The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Sales Technology Specialist (Internal Promotion)
3-5 years as a Senior SpecialistSkills to master
- Deepen expertise in complex Salesforce Flows and Apex, master multi-system integration design, develop strong project leadership skills, and begin formal mentorship of junior team members.
You're ready to move on when
- Consistently delivers complex projects on time and with high quality.
- Proactively identifies and solves systemic technical issues.
- Is the go-to person for challenging technical questions within the team.
- Demonstrates strong communication and influence with sales managers.
- 2
Salesforce Solution Architect (from Consultancy)
8-10 years in Salesforce consulting rolesSkills to master
- Adapt to an in-house, product-centric environment, learn our specific sales processes and business context, and transition from project-based delivery to ongoing strategic ownership and team leadership.
You're ready to move on when
- Has led multiple full-cycle Salesforce implementations.
- Strong client-facing communication and architectural design skills.
- Experience managing technical teams or workstreams.
- Can quickly grasp new business models and translate them into technical solutions.
- 3
Revenue Operations Manager (with strong tech focus)
8-12 years in RevOps, with a significant technical componentSkills to master
- Deepen technical architecture skills, specifically around multi-system integration and data governance. Develop direct people management skills if not already present.
You're ready to move on when
- Proven ability to optimise sales processes through technology.
- Strong analytical skills and understanding of sales metrics.
- Experience managing cross-functional projects involving sales tech.
- Demonstrates a strategic, rather than purely operational, mindset.