cover it.

  1. Digital Content Creation – Text and Image OCN London · covers 1 of 9 standards Entry Level
  2. Manage knowledge in an organisation Chartered Management Institute · covers 1 of 9 standards Level 5
  3. Content marketing City & Guilds Limited · covers 2 of 9 standards Level 3
  4. Knowledge of Print Administration GQA Qualifications Limited · covers 1 of 9 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Knowledge Content Strategist?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Prompt Engineering & LLM Integration
  • Knowledge Graph Fundamentals
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Knowledge Content Strategist plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Senior Knowledge Content Strategist plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

This role involves organising and maintaining the knowledge that teams rely on every day. It means working out what people need to know, deciding how to present it, and keeping it accurate. It combines the discipline of a librarian with the judgement of an editor, applied to systems that others use daily. The work includes leading specific projects, mentoring newer team members, and making knowledge systems easy to use rather than a source of frustration.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Knowledge Base Platform (e.g., Guru, SharePoint Online) Advanced

Designing complex page templates, building and optimising content verification workflows, managing integrations with other systems, and configuring advanced search settings for specific knowledge spaces.

Enterprise Search (e.g., Coveo, Sinequa) Advanced

Analysing search analytics dashboards to identify knowledge gaps, tuning relevance scoring for specific query sets, configuring facets, and proposing improvements to the search experience.

Digital Adoption Platform (DAP) (e.g., Pendo, WalkMe) Intermediate

Building complex, multi-step user onboarding flows, creating targeted in-app guides, and analysing user path data to identify friction points within applications where knowledge is needed.

Analytics & Visualization (e.g., Tableau, Power BI) Intermediate

Building custom dashboards that connect search log data with content metadata to identify knowledge gaps, track content usage, and measure the impact of content strategy changes.

Collaboration & Workflow (e.g., Jira, Asana) Advanced

Designing and implementing the content lifecycle workflow, creating automation rules for content review and publishing, and managing sprint planning for the KM team's projects.

Governance & Cataloguing (e.g., Collibra - read-only) Intermediate

Understanding and applying the corporate data dictionary, classifying knowledge assets according to established governance frameworks, and ensuring content adheres to data policies.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Content Creation & Publishing Creates and publishes content following established templates, all content reviewed by Senior Strategist. Independently creates and publishes routine content, seeks peer review for complex articles. Makes minor edits without review. Leads content creation projects, designs new templates, approves content from junior strategists. Makes final technical content decisions within assigned workstreams.
Information Architecture & Taxonomy Changes Applies existing tags and categories. Identifies potential inconsistencies for escalation. Proposes minor adjustments to existing taxonomy. Identifies and documents content gaps. Designs and proposes significant improvements to metadata schema and taxonomy for specific areas. Consults with Lead Strategist for broader impact.
Project & Workflow Design Executes tasks within pre-defined content workflows. Identifies inefficiencies in existing workflows and proposes minor improvements. Designs and implements new content lifecycle workflows for specific projects. Leads content audit projects from planning to execution.
Tool & Platform Configuration Uses existing features of knowledge base platform (e.g., creating pages, applying labels). Configures basic features of knowledge base platform (e.g., setting up new spaces, managing permissions). Configures complex features of KM platforms (e.g., content verification workflows, advanced search settings). Evaluates and recommends new features or integrations.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Search Success Rate
The percentage of internal searches that result in a relevant click or resolution, rather than a 'no results found' or an escalation.
Target · Increase from 65% to 80% over 6 months for your assigned content areas.

If 100 searches happen in your product area, we want 80 of them to find what they need without further action. You'll track this through our enterprise search analytics.

Content Audit Completion & Impact
The successful completion of scheduled content audits, identifying and actioning ROT (Redundant, Obsolete, Trivial) content.
Target · Reduce outdated content by 30% in your assigned workstreams within 3 months of an audit.

You'll take a content area with 100 articles, identify 30 that are old or wrong, and either update, merge, or archive them. We'll track the before-and-after numbers.

New Content Adoption Rate
The percentage of users who use new content templates or follow new content lifecycle workflows you've designed.
Target · Achieve 90% adoption of a new content template within 3 months of launch for your project.

After rolling out a new 'How-To Guide' template, we'd expect 9 out of 10 new guides created in your area to use it correctly within three months.

SME Engagement & Responsiveness
How quickly and effectively you can get content reviewed and approved by Subject Matter Experts (SMEs).
Target · Average SME review time of <5 business days for 80% of content, with less than 10% requiring multiple follow-ups beyond initial request.

You send an article to an engineer for review on Monday. We'd expect to get their feedback by Friday, most of the time without you having to chase them relentlessly.

Information Architecture Quality
The logical structure and navigability of content within your assigned areas, making it intuitive for users to find information.
  • Positive feedback from user surveys or focus groups about ease of navigation. Reduced 'bounce rate' from content pages. Your proposed taxonomy changes are adopted by the wider team. Less time spent by new hires asking 'where do I find X?'
Content Clarity & Accuracy
The extent to which content is easy to understand, free of jargon, and technically correct.
  • Support agents reporting fewer escalations due to unclear documentation. Fewer questions from users about content meaning. SMEs consistently approving content with minimal edits to accuracy. Content passes our internal quality checks with high scores.
Mentorship & Team Contribution
Your ability to guide and support junior team members, sharing your knowledge and helping them grow.
  • Junior strategists coming to you for advice. Positive feedback in 1-on-1s with your manager about your support for the team. You're running informal training sessions or sharing best practices. You're seen as a go-to person for tricky content problems.
Proactive Problem Solving
Identifying potential knowledge gaps or user pain points before they become major issues and proposing solutions.
  • You're bringing ideas to your manager based on search log analysis or user feedback, not just reacting to tickets. You've identified a recurring issue and suggested a new content piece or process change that prevents future problems. You're spotting trends in support tickets that point to missing knowledge.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Building Order from Chaos

You'll get a real kick out of taking a jumbled mess of information and turning it into a structured, searchable, and logical resource. The idea of creating a system where none existed before, or significantly improving a broken one, will genuinely energise you.

Successfully implementing a new metadata schema that finally makes sense of all our product documentation, leading to a noticeable improvement in search results.

Making a Tangible Difference

You'll be motivated by seeing your work directly improve how people do their jobs. Knowing that a clear article you wrote saved a support agent 10 minutes, or helped a new hire onboard faster, will be your biggest reward.

Getting direct feedback from the support team that a new series of 'troubleshooting guides' you created has significantly reduced their call handling time for common issues.

Continuous Improvement

You're not content with 'good enough'. You'll constantly be looking for ways to make our knowledge content, processes, and systems better, whether that's through new tools, better workflows, or smarter content strategies.

Proactively analysing search logs to identify recurring 'no results' queries and then designing a project to fill those knowledge gaps, rather than waiting for someone to ask.

What frustrates people
  • The 'Busy SME' Bottleneck: Your entire workflow depends on experts who see providing knowledge as a secondary task to their 'real job'. Expect to chase people for weeks (sometimes months!) to get a single article reviewed or approved. It's like herding cats, but the cats are also VPs.
  • Shadow IT & Knowledge Silos: You'll constantly discover critical team knowledge living in private Slack channels, personal Google Drives, or local hard drives, completely outside the official KM system. It's like trying to build a library when people keep hiding books in their pockets.
  • The 'Just Make It Like Google' Mandate: You'll spend a fair bit of time explaining to leadership that enterprise search is fundamentally harder than web search. Corporate content is unstructured, lacks inbound links, and has a tiny user data set for training relevance models. It's not magic, it's hard work.
  • The Curse of Knowledge: You'll frequently edit brilliant, technically accurate content from an engineer that is completely incomprehensible to a salesperson or a new support agent. Your job is to translate, but it can be frustrating when experts don't realise how much they know.
  • Fighting for Attribution: KM is often seen as a cost centre. You will constantly have to build business cases to prove how your work in reducing onboarding time or deflecting support tickets translates to real financial savings. It's not always obvious to everyone how important it is.
  • Being the 'Content Police': The thankless job of enforcing standards, chasing down owners of outdated content, and reminding people to use the correct templates. It's essential, but it doesn't win you many popularity contests.
What this role does not give you
  • A quiet, predictable 9-to-5 where every task is clearly defined and followed without deviation. Expect interruptions and shifting priorities.
  • The satisfaction of always seeing your work immediately deployed to external customers. Much of this is internal-facing, and the impact is often indirect but profound.
  • A role where you're always the 'expert' or decision-maker. You'll spend a lot of time influencing, collaborating, and translating, rather than dictating.

8Who you work with

When you do this job well, our teams spend less time searching for answers and more time actually doing their jobs. That means faster customer support, quicker onboarding for new staff, and fewer costly mistakes. If it's not done well, people get frustrated, make bad decisions, and we end up with a 'knowledge landfill' that nobody trusts or uses. Honestly, your work directly impacts our operational efficiency and, ultimately, our bottom line.

Inside the business
  • Product Managers (for new feature documentation)
  • Customer Support Teams (the primary users of our knowledge base)
  • Sales Enablement (for internal sales resources)
  • Engineering Teams (our key Subject Matter Experts)
  • Learning & Development (to align on training content)
  • Legal & Compliance (for policy documentation reviews)
Outside the business
  • External vendors (for platform integrations or new tool evaluations)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience in a Content Strategist or Information Architect role, where you owned significant content workstreams end-to-end.
  • Demonstrable experience designing and implementing taxonomies or metadata schemas for large content repositories.
  • Experience mentoring junior colleagues or leading small, informal project teams.
  • A portfolio or examples of content strategy projects you've led, showcasing your approach to problem-solving and content design.
  • Strong analytical skills, including experience analysing search data or content usage metrics to drive improvements.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Knowledge Base Platform Configuration

As platforms become more sophisticated, you'll need to go beyond basic content creation. This means diving deep into advanced settings, integrations, and customisation to truly optimise the user experience and content lifecycle.

API integration for content syndication · Custom workflow automation · Advanced search query language optimisation · Permissions and access control at scale

  • This month: Deep dive into the admin settings of our primary knowledge base platform. What features haven't we explored?
  • Month 2: Identify one manual content process and propose an automated workflow within the platform.
  • Month 3: Work with IT or platform vendors to understand API capabilities and potential integrations.
  • Month 4: Lead a project to implement a new advanced feature within the platform.

Quick win: Spend an hour exploring the 'developer' or 'advanced settings' section of our knowledge base platform. You might find hidden gems.

Data-Driven Content Optimisation

Moving beyond basic analytics, you'll need to connect disparate data sources (search logs, content usage, support tickets) to truly understand content performance and identify areas for improvement. This means more sophisticated data analysis and visualisation.

SQL for data extraction (basic to intermediate) · Dashboard design for KM metrics · Correlation vs. causation in content impact · A/B testing for content effectiveness

  • This month: Take an online course on SQL fundamentals if you're not already proficient.
  • Month 2: Work with our analytics team to get access to raw search log data and explore it.
  • Month 3: Design a new Power BI or Tableau dashboard specifically for content performance in your area.
  • Month 4: Propose and run a small A/B test on a key knowledge article to see if a change improves user engagement.

Quick win: Look at the 'top search terms' and 'no results found' reports in our current search analytics. What stories do those numbers tell you immediately?

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences (e.g., KMWorld, Information Architecture Conference) to stay on top of trends.
  • Participating in online communities or forums dedicated to Knowledge Management or Information Architecture, sharing insights and learning from peers.
  • Taking advanced courses on specific KM platforms or tools as they evolve.
  • Reading key industry publications and academic papers to deepen your theoretical understanding of KM.
  • Actively seeking out opportunities to mentor junior colleagues and formalise your leadership skills.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration

This is critical within 6 months—it's already happening, not some distant future. Competitors are using large language models (LLMs) to draft reports in 10 minutes that used to take 2 hours. Knowledge Strategists who figure this out will outproduce peers significantly.

  • Context windows and token limits
  • Temperature settings for different tasks
  • RAG (Retrieval Augmented Generation) architectures for proprietary data
  • Output validation and hallucination detection
  • Prompt chaining for complex analysis

Knowledge Graph Fundamentals

Important within 12 months. As our knowledge base grows, simple taxonomies won't cut it. Knowledge graphs, which represent relationships between entities, will become crucial for advanced search, content recommendations, and truly intelligent knowledge systems. This moves us beyond 'tags' to 'relationships'.

  • Entities and relationships
  • Triple stores (subject-predicate-object)
  • Graph databases (e.g., Neo4j, Amazon Neptune)
  • Semantic search principles
  • Ontology modelling languages (e.g., OWL, RDF)

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Taxonomy & Ontology Design
  • KCS (Knowledge-Centered Service)
  • Information Architecture (IA)
  • Content Lifecycle Management
  • Content Auditing & Gap Analysis
  • User Journey Mapping (for Knowledge Seekers)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    From Knowledge Content Strategist (L2)

    2-3 years

    Skills to master

    • Leading small projects independently, designing basic taxonomies, effectively managing SME relationships, and demonstrating strong analytical skills for content gaps.

    You're ready to move on when

    • You've successfully managed the content lifecycle for a specific product or team from start to finish.
    • You're regularly identifying and proposing solutions for content gaps, not just reacting to requests.
    • You're seen as a reliable go-to person for content quality and accuracy within your area.
    • You've informally mentored new joiners and helped them get up to speed.
  2. 2

    From Senior Technical Writer (with KM focus)

    3-5 years

    Skills to master

    • Transitioning from purely writing to broader content strategy, information architecture, and understanding the full content lifecycle beyond just documentation creation.

    You're ready to move on when

    • You've actively contributed to the design of content structures and information flows, not just populated them.
    • You've worked closely with product and engineering teams to define content requirements, not just received them.
    • You've shown a keen interest in how content is found and used, beyond just its creation.
    • You're comfortable analysing content performance metrics and making data-driven recommendations.
  3. 3

    From Information Architect (other domains)

    2-4 years

    Skills to master

    • Adapting IA principles to the specific challenges of internal knowledge, understanding KCS methodologies, and the nuances of internal stakeholder management.

    You're ready to move on when

    • You've successfully designed complex information architectures for web or software applications.
    • You can articulate how your IA skills translate to internal knowledge bases and employee-facing content.
    • You're keen to learn about the specific tools and methodologies used in Knowledge Management.
    • You've demonstrated strong stakeholder management skills in previous IA roles.

15Where this role leads

The long view: This work can lead to managing a knowledge strategy function, or into a director role overseeing how knowledge management connects with other parts of the business.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Knowledge Content Strategist is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Lead Strategist / Principal Information Architect (L4)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Content Creation – Text and Image, worked against Senior Knowledge Content Strategist.

Digital Content Creation – Text and Image Entry Level

Applied to your work in Senior Knowledge Content Strategist

This unit aims to provide learners with the skills to create digital content using text and images. Learners will be able to identify page layouts, input and edit text and media, and format a digital publication to a specified standard.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Senior Knowledge Content Strategist plan, free
See Your Progress Grow Illustration
Senior Knowledge Content Strategist
  • Taxonomy & Ontology Design
  • KCS (Knowledge-Centered Service)
  • Information Architecture (IA)
  • Content Lifecycle Management
  • Content Auditing & Gap Analysis
  • User Journey Mapping (for Knowledge Seekers)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Knowledge Content Strategist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Lead Strategist / Principal Information Architect (L4)

    3-5 years

    You'll move from leading specific projects to architecting entire systems and defining enterprise-wide content strategies. You'll also likely manage a small team of direct reports.

    • Enterprise-wide Taxonomy Design Architecting the classification system for the entire organisation.
    • KM Platform Architecture Designing the technical integration and configuration of all KM tools.
    • Advanced Search Relevance Tuning Deep-level optimisation of enterprise search algorithms.
    • Cross-Departmental KM Integration Ensuring KM workflows align with other business functions.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, knowledge management can be a bit of a slog. Chasing down SMEs, sifting through mountains of text, and manually tagging everything. But what if you could cut out the tedious bits and focus on the real strategy? That's exactly what AI can do for you.

At Zavmo, we're not just talking about AI; we're building it into our daily workflows. We've got an internal AI Productivity Hub, and for a Senior Knowledge Content Strategist, it's a game-changer. Imagine automating the first draft of an article or getting instant suggestions for metadata. It's not about replacing you; it's about giving you superpowers so you can focus on the truly strategic, human-centric parts of the job.

First Draft Automation

Use AI to transcribe and summarise those long, rambling SME interview recordings or dense technical documents into a structured first draft of a knowledge article. You'll still need to edit and refine, but the heavy lifting of getting words on the page is gone.

Intelligent Content Tagging

Our AI model analyses the text of a new article and automatically suggests relevant metadata tags (like product, feature, or audience) from our established taxonomy. This ensures consistency, saves you time, and massively improves how findable our content is.

Search Intent Analysis

Leverage AI to cluster and analyse those frustrating 'no results found' search queries. It'll identify underlying user intent and automatically create tickets for high-priority knowledge gaps. You'll go from guessing what people need to knowing it, backed by data.

Jargon-to-Plain-Language Translator

Got a super technical article from an engineer that's completely incomprehensible to a new support agent? Use our generative AI tool to rewrite that expert-level content into clear, simple language, all while retaining technical accuracy. It's like having a dedicated copy editor on demand.

Common questions

Common questions

How do you become a Senior Knowledge Content Strategist?

Common routes in include From Knowledge Content Strategist (2-3 years), From Senior Technical Writer (with KM focus) (3-5 years) and From Information Architect (other domains) (2-4 years). Times vary with prior experience.

Where can a Senior Knowledge Content Strategist progress to?

This role can lead on to Lead Strategist / Principal Information Architect (3-5 years), depending on the skills you build.

What new skills matter most for a Senior Knowledge Content Strategist?

Increasingly, Prompt Engineering & LLM Integration and Knowledge Graph Fundamentals. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in knowledge management

Stay in the field you know and move sideways rather than up.
If you leave this industry

Skills built in this role, such as information architecture, content strategy, understanding user needs, and managing stakeholders, apply beyond knowledge management. They can lead into content strategy roles in marketing or product, deeper specialism in information architecture for large organisations, or a move into learning and development or user experience design.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Senior Knowledge Content Strategist plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.