UK

United Kingdom · PR and communications · C-Suite (20+ years)

Chief Public Relations & Communications Officer (CCO)

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  • Experience bandC-Suite (20+ years)
  • Direct reports3-5 reports
  • Reports toChief Executive Officer (CEO)
  • UK framework levelUsually an executive or board-level role

Also advertised as Chief Communications Officer · Executive Vice President, Corporate Affairs · Global Head of Communications & Reputation

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

ATHE Level 6 Certificate in Crisis Management and Crisis Communication ATHE Ltd · Level 6 · covers 1 of 4 standards
ATHE Level ATHE Level 6 Diploma in Risk Management for Crowded Places ATHE Ltd · Level 6 · covers 1 of 4 standards
IAO Level 5 Diploma in Leadership and Management Innovate Awarding · Level 5 · covers 1 of 4 standards
OCNLR Level 4 Certificate in Business Administration OCN London · Level 4 · covers 1 of 4 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Corporate Social Responsibility as a Key Strategic Issue NOCN Level 7 Extended Diploma in Strategic Leadership of Performance and Productivity
Crisis Management and Crisis Communication ATHE Level 6 Certificate in Crisis Management and Crisis Communication
Implementing a Corporate Social Responsibility strategy IAO Level 5 Diploma in Leadership and Management
Corporate Social Responsibility OCNLR Level 4 Certificate in Business Administration

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Foresight Fluency seeing round the corner
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Chief Public Relations & Communications Officer (CCO)

4 units that map to this job, from the qualifications that cover it.

  1. Corporate Social Responsibility as a Key Strategic Issue NOCN · covers 1 of 4 standards Level 7
  2. Crisis Management and Crisis Communication ATHE Ltd · covers 1 of 4 standards Level 6
  3. Implementing a Corporate Social Responsibility strategy Innovate Awarding · covers 1 of 4 standards Level 5
  4. Corporate Social Responsibility OCN London · covers 1 of 4 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Chief Public Relations & Communications Officer (CCO)?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Geopolitical Communications & Global Narrative Resilience
  • AI Ethics & Governance Communications
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Chief Public Relations & Communications Officer (CCO) plan as you set up, starting with the free Growth Mindset module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

A Chief Public Relations and Communications Officer manages an organisation's reputation and how it is seen by investors, regulators and the public. Every message that goes out, inside or outside the organisation, runs through this role.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Signal AI / Brandwatch (or similar AI-driven media intelligence) Expert

Strategic oversight of AI-driven insights to identify reputational risks, emerging narrative trends, and competitive intelligence. Directing team on global monitoring strategy and justifying platform ROI to the Board.

Salesforce / Quorum (or similar CRM/GRM) Expert

Strategic architect for integrating stakeholder data with business outcomes. Using platforms like Quorum for sophisticated government relations tracking, legislative forecasting, and mapping global influence networks.

Asana / Notion (or similar enterprise project management) Expert

Strategic implementation and oversight of the entire global portfolio of communications projects. Allocating resources based on strategic priorities, ensuring cross-functional alignment, and reporting on program status to the CEO and Board.

Diligent Boards / PowerPoint (or similar executive presentation tools) Expert

Preparing and presenting concise, data-driven updates for the Board of Directors and other executive forums using secure platforms. Focus is entirely on strategic implications, recommendations, and high-level outcomes, not just data points.

Workiva / Bloomberg Terminal (for financial & investor comms) Expert

Strategic command for investor relations. Using Workiva for drafting/reviewing SEC filings (10-K, 8-K) and other financial disclosures. Leveraging the Bloomberg Terminal for deep market analysis during earnings calls, M&A, shareholder activism events, and competitor intelligence.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Crisis Communications Strategy Escalate to supervisor, assist with data gathering for holding statements. Draft initial holding statements and internal alerts, seek approval from manager. Lead development of full crisis comms plan, draft executive talking points, consult Director on media strategy.
External Agency Selection & Budget No authority. May research potential vendors. Provide input on agency capabilities, assist with RFP process. Recommend preferred agencies for specific projects (e.g., a product launch), manage agency relationships for defined workstreams (budget up to £50K).
Investor Relations Messaging Assist with gathering data for investor presentations, proofread documents. Draft initial sections of earnings call scripts or investor FAQs, ensuring factual accuracy. Develop key messages for quarterly earnings, prepare executive Q&A, coordinate investor briefings with CFO team.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Corporate Reputation Index Score
Our overall standing in key industry and public perception surveys.
Target · Increase by 5 points annually (e.g., from 75 to 80 on a 100-point scale).

If our score was 78 last year, we'd expect it to be 83 this year, showing measurable improvement in how people perceive us globally.

Shareholder Value Protection (Post-Crisis)
The percentage impact on our stock price following a major reputational event or crisis.
Target · Maintain <5% negative impact on stock price 30 days post-event.

After a significant product recall, if our stock price only dipped 3% and recovered quickly, that's a win. If it plummeted 15% and stayed there, we'd have a problem.

Legislative & Regulatory Influence
Measurable impact on key legislation or regulatory decisions affecting our industry.
Target · Successfully influence 1-2 pieces of key legislation or regulatory outcomes annually.

Working with industry bodies, you'll help shape new data privacy laws to be more favourable to our business model, or prevent a damaging tax proposal from passing.

Global Media Sentiment & Share of Voice
The overall positive/negative tone of media coverage and our presence compared to competitors in Tier 1 global media.
Target · Achieve 80%+ positive/neutral sentiment in Tier 1 media; increase Share of Voice by 10% year-over-year.

If Bloomberg and the Financial Times are consistently writing positively about us, and we're getting more mentions than our closest rival, you're hitting the mark. Conversely, a wave of negative headlines would be a red flag.

Board & Executive Confidence
The CEO and Board's trust in your strategic advice and ability to manage complex communications challenges.
  • You're consistently brought into strategic discussions early, your counsel is actively sought and acted upon, and the CEO relies on you for critical external engagements. They'll ask for your opinion on major strategic pivots, not just after decisions are made. You're seen as a true peer and trusted advisor.
Proactive Crisis Preparedness
Our ability to anticipate, plan for, and mitigate potential reputational threats before they escalate.
  • We regularly conduct crisis simulation drills that you lead, our crisis comms plans are always up-to-date and tested, and your team identifies 'smouldering issues' well in advance, giving us time to prepare. We're never caught completely off guard by a major external event.
Narrative Cohesion & Consistency
How effectively our core corporate narrative and key messages are adopted and consistently communicated across all business units and external touchpoints globally.
  • Our investor presentations, product launches, internal town halls, and media interviews all tell the same compelling story. There's no daylight between what different executives say, and our external partners understand and echo our core messages. You'll see this in consistent messaging across global regions.
External Thought Leadership & Influence
Our company's and leadership's ability to shape industry discourse and be recognised as a leading voice on critical topics.
  • Our CEO is regularly invited to speak at Davos or major industry conferences, our research is cited by policymakers, and we're seen as the go-to source for commentary on key trends. You're helping build that platform and ensuring our leaders are seen as genuine thought leaders, not just corporate spokespeople.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Shaping Enterprise Strategy & Reputation

You'll spend your days advising the CEO and Board on how to position the company in the market, crafting the narrative for major strategic announcements (like M&A or new product categories), and guiding our response to global events. It's about seeing your vision for our public identity come to life.

Leading the communications strategy for a £500M acquisition, ensuring a smooth public transition and positive market reception.

Protecting & Enhancing Brand Value

Your work directly influences our company's market valuation and long-term viability. You'll be the ultimate guardian, building resilience into our brand so it can withstand inevitable shocks. Seeing our reputation surveys improve or successfully navigating a major crisis will be your biggest wins.

Successfully guiding the company through a significant data breach, maintaining customer trust and minimising financial impact.

Navigating Complex Global Challenges

You thrive on solving the toughest communication puzzles, whether it's managing geopolitical risks, responding to activist investors, or steering through a complex regulatory landscape across multiple countries. No two days are the same, and the problems are always high-stakes.

Developing a global public affairs strategy to address new environmental regulations that could impact our supply chain.

What frustrates people
  • Getting a critical message approved by 10+ C-suite executives, each with their own agenda, often resulting in a bland, ineffective statement.
  • Being the first point of contact for every major crisis, regardless of time zone or day of the week, with immediate demands for a public statement.
  • The constant tension between legal and communications – legal wants zero risk, comms needs impact, and you're stuck in the middle.
  • Having to manage the CEO's personal media requests or social media presence, which can sometimes conflict with corporate strategy.
  • The pressure of knowing that a single misstep in communication can lead to significant financial or reputational damage for the entire company.
  • Dealing with activist investors or hostile media campaigns that require an immediate, sophisticated, and often exhausting response.
What this role does not give you
  • A predictable, routine work schedule – expect the unexpected, often at inconvenient times.
  • The luxury of working in isolation – you're constantly collaborating, influencing, and negotiating.
  • Immediate gratification for every piece of work – reputation building is a long game, and some efforts won't see public impact for months or years.
  • A quiet, low-stress environment – this is a high-pressure, high-visibility role.

8Who you work with

This role directly impacts the company's market valuation, regulatory standing, brand equity, and ability to attract and retain talent. You're responsible for the company's narrative, which means you influence everything from sales cycles to M&A opportunities. Get it right, and the company thrives; get it wrong, and the consequences are felt across the entire enterprise, potentially impacting thousands of employees and millions in revenue.

Inside the business
  • Chief Executive Officer (CEO)
  • Board of Directors
  • Chief Financial Officer (CFO)
  • Chief Marketing Officer (CMO)
  • Chief Legal Officer (CLO)
  • Heads of Business Units
Outside the business
  • Institutional Investors & Analysts
  • Major Media Outlets (Tier 1)
  • Government Regulators & Policymakers
  • Industry Bodies & Associations
  • Key Customers & Partners
  • Shareholders & General Public

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A minimum of 20 years of progressive experience in public relations, corporate communications, or public affairs, with at least 5 years at a Director/VP level (L6) in a large, complex organisation.
  • Proven experience managing global communications teams and budgets (P&L responsibility of £2M+).
  • Extensive experience advising C-suite executives and Board members on high-stakes reputational issues and strategic communications.
  • A demonstrable track record of successfully navigating major corporate crises, M&A communications, and significant regulatory challenges.
  • Deep expertise in investor relations, including managing earnings calls, analyst relationships, and financial disclosures.
  • A strong network of relationships with Tier 1 global media, government officials, and industry influencers.
  • Exceptional strategic thinking, judgment, and decision-making abilities under pressure.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Predictive Analytics for Reputation

Moving beyond reactive monitoring, you'll need to direct the use of AI and advanced analytics to predict reputational shifts, identify 'dark social' trends, and forecast the impact of communications strategies. This means leveraging data science for proactive reputation management.

Sentiment Trend Forecasting · Network Analysis for Influence · Early Warning Systems for Issues · Attribution Modelling for Comms Impact · AI-driven Scenario Planning

  • This quarter: Review current media intelligence platforms for advanced predictive capabilities; challenge vendors on their roadmap.
  • Next 6 months: Commission a pilot project to use predictive analytics for a specific reputational risk (e.g., product launch sentiment).
  • Next 12 months: Integrate predictive reputation metrics into your quarterly Board reports.
  • Ongoing: Consult with our data science team on applying advanced analytical techniques to comms data.

Quick win: Ask your media monitoring vendor for a demo of their predictive analytics features and identify one immediate application.

Immersive & Experiential Communications

As traditional media fragments, engaging stakeholders through immersive experiences (VR/AR, metaverse platforms, interactive digital events) will become critical for storytelling, particularly for younger audiences and complex product demonstrations. You'll need to understand how to direct these new channels.

Virtual Event Strategy · Metaverse Brand Presence · Interactive Storytelling · Augmented Reality for PR · Ethical Considerations in Immersive Tech

  • This quarter: Explore case studies of companies successfully using immersive tech for comms; attend relevant industry webinars.
  • Next 6 months: Allocate a small innovation budget to experiment with an AR filter for a campaign or a virtual press briefing.
  • Next 12 months: Develop a strategic roadmap for integrating immersive tech into our long-term communications plan.
  • Ongoing: Engage with creative agencies specialising in VR/AR to understand capabilities and costs.

Quick win: Task your digital comms lead to research how competitors are using AR/VR for brand engagement and present a short overview.

11Staying current once you are in

What people here do to keep up
  • Regular participation in C-suite level industry forums and thought leadership events (e.g., Davos, World Economic Forum, PRWeek summits).
  • Engagement with leading geopolitical and economic think tanks (e.g., Chatham House, Council on Foreign Relations).
  • Mentoring senior communications professionals, both internally and externally, to foster leadership development.
  • Serving on the board of a non-profit or industry association to broaden governance experience and external networks.
  • Continuous learning in emerging technologies (AI, blockchain) and their implications for communication and reputation management.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Geopolitical Communications & Global Narrative Resilience

In an increasingly fragmented and volatile world, companies face complex geopolitical risks—sanctions, trade wars, regional conflicts—that directly impact operations, supply chains, and reputation. Your ability to navigate and communicate through these global tensions will be paramount.

  • Geopolitical Risk Assessment
  • Multi-stakeholder Diplomacy
  • Scenario Planning for Global Events
  • Cross-cultural Crisis Response
  • Ethical Stance on Global Issues

AI Ethics & Governance Communications

As AI becomes central to our products and operations, public and regulatory scrutiny around its ethical implications (bias, privacy, job displacement) will intensify. You'll be responsible for articulating our responsible AI strategy and building trust in our use of these technologies.

  • Responsible AI Principles
  • AI Transparency & Explainability
  • Data Privacy in AI Systems
  • Bias Mitigation in Algorithms
  • Regulatory Landscape for AI

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Stakeholder Mapping & Influence Analysis (Enterprise-wide)
  • Issues & Crisis Management (Board-level)
  • Reputation Management & Measurement (Market-shaping)
  • Narrative Development & Message Architecture (Global)
  • ESG & CSR Communications Strategy (Investor-grade)
  • Public Affairs & Government Relations (International Policy)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Director/VP of Corporate Affairs (L6)

    5-10 years in this role before CCO

    Skills to master

    • Enterprise-level crisis management, board reporting, global team leadership, strategic media relations, public affairs strategy, investor relations oversight.

    You're ready to move on when

    • Successfully navigated 2-3 major corporate crises with minimal reputational damage.
    • Consistently advised the CEO and Board on sensitive communications issues.
    • Built and led a high-performing global communications team.
    • Developed and executed a multi-year corporate narrative strategy.
  2. 2

    Global Head of Investor Relations (L6)

    5-10 years in this role before CCO

    Skills to master

    • Deep financial acumen, Reg FD compliance, analyst relations, earnings call management, M&A communications, shareholder activism response, market perception analysis.

    You're ready to move on when

    • Managed multiple quarterly earnings cycles and annual reports with flawless execution.
    • Successfully communicated complex financial transactions (e.g., M&A, divestitures) to the market.
    • Built strong, trusted relationships with institutional investors and sell-side analysts.
    • Demonstrated ability to influence market perception and shareholder value.
  3. 3

    Global Head of Public Affairs & Government Relations (L6)

    5-10 years in this role before CCO

    Skills to master

    • International policy analysis, government stakeholder mapping, lobbying strategy, coalition building, regulatory advocacy, geopolitical risk communication.

    You're ready to move on when

    • Successfully influenced key legislation or regulatory outcomes in multiple jurisdictions.
    • Built a robust network of relationships with senior policymakers and their staff globally.
    • Developed and executed proactive public affairs campaigns on critical industry issues.
    • Demonstrated ability to anticipate and mitigate major regulatory threats.

15Where this role leads

The long view: This role can lead to work as an industry commentator, a chief executive of a smaller organisation, or an advisor on public policy and communications.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Chief Public Relations & Communications Officer (CCO) is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Non-Executive Director (NED) / Board Member
  • Senior Advisor / Strategic Consultant

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Corporate Social Responsibility as a Key Strategic Issue, worked against Chief Public Relations & Communications Officer (CCO).

Corporate Social Responsibility as a Key Strategic Issue Level 7

Applied to your work in Chief Public Relations & Communications Officer (CCO)

This unit aims to enable learners to understand the importance of Corporate Social Responsibility (CSR) in improving organisational performance and industry competitiveness, as well as its role in creating sustainability. Learners will be able to assess the impact of CSR initiatives on an organisation's performance and reputation.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Chief Public Relations & Communications Officer (CCO)
  • Stakeholder Mapping & Influence Analysis (Enterprise-wide)
  • Issues & Crisis Management (Board-level)
  • Reputation Management & Measurement (Market-shaping)
  • Narrative Development & Message Architecture (Global)
  • ESG & CSR Communications Strategy (Investor-grade)
  • Public Affairs & Government Relations (International Policy)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Chief Public Relations & Communications Officer (CCO) is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Non-Executive Director (NED) / Board Member

    3-5 years post-CCO

    Beyond C-suite, into governance and oversight.

    • Boardroom dynamics and effective challenge.
    • Investor relations from a governance perspective.
    • Strategic M&A evaluation and approval.
    • Succession planning and executive compensation.

  2. Senior Advisor / Strategic Consultant

    Immediately post-CCO, ongoing

    Transition from operational leadership to expert advisory.

    • Consulting methodologies and frameworks.
    • Market analysis for consulting opportunities.
    • Mentoring and coaching other C-suite leaders.
    • Public speaking as a paid expert.
Working with AI on the job

Working with AI

Where AI is starting to help

As CCO, your time is precious, and your focus needs to be on enterprise strategy, not sifting through data or drafting routine comms. Imagine reclaiming hours each week, not just for yourself, but for your entire global team. That's where AI comes in.

We're not talking about replacing human judgment; we're talking about augmenting it. AI tools can handle the heavy lifting of information synthesis, risk identification, and first-draft content generation, freeing you and your senior leaders to focus on the nuanced, high-stakes decisions that only human expertise can make. It's about making your strategic insights sharper and your team's execution faster.

Automated Global Media & Risk Monitoring

Direct your team to use AI tools like Signal AI to scan thousands of global news, social, and regulatory sources 24/7. The AI automatically surfaces emerging negative narratives, flags mentions of key executives, and provides a prioritised daily briefing, replacing hours of manual searches and ensuring you're always ahead of potential crises. You'll get the critical signals, not just the noise.

Predictive Narrative & Geopolitical Analysis

Use AI to analyse patterns in public discourse and geopolitical trends, predicting which issues are likely to become major reputational threats or strategic opportunities. It can identify the velocity and spread of a negative story, allowing your team to get ahead of a crisis before it trends globally. This shifts your entire function from reactive to proactively shaping the narrative.

Accelerated Executive Briefing & Research

Direct your VPs and Directors to use generative AI assistants to create the first draft of briefing documents on complex topics (e.g., a new piece of legislation, a competitor's strategic move) or comprehensive biographies for journalists and policymakers. The AI synthesises vast amounts of public information into a structured summary, which your team then refines and verifies, saving critical time for high-stakes meetings.

Strategic Message & Tone Adaptation

Oversee the use of AI to generate initial drafts of routine communications like internal memos, social media posts, or even sections of press releases. Crucially, AI can quickly adapt a core strategic message for different audiences and cultural contexts, changing the tone from formal (for an investor update) to conversational (for an employee announcement) across global regions, ensuring consistency and relevance.

Common questions

Common questions

How do you become a Chief Public Relations & Communications Officer (CCO)?

Common routes in include Director/VP of Corporate Affairs (5-10 years in this role before CCO), Global Head of Investor Relations (5-10 years in this role before CCO) and Global Head of Public Affairs & Government Relations (5-10 years in this role before CCO). Times vary with prior experience.

Where can a Chief Public Relations & Communications Officer (CCO) progress to?

This role can lead on to Non-Executive Director (NED) / Board Member (3-5 years post-CCO) and Senior Advisor / Strategic Consultant (Immediately post-CCO, ongoing), depending on the skills you build.

What new skills matter most for a Chief Public Relations & Communications Officer (CCO)?

Increasingly, Geopolitical Communications & Global Narrative Resilience and AI Ethics & Governance Communications. These are the skills our record of this role lists as growing.

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17Where to go from here

Other roles at Level 8

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in PR and communications

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built in this role transfer across sectors including technology, finance, healthcare and consumer goods. Reputation management, crisis response and strategic messaging work the same way in most industries, even as the details change.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Growth Mindset module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.