UK
How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer Chartered Institute of Marketing has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and Chartered Institute of Marketing awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Chartered Institute of Marketing.

More on studying for a qualification

01What it is

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These are the units Chartered Institute of Marketing registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Chartered Institute of Marketing. It does the teaching and the mapping. Chartered Institute of Marketing sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

02The units

What each unit actually teaches you to do

Integrated Communications Real unit · Chartered Institute of Marketing
This unit introduces the concept of integrated communications and analyses communication channels. You'll develop, implement, and evaluate integrated communication plans and activities to meet organisational objectives.

What you'll be able to do

  • Understand the concept of integrated communications
  • Analyse different communication channels
  • Develop an integrated communications plan
  • Implement integrated communication activities
  • Evaluate the effectiveness of integrated communication activities
Marketing Real unit · Chartered Institute of Marketing
You'll study marketing principles, including core concepts and the marketing environment. The unit enables development, implementation, and evaluation of marketing plans and activities to achieve specific objectives.

What you'll be able to do

  • Understand the principles of marketing
  • Analyse the marketing environment
  • Develop a marketing plan
  • Implement marketing activities
  • Evaluate the effectiveness of marketing activities
Marketing in Action Real unit · Chartered Institute of Marketing
This unit covers the role of marketing within organisations, analysing marketing techniques, and planning, implementing, and evaluating marketing campaigns. You'll understand how marketing supports organisational objectives and brand awareness.

What you'll be able to do

  • Explain the role of marketing within an organisation
  • Analyse different marketing techniques
  • Plan a marketing campaign
  • Implement a marketing campaign
  • Evaluate the effectiveness of a marketing campaign
By email

Free, by email

Is this the right qualification for you?

One email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Your employer, or 'self-employed'

Study the units online with a personal AI tutor, for £70 a month. Your first Future Fluency module is free.

03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Implement marketing campaigns or activities

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 70 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Marketing Coordinator

This work can lead to a senior marketing strategist role, a marketing operations manager role, or a product marketing manager role.

See the whole journey
Still deciding?

One email to help you decide: the facts, what it teaches, the jobs it leads to and where to start free. With a link back here. Nothing else follows unless you confirm your address.

05The credits

The credits, and who awards them

Level 4 credits are regulated, and they are awarded by Chartered Institute of Marketing rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Integrated CommunicationsMarketingMarketing in Action

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Marketing” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Marketing” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Integrated Communications, one of this qualification's own units.

Integrated Communications Level 4

Applied to your work in any of these jobs

Which job do you mean?
Marketing CoordinatorMarketing Campaign CoordinatorMarketing SpecialistMarketing Coordinator, Global CampaignsMarketing AdministratorMarketing Technology Coordinator

This unit introduces the concept of integrated communications and analyses communication channels. Learners will develop, implement, and evaluate integrated communication plans and activities to meet organisational objectives.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for CIM Level 4 Certificate in Professional Marketing (Marketing in Action) (VRQ)

3 units in this credential, in the order it lists them, awarded by Chartered Institute of Marketing.

  1. Integrated Communications
  2. Marketing
  3. Marketing in Action
These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

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No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.