This qualification develops strategic marketing skills, with a focus on digital applications. It is intended for marketing professionals who require knowledge of digital strategy development and implementation. Learners will explore strategic marketing principles, key performance indicators, and the impact of digital technologies.
These are the units Chartered Institute of Marketing registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work.
Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Chartered Institute of Marketing. It does the teaching and the mapping. Chartered Institute of Marketing sets this qualification and awards it, and a qualified human assessor makes the assessment decision.
What each unit actually teaches you to do
Digital Strategy Real unit · Chartered Institute of Marketing
What you'll be able to do
- Evaluate different digital strategies, considering their suitability for different business objectives and target audiences
- Understand the impact of digital technologies on business models, customer behaviour, and competitive landscapes
- Develop a digital strategy that aligns with business goals and leverages digital channels effectively
- Analyse digital performance metrics to track progress, identify areas for improvement, and optimise digital campaigns
- Understand the importance of digital governance in ensuring compliance, managing risk, and protecting data
Mastering Metrics Real unit · Chartered Institute of Marketing
What you'll be able to do
- Understand the purpose and application of key performance indicators (KPIs) in measuring business performance.
- Select appropriate metrics that align with organisational goals and objectives.
- Analyse metric data using relevant statistical techniques and analytical tools.
- Interpret metric results to identify trends, patterns, and insights that inform decision-making.
- Present metric findings clearly and concisely to stakeholders, using appropriate visualisations and communication methods.
Strategic Marketing Real unit · Chartered Institute of Marketing
What you'll be able to do
- Understand strategic marketing principles, including market segmentation, targeting, and positioning.
- Analyse the marketing environment using tools such as SWOT and PESTLE analysis.
- Develop marketing strategies that align with organisational goals and objectives.
- Implement marketing plans effectively, managing resources and coordinating activities.
- Evaluate marketing effectiveness using relevant metrics and performance indicators.
The national standards these units are built against
What the job actually needs, in the words employers and awarding bodies already use for the work itself.
- Standard
Create and lead the digital content and search engine optimisation strategy
- Standard
Develop Digital Information Strategies
- Standard
Develop and implement digital marketing strategies
The jobs these credits are mapped to
A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.
- 2 records
- 2 records
- 3 records
- 1 record
- 1 record
- 1 record
Showing 6 roles, drawn from 260 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.
Where this can lead
Strategic Marketing Director
This work can lead to a role managing a team of strategists, or to a director role setting strategy for a whole business unit.
See the whole journeyThe credits, and who awards them
Level 6 credits are regulated, and they are awarded by Chartered Institute of Marketing rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.
What you would be collecting
Digital StrategyMastering MetricsStrategic Marketing
Each one is a real unit registered against this qualification.
What you leave holding
The standards this credential builds, in the shape the product keeps them
Nothing here is marked learned. There is no learner on a public page, so the map shows what the qualification covers rather than what anybody has done.
- Create and lead the digital content and search engine optimisation strategy
- Develop Digital Information Strategies
- Develop and implement digital marketing strategies
Free tools
Want a read on where you stand?
Three free tools, no account needed. Each one ends with a role, a level and a way in.
This qualification is no longer awarded.
Ofqual lists it as no longer awarded, so it cannot be started today. The last day to be awarded it was 9 April 2021. It is here because people still hold it.
These are open to new learners in the same subject.
- TQUK Level 6 Diploma in Digital Leadership (RQF)
- AIM Qualifications Level 2 Diploma in Skills for Working in Digital Technology Industries
- ATHE Level 4 Diploma in Digital Marketing
- ATHE Level 4 Extended Diploma in Computing
The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.