The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
From Senior Manager / Head of Corporate Communications (Large Organisation)
3-5 years in a senior management role leading a significant function or team.Skills to master
- Strategic planning across multiple comms disciplines, P&L management, executive counsel, and large-team leadership.
You're ready to move on when
- Successfully led a major, high-impact communications campaign or crisis response.
- Consistently provided strategic counsel to C-Suite level executives.
- Managed a team of 10+ professionals, demonstrating strong mentorship and development skills.
- Proven ability to manage budgets of £1M+.
- 2
From Head of Corporate Affairs / Communications (Mid-Sized Organisation)
5-8 years leading the entire comms function in a smaller, but still complex, organisation.Skills to master
- Holistic understanding of all comms functions, direct experience with board-level reporting, and managing external agencies.
You're ready to move on when
- Served as the most senior comms leader, reporting directly to a CEO or MD.
- Developed and executed the full communications strategy for the entire company.
- Directly managed media relations, public affairs, and internal comms.
- Demonstrated ability to build and lead a comms function from the ground up or through significant change.
- 3
From Senior Public Affairs / Government Relations Lead
5-7 years specialising in government relations, with a broader understanding of corporate comms.Skills to master
- Deep expertise in policy influence, regulatory engagement, and translating complex policy into public messaging.
You're ready to move on when
- Successfully influenced significant policy outcomes for a previous employer or client.
- Built and maintained a strong network within government and regulatory bodies.
- Demonstrated ability to integrate public affairs strategy with broader corporate communications.
- Experience managing a public affairs team or significant campaigns.