NCTJ Training · RQF Level 5
NCTJ Level 5 Diploma in Journalism
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 5
- Total credits82
- Guided learning560 hours
- Units in this qualification22
Awarded by NCTJ Training · on the Ofqual register
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What you’ll learn
What each unit actually teaches you to do
This qualification is for individuals pursuing a career in journalism. It covers essential media law and regulation, broadcast journalism, sports journalism, and photography. Successful candidates will be able to research, write, and produce content for various platforms.
These are the units NCTJ Training registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Broadcast JournalismReal unit · NCTJ Training
This unit develops learners' skills in researching, writing, and presenting news stories for radio and television broadcasts. You'll learn to verify information accurately, adapt presentation styles for different audiences, and compile broadcast-standard items in compliance with editorial guidelines.
What you'll be able to do
- Research and write clear, accurate and engaging stories of varying length for broadcast on radio and television.
- Accurately check, source, verify and attribute stories to ensure journalistic integrity.
- Present stories in different styles for different audiences, demonstrating sound news judgements.
- Compile items to broadcast standard for use on TV and radio, adhering to technical specifications.
- Explain how to prepare effectively for an interview, including research and question formulation.
- Conduct an interview for both TV and radio, demonstrating effective communication skills.
- Co-ordinate an interview for others, ensuring smooth logistics and technical arrangements.
- Explain the technologies used for broadcast newsgathering, including equipment and software.
- Evaluate the techniques used for broadcast newsgathering, considering their strengths and limitations.
- Co-ordinate “other” sources to gather broadcast material, including contributors and archive footage.
- Recognise and use the specialist terms and phrases used in television and radio news production in different parts of the industry.
- Analyse the implications of the different ways people consume news on various media platforms.
Broadcast RegulationReal unit · NCTJ Training
It teaches you to explain and apply the principles of broadcast regulation as set out in the Ofcom Broadcasting Code. You'll understand the code's purpose and scope, and apply principles relating to fairness, impartiality, harm, offence, privacy, and accuracy in broadcast content.
What you'll be able to do
- Explain and apply the principles of broadcast regulation as set out in the Ofcom Broadcasting Code.
Business and Finance JournalismReal unit · NCTJ Training
This unit covers the purpose and role of business and finance journalism, including the use of business and finance diaries in news planning. You'll learn to interpret global, European, and domestic business news, identify diverse information sources, and understand ethical considerations in reporting.
What you'll be able to do
- Explain the purpose of business journalism
- Describe the importance of the business and finance diary
- Interpret the value of global, European and domestic business and finance news to competitive news organisations
- Identify information from a range of official and unofficial sources of business and finance news
- Assess the business and finance news cycles of different media
- Manage contributed columns from external business and finance experts and contacts
- Produce reports on major business and finance stories, highlighting the public and human impacts
- Deliver regular updates of business and finance news
- Develop a range of business features
- Write business and finance stories with a ‘human face’
- Edit business and finance stories proficiently
Business of MagazinesReal unit · NCTJ Training
This unit provides learners with knowledge of the magazine industry, including current trends, audience requirements for business-to-business and consumer magazines, and organisational structures. You'll evaluate magazine business models and the roles of key departments within the industry.
What you'll be able to do
- Research and analyse the magazine industry.
- Explain the different requirements of audiences for business to business (B2B) and a range of consumer and specialist magazines.
- Evaluate how magazines work as a business.
- Analyse magazine organisational structures.
- Explain the magazine production process.
- Evaluate the relationships between a print magazine and its digital/online presence.
Data JournalismReal unit · NCTJ Training
It teaches you to source, manage, and interrogate large data sets to develop compelling data-driven stories. You'll evaluate data quality, identify trends, produce engaging visuals, and create accurate content based on data interpretation for journalistic purposes.
What you'll be able to do
- Source and manage the collection of relevant data.
- Interrogate and evaluate large data sets.
- Research and develop compelling stories from data.
- Produce and provide engaging visuals.
- Create engaging content based on an accurate interpretation of data.
Editing Skills for JournalistsReal unit · NCTJ Training
You'll develop skills in editing text and images using desktop publishing software for print and digital journalism. The unit covers ensuring content accuracy, evaluating typography, optimising headlines, proofreading, and enhancing visual elements to meet platform-specific style guidelines.
What you'll be able to do
- Edit and manipulate words and pictures in a desk top publishing programme.
- Edit a variety of different stories in print and for digital platforms.
- Ensure the accuracy of content.
- Evaluate how typography communicates with the reader.
- Optimise headlines for print and online.
- Systematically proof completed pages (in print and online), to ensure accuracy; annotating changes as necessary.
- Optimise pictures, captions, standfirsts, infographics and other ‘furniture” when used in print and digital platforms.
Essential JournalismReal unit · NCTJ Training
You'll develop the ability to produce clear, well-balanced news stories using effective English language skills while adhering to ethical and regulatory standards. The unit covers source identification and evaluation, news story analysis for various platforms, and maintenance of journalistic integrity.
What you'll be able to do
- Use the English language effectively and accurately to produce vigorous, well-balanced stories.
- Maintain ethical and regulatory principles in day-to-day journalism.
- Identify, evaluate and establish sources of news.
- Analyse the various types of news stories required for online, print or broadcast readerships.
- Generate, research and investigate ideas for stories across various platforms, establishing how a potential story should be developed in an ethical manner and, where appropriate, in the public interest.
- Plan, develop and create stories for a range of platforms that comply with ethical guidelines.
- Deliver content from a range of locations using a variety of techniques.
- Analyse the way people consume news.
- Formulate and carry out interviews to gather information for a variety of different platforms.
- Produce content for various platforms from information gathered from interviews.
- Evaluate the differences between hard news stories and longer news features and general features in terms of style, content and structure.
- Develop content for longer news features and general features, published on a range of platforms.
- Evaluate the characteristics of a news website.
- Monitor analytics information gained from websites and social media, and use for journalistic purposes.
- Identify and apply appropriate forms of social media for journalistic purposes.
- Monitor, evaluate, verify and use information gained from message boards, forums, reader polls, comments and other interactivity for journalistic purposes.
- Develop a dialogue with readers, viewers or listeners.
- Plan, set up, monitor and report the result of a reader poll or vote.
- Apply appropriate forms of communication for different stakeholder groups to effectively engage the viewer and/or listener.
- Research and write scripts for audio or video news reports suitable for use online or in a TV or radio news programme.
- Operate commonly used audio and visual recording equipment proficiently to create news reports.
- Assess risks, work safely and comply with health and safety requirements.
- Formulate and manage own employment path and operate as a freelance journalist.
- Analyse the commitments and processes in running your own business.
- Evaluate the key components of the news business.
- Take photographs and shoot video proficiently to a standard suitable for publication.
Essential Journalism E-portfolioReal unit · NCTJ Training
This unit equips learners with skills to produce vigorous and well-balanced news stories using effective English language while maintaining ethical and regulatory principles. You'll identify and evaluate news sources and analyse different types of news stories for multiple platforms.
What you'll be able to do
- Use the English language effectively and accurately to produce vigorous, well-balanced stories.
- Maintain ethical and regulatory principles in day-to-day journalism.
- Identify, evaluate and establish sources of news.
- Analyse the various types of news stories required for online, print or broadcast readerships.
- Generate, research and investigate ideas for stories across various platforms, establishing how a potential story should be developed in an ethical manner and, where appropriate, in the public interest.
- Plan, develop and create stories for a range of platforms that comply with ethical guidelines.
- Deliver content from a range of locations using a variety of techniques.
- Analyse the way people consume news.
- Formulate and carry out interviews to gather information for a variety of different platforms.
- Produce content for various platforms from information gathered from interviews.
- Evaluate the differences between hard news stories and longer news features and general features in terms of style, content and structure.
- Develop content for longer news features and general features, published on a range of platforms.
- Evaluate the characteristics of a news website.
- Monitor analytics information gained from websites and social media, and use for journalistic purposes.
- Identify and apply appropriate forms of social media for journalistic purposes.
- Monitor, evaluate, verify and use information gained from message boards, forums, reader polls, comments and other interactivity for journalistic purposes.
- Develop a dialogue with readers, viewers or listeners.
- Plan, set up, monitor and report the result of a reader poll or vote.
- Apply appropriate forms of communication for different stakeholder groups to effectively engage the viewer and/or listener.
- Research and write scripts for audio or video news reports suitable for use online or in a TV or radio news programme.
- Operate commonly used audio and visual recording equipment proficiently to create news reports.
- Assess risks, work safely and comply with health and safety requirements.
- Formulate and manage own employment path and operate as a freelance journalist.
- Analyse the commitments and processes in running your own business.
- Evaluate the key components of the news business.
- Take photographs and shoot video proficiently to a standard suitable for publication.
Essential Journalism Ethics and RegulationReal unit · NCTJ Training
You'll understand and apply ethical principles and regulatory frameworks relevant to UK journalism. The unit covers media regulation purposes, compliance with Ofcom and Ipso codes, identification of ethical issues, and the impact of journalistic actions on public trust and accountability.
What you'll be able to do
- Evaluate the purpose and scope of media regulation for the purposes of journalism in the UK.
- Comply with and apply the sector-appropriate codes of practice (Ofcom and Ipso).
- Identify and understand potential ethical issues in day-to-day work.
- Explain how their actions and work as individuals can reflect on their own integrity, on their employer’s standing and on the reputation of journalists generally.
- Review and interpret the phrase “that rights bring with them responsibilities”.
- Deliver challenging journalism in a legal, ethical and responsible manner, while serving the public interest.
Essential Media Law and RegulationReal unit · NCTJ Training
You'll gain an understanding of the UK legal system and court structures relevant to media law. The unit covers the Contempt of Court Act, reporting restrictions, and statutory and self-regulatory codes, enabling learners to apply legal and ethical considerations in media reporting.
What you'll be able to do
- Explain the legal system and court structure in England and Wales, Scotland or Northern Ireland, as relevant.
- Explain the operation of the Contempt of Court Act and its relevance to reporting, including restrictions on publication.
- Explain and apply the restrictions placed by statute and regulatory (self-regulatory) industry codes on reporting proceedings involving juveniles and sexual offences.
- Analyse the ethical obligation to be accurate in media reports, considering the potential consequences of inaccuracy.
- Identify and apply the general principles of defamation law, including libel and slander.
- Describe the operation of copyright law, including ownership and infringement.
- Analyse how the law of confidence works, including its application to journalistic sources.
- Analyse the law of privacy, including its impact on media reporting.
- Review and interpret other ethical considerations in media reports, such as fairness and impartiality.
- Evaluate the importance of journalists protecting confidential sources, considering the public interest.
- Explain what the law states about the right of journalists to photograph and shoot footage in public places.
- Explain the importance of impartiality in the Office of Communications (OFCOM) Code, and its implications for broadcast journalism.
Introduction to Public Relations for JournalistsReal unit · NCTJ Training
It teaches you to formulate and deliver basic Public Relations campaigns using professional tools and techniques. You'll produce accurate news releases suitable for various media outlets, understanding key PR principles and tailoring content to specific audiences.
What you'll be able to do
- Formulate and deliver professional tools and techniques to produce a basic Public Relations (PR) campaign.
- Produce accurate and effective news releases suitable for publication in a variety of media outlets.
Journalism for a Digital AudienceReal unit · NCTJ Training
You'll analyse digital platforms and website styles to understand audience engagement and content performance. The unit covers using analytics dashboards, monitoring metrics, and implementing data-driven strategies to optimise digital content and achieve agreed targets for online journalism.
What you'll be able to do
- Evaluate and analyse the style and layout of websites.
- Evaluate and analyse different digital platforms.
- Effectively use dashboard features to improve the performance of content.
- Monitor and evaluate analytics to build strategies.
- Implement strategies to achieve agreed targets.
- Analyse and moderate content effectively.
- Research potential audiences for proposed content.
- Develop content which will reach the audience, including social media.
- Produce accurate and engaging visuals.
- Present in front of camera.
- Develop and promote a brand.
- Manage workflows.
Media Law Court ReportingReal unit · NCTJ Training
You'll gain knowledge of the UK legal system and court structures, focusing on media law and court reporting. The unit covers criminal court procedures, reporting restrictions, the Contempt of Court Act, and adherence to statutory and regulatory requirements in court journalism.
What you'll be able to do
- Explain the legal system and court structure in England and Wales, Scotland or Northern Ireland.
- Explain the operation of the criminal courts.
- Identify and apply the reporting restrictions on media reports of preliminary hearings in magistrates’ courts.
- Evaluate the operation and requirements of the Contempt of Court Act 1981 and its relevance to reporting.
- Explain and apply the restrictions placed by statute and regulatory (self-regulatory) industry codes on reporting proceedings involving juveniles.
- Explain and apply the restrictions placed by statute and regulatory (self-regulatory) industry codes on reporting proceedings involving sexual offences.
- Analyse the principle of open justice in common law.
- Challenge court restrictions on media reporting.
- Explain the purpose and functions of the coroners’ court.
- Apply the general principles of defamation law as regards court reporting.
PR and Communications for JournalistsReal unit · NCTJ Training
You'll explore the role of public relations (PR) within various organisations, from multinational companies to local charities. This unit covers the planning and execution of creative PR campaigns, internal communications, corporate social responsibility policies, and crisis management.
What you'll be able to do
- Understand and evaluate the potential roles of PR in any organisation from a multinational company to a local charity
- Explain and apply the basic concepts of running a creative PR campaign, internal communications, developing corporate social responsibility policies, planning for/handling PR crises; and creating suitable content for a client, such as media releases, internal newsletters, video or social media
- Review the different work environments in which PR practitioners operate and appreciate the different demands and pressures their roles place upon them
- Explain commonly-used concepts and terms used in PR
- Accurately distinguish between the different roles of PR, marketing, advertising and journalism
- Review and interpret the history of PR, the development of its modern-day practice and the changing relationship with journalism
- Formulate ways in which a campaign can be evaluated to establish how successful it has been for the client
- Establish techniques to manage relationships with local media
- Integrate use of social media with other channels of communication used during a PR campaign and demonstrate how they would measure its success
- Recognise the legal and ethical issues encountered by PR practitioners and demonstrate the appropriate action
Photography for JournalistsReal unit · NCTJ Training
You'll develop technical and practical photography skills for journalistic purposes, including capturing publishable images in diverse settings. The unit also covers the photographer's role, ethical considerations, social media verification, risk assessment, and safe working practices.
What you'll be able to do
- Explain and evaluate the photographer’s role in journalism.
- Employ the technical and practical skills needed to take photographs suitable for publication from a variety of settings.
- Gather, monitor and verify photographic material via social media.
- Assess risks, work safely and comply with health and safety requirements.
- Formulate and manage own employment path and operate as a freelance.
- Produce accurate captions and stories to accompany pictures.
- Demonstrate compliance with the law and how to maintain ethical standards while working as a photographer.
Practical Magazine JournalismReal unit · NCTJ Training
You'll learn to generate creative and original magazine story ideas and effectively pitch them to editors or freelance writers. The unit includes identifying target audience characteristics and producing engaging, well-researched content in various formats for digital platforms.
What you'll be able to do
- Articulate creative and original ideas to source and tell compelling stories.
- Promote ideas effectively and succinctly to an editor or freelance writer.
- Develop a detailed understanding of the reader of a particular magazine, identifying the key characteristics of the targeted audience.
- Produce engaging content in a variety of formats for digital platforms.
- Ensure all copy is well-researched, accurate and completed to deadline.
- Optimise relevant heads and sells for a variety of digital platforms.
Public Affairs for JournalistsReal unit · NCTJ Training
This unit provides learners with an understanding of the structure, exercise, and control of power within local and central government in the UK. You'll examine accountability mechanisms, information access and control, and sources of public and private sector funding relevant to journalism.
What you'll be able to do
- Explain how power is exercised and controlled within local and central government in England and Wales, Scotland or Northern Ireland.
- Explain how local and central government is held to account.
- Describe how information can be controlled and accessed.
- Identify the sources of, and controls over, public and private sector funding.
- Collate and analyse how key public services are structured and delivered.
- Evaluate the roles and responsibilities of local government in protecting and developing the environment.
- Collate and analyse the roles and responsibilities of local government in protecting the citizen.
Radio JournalismReal unit · NCTJ Training
You'll learn to research, write, and deliver clear, accurate, and engaging radio news stories in compliance with media law and ethical guidelines. The unit covers radio interviewing techniques, conducting interviews, and familiarity with radio newsgathering technology and material sourcing.
What you'll be able to do
- Research and write clear, accurate, compliant and engaging stories for radio.
- Explain the techniques of interviewing for radio.
- Conduct an interview for radio.
- Demonstrate familiarity with the techniques and technology of radio newsgathering, including the sourcing of material.
- Explain the set-up of radio news studios.
- Effectively operate radio equipment.
- Recognise and use the language and terminology of a radio newsroom.
Sports JournalismReal unit · NCTJ Training
It teaches you to produce sports journalism content across print, online, and broadcast platforms. You'll apply detailed knowledge of football, cricket, and rugby, as well as a working knowledge of other sports, to create engaging and platform-appropriate stories from various locations.
What you'll be able to do
- Produce different types of sports stories for all platforms, including print, online, and broadcast.
- Produce content from various locations, including live events and remote settings.
- Create engaging content using detailed knowledge of football, cricket and rugby (union and league).
- Produce content demonstrating a competent working knowledge of other sports, beyond the core three.
- Support the production process, contributing to the overall efficiency and effectiveness of the team.
- Assess risks, work safely and comply with health and safety requirements in all environments.
- Formulate and manage own employment path and operate effectively as a freelance sports journalist.
TV JournalismReal unit · NCTJ Training
You'll learn to research, write, and present clear and accurate television news stories. The unit covers interviewing techniques, broadcast compliance, and the use of television newsgathering technology to engage target audiences effectively.
What you'll be able to do
- Research and write clear, accurate, compliant and engaging stories for television
- Explain the techniques of interviewing and presenting for TV
- Conduct an interview suitable for broadcast on TV
- Demonstrate familiarity with the techniques and technology of TV newsgathering, including the sourcing of material
- Describe the set-up of television news studios
- Effectively operate television equipment
- Recognise and use the language and terminology of a TV newsroom
Teeline Shorthand for JournalistsReal unit · NCTJ Training
This unit develops learners' proficiency in Teeline shorthand, enabling them to understand its principles and take down dictated material at speeds from 60 to 120 words per minute. You'll produce accurate transcripts and recognise quoted material within dictated content.
What you'll be able to do
- Understand the principles of the Teeline shorthand system.
- Use Teeline to take down material dictated at speeds of 60 to 120 words per minute (wpm).
- Produce an accurate transcript from dictated material.
- Recognise quotes from dictated material at speeds of 90 wpm and up to 120 wpm.
Videojournalism for Digital PlatformsReal unit · NCTJ Training
This unit develops learners' skills in operating video equipment and editing software to produce original video news reports for digital platforms. You'll also learn to organise interviews, ensure legal compliance, and create video content suitable for social media.
What you'll be able to do
- Operate equipment and software proficiently to produce video news reports
- Create and produce original short, focused video news reports for use on a variety of digital platforms
- Organise and conduct interviews to gather material to be used in a video report
- Produce video news reports in compliance with the law and regulations
- Produce video ‘snippets’ for use on social media using subtitles
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 5 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Broadcast JournalismBroadcast RegulationBusiness and Finance JournalismBusiness of MagazinesData JournalismEditing Skills for JournalistsEssential JournalismEssential Journalism E-portfolio
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
NCTJ Level 5 Diploma in Journalism
- Comply with Broadcast Regulation on Commercial References and Related Matters
- Comply with Broadcast Regulation on Sponsorship
- Comply with Broadcast Regulation on the Coverage of Elections and Referendums
- Comply with UK legal and regulatory requirements when working in journalism
- Comply with advertising codes in broadcasting
- Comply with broadcast regulation of religious programmes
- Comply with broadcast regulation on avoidance of harm & offence
- Comply with broadcast regulation on due impartiality and due accuracy
Where this can lead
Junior Journalist Liaison
Your journey starts here, learning the ropes and building those critical foundations. We're committed to helping you grow, whether that's becoming a top-tier media relations expert or exploring other exciting avenues within communications. Your hard work and curiosity will definitely pay off.
See the whole journey →Opens the roleJunior Journalist LiaisonOne of the jobs this qualification is a route intoSee the role →Opens the roleJunior Media Relations OfficerOne of the jobs this qualification is a route intoSee the role →Opens the rolePR CoordinatorOne of the jobs this qualification is a route into · 3 near-identical records folded inSee the role →Opens the roleMedia Relations CoordinatorOne of the jobs this qualification is a route into · 4 near-identical records folded inSee the role →Opens the roleCommunications CoordinatorOne of the jobs this qualification is a route into · 12 near-identical records folded inSee the role →Opens the rolePR Coordinator / Junior PR ExecutiveOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →
Showing 6 roles, drawn from 360 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
Comply with Broadcast Regulation on Commercial References and Related MattersComply with Broadcast Regulation on SponsorshipComply with Broadcast Regulation on the Coverage of Elections and ReferendumsComply with UK legal and regulatory requirements when working in journalismComply with advertising codes in broadcastingComply with broadcast regulation of religious programmesComply with broadcast regulation on avoidance of harm & offenceComply with broadcast regulation on due impartiality and due accuracyComply with broadcast regulation on the coverage of crimeComply with broadcasters’ complaints & accountability proceduresComply with broadcasters’ compliance proceduresComply with codes of conduct and standards when working in radio and audioComply with codes of conduct, regulations and standards when working in journalismComply with the law in broadcastingComply with the law on contempt and restrictions on reporting legal proceedingsComply with the law on defamationContribute to creativity and innovation in journalismDraft and evaluate press releases+11 more
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Applied to your work in any of these jobs
Which job do you mean?
This unit develops learners' skills in researching, writing, and presenting news stories for radio and television broadcasts. Learners will learn to verify information accurately, adapt presentation styles for different audiences, and compile broadcast-standard items in compliance with editorial guidelines.
How the thinking builds
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for NCTJ Level 5 Diploma in Journalism
22 units in this credential, in the order it lists them, awarded by NCTJ Training.
- Broadcast Journalism
- Broadcast Regulation
- Business and Finance Journalism
- Business of Magazines
- Data Journalism
- Editing Skills for Journalists
and 16 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
Why this matters: AI can already remember and understand for you. What it can’t do is
take your real problem and judge the right call. So the only learning worth paying
for is the learning that takes you to the top. That’s exactly what a tutor doing it with
you, on your real work, is for.
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.