What you'll be able to do

• Research and write clear, accurate and engaging stories of varying length for broadcast on radio and television.
• Accurately check, source, verify and attribute stories to ensure journalistic integrity.
• Present stories in different styles for different audiences, demonstrating sound news judgements.
• Compile items to broadcast standard for use on TV and radio, adhering to technical specifications.
• Explain how to prepare effectively for an interview, including research and question formulation.
• Conduct an interview for both TV and radio, demonstrating effective communication skills.
• Co-ordinate an interview for others, ensuring smooth logistics and technical arrangements.
• Explain the technologies used for broadcast newsgathering, including equipment and software.
• Evaluate the techniques used for broadcast newsgathering, considering their strengths and limitations.
• Co-ordinate “other” sources to gather broadcast material, including contributors and archive footage.
• Recognise and use the specialist terms and phrases used in television and radio news production in different parts of the industry.
• Analyse the implications of the different ways people consume news on various media platforms.

What you'll be able to do

• Explain and apply the principles of broadcast regulation as set out in the Ofcom Broadcasting Code.

What you'll be able to do

• Explain the purpose of business journalism
• Describe the importance of the business and finance diary
• Interpret the value of global, European and domestic business and finance news to competitive news organisations
• Identify information from a range of official and unofficial sources of business and finance news
• Assess the business and finance news cycles of different media
• Manage contributed columns from external business and finance experts and contacts
• Produce reports on major business and finance stories, highlighting the public and human impacts
• Deliver regular updates of business and finance news
• Develop a range of business features
• Write business and finance stories with a ‘human face’
• Edit business and finance stories proficiently

What you'll be able to do

• Research and analyse the magazine industry.
• Explain the different requirements of audiences for business to business (B2B) and a range of consumer and specialist magazines.
• Evaluate how magazines work as a business.
• Analyse magazine organisational structures.
• Explain the magazine production process.
• Evaluate the relationships between a print magazine and its digital/online presence.

What you'll be able to do

• Source and manage the collection of relevant data.
• Interrogate and evaluate large data sets.
• Research and develop compelling stories from data.
• Produce and provide engaging visuals.
• Create engaging content based on an accurate interpretation of data.

What you'll be able to do

• Edit and manipulate words and pictures in a desk top publishing programme.
• Edit a variety of different stories in print and for digital platforms.
• Ensure the accuracy of content.
• Evaluate how typography communicates with the reader.
• Optimise headlines for print and online.
• Systematically proof completed pages (in print and online), to ensure accuracy; annotating changes as necessary.
• Optimise pictures, captions, standfirsts, infographics and other ‘furniture” when used in print and digital platforms.

What you'll be able to do

• Use the English language effectively and accurately to produce vigorous, well-balanced stories.
• Maintain ethical and regulatory principles in day-to-day journalism.
• Identify, evaluate and establish sources of news.
• Analyse the various types of news stories required for online, print or broadcast readerships.
• Generate, research and investigate ideas for stories across various platforms, establishing how a potential story should be developed in an ethical manner and, where appropriate, in the public interest.
• Plan, develop and create stories for a range of platforms that comply with ethical guidelines.
• Deliver content from a range of locations using a variety of techniques.
• Analyse the way people consume news.
• Formulate and carry out interviews to gather information for a variety of different platforms.
• Produce content for various platforms from information gathered from interviews.
• Evaluate the differences between hard news stories and longer news features and general features in terms of style, content and structure.
• Develop content for longer news features and general features, published on a range of platforms.
• Evaluate the characteristics of a news website.
• Monitor analytics information gained from websites and social media, and use for journalistic purposes.
• Identify and apply appropriate forms of social media for journalistic purposes.
• Monitor, evaluate, verify and use information gained from message boards, forums, reader polls, comments and other interactivity for journalistic purposes.
• Develop a dialogue with readers, viewers or listeners.
• Plan, set up, monitor and report the result of a reader poll or vote.
• Apply appropriate forms of communication for different stakeholder groups to effectively engage the viewer and/or listener.
• Research and write scripts for audio or video news reports suitable for use online or in a TV or radio news programme.
• Operate commonly used audio and visual recording equipment proficiently to create news reports.
• Assess risks, work safely and comply with health and safety requirements.
• Formulate and manage own employment path and operate as a freelance journalist.
• Analyse the commitments and processes in running your own business.
• Evaluate the key components of the news business.
• Take photographs and shoot video proficiently to a standard suitable for publication.

What you'll be able to do

• Use the English language effectively and accurately to produce vigorous, well-balanced stories.
• Maintain ethical and regulatory principles in day-to-day journalism.
• Identify, evaluate and establish sources of news.
• Analyse the various types of news stories required for online, print or broadcast readerships.
• Generate, research and investigate ideas for stories across various platforms, establishing how a potential story should be developed in an ethical manner and, where appropriate, in the public interest.
• Plan, develop and create stories for a range of platforms that comply with ethical guidelines.
• Deliver content from a range of locations using a variety of techniques.
• Analyse the way people consume news.
• Formulate and carry out interviews to gather information for a variety of different platforms.
• Produce content for various platforms from information gathered from interviews.
• Evaluate the differences between hard news stories and longer news features and general features in terms of style, content and structure.
• Develop content for longer news features and general features, published on a range of platforms.
• Evaluate the characteristics of a news website.
• Monitor analytics information gained from websites and social media, and use for journalistic purposes.
• Identify and apply appropriate forms of social media for journalistic purposes.
• Monitor, evaluate, verify and use information gained from message boards, forums, reader polls, comments and other interactivity for journalistic purposes.
• Develop a dialogue with readers, viewers or listeners.
• Plan, set up, monitor and report the result of a reader poll or vote.
• Apply appropriate forms of communication for different stakeholder groups to effectively engage the viewer and/or listener.
• Research and write scripts for audio or video news reports suitable for use online or in a TV or radio news programme.
• Operate commonly used audio and visual recording equipment proficiently to create news reports.
• Assess risks, work safely and comply with health and safety requirements.
• Formulate and manage own employment path and operate as a freelance journalist.
• Analyse the commitments and processes in running your own business.
• Evaluate the key components of the news business.
• Take photographs and shoot video proficiently to a standard suitable for publication.

What you'll be able to do

• Evaluate the purpose and scope of media regulation for the purposes of journalism in the UK.
• Comply with and apply the sector-appropriate codes of practice (Ofcom and Ipso).
• Identify and understand potential ethical issues in day-to-day work.
• Explain how their actions and work as individuals can reflect on their own integrity, on their employer’s standing and on the reputation of journalists generally.
• Review and interpret the phrase “that rights bring with them responsibilities”.
• Deliver challenging journalism in a legal, ethical and responsible manner, while serving the public interest.

What you'll be able to do

• Explain the legal system and court structure in England and Wales, Scotland or Northern Ireland, as relevant.
• Explain the operation of the Contempt of Court Act and its relevance to reporting, including restrictions on publication.
• Explain and apply the restrictions placed by statute and regulatory (self-regulatory) industry codes on reporting proceedings involving juveniles and sexual offences.
• Analyse the ethical obligation to be accurate in media reports, considering the potential consequences of inaccuracy.
• Identify and apply the general principles of defamation law, including libel and slander.
• Describe the operation of copyright law, including ownership and infringement.
• Analyse how the law of confidence works, including its application to journalistic sources.
• Analyse the law of privacy, including its impact on media reporting.
• Review and interpret other ethical considerations in media reports, such as fairness and impartiality.
• Evaluate the importance of journalists protecting confidential sources, considering the public interest.
• Explain what the law states about the right of journalists to photograph and shoot footage in public places.
• Explain the importance of impartiality in the Office of Communications (OFCOM) Code, and its implications for broadcast journalism.

What you'll be able to do

• Formulate and deliver professional tools and techniques to produce a basic Public Relations (PR) campaign.
• Produce accurate and effective news releases suitable for publication in a variety of media outlets.

What you'll be able to do

• Evaluate and analyse the style and layout of websites.
• Evaluate and analyse different digital platforms.
• Effectively use dashboard features to improve the performance of content.
• Monitor and evaluate analytics to build strategies.
• Implement strategies to achieve agreed targets.
• Analyse and moderate content effectively.
• Research potential audiences for proposed content.
• Develop content which will reach the audience, including social media.
• Produce accurate and engaging visuals.
• Present in front of camera.
• Develop and promote a brand.
• Manage workflows.

What you'll be able to do

• Explain the legal system and court structure in England and Wales, Scotland or Northern Ireland.
• Explain the operation of the criminal courts.
• Identify and apply the reporting restrictions on media reports of preliminary hearings in magistrates’ courts.
• Evaluate the operation and requirements of the Contempt of Court Act 1981 and its relevance to reporting.
• Explain and apply the restrictions placed by statute and regulatory (self-regulatory) industry codes on reporting proceedings involving juveniles.
• Explain and apply the restrictions placed by statute and regulatory (self-regulatory) industry codes on reporting proceedings involving sexual offences.
• Analyse the principle of open justice in common law.
• Challenge court restrictions on media reporting.
• Explain the purpose and functions of the coroners’ court.
• Apply the general principles of defamation law as regards court reporting.

What you'll be able to do

• Understand and evaluate the potential roles of PR in any organisation from a multinational company to a local charity
• Explain and apply the basic concepts of running a creative PR campaign, internal communications, developing corporate social responsibility policies, planning for/handling PR crises; and creating suitable content for a client, such as media releases, internal newsletters, video or social media
• Review the different work environments in which PR practitioners operate and appreciate the different demands and pressures their roles place upon them
• Explain commonly-used concepts and terms used in PR
• Accurately distinguish between the different roles of PR, marketing, advertising and journalism
• Review and interpret the history of PR, the development of its modern-day practice and the changing relationship with journalism
• Formulate ways in which a campaign can be evaluated to establish how successful it has been for the client
• Establish techniques to manage relationships with local media
• Integrate use of social media with other channels of communication used during a PR campaign and demonstrate how they would measure its success
• Recognise the legal and ethical issues encountered by PR practitioners and demonstrate the appropriate action

What you'll be able to do

• Explain and evaluate the photographer’s role in journalism.
• Employ the technical and practical skills needed to take photographs suitable for publication from a variety of settings.
• Gather, monitor and verify photographic material via social media.
• Assess risks, work safely and comply with health and safety requirements.
• Formulate and manage own employment path and operate as a freelance.
• Produce accurate captions and stories to accompany pictures.
• Demonstrate compliance with the law and how to maintain ethical standards while working as a photographer.

What you'll be able to do

• Articulate creative and original ideas to source and tell compelling stories.
• Promote ideas effectively and succinctly to an editor or freelance writer.
• Develop a detailed understanding of the reader of a particular magazine, identifying the key characteristics of the targeted audience.
• Produce engaging content in a variety of formats for digital platforms.
• Ensure all copy is well-researched, accurate and completed to deadline.
• Optimise relevant heads and sells for a variety of digital platforms.

What you'll be able to do

• Explain how power is exercised and controlled within local and central government in England and Wales, Scotland or Northern Ireland.
• Explain how local and central government is held to account.
• Describe how information can be controlled and accessed.
• Identify the sources of, and controls over, public and private sector funding.
• Collate and analyse how key public services are structured and delivered.
• Evaluate the roles and responsibilities of local government in protecting and developing the environment.
• Collate and analyse the roles and responsibilities of local government in protecting the citizen.

What you'll be able to do

• Research and write clear, accurate, compliant and engaging stories for radio.
• Explain the techniques of interviewing for radio.
• Conduct an interview for radio.
• Demonstrate familiarity with the techniques and technology of radio newsgathering, including the sourcing of material.
• Explain the set-up of radio news studios.
• Effectively operate radio equipment.
• Recognise and use the language and terminology of a radio newsroom.

What you'll be able to do

• Produce different types of sports stories for all platforms, including print, online, and broadcast.
• Produce content from various locations, including live events and remote settings.
• Create engaging content using detailed knowledge of football, cricket and rugby (union and league).
• Produce content demonstrating a competent working knowledge of other sports, beyond the core three.
• Support the production process, contributing to the overall efficiency and effectiveness of the team.
• Assess risks, work safely and comply with health and safety requirements in all environments.
• Formulate and manage own employment path and operate effectively as a freelance sports journalist.

What you'll be able to do

• Research and write clear, accurate, compliant and engaging stories for television
• Explain the techniques of interviewing and presenting for TV
• Conduct an interview suitable for broadcast on TV
• Demonstrate familiarity with the techniques and technology of TV newsgathering, including the sourcing of material
• Describe the set-up of television news studios
• Effectively operate television equipment
• Recognise and use the language and terminology of a TV newsroom

What you'll be able to do

• Understand the principles of the Teeline shorthand system.
• Use Teeline to take down material dictated at speeds of 60 to 120 words per minute (wpm).
• Produce an accurate transcript from dictated material.
• Recognise quotes from dictated material at speeds of 90 wpm and up to 120 wpm.

What you'll be able to do

• Operate equipment and software proficiently to produce video news reports
• Create and produce original short, focused video news reports for use on a variety of digital platforms
• Organise and conduct interviews to gather material to be used in a video report
• Produce video news reports in compliance with the law and regulations
• Produce video ‘snippets’ for use on social media using subtitles