The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Recent Graduate (Marketing/Business Degree)
0-1 yearSkills to master
- Applying academic knowledge to real-world tasks, understanding corporate processes, effective workplace communication, time management.
You're ready to move on when
- Consistently delivering tasks on time and to a high standard.
- Proactively seeking out learning opportunities and asking insightful questions.
- Demonstrating a strong grasp of our internal tools and processes.
- 2
Marketing Assistant / Coordinator (Non-Launch Specific)
1-2 yearsSkills to master
- Adapting existing marketing skills to a launch-specific context, understanding cross-functional dependencies, managing external vendors (e.g., agencies).
You're ready to move on when
- Ability to manage multiple small projects simultaneously without significant oversight.
- Strong organisational skills and a proven track record of meeting deadlines.
- Experience coordinating with external partners or internal teams.
- 3
Project Coordinator (Non-Marketing Field)
1-2 yearsSkills to master
- Translating general project management skills to marketing contexts, learning marketing terminology, understanding creative workflows and asset management.
You're ready to move on when
- Proven ability to manage complex schedules and multiple stakeholders.
- Excellent attention to detail and a methodical approach to tasks.
- A clear interest in transitioning into a marketing-focused role.