United Kingdom · PR and communications · Principal/Manager (12-16 years)

Brand Communications Manager

As a Brand Communications Manager, you shape the narrative that defines who we are to the world.

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

See how AI is changing this job, and get the full read by email.

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As a Brand Communications Manager, a good place to start on Advanced AI-Powered Content & Strategy Generation is Planning Automation Across a Department, a free Future Fluency module at Level 5. You'd practise working out what in your department's work could be automated, what should not be, and what to recommend.

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Where should we send it?

One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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Experience bandPrincipal/Manager (12-16 years)
Direct reports3-5 reports
Reports toDirector of Brand Communications
UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Communications Lead · Head of PR · Senior Communications Manager

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

ATHE Level 6 Certificate in Crisis Management and Crisis Communication ATHE Ltd · Level 6 · covers 1 of 11 standards

ATHE Level ATHE Level 6 Diploma in Risk Management for Crowded Places ATHE Ltd · Level 6 · covers 1 of 11 standards

LRN Level 5 Diploma in Business and Enterprise Learning Resource Network · Level 5 · covers 1 of 11 standards

Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 11 standards

Gateway Qualifications Entry Level Extended Certificate in Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 11 standards

AIM Qualifications Level 3 Diploma in Media Creation, Production and Craft Support AIM Qualifications · Level 3 · covers 2 of 11 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Crisis Management and Crisis Communication ATHE Level 6 Certificate in Crisis Management and Crisis Communication

Marketing Communications LRN Level 5 Diploma in Business and Enterprise

Digital Marketing Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3)

Producing Creative Marketing Communications – Advertising Concepts and Solutions for Clients AIM Qualifications Level 3 Diploma in Media Creation, Production and Craft Support

The future skills this job leans on

AI Fluency working with AI as a thinking partner

Data Fluency turning numbers into a decision

AI Governance Fluency using AI responsibly

Systems Fluency seeing the whole picture

Your Plan Illustration

Built for Brand Communications Manager

4 units that map to this job, from the qualifications that cover it.

Crisis Management and Crisis Communication ATHE Ltd · covers 1 of 11 standards Level 6
Marketing Communications Learning Resource Network · covers 1 of 11 standards Level 5
Digital Marketing Gateway Qualifications Limited · covers 1 of 11 standards Entry Level
Producing Creative Marketing Communications – Advertising Concepts and Solutions for Clients AIM Qualifications · covers 2 of 11 standards Level 3

These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Brand Communications Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

How the AI economy is changing work like this

A broad read on this kind of work, not an analysis of this job on its own. Roles that share a pattern get the same answer here.

Fading: AI does more of this

AI is taking over routine tasks like initial content drafts and media monitoring, freeing you from the busywork.

→

Rising: worth more because of AI

Your ability to interpret nuanced data and apply strategic judgement becomes even more valuable in crafting authentic narratives.

The new skills this role is being asked for

Advanced AI-Powered Content & Strategy Generation
Data Storytelling & Visualisation for Comms

Why each one is rising

The future skills this job leans on

AI Fluencyworking with AI as a thinking partner
Data Fluencyturning numbers into a decision
AI Governance Fluencyusing AI responsibly
Systems Fluencyseeing the whole picture

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Brand Communications Manager plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Ready to pay? Subscribe for £70 a month

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

We see you

You feel the weight of AI's growing presence, wondering if it will overshadow the human touch in storytelling. Yet, there's a quiet excitement about the possibilities it brings to elevate your strategic insights.

A Brand Communications Manager shapes how a company sounds and is seen across all channels. The work covers writing, messaging, and protecting reputation, and can include leading a small team. It means being the reference point for how the organisation talks about itself, in good times and bad.

4A day in the life

Not a job advert. A real day, built from what this role actually holds.

08:45

You start your day reviewing the latest media coverage, noting how well the key messages landed with top-tier outlets.

11:00

You lead a brainstorming session with your team, encouraging creative ideas for an upcoming product launch campaign.

14:30

You meet with the executive leadership to advise on the communication strategy for an upcoming high-stakes media engagement.

16:00

You finalise a crisis communication plan, ensuring all scenarios are covered and the team is ready to respond swiftly if needed.

5What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Meltwater (or similar: Cision, Brandwatch) Strategic

Evaluating Meltwater against competitors for enterprise contract renewal, integrating its data feeds via API into broader business intelligence dashboards (e.g., in Tableau) to show comms impact.

Cision PR Newswire Strategic

Managing the overall Cision budget and relationship, determining the enterprise-wide strategy for paid distribution versus organic pitching, and overseeing team usage.

Muck Rack (or similar: Roxhill, Propel) Strategic

Using platform-wide analytics to identify which journalists and outlets drive the most engagement for the brand, informing the overall media relations strategy and coaching your team on best practices.

Sprout Social (or similar: Hootsuite, Sprinklr) Strategic

Setting the overall social media voice and crisis response protocols, integrating Sprout Social data with customer service platforms like Zendesk, and owning the tool selection and budget for social listening.

Google Analytics (GA4) Strategic

Working with the analytics team to define PR's contribution to marketing funnels and business goals, presenting GA4 data in executive forums to justify comms budget and demonstrate ROI.

Designing the team's entire workflow and project template library in Asana, using portfolio reporting to track departmental progress against quarterly objectives (OKRs), and ensuring team-wide adoption and efficiency.

6What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Communications Strategy & Planning	Executes tasks within a defined plan, escalating any deviations.	Proposes minor adjustments to campaign plans; independently plans smaller initiatives.	Designs and owns complete campaign strategies for major product launches or initiatives.
Budget Allocation & Vendor Selection	Tracks expenses against allocated budget; flags overspends.	Manages small project budgets (up to £5K); researches potential vendors.	Recommends vendors and budget allocation for specific projects (up to £25K); manages agency relationships for specific campaigns.
Crisis Communications Response	Monitors for emerging issues; drafts holding statements based on templates.	Executes pre-approved crisis plan steps; drafts responses to common queries.	Leads the initial response team; drafts and secures approval for holding statements and key messages; manages media enquiries during a crisis.
Team Management & Development	No direct reports; focuses on personal learning and task execution.	Provides informal guidance to new joiners; shares best practices.	Mentors 1-2 junior team members; provides feedback on their work.

7How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Share of Voice (SOV)

Our brand's media mentions compared to our top three competitors.

Target · Increase SOV by 10% year-over-year.

If our SOV was 20% last year, we're aiming for 22% this year, showing we're getting more attention than our rivals.

Tier 1 Media Placement Rate

Percentage of secured media coverage appearing in our pre-defined list of top-tier publications.

Target · Achieve 25% of all coverage in Tier 1 outlets.

Out of 100 articles mentioning us, 25 should be in places like The Times, Financial Times, or relevant industry-leading journals.

Message Pull-Through Rate

How often our key strategic messages actually appear in the final media coverage.

Target · Maintain an 80% message pull-through rate for priority campaigns.

For a product launch, if we had three key messages, we'd expect at least two of them to be clearly visible in 8 out of 10 articles.

Crisis Response Time

The average time it takes from identifying a potential crisis to issuing a holding statement or initial response.

Target · Reduce average response time by 25% compared to previous benchmarks.

If it typically took us 4 hours to get a holding statement out, we're aiming for 3 hours or less for any new incident.

Team Productivity & Output

The volume and quality of pitches, press releases, and media engagements generated by your team.

Target · Team secures 50+ media placements per quarter, with a 90% on-time delivery rate for all comms materials.

Your team consistently delivers high-quality drafts on schedule, leading to a steady stream of positive media mentions and proactive storytelling.

Brand Perception & Sentiment

The overall tone and sentiment of media coverage and public discourse about our brand.

Positive-to-neutral media sentiment ratio improves from 3:1 to 4:1. Internal brand tracking studies show a 5-point lift in key brand attributes like 'innovative' or 'trustworthy'. You'll see fewer negative comments on social media related to our brand's actions.

Internal Stakeholder Trust & Influence

How much internal teams (Product, Legal, Execs) trust and rely on your communications guidance.

You're proactively brought into strategic planning meetings early, not just at the last minute. Executives regularly seek your advice on sensitive announcements or public statements. Other departments see your team as a strategic partner, not just a service provider.

Team Development & Morale

The growth and engagement of your direct reports.

Your team members are meeting their individual goals, showing clear progression in their skills, and actively contributing new ideas. Retention rates for your team are high, and feedback in internal surveys points to strong leadership and support.

Narrative Control & Consistency

Our ability to maintain a consistent brand story across all public channels, even during challenging times.

Our key messages are consistently reflected in earned media, owned channels, and executive speeches. During a crisis, the narrative remains controlled and aligned with our official statements, with minimal external speculation or misinformation taking hold.

8Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy

Shaping the Narrative

You love seeing your team's work influence how the public perceives our brand. That feeling when a major publication picks up your story, or when a crisis is successfully managed, is what gets you going.

Successfully landing a feature story in a top-tier publication that perfectly articulates our new product's value, leading to a noticeable bump in website traffic and positive social sentiment.

Leading and Developing a Team

You get a real kick out of coaching your team, watching them grow, and seeing them succeed. You enjoy strategising with them, unblocking their challenges, and celebrating their wins.

One of your specialists successfully pitches and lands their first major exclusive with a Tier 1 journalist, thanks to your guidance and support.

Strategic Problem Solving

You thrive on figuring out how to communicate complex or sensitive topics, especially when the stakes are high. Crafting a messaging strategy for a tricky announcement or navigating a reputational challenge is where you do your best work.

Developing and executing a communications plan that successfully mitigates negative sentiment around a product delay, turning potential frustration into understanding and continued customer loyalty.

What frustrates people

The 'ROI Battle': Constantly having to justify your team's existence and budget to marketing and sales leaders who live by spreadsheets of MQLs and CAC, while your impact is in 'brand perception' and 'narrative control'.
The 'Why Them, Not Us?' Inquisition: An executive forwarding you a competitor's article in Forbes with the simple, infuriating question: 'Why didn't we get this?'
The Last-Minute Wordsmith: Being pulled into a deck or email chain 10 minutes before it goes to the board with the request to 'sprinkle some PR magic on this' or 'just punch it up a bit' – often after all the strategic decisions have already been made.
The Rogue Executive: Spending hours prepping your CEO for a TV interview with precise talking points, only to watch them go completely off-script live on air, creating a week's worth of cleanup work for your team.
Headline Whiplash: You secure a perfectly balanced and nuanced feature story, but the outlet's editor slaps a clickbait, slightly misleading headline on it that you have zero control over, and you have to manage the internal fallout.

What this role does not give you

A predictable 9-to-5 routine – crises don't respect office hours.
Direct control over all internal and external messaging – you'll always be influencing, not dictating.
Immediate, easily quantifiable results for every single piece of work – communications impact often builds over time.
A quiet, heads-down working environment – you'll be interacting with people constantly, both internally and externally.

9Who you work with

This role directly shapes our brand's public image and reputation, influencing how customers, partners, and the market perceive us. It's critical for managing crises, driving positive media coverage, and ensuring our corporate narrative supports overall business objectives. Get it right, and we build trust and market share; get it wrong, and we face reputational damage and lost opportunities.

Inside the business

Marketing Leadership (CMO, Head of Content)
Product Management (Product Directors)
Legal & Compliance Teams
Executive Leadership (CEO, CCO)
Sales & Customer Success Leads

Outside the business

Tier 1 Media (national and industry press)
Public Relations Agencies
Industry Analysts
Customers & Partners
Crisis Management Consultants

10What you need before you start

Not a wish list. The things you would be expected to already have.

Proven track record of successfully leading complex, multi-channel communications campaigns from strategy to execution.
Demonstrable experience managing and developing a team of communications professionals.
Extensive experience in crisis communications, including developing playbooks and leading real-time responses.
A strong portfolio of media placements, including Tier 1 national and industry-specific outlets.
Significant experience managing PR agency relationships and budgets.
Exceptional written and verbal communication skills, with a keen eye for detail and compelling storytelling.

11What to practise next

Where the job is going, and what to do about it starting this week.

Advanced API Integration for Comms Data

To get a truly holistic view of our brand's performance, we need to pull data from various comms tools (Meltwater, Sprout Social, Cision) and combine it with business intelligence platforms. This requires understanding how to use APIs, even if you're not coding them yourself.

API Fundamentals · Data Schema & Mapping · Automated Reporting Workflows · Vendor Integration Capabilities

This month: Have a coffee chat with our internal data/BI team to understand their current API integrations and data warehousing.
Next quarter: Identify one comms tool we use with a robust API and explore its documentation to understand what data can be extracted.
Month 4-6: Work with a developer (internal or external) to build a simple proof-of-concept for automated data extraction from one comms platform.
Month 6: Present a proposal to leadership on how better data integration could improve comms reporting and ROI measurement.

Quick win: Ask your current comms tool vendors about their API capabilities and if they offer any pre-built integrations with common BI tools. You don't need to code, just know what's possible.

12Staying current once you are in

What people here do to keep up

Regularly attend industry conferences (e.g., PR Week, CIPR events) to stay abreast of emerging trends and network with peers.
Subscribe to leading PR and marketing publications and newsletters to keep your finger on the pulse of the media landscape.
Actively participate in professional organisations like the CIPR or PRCA, potentially taking on committee roles.
Seek out opportunities for executive media training yourself, to better coach your team and senior leaders.
Engage in continuous learning around AI and data analytics as they apply to communications, perhaps through online courses or workshops.

13The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Advanced AI-Powered Content & Strategy Generation

Competitors are already using advanced AI to draft reports, analyse sentiment, and even suggest strategic angles in minutes, not hours. Teams that master this will outproduce and out-strategise their peers significantly.

Prompt Engineering for Comms
AI for Strategic Analysis
Ethical AI Use in PR
AI for Personalised Outreach

Data Storytelling & Visualisation for Comms

Executives and boards increasingly demand data-backed insights, not just 'gut feelings'. Being able to translate complex comms metrics (SOV, sentiment, web traffic from PR) into clear, compelling visual stories is critical for justifying budget and demonstrating ROI.

Comms ROI Attribution
Dashboard Design for PR
Narrative from Numbers
Visual Communication Principles

14What you’ll use

What you’ll use

Skills this role draws on

Technical

Narrative Design & Storytelling
Crisis Communications Planning & Management
Advanced Media Relations & Pitching Strategy
Integrated Marketing Communications (IMC) Leadership
Reputation Management & Executive Visibility

15The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Senior Brand Communications Specialist (L3)
5-7 years to reach Manager
Skills to master
- Leading complex, multi-channel campaigns, mentoring junior team members, developing strong Tier 1 media relationships, and handling significant project ownership. You'd be proving you can lead projects before leading people.
You're ready to move on when
- Successfully managed at least 3-4 major product launches or corporate announcements end-to-end.
- Consistently secured Tier 1 media placements and achieved high message pull-through rates.
- Demonstrated strong mentorship skills, with junior colleagues seeking your advice.
- Proactively identified and mitigated potential communications risks.
2
Lead, Brand Communications / Principal Comms Strategist (L4)
3-5 years to reach Manager
Skills to master
- Architecting annual communications strategies, acting as a trusted advisor to business leaders, influencing without direct authority, and shaping the overall narrative. This path focuses on strategic leadership before people management.
You're ready to move on when
- Designed and implemented a successful annual communications strategy that directly contributed to business goals.
- Regularly provided strategic counsel to senior business leaders on complex communications challenges.
- Successfully influenced cross-functional teams to align on key messages and campaign execution.
- Recognised as a subject matter expert in a specific area of communications (e.g., crisis, executive comms).
3
PR Agency Account Director/Associate Director
Typically 2-4 years at this level, then moving in-house
Skills to master
- Managing multiple client accounts, leading client strategy, overseeing junior agency teams, and managing significant budgets. The transition involves adapting agency-side skills to an in-house brand context.
You're ready to move on when
- Managed a portfolio of 3+ major client accounts with high client satisfaction and retention.
- Led a team of 5+ agency professionals, including performance management and career development.
- Successfully developed and executed integrated PR campaigns for diverse clients.
- Demonstrated strong financial acumen in managing agency budgets and client billing.

16How people get here · where they go next

Came from

Senior Brand Communications Specialist (L3)

5-7 years

You mastered leading complex campaigns and building strong media relationships, proving your readiness to lead a team.

You are here

Brand Communications Manager

Principal/Manager (12-16 years)

Goes to

Director of Brand Communications (L6)

3-5 years

You will shape the overarching narrative and reputational strategy for a major business unit, managing other managers.

The long view: This role can lead to senior communications posts such as VP of Communications or Chief Communications Officer, or into broader marketing leadership as a Chief Marketing Officer.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Brand Communications Manager is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Crisis Management and Crisis Communication, worked against Brand Communications Manager.

Crisis Management and Crisis Communication Level 6

Applied to your work in Brand Communications Manager

The objective of this unit is to enable learners to analyse risk management approaches, prepare for crisis situations through simulation, evaluate crisis communication factors, and produce a comprehensive crisis communication plan for an organisation.

The Navigator Last time, we discussed aligning your communication strategy with the business's growth objectives.

You Yes, I'm still working on integrating those insights into our annual plan.

The Navigator Let's focus on how you can leverage AI tools to better predict market trends and adjust your messaging accordingly.

How the thinking builds

1 Remember
2 Understand
3 Apply
4 Analyse
5 Evaluate
6 Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

A year from now

A year from now, you confidently harness AI to amplify your strategic vision, becoming the trusted voice that guides your brand through any communication challenge.

See Your Progress Grow Illustration

Brand Communications Manager

Narrative Design & Storytelling
Crisis Communications Planning & Management
Advanced Media Relations & Pitching Strategy
Integrated Marketing Communications (IMC) Leadership
Reputation Management & Executive Visibility

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

17The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Brand Communications Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Director of Brand Communications (L6)
3-5 years as Manager

Move from managing a team and function to shaping the overarching narrative and reputational strategy for a major business unit or region. You'll be managing other managers.
- Enterprise Crisis Management Leading company-wide crisis responses, often with board visibility.
- Global Communications Strategy Developing and overseeing comms plans across multiple geographies.
- M&A Communications Leading the communications strategy for mergers, acquisitions, or divestitures.
Head of Internal Communications (Lateral Move)
2-4 years as Manager

A lateral move that shifts focus from external to internal audiences, leading the strategy for employee engagement, executive communications to staff, and cultural narrative.
- Intranet & Internal Platform Management Overseeing internal communication channels.
- Culture & Values Storytelling Shaping the internal narrative around company culture.
- HR Partnership Working closely with HR on employee-facing initiatives.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a big chunk of your team's time goes into drafting, researching, and analysing. What if you could give them back those hours to focus on strategy, relationship building, and creative storytelling? That's exactly what AI can do for your Brand Communications team.

We're not talking about replacing human creativity or strategic thinking. Instead, think of AI as an incredibly powerful assistant that handles the tedious, repetitive tasks, freeing up your team to do what they do best. For a Brand Communications Manager, this means more time for high-level strategy, executive counsel, and proactive reputation management.

Pitch & Press Release Draft-Bot

Use generative AI (like ChatGPT-4 or Jasper) to create multiple first drafts of press releases, media pitches, and social media posts based on a core brief. This smashes through the 'blank page' problem and gives your team solid raw material to refine and perfect. You'll spend less time wordsmithing and more time strategising.

AI-Powered Sentiment Analysis & Reporting

Leverage AI tools within platforms like Meltwater to instantly analyse sentiment, tone, and key themes across thousands of articles and social posts. This helps you identify emerging negative narratives before they become full-blown crises and allows your team to generate comprehensive media reports in minutes, not hours.

Smart Media List Builder & Personalisation

Use AI-driven tools to scan articles and social profiles to identify the most relevant journalists covering a specific topic right now. AI can summarise their recent work and suggest personalised opening lines for your team's pitches, dramatically increasing relevance and improving their hit rate. No more generic mass emails!

Virtual Media Trainer for Executives

Prepare your executives for high-stakes interviews using an AI avatar that can ask tough questions, analyse their speech for filler words ('um,' 'ah'), and provide feedback on tone, pacing, and even non-verbal cues via webcam. This means more confident spokespeople and less last-minute scrambling for you.

Common questions

How do you become a Brand Communications Manager?

Common routes in include Senior Brand Communications Specialist (5-7 years to reach Manager), Lead, Brand Communications / Principal Comms Strategist (3-5 years to reach Manager) and PR Agency Account Director/Associate Director (Typically 2-4 years at this level, then moving in-house). Times vary with prior experience.

Where can a Brand Communications Manager progress to?

This role can lead on to Director of Brand Communications (3-5 years as Manager) and Head of Internal Communications (Lateral Move) (2-4 years as Manager), depending on the skills you build.

What new skills matter most for a Brand Communications Manager?

Increasingly, Advanced AI-Powered Content & Strategy Generation and Data Storytelling & Visualisation for Comms. These are the skills our record of this role lists as growing.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Brand Communications Manager

Where should we send it?

Two short quizzes about you

Will AI change your work as a Brand Communications Manager?

What's rising in its place

Advanced AI-Powered Content & Strategy Generation

Data Storytelling & Visualisation for Comms

Skills this role draws on

Technical

How you actually get there, here

Senior Brand Communications Specialist (L3)

Lead, Brand Communications / Principal Comms Strategist (L4)

PR Agency Account Director/Associate Director

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

One to one, on the work you already do

A year from now, you confidently harness AI to amplify your strategic vision, becoming the trusted voice that guides your brand through any communication challenge.

Everything else the record holds

The career path, and where it branches

Director of Brand Communications (L6)

Head of Internal Communications (Lateral Move)

Where AI is starting to help

Pitch & Press Release Draft-Bot

AI-Powered Sentiment Analysis & Reporting

Smart Media List Builder & Personalisation

Virtual Media Trainer for Executives

Common questions

Want a read on where you stand?