UK

United Kingdom · Public Relations Communications · Mid-Level (2-5 years)

Media Relations Officer

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toSenior Media Relations Officer
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as PR Officer · Communications Officer · Press Officer

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Media Relations Officer

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

You're the person who gets our stories out there. This isn't about just sending press releases; it's about building genuine connections with journalists and convincing them our news matters. You'll be the eyes and ears for our brand in the media, making sure we're seen and heard in the right places.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Media Monitoring & Database (Cision, Muck Rack or similar)Intermediate

Building targeted media lists for specific announcements, pulling daily coverage reports ('clips'), setting up and refining keyword alerts for brand mentions, and tracking journalist contacts.

Press Release Distribution (PR Newswire, Business Wire or similar)Basic

Formatting and uploading press releases using pre-defined templates, selecting basic distribution circuits (e.g., national vs. industry), and pulling initial distribution reports.

Social Listening & Analytics (Talkwalker, Brandwatch or similar)Intermediate

Monitoring social media for brand mentions, identifying and flagging significant posts for escalation, and generating basic sentiment reports to gauge public reaction.

Web Analytics (Google Analytics)Basic

Tracking referral traffic from media placements to our website, reporting on page views and time-on-page for visits driven by earned media. You'll see if our stories are actually driving people to us.

Collaboration Suite (Slack, MS Teams)Intermediate

Participating actively in internal communication channels, providing real-time updates during announcements, and sharing relevant media clips with internal teams. It's how we stay connected.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Media Pitch Content & Target ListDraft pitches and suggested lists for review and approval.Independently draft and send pitches for routine news, with manager review for sensitive topics. Build and maintain targeted media lists.Approve pitches and target lists for junior staff. Define overall pitching strategy for campaigns.
Spokesperson Interview CoordinationAssist with scheduling and logistical support.Independently coordinate interviews, including briefing materials and scheduling. Escalate complex requests.Manage all aspects of high-profile interviews, including pre-interview prep and post-interview follow-up.
Response to Inbound Media Inquiries (Non-Crisis)Forward all inquiries to supervisor, assist with information gathering.Draft initial responses for routine inquiries (e.g., company facts, public data) for review. Escalate anything sensitive or requiring a statement.Provide approved statements directly for routine inquiries. Advise on response strategy for more complex questions.
Media Monitoring & ReportingPull daily clips and basic reports following templates.Independently manage monitoring tools, set up alerts, and produce initial coverage reports with basic analysis.Define monitoring parameters and reporting metrics. Provide in-depth analysis and insights from coverage.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Quality Coverage Secured
Number of relevant media placements in target publications (Tier 1, 2, or industry-specific trades) that include key messages.
Target · 15-20+ pieces of quality coverage per quarter

In Q1, you secured 18 articles, including a feature in The Telegraph and two mentions in key industry blogs, all highlighting our new product's benefits.

Media List Accuracy
How up-to-date and relevant your journalist contact lists are for specific topics.
Target · 98% accuracy for active media lists

Your list for 'FinTech Innovation' had 50 contacts, and only one email bounced, meaning 98% accuracy. That's good.

Inbound Media Inquiry Response Time
How quickly you respond to journalists reaching out to us for information or comment.
Target · Respond within 60 minutes during working hours

A journalist from the BBC emailed at 10:15 AM, and you replied at 10:40 AM with a holding statement and an offer for a spokesperson.

Key Message Pull-Through Rate
The percentage of secured media coverage that clearly includes our pre-defined core messages.
Target · 50-60% pull-through in secured coverage

Out of 20 articles, 11 explicitly mentioned our 'commitment to sustainability' and 'innovative customer service', hitting a 55% pull-through rate.

Journalist Relationship Quality
Building genuine, trusted relationships with reporters who cover our industry.
  • Journalists proactively reach out to you for comments or story ideas. They respond to your pitches, even if it's a 'no'. You're seen as a reliable and helpful source, not just a PR person.
Internal Collaboration Effectiveness
How smoothly you work with internal teams to gather information and get approvals.
  • Marketing and Product teams tell your manager you're easy to work with. You get information and approvals without constant chasing. You know who to go to for what, usually.
Proactive Story Identification
Your ability to spot newsworthy angles within the company that might not be obvious to others.
  • You bring fresh story ideas to your Senior Officer, not just waiting for announcements. You connect internal projects to broader industry trends and suggest how we can comment on them.
Crisis Communications Support
Your calm and organised support during unexpected media situations.
  • During a minor issue, you quickly draft holding statements, keep media lists updated, and accurately log all incoming inquiries, helping the senior team manage the situation effectively.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Stories Published

That buzz you get when you see an article you pitched appear in a major publication, knowing your words and efforts made that happen. It's a tangible reward for your hard work.

You spot a headline in a national newspaper that's exactly what you pitched, featuring our CEO. That's a good day.

Building Genuine Relationships

You enjoy the process of getting to know journalists, understanding their needs, and becoming a trusted contact for them. It's about networking and connecting with people.

A journalist you've been cultivating for months calls you directly for an expert comment, rather than going through the general press office email.

Shaping the Narrative

You like the idea of influencing public perception and helping to tell our company's story in a positive and accurate way. You're a guardian of our brand's reputation.

During a tricky news cycle, you successfully help frame our company's response, and the resulting coverage is fair and balanced, rather than overly negative.

What frustrates people
  • Being ghosted by journalists after investing time in a pitch.
  • Constantly re-explaining to internal teams what constitutes 'news'.
  • Last-minute, urgent media requests with impossible deadlines.
  • Legal departments killing perfectly good stories at the eleventh hour.
  • Managing executive disappointment when their story doesn't get picked up.
  • Struggling to directly link PR efforts to sales or revenue numbers.
What this role does not give you
  • A predictable 9-to-5 schedule – news breaks when it breaks.
  • Guaranteed positive outcomes for every pitch you send.
  • Complete autonomy over messaging – Legal and senior leadership will always have a say.
  • Direct control over the final published story – journalists have editorial independence.

6Who you work with

You're directly responsible for getting our brand into the news. Good media coverage builds trust, boosts our profile, and helps us stand out. It can even influence sales and talent attraction. You'll be a key part of how the world sees us.

Inside the business
  • Senior Media Relations Officer (for guidance and approvals)
  • Marketing Team (for campaign alignment and content)
  • Product Team (for product news and updates)
  • Legal Team (for statement approvals)
  • Executive Assistants (for scheduling spokesperson interviews)
Outside the business
  • Journalists (your main audience!)
  • Editors and Producers
  • External PR agencies (we sometimes work with them)
  • Industry Analysts (occasionally, for specific reports)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 2-5 years of experience in a dedicated media relations, PR agency, or in-house communications role, where you've actively pitched to journalists.
  • Demonstrable experience drafting press releases, media alerts, and pitch emails that have resulted in actual media coverage.
  • A strong portfolio (or examples) of written work, showing your ability to write clearly and persuasively.
  • Familiarity with at least one major media monitoring or database tool (e.g., Cision, Muck Rack, Gorkana).
  • A foundational understanding of the UK media landscape and how news is created and disseminated.
  • A genuine interest in current affairs and how our industry fits into the broader news cycle.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Media Monitoring & Analytics

As our media presence grows, simply pulling clips isn't enough. We need deeper insights into message pull-through, competitive share of voice, and the actual impact of our coverage. Tools are getting smarter, and you need to be too.

Competitive Share of Voice (SOV) Analysis · Message Penetration & Resonance · Influencer Identification & Mapping · Custom Dashboard Creation

  • This week: Explore the advanced reporting features in Cision or Muck Rack. What metrics haven't you used yet?
  • This month: Propose a new, more in-depth report on a specific campaign, focusing on competitive SOV or message resonance.
  • Month 2: Take an online course or webinar on advanced media analytics, focusing on how to interpret data for strategic insights.
  • Month 3: Work with your Senior Officer to integrate a new, more sophisticated metric into our regular reporting.

Quick win: Start experimenting with different search queries and filters in your media monitoring tool to uncover more nuanced insights about our coverage and competitors.

Digital PR & SEO Integration (Basic)

Earned media isn't just about brand awareness anymore; it's increasingly about driving online visibility and search engine rankings. Understanding how PR contributes to SEO will make your placements even more valuable.

Backlink Value from Media Placements · Keyword Research for PR · Google Analytics for PR Impact · Content Syndication & Republishing

  • This week: Read a few introductory articles on 'PR and SEO' or 'Digital PR'.
  • This month: Look at our Google Analytics data. Can you identify any spikes in traffic that correlate with recent media placements?
  • Month 2: Work with our Marketing team (specifically the SEO specialist) to understand their priorities and how PR can support them.
  • Month 3: When drafting a pitch, try to subtly incorporate a relevant keyword without making it sound forced. See if it makes a difference.

Quick win: When you secure a placement, check if it includes a backlink to our website. If not, politely ask the journalist if they'd consider adding one (if appropriate).

9Staying current once you are in

What people here do to keep up
  • Regularly reading key industry publications (e.g., PRWeek, Campaign, The Drum) to stay on top of trends and best practices.
  • Attending industry webinars or virtual events on media relations, crisis comms, or digital PR.
  • Networking with other PR professionals to share insights and learn from their experiences.
  • Taking online courses on advanced writing, digital storytelling, or basic data analysis.
  • Seeking out opportunities to shadow senior team members during critical media interactions or crisis situations.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering & LLM Integration (for PR)

Competitors are already using tools like ChatGPT and Claude to draft reports, summarise articles, and even brainstorm pitch angles in minutes, tasks that used to take hours. Those who master this will significantly outproduce their peers.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Media Relations Officer

5 units that map to this job, from the qualifications that cover it.

  1. Produce promotional material for the music industryAIM Qualifications · covers 2 of 10 standardsLevel 3
  2. Journalism PracticesPearson Education Ltd · covers 2 of 10 standardsLevel 4
  3. Journalism for a Digital AudienceNCTJ Training · covers 2 of 10 standardsLevel 3
  4. Understand the production of promotional material for the music industryBIIAB · covers 2 of 10 standardsLevel 3
  5. Using the Media for Trade Union RepresentativesNOCN · covers 1 of 10 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration (for PR)

Competitors are already using tools like ChatGPT and Claude to draft reports, summarise articles, and even brainstorm pitch angles in minutes, tasks that used to take hours. Those who master this will significantly outproduce their peers.

  • Effective Prompting for PR Content
  • Summarisation & Analysis of Media Coverage
  • Output Validation & Hallucination Detection
  • Ethical AI Use in Communications

What you’ll use

Skills this role draws on

Technical

  • Media Pitching & Storytelling
  • Narrative Development & Message Framing
  • Reputation & Sentiment Analysis (Basic)
  • Tiered Media Strategy (Application)

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    PR Coordinator / Junior Press Officer

    1-2 years

    Skills to master

    • Building accurate media lists, drafting basic press materials, tracking media coverage, understanding news cycles, basic journalist outreach.

    You're ready to move on when

    • Consistently accurate media lists and coverage reports.
    • Ability to draft clear, error-free press releases and pitches.
    • Proactive in identifying potential media opportunities.
    • Demonstrates good judgement in escalating issues.
  2. 2

    Journalist (Entry-Level / Reporter)

    2-3 years

    Skills to master

    • Understanding what makes a story newsworthy, interviewing techniques, writing for different audiences, working to tight deadlines, building sources.

    You're ready to move on when

    • Strong portfolio of published articles.
    • Deep understanding of editorial processes and journalist motivations.
    • Excellent writing and storytelling abilities.
    • Ability to quickly grasp complex topics and distil them.
  3. 3

    Marketing Assistant with PR Responsibilities

    2-4 years

    Skills to master

    • Content creation, social media management, basic campaign execution, understanding brand messaging, some exposure to media outreach.

    You're ready to move on when

    • Experience creating public-facing content (blogs, social posts).
    • Familiarity with brand guidelines and messaging.
    • Demonstrated ability to manage multiple tasks and deadlines.
    • An eagerness to specialise in media relations.

11Where this role leads

The long view:Your journey starts here, but where it goes is really up to you. We're committed to giving you the tools, support, and opportunities to build a truly impactful career in public relations, whether you want to lead teams or become a recognised expert in your field.

Pay & demand

Typical pay £37,563 a year Source: ONS Annual Survey of Hours and Earnings, 2025 (provisional), under the Open Government Licence v3.0

The figure is the median for full-time employees in the ONS occupation this job title codes to (Public relations professionals), from the April 2025 survey — about six months old when published, as ASHE always is. It is that occupation's middle, not this role's. Half earn more.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Media Relations Officer is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Produce promotional material for the music industryLevel 3

Applied to your work in Media Relations Officer

By completing this unit, learners will be able to plan, develop, produce, distribute, and administer promotional material for the music industry, whilst adhering to resource and time constraints.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Media Relations Officer

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Quality Coverage SecuredNumber of relevant media placements in target publications (Tier 1, 2, or industry-specific trades) that include key messages.In Q1, you secured 18 articles, including a feature in The Telegraph and two mentions in key industry blogs, all highlighting our new product's benefits.15-20+ pieces of quality coverage per quarter
  • Media List AccuracyHow up-to-date and relevant your journalist contact lists are for specific topics.Your list for 'FinTech Innovation' had 50 contacts, and only one email bounced, meaning 98% accuracy. That's good.98% accuracy for active media lists
  • Inbound Media Inquiry Response TimeHow quickly you respond to journalists reaching out to us for information or comment.A journalist from the BBC emailed at 10:15 AM, and you replied at 10:40 AM with a holding statement and an offer for a spokesperson.Respond within 60 minutes during working hours
  • Key Message Pull-Through RateThe percentage of secured media coverage that clearly includes our pre-defined core messages.Out of 20 articles, 11 explicitly mentioned our 'commitment to sustainability' and 'innovative customer service', hitting a 55% pull-through rate.50-60% pull-through in secured coverage
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Media Relations Officer to Senior Media Relations Officer (L3), and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Media Relations Officer (L3)→ your design
Where this takes you

Your journey starts here, but where it goes is really up to you. We're committed to giving you the tools, support, and opportunities to build a truly impactful career in public relations, whether you want to lead teams or become a recognised expert in your field.

See Your Progress GrowIllustration
Media Relations Officer
  • Media Pitching & Storytelling
  • Narrative Development & Message Framing
  • Reputation & Sentiment Analysis (Basic)
  • Tiered Media Strategy (Application)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Media Relations Officer is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Media Relations Officer (L3)

    3-5 years in this role

    You'll move from owning individual pitches to leading entire media campaigns. You'll mentor junior staff and manage relationships with Tier 1 journalists, becoming a go-to expert.

    • Crisis Communications Management (Application): Leading the media response for minor issues, drafting holding statements and Q&As.
    • Spokesperson Training (Basic): Assisting with media coaching for executives, refining talking points.
    • Agency Management (Day-to-day): Acting as the primary contact for external PR agencies on specific projects.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, media relations can be a grind. Building media lists, sifting through coverage, drafting pitches... it takes time. But what if you could cut out a huge chunk of that manual work? Our team is already using AI to make life easier, and you'll be part of that. This isn't about replacing you; it's about making you a superhero.

We're always looking for ways to work smarter, not just harder. That's why we're embracing AI to help with the more repetitive, time-consuming parts of media relations. You'll get to use these tools from day one, freeing you up to focus on the really interesting stuff: building relationships, crafting killer stories, and making a real impact.

Automated Media Briefings

Imagine waking up to a perfectly summarised daily news brief, tailored to our industry and brand. AI scans, summarises, and themes the top 20 media clips for you, highlighting key mentions, competitor news, and industry trends. No more sifting through hundreds of articles every morning.

Instant Sentiment Analysis

During a busy news cycle or a minor issue, manually reading and categorising hundreds of social posts and articles is impossible. AI can instantly analyse sentiment, key themes, and the velocity of conversations, giving you a real-time pulse on public perception. This means faster, more data-driven responses.

Hyper-Personalised Pitching

Forget generic pitches. AI can analyse a target journalist's last 50 articles, their social media activity, and their specific beat. It then suggests 3-5 tailored story angles that align our news with their recent interests. This dramatically increases your chances of getting a 'yes' instead of a 'delete'.

First-Draft Generation

Starting from a blank page is tough. Use a generative AI model, trained on our company's past press releases and messaging, to create a solid first draft of a new announcement, FAQ, or even a holding statement. You'll then refine it, focusing on strategic nuances rather than basic structure.

Common questions

Common questions

How do you become a Media Relations Officer?

Common routes in include PR Coordinator / Junior Press Officer (1-2 years), Journalist (Entry-Level / Reporter) (2-3 years) and Marketing Assistant with PR Responsibilities (2-4 years). Times vary with prior experience.

Where can a Media Relations Officer progress to?

This role can lead on to Senior Media Relations Officer (L3) (3-5 years in this role), depending on the skills you build.

What level is a Media Relations Officer in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Media Relations Officer?

Increasingly, Prompt Engineering & LLM Integration (for PR). These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Media Relations Officer, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Media Relations Officer: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Public Relations Communications

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here are highly transferable. You could move into a PR role in almost any industry, from tech to finance to healthcare. You could also transition into broader corporate communications, internal communications, or even marketing roles that require strong storytelling and external engagement. The core ability to manage reputation and communicate effectively is always in demand.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.