UK

Chartered Institute of Marketing · RQF Level 6

CIM Level 6 Professional Diploma in Marketing (HL)

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 6
  • Total credits75
  • Guided learning299 hours
  • Units in this qualification4

Awarded by Chartered Institute of Marketing · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

This higher-level diploma is designed for marketing professionals seeking to advance their knowledge of marketing management. It includes units on delivering customer value, managing marketing resources, and project management within marketing. Learners will develop skills in analysing customer needs and planning marketing projects.

These are the units Chartered Institute of Marketing registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Delivering Customer Value through MarketingReal unit · Chartered Institute of Marketing
You'll explore the concept of customer value and its role in marketing. The unit develops skills to analyse customer needs, create value propositions, and evaluate marketing strategies for delivering customer value.

What you'll be able to do

  • Understand the concept of customer value and its importance in marketing.
  • Know how marketing activities contribute to delivering value to customers.
  • Analyse customer needs and preferences to inform marketing strategies.
  • Create compelling value propositions that resonate with target customers.
  • Evaluate the effectiveness of different marketing strategies in delivering customer value and achieving business goals.
Managing MarketingReal unit · Chartered Institute of Marketing
This unit covers marketing management principles and resource management. You'll learn to plan marketing activities aligned with strategic objectives, monitor performance, and evaluate marketing effectiveness.

What you'll be able to do

  • Understand the principles of marketing management and their application in organisational contexts.
  • Effectively manage marketing resources, including budgets, personnel, and technology.
  • Plan marketing activities and campaigns that align with strategic objectives.
  • Monitor marketing performance using key metrics and indicators.
  • Evaluate the effectiveness of marketing activities and campaigns in achieving desired outcomes and return on investment.
Marketing Planning ProcessReal unit · Chartered Institute of Marketing
This unit provides learners with an understanding of the marketing planning process. You'll learn to analyse the marketing environment, set objectives, develop strategies, and implement marketing plans.

What you'll be able to do

  • Understand the key stages and components of the marketing planning process within an organisation.
  • Analyse the internal and external marketing environment using appropriate tools and techniques.
  • Set clear, measurable, achievable, relevant, and time-bound (SMART) marketing objectives.
  • Develop effective marketing strategies to achieve the set objectives, considering target markets and competitive advantage.
  • Implement marketing plans, including resource allocation, scheduling, and monitoring progress.
Project Management in MarketingReal unit · Chartered Institute of Marketing
You'll study project management methodologies and their application in marketing. The unit develops skills to plan marketing projects, manage resources, monitor progress, and evaluate project outcomes.

What you'll be able to do

  • Understand different project management methodologies and their application in marketing contexts.
  • Plan marketing projects, including defining scope, setting timelines, and allocating resources.
  • Manage project resources effectively to ensure projects are completed on time and within budget.
  • Monitor project progress and identify potential risks or issues.
  • Evaluate project outcomes and identify lessons learned for future projects.

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 6 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Delivering Customer Value through MarketingManaging MarketingMarketing Planning ProcessProject Management in Marketing

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Marketing Project Manager

Your career path here is what you make of it. We'll give you the tools and opportunities, but it's up to you to grab them. Show us what you're capable of, and we'll help you get there.

See the whole journey →
Opens the roleMarketing Project ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleMarketing Project CoordinatorOne of the jobs this qualification is a route intoSee the role →Opens the roleMarketing Planning CoordinatorOne of the jobs this qualification is a route into · 1 near-identical record folded inSee the role →Opens the roleLead Marketing Project ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleSenior Marketing Planning ManagerOne of the jobs this qualification is a route intoSee the role →Opens the roleManager, Marketing Operations & ProjectsOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →

Showing 6 roles, drawn from 22 job records mapped to this qualification.

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Delivering Customer Value through MarketingLevel 6

Applied to your work in any of these jobs

Which job do you mean?
Marketing Project ManagerMarketing Project CoordinatorMarketing Planning CoordinatorLead Marketing Project ManagerSenior Marketing Planning ManagerManager, Marketing Operations & Projects

Learners will explore the concept of customer value and its role in marketing. The unit develops skills to analyse customer needs, create value propositions, and evaluate marketing strategies for delivering customer value.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for CIM Level 6 Professional Diploma in Marketing (HL)

4 units in this credential, in the order it lists them, awarded by Chartered Institute of Marketing.

  1. Delivering Customer Value through Marketing
  2. Managing Marketing
  3. Marketing Planning Process
  4. Project Management in Marketing
These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.