UK

United Kingdom · Technology and data · Principal/Manager (12-16 years)

Product Development Engineer Manager

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  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports5-10 reports
  • Reports toDirector, Product Development
  • UK framework levelUsually someone running a function, or a director

Also advertised as Principal Product Development Engineer · Head of Product Engineering (Platform) · Engineering Lead, Product Systems

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

EAL Level 4 Diploma in Engineering and Advanced Manufacturing (Development Competence) Excellence, Achievement & Learning Limited · Level 4 · covers 7 of 10 standards
ETCAL Level 4 NVQ Extended Diploma in Engineering Manufacture ETC Awards Limited · Level 4 · covers 5 of 10 standards
EAL Level 4 NVQ Diploma in Engineering Manufacture Excellence, Achievement & Learning Limited · Level 4 · covers 4 of 10 standards
ETCAL Level 3 NVQ Diploma in Engineering Technical Support ETC Awards Limited · Level 3 · covers 4 of 10 standards
EAL Level 3 NVQ Extended Diploma in Engineering Technical Support Excellence, Achievement & Learning Limited · Level 3 · covers 4 of 10 standards
EAL Level 3 Diploma in Advanced Manufacturing and Engineering - Technical Support Technician (Development Competence) Excellence, Achievement & Learning Limited · Level 3 · covers 3 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Create engineering designs EAL Level 4 Diploma in Engineering and Advanced Manufacturing (Development Competence)
Producing Engineering Software Design ETCAL Level 3 NVQ Diploma in Engineering Technical Support
Producing engineering software design EAL Level 3 Diploma in Advanced Manufacturing and Engineering - Technical Support Technician (Development Competence)

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
Automation Fluency building AI into how work runs
Frontier Fluency the next wave, beyond mainstream AI
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Your Plan Illustration

Built for Product Development Engineer Manager

3 units that map to this job, from the qualifications that cover it.

  1. Create engineering designs Excellence, Achievement & Learning Limited · covers 7 of 10 standards Level 4
  2. Producing Engineering Software Design ETC Awards Limited · covers 4 of 10 standards Level 3
  3. Producing engineering software design Excellence, Achievement & Learning Limited · covers 3 of 10 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Product Development Engineer Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI-Driven Design Optimisation & Generative Engineering Leadership
  • Digital Twin & Thread Strategy
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Product Development Engineer Manager plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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3What this role really is

A Product Development Engineer Manager sets the technical direction for a product family or platform, and makes sure the team has the tools and processes to deliver it.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

CAD/CAM Software (CATIA, Siemens NX, SolidWorks, Autodesk Fusion 360) Strategic

You'll lead platform decisions on CAD/CAM toolchains, manage enterprise licenses, and oversee integrations with PLM. You'll review complex designs and provide high-level architectural guidance, but won't typically be creating parts from scratch yourself. You'll mentor your team on best practices and advanced features.

Simulation & FEA (Ansys Mechanical, COMSOL Multiphysics) Architect

You'll define the corporate simulation strategy for your product area, championing investment in advanced capabilities like topology optimisation or system-level simulation. You'll review critical simulation results, guide complex model setups, and ensure simulation outputs are robustly validated against physical tests. You're not just running simulations; you're defining how we use them strategically.

Embedded/Scripting (Python (NumPy, SciPy), C/C++, PlatformIO, Arduino IDE) Strategic

You'll set the direction for embedded systems architecture, language choices, and RTOS across product lines. You'll oversee firmware security, scalability, and integration strategies. You'll guide your team on complex firmware challenges and test automation frameworks, but won't typically be writing production-level code daily.

PLM/PDM Systems (Siemens Teamcenter, Arena PLM, PTC Windchill) Architect

You'll lead the selection, implementation, and customisation of PLM systems for your product area. This involves defining enterprise-wide change management and product data governance policies. You're ensuring the entire product lifecycle data is managed effectively, from concept to end-of-life.

Version Control (Git, GitHub Actions, GitLab CI) Strategic

You'll establish and enforce version control best practices across your engineering team and integrate Git into the broader development ecosystem (PLM, Jira). You're ensuring robust code management, branching strategies, and CI/CD pipelines are in place to support efficient, high-quality development.

PCB Design (Altium Designer, KiCad) Strategic

You'll develop and enforce PCB design rules, library management standards, and DFM guidelines for your organisation. You'll manage relationships with PCB fabrication and assembly vendors, ensuring quality and cost-effectiveness. You'll review complex multi-layer designs and guide your team on advanced layout techniques, but won't be doing daily board layout yourself.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Technical Architecture & Design Follows established architectural patterns; proposes minor design changes with supervisor review. Chooses appropriate design patterns for new components; makes design decisions for sub-systems with peer review. Designs complex sub-systems independently; makes critical technical trade-offs; consults Staff/Principal on major architectural shifts.
Budget Allocation (R&D) No budget authority; requests resources through supervisor. Identifies required resources for assigned tasks; estimates costs for small projects. Manages project-level budgets (up to £5K) for specific workstreams; recommends larger investments to leadership.
Hiring & Performance Management Participates in interview panels; provides peer feedback. Conducts technical interviews; provides input on performance reviews for juniors. Leads technical interviews; provides formal input on performance reviews; mentors junior engineers.
Vendor Selection & Management Researches potential components/suppliers; provides data for selection. Evaluates components/suppliers against specifications; recommends preferred options. Selects components/suppliers for specific sub-systems (up to £10K value); manages technical relationships with key vendors.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

New Product Introduction (NPI) Success Rate
Percentage of new products under your technical leadership that launch on time, within budget, and meet all key performance specifications.
Target · Achieve >90% NPI success rate for your product family/platform.

Leading the 'Project Phoenix' launch to hit its Q2 target, £50K under budget, with all performance specs (e.g., battery life, processing speed) validated.

Product Gross Margin Contribution
The financial impact of your team's engineering decisions on the cost of goods sold (COGS) for products you oversee, specifically through DFM, component selection, and design optimisation.
Target · Contribute to a 5% increase in product gross margin year-over-year for your assigned product line.

Through a BOM scrub and DFM changes, reducing the unit manufacturing cost of the 'Alpha' product by £0.75, directly adding £75K to gross margin on 100,000 units.

Warranty Return Rate Reduction
The decrease in product failures and warranty claims for products under your technical guidance, reflecting improved design robustness and quality.
Target · Reduce warranty return rates by 15% year-over-year for your product portfolio.

Implementing a new thermal management strategy that cut overheating-related warranty claims on the 'Delta' device from 3% to 0.5% in 12 months.

Engineering Team Productivity & Velocity
The efficiency and output of your direct engineering team, measured by sprint velocity, on-time task completion, and reduction in re-work.
Target · Maintain an average sprint velocity increase of 10% and reduce re-work by 20% across your team.

After implementing new design review checklists, your team's average story points per sprint increased from 40 to 45, and critical bugs found post-design review dropped by a third.

Technical Vision & Roadmap Clarity
How well you articulate and champion the technical vision for your product area, ensuring it aligns with overall business strategy and inspires your team.
  • Your technical roadmap is clear, well-communicated, and regularly updated. Your team understands the 'why' behind their work. You're often asked to present your vision to senior leadership or cross-functional partners.
Team Development & Mentorship
Your ability to grow and develop your engineering talent, fostering a culture of continuous learning, technical excellence, and effective problem-solving.
  • Direct reports show clear career progression (e.g., promotions, increased responsibility). You consistently provide constructive feedback and create opportunities for skill development. Your team reports high levels of psychological safety and engagement in internal surveys.
Cross-Functional Collaboration & Influence
Your effectiveness in working with other departments (Product, Manufacturing, Sales, Supply Chain) to achieve shared goals, often requiring you to influence without direct authority.
  • You're proactively consulted by other department heads on key decisions. You successfully resolve inter-departmental technical conflicts. Projects involving your team rarely get stuck due to communication breakdowns.
Architectural Robustness & Scalability
The quality and foresight of the technical architectures and design decisions made under your guidance, ensuring products are reliable, maintainable, and adaptable for future needs.
  • New features can be integrated with minimal redesign. Your products demonstrate high reliability in the field. Technical debt is actively managed and reduced over time. You're seen as the go-to person for complex architectural challenges.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Building and Mentoring a High-Performing Team

You'll spend a good chunk of your week coaching engineers, reviewing their designs, helping them unblock technical challenges, and planning their career development. Seeing your team grow and deliver exceptional work genuinely energises you.

Helping a Senior Engineer navigate a tricky vendor negotiation, then seeing them successfully secure a critical component at a better price, and later promoting them to Staff Engineer.

Shaping Technical Strategy and Architecture

You love diving into complex architectural discussions, defining the technical roadmap for a product line, and making high-level design decisions that have a lasting impact. You're thinking 3-5 years out, not just next quarter.

Leading the decision to adopt a new embedded OS across a product family, knowing it will improve scalability and reduce development time for years to come.

Delivering Tangible, Market-Leading Products

The thought of seeing a product you've championed on the shelves, knowing the technical challenges overcome, is a huge driver. You're motivated by the real-world impact of your team's engineering.

Holding the first production unit of a new device, reflecting on the hundreds of design iterations and problem-solving sessions that went into it, and knowing customers will love it.

What frustrates people
  • The 'Equivalent' Component Trap: Supply chain finds a 'cheaper alternative' that causes random, untraceable failures in 1% of units, forcing your team to debug a phantom problem for weeks.
  • Design Review by Committee: Presenting a carefully considered, optimised design only to have it picked apart by stakeholders who don't understand the underlying physics or trade-offs, leading to a suboptimal, 'camel-like' product.
  • Mid-Stream Requirement Changes: After locking the architecture and starting detailed design, the product manager adds a 'simple' new feature that requires a complete redesign of the power system or mechanical enclosure.
  • PLM Bureaucracy: Needing to complete a 12-field form with three levels of approval just to change the tolerance on a non-critical screw – and then chasing those approvals for days.
  • The Physics vs. Marketing Collision: Being asked to deliver a design that is smaller, faster, and cheaper, violating fundamental physical constraints, because 'the industrial design requires it' or 'the competition has it'.
What this role does not give you
  • Daily hands-on design and prototyping for every component (you'll oversee, not always execute).
  • A perfectly predictable schedule without urgent, high-stakes technical crises.
  • Complete autonomy over product features (you'll partner with Product Management).
  • Zero exposure to organisational politics or inter-departmental disagreements.

8Who you work with

You'll directly influence the technical roadmap and execution for a core product line, impacting our market competitiveness, revenue generation, and long-term innovation pipeline. Your decisions around architecture, tooling, and team structure will have multi-year consequences for product quality, cost, and speed to market. Honestly, you're shaping a big part of the company's future.

Inside the business
  • Director of Product Management
  • Head of Manufacturing & Operations
  • Head of Supply Chain
  • Finance Business Partners
  • Quality Assurance Manager
  • Sales Leadership
Outside the business
  • Key Technology Vendors
  • Strategic Manufacturing Partners
  • Industry Standards Bodies
  • External Design Agencies (occasionally)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A proven track record of successfully leading the technical development of multiple complex physical products from concept to mass production.
  • Demonstrable experience managing and mentoring a team of engineers, including performance management and career development.
  • Extensive experience with at least two major CAD/CAM software packages (e.g., CATIA, Siemens NX) and advanced simulation tools (e.g., Ansys, COMSOL).
  • Deep understanding of DFM/DFA principles and a history of driving cost and quality improvements through design.
  • Strong experience with PLM systems, including defining and optimising change management processes.
  • A minimum of 5 years in a Senior or Staff Product Development Engineer role, demonstrating increasing scope and complexity of technical ownership.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Materials Science & Manufacturing Processes

New materials (e.g., composites, smart materials, advanced ceramics) and manufacturing processes (e.g., advanced additive manufacturing, micro-fabrication) are constantly emerging. As a leader, you'll need to understand their strategic implications, guiding your team to explore and adopt those that offer a competitive advantage, rather than just sticking to what's familiar.

Material Selection for Extreme Environments · Process-Material Interdependencies · Sustainability in Material & Process Choice · Supply Chain Resilience for Novel Materials

  • This quarter: Subscribe to industry journals or attend webinars on advanced materials and manufacturing.
  • Next 3 months: Identify 2-3 new materials or processes that could benefit our future products and assign a team member to research them.
  • Next 6 months: Initiate a small R&D project to prototype a component using a novel material or process.
  • Next 12 months: Develop a strategic roadmap for integrating advanced materials and manufacturing capabilities into our product development pipeline.

Quick win: Engage with our existing manufacturing partners to understand their latest capabilities in advanced processes. Challenge your team to explore alternative materials for current components.

11Staying current once you are in

What people here do to keep up
  • Actively participate in industry conferences and seminars on product innovation, advanced manufacturing, and engineering leadership.
  • Pursue leadership training programmes focused on team management, strategic communication, and conflict resolution.
  • Engage in continuous learning around emerging technologies like AI in design, advanced materials, and digital twin concepts.
  • Mentor junior engineers, both formally and informally, to hone your leadership and coaching skills.
  • Contribute to industry standards bodies or technical working groups, helping to shape the future of product development.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Driven Design Optimisation & Generative Engineering Leadership

AI is moving beyond simple automation to truly augment the design process. Competitors are already using generative design to explore design spaces far faster than traditional methods, leading to lighter, stronger, and more manufacturable parts. As a manager, you'll need to lead your team in adopting and strategically applying these tools.

  • Topology Optimisation & Lattice Structures
  • Multi-Objective Optimisation
  • AI-Assisted Material Selection
  • Human-AI Collaboration in Design

Digital Twin & Thread Strategy

The concept of a 'digital twin' (a virtual replica of a physical product) and a 'digital thread' (a continuous, connected data flow across the product lifecycle) is becoming critical for advanced product development. It enables real-time monitoring, predictive maintenance, and faster iteration. As a manager, you'll need to define and implement this strategy for your products.

  • Digital Twin Architectures
  • Data Integration & Interoperability
  • Predictive Analytics for Product Performance
  • Closed-Loop Product Development

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Design for Manufacturing & Assembly (DFM/DFA) - Strategic Application
  • Systems Engineering - Architectural Definition
  • Geometric Dimensioning & Tolerancing (GD&T) - Standardisation & Auditing
  • Root Cause Analysis (RCA) - Methodological Leadership
  • Agile for Hardware Development - Process Ownership

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Internal Promotion (Staff Engineer or Senior Engineer)

    3-5 years as a Staff Engineer or 5-8 years as a Senior Engineer

    Skills to master

    • Demonstrating leadership of complex technical projects, informally mentoring junior colleagues, making significant architectural decisions, and consistently delivering high-quality, impactful designs.

    You're ready to move on when

    • You're the 'go-to' person for complex technical problems in your area.
    • You've successfully led multiple critical workstreams or product sub-systems.
    • You've started taking initiative on process improvements or technical strategy discussions.
    • You naturally coach and support less experienced engineers without being asked.
  2. 2

    External Hire (from similar Manager/Principal role)

    Immediate, assuming relevant experience

    Skills to master

    • Proven experience in a similar leadership role, managing a team of product development engineers and owning the technical strategy for a product line. A strong portfolio of launched products.

    You're ready to move on when

    • You have a track record of successfully managing engineering teams and delivering products.
    • You can articulate your leadership philosophy and how you foster team growth.
    • You demonstrate a deep understanding of our industry and product type.
    • You can speak to specific examples of driving technical innovation and resolving complex organisational challenges.
  3. 3

    Transition from Technical Project/Programme Manager

    5-7 years in a Technical Project/Programme Management role, plus prior engineering experience

    Skills to master

    • Deepening technical expertise beyond just project coordination, understanding the nuances of design and manufacturing, and developing people management skills. This path requires a strong technical background initially.

    You're ready to move on when

    • You've managed highly technical projects with significant engineering components.
    • You have a strong grasp of engineering principles and technical risks.
    • You've actively mentored or led technical teams within your project scope.
    • You're passionate about the 'how' of product design, not just the 'when'.

15Where this role leads

The long view: This role can lead to positions such as VP of Engineering or Chief Technology Officer. It can also lead to Head of Product or Head of Operations. In these roles, technical decisions shape strategy across a whole business.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Product Development Engineer Manager is actually changing.

Where it leads

Roles this leads to

Also named as a next step, with no page in the catalogue yet:

  • Principal Engineer (Individual Contributor Track)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Create engineering designs, worked against Product Development Engineer Manager.

Create engineering designs Level 4

Applied to your work in Product Development Engineer Manager

The objective of this unit is to enable learners to interpret design briefs, generate design concepts, and develop detailed engineering designs using appropriate tools and techniques. Learners will also evaluate designs against criteria, produce documentation, and communicate designs effectively.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Product Development Engineer Manager plan, free
See Your Progress Grow Illustration
Product Development Engineer Manager
  • Design for Manufacturing & Assembly (DFM/DFA) - Strategic Application
  • Systems Engineering - Architectural Definition
  • Geometric Dimensioning & Tolerancing (GD&T) - Standardisation & Auditing
  • Root Cause Analysis (RCA) - Methodological Leadership
  • Agile for Hardware Development - Process Ownership
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Product Development Engineer Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Director, Product Development

    3-5 years in this Manager role

    From owning a product platform/family to shaping the entire product portfolio for a business unit.

    • Driving multi-year product roadmaps for an entire business unit
    • Leading large-scale organisational change initiatives
    • M&A technical due diligence and integration
    • External representation as a company technical leader

  2. Principal Engineer (Individual Contributor Track)

    3-5 years in this Manager role (if transitioning back to IC)

    From managing a team to becoming the ultimate technical authority and innovator for the entire company or a major product line, without direct reports.

    • Architecting next-generation technologies and platforms
    • Solving the most intractable, ambiguous technical problems for the entire organisation
    • Driving fundamental research and development initiatives
    • Representing the company as a thought leader in specific technical fields
Working with AI on the job

Working with AI

Where AI is starting to help

Imagine reclaiming a significant chunk of your week, not just for strategic thinking, but to truly focus on what matters most: your team, your product vision, and those big, hairy technical challenges. AI isn't here to replace you; it's here to supercharge your effectiveness as a Product Development Engineer Manager.

In Technical_roles, AI is rapidly transforming how we design, simulate, and manage product development. For a manager, this means moving beyond manual oversight and into a world where intelligent tools handle the grunt work, allowing you to lead with greater insight and impact. We're building a culture where AI is a core part of our engineering toolkit, and you'll be at the forefront of implementing it.

Generative Design Co-Pilot for Architectural Concepts

Use AI tools (like those in Fusion 360 or nTopology) to quickly explore hundreds of conceptual designs for new product architectures or critical sub-systems. Instead of your team spending weeks on initial ideation, AI can generate optimised geometries based on your strategic constraints (e.g., weight, strength, cost, manufacturing process). You'll then guide your team to refine the most promising AI-suggested options, drastically cutting down early-stage design cycles.

AI-Powered Simulation Strategy & Validation

Leverage AI-powered simulation platforms that don't just run analyses, but suggest optimal test parameters, identify potential failure modes based on historical data, and even help validate simulation results against physical test data. This means your team spends less time on tedious setup and debugging, and more time interpreting meaningful insights, allowing you to make faster, more confident architectural decisions.

Intelligent Component & Supply Chain Optimiser

Use AI-powered search engines and internal knowledge bases to instantly find alternative components based on specs, stock levels, and price, even predicting future supply chain risks. This frees your team from manual component research and allows you to proactively manage BOM costs and availability, directly impacting product margin and launch timelines. You'll use this to guide strategic component selection.

Automated Technical Documentation & Reporting

Employ AI to generate first drafts of complex technical specifications, detailed test plans, ECO justifications, and comprehensive project status reports. Your team provides the raw data and design files, and AI structures the content, allowing you to focus on refining the strategic narrative and ensuring accuracy, not battling a blank page. This significantly reduces the overhead of compliance and communication.

Common questions

Common questions

How do you become a Product Development Engineer Manager?

Common routes in include Internal Promotion (Staff Engineer or Senior Engineer) (3-5 years as a Staff Engineer or 5-8 years as a Senior Engineer), External Hire (from similar Manager/Principal role) (Immediate, assuming relevant experience) and Transition from Technical Project/Programme Manager (5-7 years in a Technical Project/Programme Management role, plus prior engineering experience). Times vary with prior experience.

Where can a Product Development Engineer Manager progress to?

This role can lead on to Director, Product Development (3-5 years in this Manager role) and Principal Engineer (Individual Contributor Track) (3-5 years in this Manager role (if transitioning back to IC)), depending on the skills you build.

What new skills matter most for a Product Development Engineer Manager?

Increasingly, AI-Driven Design Optimisation & Generative Engineering Leadership and Digital Twin & Thread Strategy. These are the skills our record of this role lists as growing.

Free tools

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17Where to go from here

Other roles at Level 6

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in technology and data

Stay in the field you know and move sideways rather than up.
If you leave this industry

Skills in systems thinking, design for manufacture, team leadership and technical decision-making apply across hardware industries. This experience carries into aerospace, automotive, medical devices and consumer electronics, wherever complex physical products are developed.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Product Development Engineer Manager plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.