The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Communications Assistant / Junior PR Executive
2-3 yearsSkills to master
- Excellent writing and editing, media relations basics, content creation for various channels, understanding of brand guidelines, project coordination.
You're ready to move on when
- Consistently delivering high-quality written content with minimal supervision.
- Successfully managing small communication projects from start to finish.
- Proactively identifying opportunities for media engagement or content creation.
- Demonstrating a keen interest in sustainability topics and how they relate to corporate communications.
- 2
ESG Data Analyst / Sustainability Coordinator (with comms interest)
3-4 yearsSkills to master
- Data collection and analysis, understanding of ESG metrics and frameworks, report drafting, stakeholder engagement, ability to translate technical data into understandable language.
You're ready to move on when
- Proven ability to work with complex data sets and extract key insights.
- Experience in drafting sections of sustainability reports or internal briefings.
- A strong desire to move into a more outward-facing, communication-heavy role.
- Ability to explain technical concepts clearly to non-technical audiences.
- 3
Journalist / Content Creator (focused on sustainability)
3-5 yearsSkills to master
- Investigative research, compelling storytelling, interview skills, audience engagement, ethical reporting, working under tight deadlines.
You're ready to move on when
- A portfolio of published work demonstrating strong writing and research skills in sustainability.
- Experience tailoring content for different platforms and audiences.
- Understanding of media landscapes and how stories are shaped and received.
- Adaptability from an external, critical perspective to an internal, advocacy-based role.