How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer Pearson Education Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and Pearson Education Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Pearson Education Ltd.

More on studying for a qualification

01What it is

BTEC Nationals are level 3 vocational qualifications that provide specialist, work-related learning in a range of sectors.

These are the units Pearson Education Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Pearson Education Ltd. It does the teaching and the mapping. Pearson Education Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

Free first step

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02The units

What each unit actually teaches you to do

Aspects of Civil Liability Affecting Business Real unit · Pearson Education Ltd
You'll explore civil liability in a business context, including legal duties owed to stakeholders and potential areas of liability. The unit analyses the impact of civil liability on business operations and evaluates strategies for managing and mitigating risks.

What you'll be able to do

  • Understand the concept of civil liability in a business context
  • Identify potential areas of civil liability for businesses
  • Explain the legal duties owed by businesses to different stakeholders
  • Analyse the impact of civil liability on business operations
  • Evaluate strategies for managing and mitigating civil liability risks
Aspects of Criminal Law impacting on Business and Individuals Real unit · Pearson Education Ltd
This unit provides an understanding of criminal law aspects affecting businesses and individuals, including fraud, theft, health and safety, assault, and harassment. You'll analyse the implications of criminal law for business operations and individual rights and responsibilities.

What you'll be able to do

  • Investigate aspects of criminal law impacting on businesses
  • Investigate aspects of criminal law impacting on individuals
  • Analyse the implications of criminal law for business operations
  • Analyse the implications of criminal law for individual rights and responsibilities
Cost and Management Accounting Real unit · Pearson Education Ltd
You'll study the principles of cost and management accounting, including cost allocation and analysis. The unit teaches you to apply accounting techniques to support business planning, control, and informed decision-making.

What you'll be able to do

  • Understand the principles of cost accounting
  • Apply cost accounting techniques to allocate costs accurately
  • Analyse cost data to inform decision-making
  • Understand the principles of management accounting
  • Use management accounting techniques to support business planning and control
Creative Promotion Real unit · Pearson Education Ltd
You'll study the principles of creative promotion and its role in marketing. They will investigate various promotional techniques, develop creative materials for specific products or services, and evaluate the effectiveness of promotional campaigns.

What you'll be able to do

  • Understand the principles of creative promotion and its role in marketing
  • Investigate different creative promotional techniques and strategies
  • Develop creative promotional materials for a specific product or service
  • Evaluate the effectiveness of different creative promotional campaigns
  • Understand the legal and ethical considerations in creative promotion
Developing a Marketing Campaign Real unit · Pearson Education Ltd
This unit equips learners with knowledge of marketing principles and campaign development. You'll analyse target markets, develop marketing objectives and strategies, select appropriate channels, create marketing materials, and plan, manage, and evaluate marketing campaigns.

What you'll be able to do

  • Understand the principles of marketing and campaign development
  • Analyse the target market for a marketing campaign
  • Develop marketing objectives and strategies
  • Select appropriate marketing channels for a campaign
  • Create marketing materials for a campaign
  • Plan and manage the implementation of a marketing campaign
  • Monitor and evaluate the effectiveness of a marketing campaign
Digital Marketing Real unit · Pearson Education Ltd
You'll gain a comprehensive understanding of digital marketing principles and channels, including social media, email, and SEO. They will analyse data use in campaigns and investigate legal and ethical considerations in digital marketing.

What you'll be able to do

  • Understand the core principles of digital marketing
  • Explore different digital marketing channels, such as social media, email, and search engine optimisation (SEO)
  • Analyse the use of data and analytics in digital marketing campaigns
  • Investigate the legal and ethical considerations in digital marketing
Effective Management of Personal Debt Real unit · Pearson Education Ltd
This unit provides learners with knowledge of personal debt types and their impact on individuals and society. They will explore sources of debt advice, management strategies, and develop budget plans to service and manage personal debt effectively.

What you'll be able to do

  • Understand the use of personal debt and its impact on the individual
  • Understand the use of personal debt and its impact on society
  • Explore sources of debt advice available for individuals
  • Explore debt management strategies available for individuals
  • Develop a budget plan to service debt for an individual
  • Develop a budget plan to manage debt for an individual
Employment Law Real unit · Pearson Education Ltd
You'll study the key principles of employment law, including contract and discrimination law. The unit investigates the rights and responsibilities of employers and employees and analyses the impact of employment law on business operations within the UK legal framework.

What you'll be able to do

  • Understand the key principles of employment law
  • Investigate the rights and responsibilities of employers
  • Investigate the rights and responsibilities of employees
  • Analyse the impact of employment law on business operations
Exploring Business Real unit · Pearson Education Ltd
You'll explore different types of business organisations, their purposes, and objectives. The unit covers factors influencing business decisions, the roles of various departments, the importance of customer service, and the impact of the external environment on businesses.

What you'll be able to do

  • Investigate different types of business organisations
  • Explore the purpose and objectives of businesses
  • Examine the factors that influence business decisions
  • Investigate the role of different departments within a business
  • Understand the importance of customer service in business
  • Explore the impact of the external environment on businesses
Final Accounts for Public Limited Companies Real unit · Pearson Education Ltd
You'll study the regulatory framework and accounting standards for final accounts of public limited companies. They will prepare and analyse these accounts, interpret key financial ratios, and evaluate their impact on business performance.

What you'll be able to do

  • Understand the regulatory framework for final accounts of public limited companies
  • Prepare final accounts for public limited companies in accordance with accounting standards
  • Analyse the financial performance of public limited companies based on their final accounts
  • Interpret key financial ratios and indicators derived from final accounts
  • Evaluate the impact of different accounting policies on the presentation of final accounts
Financial Statements for Specific Businesses Real unit · Pearson Education Ltd
You'll understand the purpose and components of financial statements for specific businesses. The unit includes analysing and interpreting financial statements to assess performance and comparing statements across different business types.

What you'll be able to do

  • Understand the purpose and components of financial statements
  • Analyse the financial statements for specific types of businesses
  • Interpret financial statements to assess business performance
  • Compare and contrast financial statements across different businesses
International Business Real unit · Pearson Education Ltd
This unit provides learners with an understanding of international business concepts and principles. They will investigate factors influencing trade and investment, analyse challenges and opportunities in international markets, and evaluate cultural impacts on operations.

What you'll be able to do

  • Understand the key concepts and principles of international business
  • Investigate the factors that influence international trade and investment
  • Analyse the challenges and opportunities of operating in international markets
  • Evaluate the impact of cultural differences on international business operations
  • Understand the role of international organisations in promoting global trade
Investigating Customer Service Real unit · Pearson Education Ltd
This unit explores customer service principles within organisations and methods for gathering customer feedback. You'll analyse customer interactions to identify improvements and evaluate how effective customer service impacts business performance.

What you'll be able to do

  • Understand the principles of customer service within different organisations
  • Investigate the different methods used to gather customer feedback
  • Analyse customer service interactions to identify areas for improvement
  • Evaluate the impact of effective customer service on business performance
Investigating Corporate Social Responsibility Real unit · Pearson Education Ltd
This unit covers the concept of Corporate Social Responsibility (CSR) and its importance to businesses. You'll investigate its environmental, social, and ethical dimensions, analyse benefits and challenges, and evaluate CSR's impact on reputation and financial performance.

What you'll be able to do

  • Understand the concept of Corporate Social Responsibility (CSR) and its importance to businesses
  • Investigate the different dimensions of CSR, including environmental, social, and ethical considerations
  • Analyse the benefits and challenges of implementing CSR initiatives
  • Evaluate the impact of CSR on a company's reputation and financial performance
  • Examine the role of stakeholders in shaping a company's CSR strategy
Investigating Retail Business Real unit · Pearson Education Ltd
You'll investigate various types of retail businesses and analyse factors contributing to their success. The unit examines challenges faced by retail businesses, the roles of different departments, and the impact of technology on retail operations.

What you'll be able to do

  • Investigate different types of retail business
  • Analyse the factors that contribute to the success of a retail business
  • Examine the challenges faced by retail businesses
  • Understand the role of different departments within a retail business
  • Explore the impact of technology on retail businesses
Managing an Event Real unit · Pearson Education Ltd
You'll understand the key stages of event planning and management, including resource allocation and risk mitigation. They will analyse risks and evaluate event success against objectives, developing skills for effective event coordination.

What you'll be able to do

  • Understand the key stages involved in planning an event
  • Explore the resources required to manage an event effectively
  • Analyse the risks associated with event management and implement appropriate mitigation strategies
  • Evaluate the success of an event against pre-defined objectives
Market Research Real unit · Pearson Education Ltd
You'll understand the purpose and scope of market research within business contexts. They will identify and apply various research methods, conduct data collection, analyse findings, and evaluate the effectiveness of market research to inform decisions.

What you'll be able to do

  • Understand the purpose and scope of market research within a business context
  • Identify different market research methods and techniques
  • Plan and conduct market research activities, including data collection
  • Analyse and interpret market research data to inform business decisions
  • Evaluate the effectiveness of market research activities
Personal and Business Finance Real unit · Pearson Education Ltd
You'll gain an understanding of personal and business finance management principles. The unit covers analysis of income and expenditure, budgeting, financial planning, sources of business finance, and the importance of financial management for individuals and organisations.

What you'll be able to do

  • Understand the principles of personal finance management
  • Analyse different sources of personal income and expenditure
  • Explain the importance of budgeting and financial planning
  • Understand the principles of business finance management
  • Analyse different sources of business finance
  • Explain the importance of financial planning and control in a business context
  • Evaluate the financial performance of a business using key financial ratios
  • Understand the impact of economic factors on personal and business finance
Pitching for a New Business Real unit · Pearson Education Ltd
It teaches you to understand the key elements of a successful business pitch. They will research target audiences, develop and deliver persuasive pitches to potential investors, and evaluate the effectiveness of their presentations.

What you'll be able to do

  • Understand the key elements of a successful business pitch
  • Research and analyse the target audience for a new business pitch
  • Develop a compelling business pitch for a new venture
  • Deliver a persuasive business pitch to a panel of potential investors
  • Evaluate the effectiveness of a business pitch and identify areas for improvement
Principles of Management Real unit · Pearson Education Ltd
This unit covers fundamental management principles and their application within organisations. You'll explore different management styles, analyse key functions such as planning and leading, and investigate the role of effective communication in achieving objectives.

What you'll be able to do

  • Understand the fundamental principles of management within an organisation
  • Explore different management styles and their impact on team performance
  • Analyse the key functions of management, including planning, organising, leading, and controlling
  • Investigate the importance of effective communication in management
Recording Financial Transactions Real unit · Pearson Education Ltd
This unit covers the principles and practices of recording financial transactions using double-entry bookkeeping. You'll apply appropriate methods to maintain accurate records and interpret financial transaction data effectively.

What you'll be able to do

  • Understand the principles of recording financial transactions
  • Apply appropriate methods for recording financial transactions
  • Maintain accurate records of financial transactions
  • Interpret financial transaction records
Recruitment and Selection Process Real unit · Pearson Education Ltd
This unit covers the recruitment and selection process, including its purpose and importance in attracting and retaining qualified employees. You'll identify the stages involved, explain legal and ethical considerations, and develop effective job descriptions and person specifications.

What you'll be able to do

  • Understand the purpose and importance of recruitment and selection processes
  • Identify the different stages involved in the recruitment and selection process
  • Explain the legal and ethical considerations related to recruitment and selection
  • Develop effective job descriptions and person specifications
  • Evaluate different selection methods and their suitability for specific roles
Team Building in Business Real unit · Pearson Education Ltd
You'll explore the principles of effective team building within a business context. They will analyse team roles and dynamics, evaluate the impact on performance, and develop strategies to improve communication and collabouration.

What you'll be able to do

  • Understand the principles of effective team building in a business context
  • Analyse the different roles and responsibilities within a business team
  • Evaluate the impact of team dynamics on business performance
  • Develop strategies for improving team communication and collaboration
  • Apply team building techniques to achieve specific business objectives
The English Legal System Real unit · Pearson Education Ltd
You'll explore the structure and key principles of the English Legal System, including the hierarchy of courts and tribunals. The unit also covers different types of law, their sources, and the roles and responsibilities of key legal personnel, alongside analysing legislation's impact on business operations.

What you'll be able to do

  • Understand the structure and key principles of the English Legal System
  • Identify different types of law and their sources within the English Legal System
  • Explain the roles and responsibilities of key personnel within the English Legal System
  • Analyse the impact of legislation on business operations
  • Evaluate the effectiveness of the English Legal System in resolving disputes
Training and Development Real unit · Pearson Education Ltd
This unit provides an understanding of training and development within organisations. You'll identify various methods, plan and deliver training programmes to meet organisational needs, and evaluate training effectiveness.

What you'll be able to do

  • Understand the purpose and benefits of training and development within an organisation
  • Identify different training and development methods available to organisations
  • Plan a training and development programme to meet specific organisational needs
  • Deliver a training session effectively, using appropriate techniques
  • Evaluate the effectiveness of training and development activities
Visual Merchandising Real unit · Pearson Education Ltd
This unit introduces the principles of visual merchandising and how to apply various techniques to create effective retail displays. You'll evaluate the influence of visual merchandising on customer behaviour and plan strategies tailored to different retail environments, emphasising the role of branding.

What you'll be able to do

  • Understand the principles of visual merchandising
  • Apply visual merchandising techniques to create effective displays
  • Evaluate the impact of visual merchandising on customer behaviour
  • Plan visual merchandising strategies for different retail environments
  • Understand the importance of branding in visual merchandising
Work Experience in Business Real unit · Pearson Education Ltd
This unit focuses on the benefits of work experience in a business environment and the variety of opportunities available. You'll plan and prepare for placements, demonstrate professional behaviour and communication skills, and reflect on their learning and development.

What you'll be able to do

  • Understand the benefits of work experience in a business environment
  • Identify different types of work experience opportunities
  • Plan and prepare for a work experience placement
  • Demonstrate professional behaviour and communication skills in the workplace
  • Reflect on and evaluate the learning gained from work experience
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Develop and implement marketing campaigns and activities

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 22 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Marketing Campaign Coordinator

This role can lead to running larger campaigns as a senior campaign manager, shaping campaign strategy as a lead campaign strategist, or moving into marketing operations.

See the whole journey
05The credits

The credits, and who awards them

Level 3 credits are regulated, and they are awarded by Pearson Education Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Aspects of Civil Liability Affecting BusinessAspects of Criminal Law impacting on Business and IndividualsCost and Management AccountingCreative PromotionDeveloping a Marketing CampaignDigital MarketingEffective Management of Personal DebtEmployment Law

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Developing a Marketing Campaign” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Developing a Marketing Campaign” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

  • Draft the real one Create

    You do “Cost and Management Accounting” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.

  • Map a live decision Analyse

    “Market Research” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.

  • Lead it Apply

    “Effective Management of Personal Debt” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Aspects of Civil Liability Affecting Business, one of this qualification's own units.

Aspects of Civil Liability Affecting Business Level 3

Applied to your work in any of these jobs

Learners will explore civil liability in a business context, including legal duties owed to stakeholders and potential areas of liability. The unit analyses the impact of civil liability on business operations and evaluates strategies for managing and mitigating risks.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for Pearson BTEC Level 3 National Diploma in Business

27 units in this credential, in the order it lists them, awarded by Pearson Education Ltd.

  1. Aspects of Civil Liability Affecting Business
  2. Aspects of Criminal Law impacting on Business and Individuals
  3. Cost and Management Accounting
  4. Creative Promotion
  5. Developing a Marketing Campaign
  6. Digital Marketing

and 21 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Free tools

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Three free tools, no account needed. Each one ends with a role, a level and a way in.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.