UK

UK qualifications

Chartered Institute of Marketing qualifications

13 qualifications awarded by Chartered Institute of Marketing, read from the Ofqual register.

Studying one of these

How Zavmo tutors Chartered Institute of Marketing qualifications

Chartered Institute of Marketing awards these from Level 3 to Level 7, and most of them at Level 4. Whichever one you take, you take it with a personal tutor rather than a course to work through alone. That is the whole design, and it is not a preference. Students taught one to one, by a tutor who adapts to them, do markedly better than the same students in a normal class. It has been known for forty years. The catch is that one tutor each has never been affordable, and that is the gap Zavmo is built to close.

A real Zavmo lesson. The conversation in the middle, the thinking ladder on the left, and the assessment criteria each answer is evidencing on the right.

Taught against your own work

A unit is taught through what is actually on your desk this week, not through a worked example about somebody else. The practice is your job, so the learning lands on it.

A tutor that changes with the moment

Explaining something for the third time is a different job from pushing you when you are coasting, and one voice cannot do both. Zavmo changes how it teaches to match what you need that day.

Evidence that builds as you go

The report you wrote and the problem you solved are mapped to the units while you are doing them, so the record is real work rather than something reconstructed at the end.

To be clear about who does what: Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Chartered Institute of Marketing. It does the teaching and the mapping. Chartered Institute of Marketing sets these qualifications and awards them, and a qualified human assessor makes the assessment decision. The tutoring research above measured human tutors: that is the target we aim at, not a result we claim to have reproduced. See the research.

Visit Chartered Institute of Marketing (opens in a new tab) What Zavmo adds to a course The research behind it See the teaching itself