UK

United Kingdom · Sales · Director/VP (16-20 years)

Director of Digital Commerce & Sales

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  • Experience bandDirector/VP (16-20 years)
  • Direct reports25-100+ reports
  • Reports toVP of Sales or Chief Revenue Officer (CRO)
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as VP of Digital Sales · Head of E-commerce Sales · Omnichannel Sales Director

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 8 standards
Gateway Qualifications Entry Level Extended Certificate in Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 8 standards
OTHM Level 5 Diploma in Project Management OTHM Qualifications · Level 5 · covers 1 of 8 standards
Highfield Level 5 Diploma in Operations Management Highfield Qualifications · Level 5 · covers 1 of 8 standards
Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 6 of 8 standards
Gateway Qualifications Level 2 Diploma in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 4 of 8 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing
Digital Business Practices OTHM Level 5 Diploma in Project Management
Project Implementation Highfield Level 5 Diploma in Operations Management
Digital Marketing for the Digital and Creative Industries Gateway Qualifications Level 2 Diploma in Vocational Studies

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Sustainability Fluency building care for people and planet into the work
Foresight Fluency seeing round the corner
Your Plan Illustration

Built for Director of Digital Commerce & Sales

4 units that map to this job, from the qualifications that cover it.

  1. Digital Marketing Gateway Qualifications Limited · covers 6 of 8 standards Level 2
  2. Digital Business Practices OTHM Qualifications · covers 1 of 8 standards Level 5
  3. Project Implementation Highfield Qualifications · covers 1 of 8 standards Level 5
  4. Digital Marketing for the Digital and Creative Industries Gateway Qualifications Limited · covers 4 of 8 standards Level 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Director of Digital Commerce & Sales?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Ethical AI & Data Governance in Sales
  • Sustainability in Digital Commerce Supply Chains
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Director of Digital Commerce & Sales plan as you set up, starting with the free Data Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

Directs digital commerce and sales, shaping how a business sells online and how that fits with traditional sales channels.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce Commerce Cloud (SFCC) Expert

Leading platform selection/re-platforming projects, owning the technology roadmap, and making strategic decisions on feature implementation and integration with other enterprise systems.

Salesforce Sales Cloud (CRM) Expert

Defining the lead-to-revenue process, architecting the integration between CRM and Commerce data, and ensuring sales teams effectively use the platform to manage digitally-generated leads and opportunities.

Google Analytics 4 (GA4) & Tableau/Power BI Expert

Owning the business intelligence strategy, presenting data-driven business cases to the Board using executive dashboards, and challenging the analytics team on insights and reporting methodologies.

Salsify / Akeneo (PIM) Expert

Setting the data governance policy for product information, championing investment in PIM capabilities, and ensuring product data consistency across all digital sales channels.

Outreach / SalesLoft (Sales Engagement) Advanced

Integrating engagement data into overall sales forecasting models, determining the strategic role of sales engagement platforms in the broader GTM strategy, and ensuring alignment with digital lead nurturing.

Anaplan / Workday Adaptive Planning (Financial Planning) Advanced

Owning the digital channel P&L, building multi-year revenue forecasts and resource plans directly in the platform, and collaborating with Finance on budget cycles and variance analysis.

Contentsquare / Hotjar (Experience Analytics) Advanced

Championing investment in experience analytics to drive strategic decisions, using insights to inform major UX/UI changes, and ensuring the team is effectively using these tools for CRO.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Strategic Digital Commerce Investments (e.g., new platform) N/A - This is way above this level. N/A - Not in scope. N/A - Still too strategic for this level.
Digital Channel P&L & Budget Allocation N/A - No P&L responsibility. N/A - No P&L responsibility. N/A - No P&L responsibility.
Major Omnichannel GTM Strategy Changes N/A - Not involved in strategy. N/A - Not involved in strategy. N/A - Not involved in strategy.
Team Structure & Senior Hiring N/A - No hiring authority. N/A - No hiring authority. N/A - No hiring authority.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Digital Channel P&L Ownership
The overall profitability and revenue generation of our digital commerce channels.
Target · Achieve £2M-£10M+ in annual revenue with a target operating margin of 15-20%.

Delivering £7.5M in digital revenue for the year, hitting an 18% operating margin, showing strong cost control and efficient sales operations.

Omnichannel Conversion Rate (OCR)
The blended conversion rate across all digital touchpoints leading to a sale, whether fully online or assisted by traditional sales.
Target · Increase OCR by 1.5 percentage points year-on-year (e.g., from 2.5% to 4%).

By optimising the online journey and improving lead routing, we saw our OCR jump from 3% to 4.5% in 12 months, directly impacting sales volume.

Digital Share of Total Company Revenue
The proportion of our total company revenue that comes directly or indirectly from digital commerce channels.
Target · Grow digital's contribution from 10% to 25% of total company revenue within three years.

Successfully increased digital's revenue share from £10M to £25M, making it a critical growth engine rather than a supplementary channel.

Customer Lifetime Value (CLV) & Retention
The total revenue a customer is expected to generate over their relationship with us, specifically focusing on digitally acquired and retained customers.
Target · Increase CLV by 18% and improve digital customer retention rates by 5% year-on-year.

Through targeted post-purchase journeys and loyalty programmes, we saw the average CLV for digitally acquired customers rise from £500 to £600.

Strategic Influence & Board Engagement
How effectively you influence and guide the C-Suite and Board on digital commerce strategy and investment decisions.
  • Regularly invited to present at Board meetings on digital performance and strategy
  • your recommendations are consistently adopted
  • C-Suite actively seeks your input on major commercial decisions
  • you're seen as the go-to expert for digital sales.
Omnichannel Sales Integration
The success of integrating digital commerce with traditional sales channels, reducing conflict and creating a unified customer experience.
  • Positive feedback from regional sales directors on digital lead quality and support
  • clear, agreed-upon compensation models for online sales impacting field reps
  • seamless customer handoffs between online and offline channels
  • joint GTM plans with traditional sales teams.
Team Leadership & Capability Building
Your ability to build, mentor, and retain a high-performing digital commerce and sales team, developing future leaders.
  • High employee engagement scores within your department
  • clear succession plans for key roles
  • successful internal promotions
  • positive feedback from direct reports on coaching and development
  • attracting top talent in digital commerce.
Market Positioning & Competitive Advantage
How effectively our digital sales strategy positions us competitively and drives innovation in the market.
  • Recognised by industry peers for innovative digital sales approaches
  • positive analyst reports mentioning our digital capabilities
  • consistent outperformance against key digital competitors
  • early adoption of relevant new technologies that yield commercial advantage.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Shaping Enterprise Strategy

You'll spend a lot of time defining the multi-year vision for digital sales, presenting to the board, and working with the C-Suite to integrate digital into the overall commercial strategy. You're not just executing; you're creating the roadmap.

Leading the strategic planning session that resulted in a new £5M investment in headless commerce, fundamentally changing how the company approaches digital sales for the next five years.

P&L Ownership & Growth

You'll be directly accountable for a significant revenue stream, constantly looking for ways to grow top-line sales and optimise profitability. This means deep dives into financial performance, budget allocation, and driving aggressive growth targets.

Successfully growing the digital channel from £5M to £10M in two years, while simultaneously improving operating margins by 3 percentage points through strategic cost management and conversion optimisation.

Building High-Performing Teams

A big part of your role is recruiting, developing, and mentoring a strong leadership team beneath you. You'll empower your managers, foster a culture of accountability, and ensure your department is a magnet for top digital commerce talent.

Developing a clear succession plan for your direct reports, resulting in two internal promotions to senior leadership roles within 18 months, and building a highly engaged team with low attrition.

What frustrates people
  • The Attribution War: Getting caught in the crossfire between Marketing, Sales, and Finance, all of whom use different models to claim credit for the same revenue. It's an endless debate.
  • Legacy Tech Paralysis: Inheriting a monolithic, on-premise e-commerce platform from 2010 that makes launching a simple landing page a 3-month IT project. You'll be fighting for modernisation budget constantly.
  • "Can you just make it like Amazon?": Fielding requests from executives who want Amazon's functionality and user experience but have 0.1% of their budget and engineering resources. Managing expectations is key.
  • Dirty Data, Dirty Decisions: Spending 30% of your time trying to clean up and reconcile inconsistent product data from ERPs, spreadsheets, and supplier feeds before you can even begin analysis. It's a constant battle.
  • Fighting for Budget Against 'Real' Sales: Constantly having to justify your existence and budget to old-school sales leaders who still see digital as a 'marketing expense' rather than a revenue-generating sales channel.
  • The Politics of Channel Conflict: Navigating the landmine of compensating field reps for online sales in their territory, even if they never touched the deal, just to keep the peace and ensure collaboration.
What this role does not give you
  • A quiet, predictable environment where everything follows a clear process.
  • A role where you only focus on one specific area of expertise; you'll need to be broad.
  • A place where you can avoid difficult conversations with senior leaders or cross-functional peers.
  • Guaranteed quick wins or immediate gratification for every strategic initiative.

8Who you work with

This role directly shapes our business strategy and market position by defining and executing the digital sales vision. You'll be responsible for a significant portion of the company's P&L, driving multi-year transformation, and ensuring our commercial efforts are future-proof. Get this right, and you'll redefine how we compete.

Inside the business
  • C-Suite (CEO, CFO, CMO)
  • Board of Directors
  • VP of Sales and Regional Sales Directors
  • Head of Marketing and Brand Directors
  • Head of Product and Product Management Leads
  • Chief Technology Officer (CTO) and IT Leadership
  • Finance Director and FP&A team
Outside the business
  • Major E-commerce Platform Vendors (e.g., Salesforce, Shopify)
  • Strategic Digital Agency Partners
  • Key Marketplace Partners (e.g., Amazon, eBay)
  • Industry Bodies and Associations
  • Investors and Analysts (indirectly, through board reporting)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record of managing a digital commerce P&L of at least £2M-£5M, demonstrating clear revenue growth and profitability.
  • Extensive experience (10+ years) in leading and developing large teams (20+ people) within a fast-paced digital sales or e-commerce environment.
  • Demonstrable success in integrating digital and traditional sales channels, effectively managing channel conflict and driving omnichannel strategies.
  • Deep expertise in at least one major e-commerce platform (e.g., Salesforce Commerce Cloud, Shopify Plus, Adobe Commerce) at a strategic level.
  • Strong analytical skills, including the ability to interpret complex data, build robust business cases, and present data-driven insights to executive leadership.
  • Experience presenting to and influencing C-Suite and Board-level stakeholders on strategic commercial initiatives.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Digital Commerce Architecture & Ecosystem Management

The move towards headless commerce, microservices, and composable architectures means you need to understand the strategic implications of these choices. You'll be guiding major platform decisions, not just using them.

Composability & Microservices · API-First Strategy · Cloud-Native Architectures · Data Mesh & Data Fabric Concepts

  • This quarter: Schedule deep-dive sessions with our CTO and Head of Engineering on our current and future digital commerce architecture.
  • Next 3 months: Research leading headless commerce platforms and composable commerce vendors.
  • Next 6 months: Lead a cross-functional working group to evaluate our current tech stack's scalability and flexibility against future commercial needs.
  • Within 12 months: Develop a strategic roadmap for our digital commerce technology, outlining key investments and architectural shifts.

Quick win: Start by asking your tech leads about our current API coverage and integration points. You'll quickly learn where the bottlenecks are.

AI-Driven Personalisation & Customer Journey Orchestration

Basic personalisation is no longer enough. Customers expect hyper-relevant experiences across all touchpoints. You'll need to strategically implement AI to orchestrate complex, dynamic customer journeys that drive conversion and loyalty at scale.

Real-time Customer Data Platforms (CDPs) · Reinforcement Learning for Personalisation · Omnichannel Journey Mapping & Orchestration · Predictive Analytics for Churn & LTV

  • This quarter: Review our current personalisation capabilities and identify gaps against market leaders.
  • Next 3 months: Engage with vendors offering advanced AI personalisation and CDP solutions.
  • Next 6 months: Work with Marketing and Product to develop a roadmap for enhancing our customer journey orchestration with AI.
  • Within 12 months: Launch a pilot programme for advanced AI-driven personalisation on a key digital touchpoint, measuring its impact on conversion and CLV.

Quick win: Explore how existing AI tools in your stack (e.g., within SFCC or GA4) can be pushed further for more dynamic content delivery. You might be sitting on untapped potential.

11Staying current once you are in

What people here do to keep up
  • Regularly attend industry conferences (e.g., Shoptalk, Retail Week Live, Adobe Summit) to stay abreast of the latest digital commerce trends, technologies, and competitive strategies.
  • Participate in executive leadership programmes or workshops focused on digital transformation, omnichannel strategy, or P&L management.
  • Actively engage with industry thought leaders and peer groups through online forums, LinkedIn, or executive networks to share insights and best practices.
  • Mentor junior talent within the organisation or externally, which helps solidify your own understanding and leadership skills.
  • Subscribe to leading digital commerce and sales publications, research reports, and analyst briefings (e.g., Forrester, Gartner, eMarketer).

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI & Data Governance in Sales

As AI becomes more embedded in sales processes (forecasting, personalisation, lead scoring), the ethical implications around data privacy, algorithmic bias, and transparency are becoming critical. Regulators, customers, and investors are paying close attention.

  • Algorithmic Bias Detection
  • Explainable AI (XAI)
  • Data Minimisation & Privacy-Preserving AI
  • AI Policy & Governance Frameworks

Sustainability in Digital Commerce Supply Chains

Customers are increasingly prioritising sustainable brands. This isn't just a marketing play; it impacts everything from sourcing and packaging to last-mile delivery and returns. As a Director, you'll need to integrate sustainability into your commercial strategy to maintain brand relevance and customer loyalty.

  • Circular Economy Principles
  • Green Logistics & Fulfilment
  • Sustainable Sourcing & Transparency
  • Carbon Footprint Measurement & Reporting

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Omnichannel Strategy & Execution
  • Conversion Rate Optimisation (CRO) at Scale
  • Digital Shelf Management & Marketplaces
  • Sales Funnel Velocity & Attribution Modelling
  • Customer Lifetime Value (CLV) & Cohort Analysis
  • Go-to-Market (GTM) for Digital Products

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Principal/Manager, Digital Commerce (L5) at a larger organisation

    3-5 years in previous role

    Skills to master

    • Deepen P&L ownership, expand scope of strategic influence beyond a single function, demonstrate ability to lead managers, and build multi-year roadmaps.

    You're ready to move on when

    • Successfully owned a digital P&L of £1M-£2M.
    • Led a team of 10-25 people, including other managers.
    • Consistently delivered on strategic objectives and presented to senior leadership.
    • Demonstrated ability to navigate complex organisational politics and drive cross-functional initiatives.
  2. 2

    Head of Digital Sales / E-commerce Director at a smaller/mid-sized company

    5-7 years in previous role

    Skills to master

    • Translate entrepreneurial agility into a larger corporate structure, scale processes and teams, manage larger budgets, and adapt to more complex stakeholder environments.

    You're ready to move on when

    • Successfully scaled a digital sales operation from scratch or significantly grew a smaller one.
    • Managed all aspects of a digital sales P&L, often with fewer resources.
    • Proven ability to build and lead a complete digital sales function.
    • Ready to operate within a more matrixed and politically complex organisation.
  3. 3

    Senior Sales Director (Traditional Channels) with Digital Transformation Focus

    5-8 years in previous role

    Skills to master

    • Develop a deep understanding of digital commerce platforms and technologies, master online customer acquisition and retention strategies, and effectively bridge the gap between traditional and digital sales.

    You're ready to move on when

    • Successfully led large traditional sales teams and exceeded targets.
    • Actively championed and implemented digital tools and strategies within their traditional sales remit.
    • Demonstrated a strong desire and aptitude for learning the intricacies of digital commerce.
    • Proven ability to drive change and integrate new methodologies into established sales processes.

15Where this role leads

The long view: This role can lead to a Chief Executive or Managing Director position, or a board-level advisory role such as Non-Executive Director.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director of Digital Commerce & Sales is actually changing.

Where it leads

Roles this leads to

Also named as a next step, with no page in the catalogue yet:

  • VP of Global Commerce / Chief Digital Officer

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against Director of Digital Commerce & Sales.

Digital Marketing Entry Level

Applied to your work in Director of Digital Commerce & Sales

This unit aims to provide learners with an understanding of digital marketing principles and techniques. Upon completion, learners will be able to identify and explain key aspects of digital marketing via social media, email campaigns, and online advertisements, and apply these to market a product digitally.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Director of Digital Commerce & Sales
  • Omnichannel Strategy & Execution
  • Conversion Rate Optimisation (CRO) at Scale
  • Digital Shelf Management & Marketplaces
  • Sales Funnel Velocity & Attribution Modelling
  • Customer Lifetime Value (CLV) & Cohort Analysis
  • Go-to-Market (GTM) for Digital Products
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director of Digital Commerce & Sales is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. VP of Global Commerce / Chief Digital Officer

    3-5 years in current role

    L7 (C-Suite)

    • Advanced M&A strategy and integration (digital focus)
    • Global regulatory compliance and risk management
    • Developing new digital business models (e.g., subscription, platform)
    • Leading large-scale organisational transformation across multiple business units

  2. Chief Sales Officer (CSO)

    4-6 years in current role

    L7 (C-Suite)

    • Leading global sales operations across all channels (field, inside, digital)
    • Designing and implementing enterprise-wide sales compensation plans
    • M&A due diligence and integration for sales organisations
    • Driving sales enablement and training at a global scale
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, as a Director, your time is precious. You should be shaping strategy, not getting bogged down in repetitive tasks or sifting through mountains of data. That's where AI comes in. We're building an AI Productivity Hub specifically for our Sales leaders, designed to free you up for what really matters.

Imagine having a personal AI assistant that handles the grunt work, giving you back hours every week. This isn't about replacing your team; it's about empowering them (and you!) to focus on high-value, strategic initiatives. You'll be leading the charge on how we use these tools to drive real commercial advantage.

Automated Product Tagging & Enrichment

Use AI image recognition and natural language processing to automatically generate product tags, attributes, and descriptive copy for thousands of SKUs. This feeds directly into our PIM, ensuring consistency and saving your team countless hours of manual data entry. Imagine the speed of new product launches!

AI-Powered Revenue Forecasting

Stop wrestling with complex spreadsheets. Use AI models that analyse historical sales data, web traffic, seasonality, and market trends to generate far more accurate and dynamic revenue forecasts. This means less time building forecasts and more time acting on them, giving you a clearer picture for board presentations.

Competitive Intelligence Automation

Deploy AI agents to continuously scrape competitor websites and marketplaces. You'll get real-time alerts on pricing changes, new product launches, and promotional activities, giving you a crucial edge in a fast-moving market. No more manual competitive analysis; the insights come to you.

Dynamic Content Personalisation

While not a direct time-saver for you, this AI application is a massive revenue driver. Use AI to analyse a user's real-time browsing behaviour and historical data to dynamically change homepage banners, product recommendations, and promotional offers for a truly 1:1 personalised experience. This directly boosts conversion rates and customer satisfaction.

Common questions

Common questions

How do you become a Director of Digital Commerce & Sales?

Common routes in include Principal/Manager, Digital Commerce at a larger organisation (3-5 years in previous role), Head of Digital Sales / E-commerce Director at a smaller/mid-sized company (5-7 years in previous role) and Senior Sales Director (Traditional Channels) with Digital Transformation Focus (5-8 years in previous role). Times vary with prior experience.

Where can a Director of Digital Commerce & Sales progress to?

This role can lead on to VP of Global Commerce / Chief Digital Officer (3-5 years in current role) and Chief Sales Officer (CSO) (4-6 years in current role), depending on the skills you build.

What new skills matter most for a Director of Digital Commerce & Sales?

Increasingly, Ethical AI & Data Governance in Sales and Sustainability in Digital Commerce Supply Chains. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

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17Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in sales

Stay in the field you know and move sideways rather than up.
If you leave this industry

Skills in digital commerce, P&L management and strategic leadership transfer across most industries that sell products or services online. This includes retail, FMCG, technology, financial services and B2B sectors going through digital change. The work of driving online sales and managing commercial operations applies broadly.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Data Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.