How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer Pearson Education Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and Pearson Education Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Pearson Education Ltd.

More on studying for a qualification

01What it is

BTEC Nationals are level 3 vocational qualifications that provide specialist, work-related learning in a range of sectors.

These are the units Pearson Education Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Pearson Education Ltd. It does the teaching and the mapping. Pearson Education Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

Free first step

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02The units

What each unit actually teaches you to do

Cost and Management Accounting Real unit · Pearson Education Ltd
It teaches you to understand cost and management accounting principles. You'll apply cost allocation techniques, analyse cost data for decision-making, and use management accounting methods to support business planning and control.

What you'll be able to do

  • Understand the principles of cost accounting
  • Apply cost accounting techniques to allocate costs accurately
  • Analyse cost data to inform decision-making
  • Understand the principles of management accounting
  • Use management accounting techniques to support business planning and control
Developing a Marketing Campaign Real unit · Pearson Education Ltd
You'll develop knowledge and skills to create comprehensive marketing campaigns. The unit covers marketing principles, target market analysis, objective and strategy development, channel selection, material creation, and campaign management and evaluation.

What you'll be able to do

  • Understand the principles of marketing and campaign development
  • Analyse the target market for a marketing campaign
  • Develop marketing objectives and strategies
  • Select appropriate marketing channels for a campaign
  • Create marketing materials for a campaign
  • Plan and manage the implementation of a marketing campaign
  • Monitor and evaluate the effectiveness of a marketing campaign
Digital Marketing Real unit · Pearson Education Ltd
You'll gain a comprehensive understanding of digital marketing principles and channels such as social media, email, and SEO. The unit covers data analysis in campaigns and explores legal and ethical considerations in digital marketing.

What you'll be able to do

  • Understand the core principles of digital marketing
  • Explore different digital marketing channels, such as social media, email, and search engine optimisation (SEO)
  • Analyse the use of data and analytics in digital marketing campaigns
  • Investigate the legal and ethical considerations in digital marketing
Effective Management of Personal Debt Real unit · Pearson Education Ltd
This unit provides learners with an understanding of personal debt types, impacts, and management strategies. You'll explore sources of debt advice and develop budget plans to manage and service personal debt effectively.

What you'll be able to do

  • Understand the use of personal debt and its impact on the individual
  • Understand the use of personal debt and its impact on society
  • Explore sources of debt advice available for individuals
  • Explore debt management strategies available for individuals
  • Develop a budget plan to service debt for an individual
  • Develop a budget plan to manage debt for an individual
Employment Law Real unit · Pearson Education Ltd
This unit provides learners with knowledge of key employment law principles, including contracts and discrimination law. You'll explore the rights and responsibilities of employers and employees and analyse the impact of employment law on business operations.

What you'll be able to do

  • Understand the key principles of employment law
  • Investigate the rights and responsibilities of employers
  • Investigate the rights and responsibilities of employees
  • Analyse the impact of employment law on business operations
Exploring Business Real unit · Pearson Education Ltd
This unit introduces learners to various types of business organisations, their purposes, and objectives. You'll investigate factors influencing business decisions, the roles of different departments, and the importance of customer service within a business context.

What you'll be able to do

  • Investigate different types of business organisations
  • Explore the purpose and objectives of businesses
  • Examine the factors that influence business decisions
  • Investigate the role of different departments within a business
  • Understand the importance of customer service in business
  • Explore the impact of the external environment on businesses
Investigating Customer Service Real unit · Pearson Education Ltd
This unit covers the principles of customer service within organisations, including methods for gathering customer feedback. You'll analyse service interactions to identify improvements and evaluate the impact of effective customer service on business performance.

What you'll be able to do

  • Understand the principles of customer service within different organisations
  • Investigate the different methods used to gather customer feedback
  • Analyse customer service interactions to identify areas for improvement
  • Evaluate the impact of effective customer service on business performance
Investigating Retail Business Real unit · Pearson Education Ltd
You'll investigate various retail business types and analyse factors influencing their success and challenges. The unit also covers departmental roles and the impact of technology on retail operations.

What you'll be able to do

  • Investigate different types of retail business
  • Analyse the factors that contribute to the success of a retail business
  • Examine the challenges faced by retail businesses
  • Understand the role of different departments within a retail business
  • Explore the impact of technology on retail businesses
Managing an Event Real unit · Pearson Education Ltd
This unit equips learners with knowledge of event planning stages, resource management, risk analysis, and evaluation methods. You'll understand stakeholder roles and how to measure event success against objectives.

What you'll be able to do

  • Understand the key stages involved in planning an event
  • Explore the resources required to manage an event effectively
  • Analyse the risks associated with event management and implement appropriate mitigation strategies
  • Evaluate the success of an event against pre-defined objectives
Market Research Real unit · Pearson Education Ltd
You'll gain a comprehensive understanding of market research purposes, methods, and ethical considerations within a business context. The unit includes planning, conducting, analysing, and interpreting market research to inform decisions.

What you'll be able to do

  • Understand the purpose and scope of market research within a business context
  • Identify different market research methods and techniques
  • Plan and conduct market research activities, including data collection
  • Analyse and interpret market research data to inform business decisions
  • Evaluate the effectiveness of market research activities
Personal and Business Finance Real unit · Pearson Education Ltd
This unit offers learners an understanding of personal and business finance management principles. You'll analyse income and expenditure, budgeting, financial planning, and sources of business finance, including their importance and impact.

What you'll be able to do

  • Understand the principles of personal finance management
  • Analyse different sources of personal income and expenditure
  • Explain the importance of budgeting and financial planning
  • Understand the principles of business finance management
  • Analyse different sources of business finance
  • Explain the importance of financial planning and control in a business context
  • Evaluate the financial performance of a business using key financial ratios
  • Understand the impact of economic factors on personal and business finance
Pitching for a New Business Real unit · Pearson Education Ltd
This unit develops learners' skills in researching and analysing target audiences to create and deliver persuasive business pitches. You'll understand the key elements of successful pitches, including clear messaging and the use of visual aids, and evaluate pitch effectiveness.

What you'll be able to do

  • Understand the key elements of a successful business pitch
  • Research and analyse the target audience for a new business pitch
  • Develop a compelling business pitch for a new venture
  • Deliver a persuasive business pitch to a panel of potential investors
  • Evaluate the effectiveness of a business pitch and identify areas for improvement
Recording Financial Transactions Real unit · Pearson Education Ltd
You'll develop an understanding of the principles of recording financial transactions, including double-entry bookkeeping. The unit covers maintaining accurate financial records and interpreting transaction data using appropriate methods.

What you'll be able to do

  • Understand the principles of recording financial transactions
  • Apply appropriate methods for recording financial transactions
  • Maintain accurate records of financial transactions
  • Interpret financial transaction records
Recruitment and Selection Process Real unit · Pearson Education Ltd
This unit covers the recruitment and selection process, including its purpose, stages, and importance for organisational success. You'll understand legal and ethical considerations and develop effective job descriptions and person specifications.

What you'll be able to do

  • Understand the purpose and importance of recruitment and selection processes
  • Identify the different stages involved in the recruitment and selection process
  • Explain the legal and ethical considerations related to recruitment and selection
  • Develop effective job descriptions and person specifications
  • Evaluate different selection methods and their suitability for specific roles
Supply Chain Operations Real unit · Pearson Education Ltd
You'll examine the role of logistics in supply chain operations and the importance of supply chain organisation for businesses. The unit also explores the impact of technology on efficient supply chain management.

What you'll be able to do

  • Examine the role of logistics operations in ensuring effective supply chain operations
  • Investigate the importance of supply chain organisation to businesses
  • Investigate the importance of supply chain operation to businesses
  • Examine the impact of technology on the efficient management of supply chain operations
The English Legal System Real unit · Pearson Education Ltd
You'll understand the structure and key principles of the English Legal System, including types of law and their sources. The unit covers the roles of key personnel and the impact of legislation on business operations.

What you'll be able to do

  • Understand the structure and key principles of the English Legal System
  • Identify different types of law and their sources within the English Legal System
  • Explain the roles and responsibilities of key personnel within the English Legal System
  • Analyse the impact of legislation on business operations
  • Evaluate the effectiveness of the English Legal System in resolving disputes
Training and Development Real unit · Pearson Education Ltd
You'll understand the purpose and benefits of training and development within organisations. The unit includes identifying training methods, planning and delivering training sessions, and evaluating their effectiveness to meet organisational needs.

What you'll be able to do

  • Understand the purpose and benefits of training and development within an organisation
  • Identify different training and development methods available to organisations
  • Plan a training and development programme to meet specific organisational needs
  • Deliver a training session effectively, using appropriate techniques
  • Evaluate the effectiveness of training and development activities
Visual Merchandising Real unit · Pearson Education Ltd
This unit provides knowledge of visual merchandising principles and techniques to create effective displays. You'll evaluate the impact on customer behaviour and plan merchandising strategies for various retail environments.

What you'll be able to do

  • Understand the principles of visual merchandising
  • Apply visual merchandising techniques to create effective displays
  • Evaluate the impact of visual merchandising on customer behaviour
  • Plan visual merchandising strategies for different retail environments
  • Understand the importance of branding in visual merchandising
Work Experience in Business Real unit · Pearson Education Ltd
You'll explore the benefits of work experience in a business environment and identify various opportunities. The unit covers planning and preparation for placements, demonstrating professional behaviour, and reflecting on learning outcomes.

What you'll be able to do

  • Understand the benefits of work experience in a business environment
  • Identify different types of work experience opportunities
  • Plan and prepare for a work experience placement
  • Demonstrate professional behaviour and communication skills in the workplace
  • Reflect on and evaluate the learning gained from work experience
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Develop and implement marketing campaigns and activities

    Standard
  • Implement marketing campaigns or activities

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 35 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Marketing Campaign Coordinator

This work gives you a grounding in how marketing campaigns are planned and run. It can lead to roles such as senior marketing campaign manager or marketing operations specialist.

See the whole journey
05The credits

The credits, and who awards them

Level 3 credits are regulated, and they are awarded by Pearson Education Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Cost and Management AccountingDeveloping a Marketing CampaignDigital MarketingEffective Management of Personal DebtEmployment LawExploring BusinessInvestigating Customer ServiceInvestigating Retail Business

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Developing a Marketing Campaign” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Developing a Marketing Campaign” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

  • Draft the real one Create

    You do “Cost and Management Accounting” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.

  • Map a live decision Analyse

    “Market Research” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.

  • Lead it Apply

    “Effective Management of Personal Debt” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Cost and Management Accounting, one of this qualification's own units.

Cost and Management Accounting Level 3

Applied to your work in any of these jobs

This unit enables learners to understand cost and management accounting principles. Learners will apply cost allocation techniques, analyse cost data for decision-making, and use management accounting methods to support business planning and control.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for Pearson BTEC Level 3 National Foundation Diploma in Business

19 units in this credential, in the order it lists them, awarded by Pearson Education Ltd.

  1. Cost and Management Accounting
  2. Developing a Marketing Campaign
  3. Digital Marketing
  4. Effective Management of Personal Debt
  5. Employment Law
  6. Exploring Business

and 13 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Free tools

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Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

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The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.