Aimed at marketing professionals, this qualification focuses on digital marketing techniques and strategies. It provides an understanding of marketing and integrated communications principles, alongside digital marketing channels. Learners will develop the ability to plan and implement digital marketing campaigns.
These are the units Chartered Institute of Marketing registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Chartered Institute of Marketing. It does the teaching and the mapping. Chartered Institute of Marketing sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
What each unit actually teaches you to do
Digital Marketing Real unit · Chartered Institute of Marketing
What you'll be able to do
- Understand digital marketing principles, including search engine optimisation (SEO), social media marketing, and email marketing.
- Know different digital marketing channels and their respective strengths and weaknesses.
- Plan digital marketing campaigns that target specific audiences and achieve specific objectives.
- Implement digital marketing activities, such as creating content, running ads, and engaging with customers.
- Measure digital marketing performance using analytics tools and key performance indicators (KPIs).
Integrated Communications Real unit · Chartered Institute of Marketing
What you'll be able to do
- Understand the core principles underpinning integrated communications.
- Know the characteristics of different communication channels and their suitability for various marketing objectives.
- Develop comprehensive integrated communication plans that align with overall marketing strategies.
- Implement a range of communication activities as part of an integrated plan.
- Evaluate the effectiveness of communication activities and campaigns in achieving desired outcomes.
Marketing Real unit · Chartered Institute of Marketing
What you'll be able to do
- Understand fundamental marketing principles and concepts.
- Know a range of marketing techniques and their application in different contexts.
- Analyse marketing data to identify trends and inform decision-making.
- Develop a comprehensive marketing plan that outlines strategies and tactics to achieve specific objectives.
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Develop and implement digital marketing strategies
- Standard
Develop skills and competencies about social media channels and digital platforms
- Standard
Manage, evaluate and report on digital marketing campaigns
- Standard
Plan and deliver digital marketing campaigns for your organisation
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 2 records
- 3 records
- 2 records
- 2 records
- 1 record
- 4 records
Showing 6 roles, drawn from 76 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Digital Marketing Coordinator
This work can lead to roles such as senior digital marketing specialist or digital marketing manager.
See the whole journeyThe credits, and who awards them
Level 4 credits are regulated, and they are awarded by Chartered Institute of Marketing rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Digital MarketingIntegrated CommunicationsMarketing
Each one is a real unit registered against this qualification.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Develop and implement digital marketing strategies
- Develop skills and competencies about social media channels and digital platforms
- Manage, evaluate and report on digital marketing campaigns
- Plan and deliver digital marketing campaigns for your organisation
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
This qualification is no longer awarded.
Ofqual lists it as no longer awarded, so it cannot be started today. The last day to be awarded it was 9 April 2021. It is here because people still hold it.
These are open to new learners in the same subject.
- ATHE Level 4 Diploma in Digital Marketing
- ATHE Level 4 Extended Diploma in Computing
- ATHE Level 4 Extended Diploma in Digital Marketing
- BCS Level 4 Diploma - Digital Modular Programme for Data Analysts
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.