How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer Training Qualifications UK Ltd has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and Training Qualifications UK Ltd awards. A qualified assessor at the centre judges your evidence, and the certificate comes from Training Qualifications UK Ltd.

More on studying for a qualification

01What it is

The TQUK Level 6 Diploma in Digital Leadership (RQF) prepares learners with the skills required for leadership roles in the digital sector, covering topics from marketing to project management.

These are the units Training Qualifications UK Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with Training Qualifications UK Ltd. It does the teaching and the mapping. Training Qualifications UK Ltd sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

Free first step

Try a free Future Fluency lesson first

The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.

No card · Nothing to commit to

02The units

What each unit actually teaches you to do

Business economics and finance Real unit · Training Qualifications UK Ltd
Understand the core principles of finance and economics in order to effectively manage and/or build successful businesses.

What you'll be able to do

  • Understand the principles of financial management.
  • Communicate key financial data to stakeholders.
Communications and public relations Real unit · Training Qualifications UK Ltd
Understand the role of communications and PR within a business context and their role in creating an effective strategic approach. Develop creative solutions, create and curate content and apply communications concepts to a variety of situations.

What you'll be able to do

  • Understand public relations strategy.
  • Produce digital PR content.
  • Measure and evaluate outputs and outcomes of a PR strategy.
Cybersecurity Real unit · Training Qualifications UK Ltd
Develop a hands-on understanding of the key principles and techniques in cybersecurity.

What you'll be able to do

  • Understand the principles of cyber security.
Data science Real unit · Training Qualifications UK Ltd
Apply the core principles of data science and use industry leading tools.

What you'll be able to do

  • Use applied data science and data science tools to complete a range of tasks.
Digital design in practice Real unit · Training Qualifications UK Ltd
Understand the importance of graphic design practice in driving business objectives, and develop the ability implement key graphic design skills.

What you'll be able to do

  • Use a photo editing software.
Digital design principles Real unit · Training Qualifications UK Ltd
Understand the importance of graphic design theory in driving business objectives. Apply this understanding to brief and plan graphic design work effectively.

What you'll be able to do

  • Understanding branding and advertising in a design context.
Digital marketing Real unit · Training Qualifications UK Ltd
Understand and build a hands-on working knowledge of the channels of digital marketing. Develop skills in planning, measuring, and iterating effective digital marketing campaigns.

What you'll be able to do

  • Produce a digital marketing strategy.
  • Understand online and social advertising.
  • Understand email marketing.
  • Understand social media.
  • Understand conversion rate optimisation, CRM and automation.
  • Understand channel and web analytics reports.
  • Understand chatbots and conversational design.
  • Understand ecommerce.
Digital transformation Real unit · Training Qualifications UK Ltd
Understand the context, factors involved in, and challenges of digital transformation. Understand each of the different areas that need focus and the challenges and common pitfalls involved.

What you'll be able to do

  • Understand digital transformation and disruption.
  • Build digital culture.
  • Demonstrate awareness of the ongoing nature of digital disruption and plan for ongoing change when planning for digital transformation.
Emerging technologies Real unit · Training Qualifications UK Ltd
Understand the technological changes and skills needed to future-proof your career.

What you'll be able to do

  • Understand the role of technology in business.
Entrepreneurship and Start-ups Real unit · Training Qualifications UK Ltd
Develop an understanding and the importance of entrepreneurship as a tool for development, the principles of entrepreneurship and the concept and principles of innovation.

What you'll be able to do

  • Understand the concepts of Entrepreneurship and Intrapreneurship.
  • Understand how to start a digital business.
Ethical business Real unit · Training Qualifications UK Ltd
Understand the wide range of issues that need to be considered to drive an ethical approach to business. Be able to critically analyse, plan approaches that achieve ethical practices across the range of business functions.

What you'll be able to do

  • Understand ethics in a business context.
  • Plan approaches to improving ethical practices.
  • Understand equality legislation and codes of practice in organisations.
  • Plan equality and diversity initiatives.
Interaction design Real unit · Training Qualifications UK Ltd
Interaction Design (IxD) is the design of interactive products and services.

What you'll be able to do

  • Understand the key principles of user experience.
Management and leadership culture and skills Real unit · Training Qualifications UK Ltd
Understand the core aspects of business management and leadership that can lead to an effective business. Apply these principles to a business and critically analyse their effectiveness.

What you'll be able to do

  • Understand the role of organisational culture and values.
  • Understand how to manage organisational culture.
  • Understand the role of the strategic leader.
Marketing fundamentals Real unit · Training Qualifications UK Ltd
Understand and develop critical thinking around the core aspects of marketing as a strategic driver in business.

What you'll be able to do

  • Understand different approaches to marketing strategy.
  • Understand segmentation and positioning.
  • Produce a marketing proposition.
Media production Real unit · Training Qualifications UK Ltd
Understand the building blocks of media production for business. Plan and use these principles in a range of business contexts and evaluate their effectiveness.

What you'll be able to do

  • Understand the principles of storytelling and media production and its use as a business tool.
  • Produce a content plan for a media story.
Principles of app marketing Real unit · Training Qualifications UK Ltd
Develop a hands-on understanding of the key principles and techniques in launching an app.

What you'll be able to do

  • Understand how to launch an app.
Project management Real unit · Training Qualifications UK Ltd
Understand the importance and practical methods of effective project management.

What you'll be able to do

  • Understand the concept of project management.
Web Technologies Real unit · Training Qualifications UK Ltd
Develop a hands-on understanding of the key principles and techniques in web development.

What you'll be able to do

  • Understand content management software.
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Lead the Delivery of the Data Science Capability, Strategy and Framework

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 759 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Digital Marketing Lead / Strategist

This work can lead to a Director of Digital Marketing role overseeing whole teams. It can also lead to a VP of Marketing or Chief Marketing Officer role, or a Head of Growth role focused on revenue and customer growth.

See the whole journey
05The credits

The credits, and who awards them

Level 6 credits are regulated, and they are awarded by Training Qualifications UK Ltd rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Business economics and financeCommunications and public relationsCybersecurityData scienceDigital design in practiceDigital design principlesDigital marketingDigital transformation

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Digital marketing” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Digital marketing” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

  • Bring your own plan Create

    For “Project management” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.

  • Draft the real one Create

    You do “Business economics and finance” on a real document of your own. Zavmo works on the draft you have to send anyway, so the coursework and the job are the same piece of work.

  • Map a live decision Analyse

    “Data science” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Business economics and finance, one of this qualification's own units.

Business economics and finance Level 6

Applied to your work in any of these jobs

Understand the core principles of finance and economics in order to effectively manage and/or build successful businesses.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for TQUK Level 6 Diploma in Digital Leadership (RQF)

18 units in this credential, in the order it lists them, awarded by Training Qualifications UK Ltd.

  1. Business economics and finance
  2. Communications and public relations
  3. Cybersecurity
  4. Data science
  5. Digital design in practice
  6. Digital design principles

and 12 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.