The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Sales Development Representative (SDR) / Business Development Representative (BDR)
1-2 yearsSkills to master
- Understanding the sales cycle, initial client qualification, objection handling, and effective communication. You'll already have a good grasp of what makes a lead 'good'.
You're ready to move on when
- Consistently exceeding your meeting-booked targets.
- Demonstrating a strong interest in the technical aspects of the product.
- Receiving positive feedback from AEs about the quality of leads you generate and your understanding of their needs.
- 2
Technical Support Analyst / Customer Success Associate
1-3 yearsSkills to master
- Deep product knowledge, troubleshooting complex issues, customer empathy, and clear technical explanation. You'll know our customers' pain points inside out.
You're ready to move on when
- Consistently resolving complex customer issues efficiently.
- Receiving high customer satisfaction scores for your technical explanations.
- Proactively identifying opportunities where the product could solve broader business problems, not just individual tickets.
- 3
Recent Graduate (Computer Science/Engineering/Business IT)
0-1 year (entry straight from university)Skills to master
- Foundational technical knowledge, problem-solving abilities, and a strong academic record. You'll need to quickly learn the commercial side of things.
You're ready to move on when
- Strong academic performance in relevant technical or business-focused degrees.
- Participation in technical projects or internships where you've had to explain your work.
- A clear passion for connecting technology with business outcomes.


