UK

United Kingdom · Sales · Mid-Level (2-5 years)

Solution Sales Specialist

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toManager, Solution Consulting
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Solution Consultant · Sales Engineer (Mid-Market) · Technical Sales Representative

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Solution Sales Specialist

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

You're the technical backbone of our sales efforts, helping prospects really 'get' how our product solves their specific problems. You'll bridge the gap between what our sales team promises and what our product actually does, making sure clients see the real value.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce (Sales Cloud, CPQ)Intermediate

Navigating accounts, logging all activities, pulling standard reports on your pipeline, and understanding opportunity stages. You'll start to get familiar with CPQ for product bundles.

PowerPointAdvanced

Delivering custom, tailored demos and presentations. You'll be making significant edits to existing decks and building new slides to fit specific client needs.

Consensus / Walnut / DemostackIntermediate

Building and customising interactive, self-guided demos for prospects to explore at their own pace, and delivering live, tailored product walkthroughs.

Loopio / RFPIOIntermediate

Owning the technical response for complex RFPs, writing new content, and managing the contribution workflow to get answers from other internal teams.

Slack / MS TeamsAdvanced

Constant communication with AEs, Product, and other specialists. You'll be sharing updates, asking questions, and collaborating on deal strategies in real-time.

Confluence / NotionIntermediate

Finding and contributing to technical knowledge bases, solution playbooks, and competitive battle cards. You'll be helping keep our internal knowledge up-to-date.

Lucidchart / MiroIntermediate

Designing multi-layered, clear solution architectures and customer journey maps, often during live whiteboarding sessions with clients to build consensus.

Excel (Advanced)Intermediate

Populating and customising pre-built ROI calculators with client data, and starting to build simpler financial models to justify a business case.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Demo Content & FlowFollows pre-defined scripts; minor customisation with approval.Independently designs and delivers custom demos based on discovery; consults manager on highly complex scenarios.Defines demo strategy for complex enterprise deals; creates new demo assets for the team; coaches others.
PoC Scope & Success CriteriaSupports senior specialists; executes defined tasks within a PoC.Defines PoC scope, success criteria, and manages execution for standard deals; consults manager on resource allocation.Architects complex PoV engagements; negotiates success criteria with C-level clients; manages multiple PoCs concurrently.
Technical Objection HandlingEscalates all but the most basic technical objections to a senior team member.Handles most common technical objections independently; escalates novel or highly complex issues.Develops strategies for handling complex, politically charged technical objections; coaches team members.
RFP Response StrategyFills in pre-approved answers from knowledge base.Owns technical sections of RFPs, writes new content, and manages internal contribution workflow.Architects the overall RFP response strategy for critical deals; identifies 'landmine questions' and biases.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Technical Win Rate
The percentage of opportunities where the prospect's technical team agrees our solution is the best fit, regardless of the commercial outcome.
Target · >75%

If you supported 10 deals in Q1 and 8 of them received a 'technical thumbs up' from the client, your technical win rate is 80%.

Influenced Revenue
The total revenue from deals where you played a key technical role, from discovery to close.
Target · £1.5M - £2.5M annually (depending on territory)

You helped close 5 deals this quarter, totalling £400K in Annual Recurring Revenue (ARR). This contributes to your influenced revenue target.

Demo Quality Score
Average feedback score from AEs and, where possible, clients on the clarity, relevance, and impact of your product demonstrations.
Target · Average >4.5 out of 5

After your demo, the AE rates it a 5/5 because you perfectly addressed the client's specific pain point with a tailored walkthrough.

PoC-to-Close Ratio
The percentage of Proof of Concepts (PoCs) you manage that ultimately result in a closed-won deal.
Target · >80%

You ran 4 PoCs last quarter, and 3 of those deals closed. Your PoC-to-Close ratio is 75% for that period.

Trusted Advisor Status
How often you're seen as the go-to technical expert by both the sales team and prospects, going beyond just presenting features.
  • AEs proactively bring you into deals early for technical strategy. Prospects ask for your direct opinion on their architecture. You're invited to client meetings even when a demo isn't the primary focus.
Solution Storytelling Effectiveness
Your ability to weave a narrative that clearly connects our product's technical capabilities to the client's specific business outcomes.
  • Client feedback explicitly mentions understanding the 'why' and 'how'. AEs consistently praise your ability to simplify complex concepts. You successfully reframe competitive objections with compelling value propositions.
Internal Collaboration
How effectively you work with AEs, Product, and other internal teams to gather information, share insights, and resolve technical blockers.
  • Product team members seek your input on new features. AEs consistently report smooth collaboration. You proactively share competitive intelligence or product feedback with relevant internal teams.
Proactive Problem Identification
Your ability to uncover latent client needs or potential technical roadblocks during discovery, even if the client hasn't explicitly stated them.
  • You consistently ask insightful 'why' questions that lead to deeper understanding. You identify potential integration challenges before they become a problem. You suggest solutions to problems the client didn't even realise they had.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Solving Complex Puzzles

You love diving deep into a client's technical stack and business processes, figuring out how all the pieces fit (or don't fit) and then designing a solution that genuinely makes things better.

Spending an afternoon whiteboarding a custom integration with a client's legacy system and seeing them nod in understanding and agreement.

Making a Tangible Impact

You get a real buzz from knowing your technical expertise directly helped a client achieve their goals and, frankly, helped close a significant deal for the company.

Receiving a thank you email from a client after a successful PoC, praising your guidance and technical insights.

Continuous Learning

You're always keen to learn about new product features, industry trends, and competitor offerings. The idea of being 'done' learning sounds boring to you.

Spending an hour each week digging into a new product release note or watching a webinar on a competitor's latest announcement.

What frustrates people
  • The Account Executive (AE) promising a non-existent feature to a client and then looking at you to 'figure it out' during the demo.
  • Spending 60+ hours on a flawless PoC, only for the prospect to go completely silent and ghost you.
  • Losing a deal you technically 'won' because the client chose a cheaper, inferior competitor.
  • Getting a last-minute request at 4 PM on a Friday for a highly customised demo for a 'massive prospect' on Monday morning.
  • Being treated as the de-facto implementation and support team for your key accounts long after the deal is closed.
What this role does not give you
  • A rigid, predictable schedule with no last-minute changes.
  • Exclusive focus on deep, long-term technical architecture without any sales pressure.
  • Direct management responsibilities or a clear path to managing people in the short term.
  • Guaranteed deployment of every solution you design (sometimes deals just don't close).

6Who you work with

This role directly drives revenue by enabling the sales team to close more deals, particularly those with a significant technical component. You'll reduce sales cycle times by effectively addressing technical objections early on and improve customer satisfaction by setting accurate expectations about our product's capabilities.

Inside the business
  • Account Executives (AEs)
  • Product Management (for feature requests and roadmap insights)
  • Sales Operations (for process improvements and data)
  • Customer Success (for smooth handovers post-sale)
Outside the business
  • Client IT Managers and Technical Teams
  • Client Business Stakeholders (e.g., Department Heads)
  • Procurement Teams (occasionally, for technical validation)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 2 years of experience in a technical client-facing role, such as a Junior Solution Consultant, Technical Account Manager, or Implementation Consultant, where you regularly explained complex software.
  • A solid grasp of the sales cycle and how technical engagement fits into it.
  • Demonstrable experience delivering engaging presentations or product demonstrations to small-to-medium sized groups.
  • A proven ability to learn new software and technical concepts quickly, and then explain them clearly to others.
  • Experience responding to technical questions in RFPs or similar documentation.
  • Basic understanding of cloud technology and SaaS applications.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Integration & Ecosystem Mapping

Clients aren't buying standalone solutions anymore; they're buying into ecosystems. You'll need to understand how our product integrates with dozens of others and articulate complex data flows.

API Economy & Microservices · Data Governance & ETL Processes · Cloud Native Architectures · Security Best Practices (Advanced)

  • This month: Pick one major integration partner and deep-dive into their API documentation. Understand how it works.
  • Month 2: Work with a senior specialist to map out a complex data flow between our product and a client's core systems.
  • Month 3: Attend a webinar or online course on cloud-native architecture or advanced API design.
  • Month 4: Lead a session for your peers on a specific integration challenge and how you'd solve it.

Quick win: For your next demo, proactively ask about the client's existing tech stack and suggest a relevant integration point, even if it's not a primary feature of our product.

9Staying current once you are in

What people here do to keep up
  • Regularly attend industry webinars and conferences (e.g., Dreamforce, AWS re:Invent) to stay current on trends and network.
  • Dedicate time each week to self-study on new product features, competitive offerings, and broader market developments.
  • Seek out opportunities to shadow senior Solution Sales Specialists on complex deals and learn from their approach.
  • Participate in internal product training sessions and provide feedback to the product team.
  • Join relevant professional communities or forums (e.g., Sales Engineering Society) to share knowledge and best practices.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Powered Discovery & Personalisation

AI tools are getting incredibly good at analysing vast amounts of client data (web activity, social media, past interactions) to pinpoint specific pain points and tailor messaging. If you're not using this, you'll be outmanoeuvred.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Solution Sales Specialist

3 units that map to this job, from the qualifications that cover it.

  1. Providing Technical Sales and Marketing Support for Engineering ActivitiesETC Awards Limited · covers 2 of 6 standardsLevel 3
  2. Obtain and analyse sales-related informationCity and Guilds of London Institute · covers 2 of 6 standardsLevel 3
  3. Preparing and delivering a sales demonstrationBIIAB · covers 1 of 6 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Discovery & Personalisation

AI tools are getting incredibly good at analysing vast amounts of client data (web activity, social media, past interactions) to pinpoint specific pain points and tailor messaging. If you're not using this, you'll be outmanoeuvred.

  • Predictive Analytics for Sales
  • Hyper-Personalisation at Scale
  • Intent Data Interpretation
  • Ethical AI Use in Sales

Digital-First Engagement & Self-Service Demos

Buyers increasingly prefer to do their own research and explore solutions at their own pace. If we can't provide compelling, interactive digital experiences, we're losing them before we even get a call.

  • Interactive Demo Platforms
  • Asynchronous Communication
  • Content Personalisation
  • Buyer Journey Mapping (Digital)

What you’ll use

Skills this role draws on

Technical

  • Consultative Discovery & Qualification
  • Value Engineering & Business Case Development
  • Proof of Concept (PoC) / Proof of Value (PoV) Management
  • Solution Architecture & Storytelling
  • Competitive Intelligence & Counter-positioning
  • RFP/RFI Response Strategy

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Junior Solution Consultant / Associate Sales Engineer

    1-2 years

    Skills to master

    • Delivering standard demos, basic technical qualification, understanding product features, supporting senior team members on PoCs.

    You're ready to move on when

    • Consistently delivers clear, confident standard demos.
    • Can articulate core product value propositions without prompting.
    • Successfully manages basic technical questions and objections.
    • Proactively seeks opportunities to learn from senior colleagues.
  2. 2

    Technical Account Manager / Customer Success Engineer

    2-3 years

    Skills to master

    • Deep product knowledge, understanding customer use cases, troubleshooting technical issues, building client relationships post-sale.

    You're ready to move on when

    • Expert-level knowledge of the product and common customer configurations.
    • Proven ability to solve complex technical problems for clients.
    • Strong track record of building and maintaining technical relationships with customers.
    • Can clearly articulate the business impact of technical solutions.
  3. 3

    Implementation Consultant / Professional Services Engineer

    2-4 years

    Skills to master

    • Hands-on product implementation, integration configuration, project management, understanding client technical environments.

    You're ready to move on when

    • Successfully led multiple product implementations from start to finish.
    • Deep understanding of integration patterns and data migration.
    • Can scope and manage technical projects effectively.
    • Comfortable presenting technical solutions to client teams.

11Where this role leads

The long view:Your journey here as a Solution Sales Specialist is just the beginning. We're committed to helping you grow, whether that's becoming a deeper technical expert, a leader of people, or even moving into a different area of the business. The opportunities are pretty vast, honestly.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Solution Sales Specialist is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Providing Technical Sales and Marketing Support for Engineering ActivitiesLevel 3

Applied to your work in Solution Sales Specialist

The objective of this unit is to enable learners to provide technical sales and marketing support for engineering activities, including providing technical information to customers and preparing marketing materials. Learners will also understand the importance of customer needs and different marketing strategies within the engineering sector.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Solution Sales Specialist

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Technical Win RateThe percentage of opportunities where the prospect's technical team agrees our solution is the best fit, regardless of the commercial outcome.If you supported 10 deals in Q1 and 8 of them received a 'technical thumbs up' from the client, your technical win rate is 80%.>75%
  • Influenced RevenueThe total revenue from deals where you played a key technical role, from discovery to close.You helped close 5 deals this quarter, totalling £400K in Annual Recurring Revenue (ARR). This contributes to your influenced revenue target.£1.5M - £2.5M annually (depending on territory)
  • Demo Quality ScoreAverage feedback score from AEs and, where possible, clients on the clarity, relevance, and impact of your product demonstrations.After your demo, the AE rates it a 5/5 because you perfectly addressed the client's specific pain point with a tailored walkthrough.Average >4.5 out of 5
  • PoC-to-Close RatioThe percentage of Proof of Concepts (PoCs) you manage that ultimately result in a closed-won deal.You ran 4 PoCs last quarter, and 3 of those deals closed. Your PoC-to-Close ratio is 75% for that period.>80%
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Solution Sales Specialist to Senior Solution Sales Specialist (L3), and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Solution Sales Specialist (L3)→ your design
Where this takes you

Your journey here as a Solution Sales Specialist is just the beginning. We're committed to helping you grow, whether that's becoming a deeper technical expert, a leader of people, or even moving into a different area of the business. The opportunities are pretty vast, honestly.

See Your Progress GrowIllustration
Solution Sales Specialist
  • Consultative Discovery & Qualification
  • Value Engineering & Business Case Development
  • Proof of Concept (PoC) / Proof of Value (PoV) Management
  • Solution Architecture & Storytelling
  • Competitive Intelligence & Counter-positioning
  • RFP/RFI Response Strategy
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Solution Sales Specialist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Solution Sales Specialist (L3)

    2-3 years from L2

    You'll move from owning mid-market deals to leading complex, multi-product enterprise opportunities. You'll also start mentoring junior team members and creating new demo assets.

    • Enterprise Solution Architecture: Designing solutions for large, complex organisations with intricate technical requirements.
    • Cross-Product Integration Expertise: Becoming an expert across our entire product suite and how it integrates with other enterprise systems.
    • Executive-Level Presentation: Presenting to C-suite and board-level stakeholders with confidence and gravitas.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a big chunk of your week is spent on repetitive tasks that pull you away from what you do best: solving client problems and closing deals. Good news: AI is here to help you get that time back.

We're embracing AI to make our Solution Sales Specialists more efficient and effective. Think of AI as your personal assistant, handling the grunt work so you can focus on the high-impact, strategic parts of your role. Here's how it'll actually look day-to-day.

RFP Auto-Drafter

Imagine AI scanning a 100-page RFP, pulling out all the questions, and then drafting a first pass of the technical responses by pulling from our internal knowledge base. You just review and refine it, saving you hours of tedious work.

Discovery Call Insight Miner

After a client call, AI will analyse the transcript (from Gong or Chorus) to automatically summarise key pain points, identify budget signals, and even spot named competitors. It'll then populate these insights directly into Salesforce, so you don't have to.

Competitive Intel Synthesizer

Before a big competitive demo, you can ask AI to 'Summarise the top 3 weaknesses of Competitor X for a financial services client.' It'll quickly pull data from reviews, technical docs, and forums, giving you targeted talking points in minutes, not hours.

Personalised Demo Script & Follow-up Generator

Based on your discovery notes, AI can generate a tailored demo script that maps specific features to the prospect's stated pain points. After the demo, it can even draft a personalised follow-up email, summarising the solutions discussed and their value proposition.

Common questions

Common questions

How do you become a Solution Sales Specialist?

Common routes in include Junior Solution Consultant / Associate Sales Engineer (1-2 years), Technical Account Manager / Customer Success Engineer (2-3 years) and Implementation Consultant / Professional Services Engineer (2-4 years). Times vary with prior experience.

Where can a Solution Sales Specialist progress to?

This role can lead on to Senior Solution Sales Specialist (L3) (2-3 years from L2), depending on the skills you build.

What level is a Solution Sales Specialist in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Solution Sales Specialist?

Increasingly, AI-Powered Discovery & Personalisation and Digital-First Engagement & Self-Service Demos. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Solution Sales Specialist, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 6 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Solution Sales Specialist: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Sales

Stay in the field you know and move sideways rather than up.

If you leave this industry

Your skills in understanding customer problems, translating technical solutions, and presenting compelling value propositions are highly transferable. You could move into other tech companies, consulting, or even start your own venture, leveraging your commercial and technical acumen.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.