UK

United Kingdom · Marketing · Senior (5-8 years)

Senior Global Loyalty Programme Manager

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  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toGlobal Loyalty Programme Manager
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Loyalty Marketing Lead · Loyalty Strategy & Optimisation Manager · Programme Initiatives Lead

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 2 of 2 standards
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England Pearson Education Ltd · Level 4 · covers 1 of 2 standards
LRN Level 4 Diploma in European Digital Marketing and Entrepreneurship Learning Resource Network · Level 4 · covers 1 of 2 standards
OCNLR Level 4 Award in Social Media Marketing OCN London · Level 4 · covers 1 of 2 standards
RSL Level 3 Certificate in Creative Digital Media RSL Awards Ltd · Level 3 · covers 1 of 2 standards
RSL Level 3 Extended Certificate in Creative Digital Media RSL Awards Ltd · Level 3 · covers 1 of 2 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Social Media Marketing OCNLR Level 4 Diploma in Digital Marketing
Managing Marketing and Digital Communications Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
Social Media Marketing Management LRN Level 4 Diploma in European Digital Marketing and Entrepreneurship
Managing a Social Media Campaign RSL Level 3 Certificate in Creative Digital Media

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Senior Global Loyalty Programme Manager

4 units that map to this job, from the qualifications that cover it.

  1. Social Media Marketing OCN London · covers 2 of 2 standards Level 4
  2. Managing Marketing and Digital Communications Pearson Education Ltd · covers 1 of 2 standards Level 4
  3. Social Media Marketing Management Learning Resource Network · covers 1 of 2 standards Level 4
  4. Managing a Social Media Campaign RSL Awards Ltd · covers 1 of 2 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Global Loyalty Programme Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Prompt Engineering & LLM Integration
  • Ethical AI & Data Governance in Personalisation
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Global Loyalty Programme Manager plan as you set up, starting with the free Automation Fluency module. No card.

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3What this role really is

A Senior Global Loyalty Programme Manager runs and improves loyalty programme features that shape customer behaviour and support growth. This work involves optimising existing programme components and launching new ones, keeping the programme running and improving over time.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Talon.One (Loyalty & Promotions Engine) Advanced

Designing and building complex, multi-layered rules for tiering, promotions, and referrals from scratch. You'll also be troubleshooting API integration issues with our dev teams and optimising existing rule sets.

Segment (Customer Data Platform - CDP) Advanced

Architecting new audience builds and computed traits for targeted loyalty campaigns. You'll also be managing data governance protocols and helping to resolve identity resolution conflicts to ensure a clean customer view.

Braze (Marketing Automation / Comms) Advanced

Building complex, multi-channel lifecycle campaigns ('Canvases'). You'll be conducting A/B/n testing on messaging, timing, and channel to optimise engagement and ensure our loyalty communications are top-notch.

Tableau (Business Intelligence - BI) Advanced

Building new, complex dashboards from multiple data sources to monitor programme performance and member behaviour. You'll use calculated fields and parameters to provide deep-dive analysis and present your findings.

Asana (Project & Campaign Management) Advanced

Owning and managing end-to-end project plans for major campaigns or feature launches, coordinating across multiple teams (Creative, Legal, IT). You'll keep everyone on track and report on progress.

Excel/Google Sheets (Financial & Strategic Planning) Advanced

Building sophisticated financial models to forecast programme liability, calculate offer ROI, and analyse tier cost-to-serve. You'll use Power Query for data shaping and complex formulas to drive your analysis.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Campaign Offer Design & Targeting Proposes initial offer ideas based on templates; audience segments defined by senior team. Designs specific offer mechanics and audience targeting for routine campaigns; seeks approval for new approaches. Leads the design of complex, multi-layered offers and advanced personalisation strategies; makes final recommendations on targeting and test design, consulting with manager on strategic implications.
Loyalty Platform Configuration (e.g., Talon.One) Activates pre-defined campaign templates; makes minor adjustments under supervision. Configures and deploys routine loyalty rules and promotions independently; troubleshoots basic issues. Designs and builds complex, custom loyalty rules and tiering structures from scratch; troubleshoots API integration issues with dev teams; makes recommendations for platform feature use.
Project Timelines & Resource Allocation Updates personal task status; flags potential delays to supervisor. Manages project timelines for individual campaigns; flags resource conflicts to manager. Owns end-to-end project plans for major initiatives; coordinates resources across multiple internal teams (Creative, IT, Legal); consults with manager on significant timeline shifts or budget overruns.
Data Analysis & Reporting Pulls standard reports; filters pre-built dashboards; basic Excel manipulation. Builds new, routine dashboards; performs ad-hoc analysis to answer specific questions. Designs and builds complex dashboards from multiple data sources; conducts deep-dive analysis to identify strategic opportunities or problems; presents findings and recommendations to cross-functional leads.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Active Member Rate (90-day)
The percentage of loyalty members who have made a qualifying purchase or engaged with the programme in the last 90 days.
Target · Increase by 5% quarter-on-quarter (QoQ) for your specific initiatives.

If your new 'double points' promotion boosts active members from 60% to 63% in a quarter, that's a 5% increase, hitting your target.

Churn Rate (among members)
The percentage of loyalty members who become inactive or leave the programme within a defined period, specifically focusing on segments targeted by your retention efforts.
Target · Decrease by 10% year-on-year (YoY) for specific at-risk segments.

If your win-back campaign reduces churn from 15% to 13.5% in a segment, you've hit your 10% reduction target.

Tier Migration (Upward)
The rate at which members successfully move up to a higher status tier within the loyalty programme, indicating increased engagement and spend.
Target · Achieve 15% upward migration from key entry tiers annually.

If 150 out of 1,000 Silver members upgrade to Gold in a year, that's 15% migration, showing your tier benefits are working.

Project Delivery: On-Time & On-Budget
The percentage of loyalty initiatives and feature launches that are completed within the agreed timelines and allocated budget.
Target · 90% of your owned initiatives delivered on-time and within budget.

Launching a new reward partner integration within the 12-week timeframe and £50K budget, despite a few IT roadblocks.

Stakeholder Buy-in & Collaboration
How effectively you build consensus and get critical teams (like IT, Legal, Creative) to support and prioritise your loyalty initiatives.
  • Teams proactively come to you for input on loyalty implications. You regularly get resources allocated for your projects without excessive escalation. Key stakeholders speak positively about your ability to lead cross-functional efforts. Your ideas are often adopted by regional teams.
Programme Optimisation Impact
Your ability to identify underperforming loyalty components or customer journeys and implement data-driven changes that lead to measurable improvements.
  • You can clearly articulate the 'before and after' of your optimisations with data. Your A/B test results consistently show positive uplift. Your recommendations are regularly adopted into the programme roadmap. You've identified and fixed significant friction points in the member experience.
Mentorship & Knowledge Sharing
How well you support and develop junior members of the team, sharing your expertise and helping them grow.
  • Junior team members seek your advice and guidance. You actively participate in code reviews or campaign reviews for others. Your mentees show clear progress in their skills and confidence. You've created or improved internal documentation that helps others learn.
Strategic Insight Contribution
Your ability to go beyond day-to-day execution and contribute valuable, data-backed insights that shape the broader loyalty strategy.
  • Your analysis is regularly cited in leadership meetings. You proactively identify new opportunities or risks for the programme. Your boss asks for your perspective on strategic decisions. You're seen as a trusted expert in specific areas like personalisation or churn prevention.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Making a Tangible Impact

You'll get a real kick out of seeing your initiatives directly improve customer retention metrics or increase spend. You love knowing that your work isn't just theoretical; it's changing how customers interact with our brand.

Launching a new tier benefit and seeing a measurable increase in member satisfaction scores and upward migration rates.

Solving Complex Puzzles

You enjoy dissecting messy customer data to figure out why a segment is churning, or designing a multi-channel campaign to re-engage lapsed members. It's about figuring out the 'how' and 'why'.

Analysing a drop in redemption rates, identifying a friction point in the user journey, and then designing a solution that fixes it.

Leading & Mentoring

You're energised by guiding junior team members, helping them develop their skills, and seeing them succeed on their own projects. You enjoy being the expert that others come to for advice.

Helping a new specialist troubleshoot a Braze campaign canvas or reviewing their Tableau dashboard before it goes to a senior leader.

What frustrates people
  • The 'Cost Centre' Stigma: Constantly having to defend the programme's budget and existence to a skeptical Finance department who often view it as an expense, not an investment.
  • IT's Black Hole: Your critical programme enhancements (like a new redemption partner API) are perpetually stuck at #17 on an 18-month IT roadmap, behind 'more urgent' projects. It's frustrating, but it's the reality.
  • Data Spaghetti: Our customer data is, frankly, a bit of a mess. It's fragmented across the POS system, the e-commerce platform, and the marketing cloud, making a true single customer view a painful, manual exercise most of the time.
  • Proving Incrementality: The endless debate about whether the programme is actually changing behaviour or just rewarding customers for purchases they would have made anyway. You'll need to be ready to defend your numbers.
  • Regional Rogue Ops: Sometimes, a country manager in Germany (or elsewhere) will launch their own 'local loyalty card' that completely undermines the global programme's structure and data integrity. You'll need to diplomatically bring them back into line.
  • The Liability Conversation: That quarterly meeting with Accounting where you have to explain why the points liability on the balance sheet has increased, even though it's actually a sign of a healthy, engaging programme.
  • Benefit Entitlement: The moment a popular benefit is retired or changed, a vocal minority of members will complain loudly, creating a PR headache, even if the data clearly showed it was unprofitable or underperforming. You'll need a thick skin.
What this role does not give you
  • A purely strategic, hands-off role: You'll be deep in the weeds, getting things done.
  • A quiet, predictable 9-to-5: Expect urgent requests and shifting priorities.
  • Complete autonomy over budget and resources: You'll need to build business cases and influence others.
  • An environment where every single project you start makes it to production: Some will, some won't, and that's okay.

8Who you work with

This role is absolutely critical for improving our customer retention and lifetime value. You'll directly influence how attractive and effective our loyalty programme is, which in turn drives incremental revenue and keeps our most valuable customers coming back. You're essentially building the sticky glue that holds our customer base together.

Inside the business
  • Global Loyalty Programme Manager (your direct boss)
  • Product Marketing Leads (for specific product launches)
  • IT & Engineering Teams (for platform integrations)
  • Creative & Brand Teams (for campaign assets)
  • Legal & Compliance (for T&Cs and data privacy)
  • Regional Marketing Leads (for local market adoption)
Outside the business
  • Loyalty Platform Vendors (e.g., Talon.One)
  • Reward Partners (e.g., gift card providers, travel partners)
  • External Agencies (for specific campaign support)
  • Market Research Firms (for customer insights)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 5 years of hands-on experience in loyalty marketing, CRM, or a closely related field, with a proven track record of leading initiatives.
  • Demonstrable experience in designing, launching, and optimising loyalty campaigns or programme features.
  • Strong analytical skills, including experience with A/B testing, data segmentation, and interpreting performance metrics.
  • Proven ability to manage projects cross-functionally and influence stakeholders without direct authority.
  • A solid understanding of loyalty programme economics and how to build a commercial case for initiatives.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced CDP Orchestration (Segment)

The CDP is becoming the brain of our customer data. As we integrate more data sources and build more complex customer journeys, your ability to orchestrate data flows and trigger real-time actions will be crucial.

Real-time audience activation · Identity resolution strategies · Data quality monitoring & alerting · Custom event tracking & schema design

  • This month: Deep-dive into Segment's advanced documentation on computed traits and real-time audiences.
  • Next quarter: Work with the Data team to map out a new custom event that could unlock a valuable loyalty insight.
  • Month 3: Experiment with building a real-time journey in Braze triggered by a Segment event.
  • Month 6: Lead a small project to improve data quality for a key loyalty attribute in Segment.

Quick win: Identify one manual data task you currently do and explore how it could be automated or improved using advanced Segment features.

Predictive Analytics & Experimentation (Tableau/External Tools)

Moving from 'what happened' to 'what will happen' is the next frontier. You'll need to not just report on past performance but also forecast future trends and design more sophisticated experiments to truly understand causality.

Propensity modelling for churn/upsell · Causal inference techniques · Advanced A/B/n testing methodologies · Forecasting loyalty programme liabilities

  • This month: Take an online course on basic predictive analytics or statistical modelling for marketers.
  • Next quarter: Partner with a Data Scientist on a churn prediction project, focusing on how the model outputs can be actioned in loyalty.
  • Month 3: Design a multi-variate test for a loyalty campaign using a more advanced statistical approach.
  • Month 6: Present a forecast of loyalty programme liability to Finance, incorporating predictive elements.

Quick win: Start using Tableau's built-in forecasting features on your loyalty dashboards to get a feel for predictive trends.

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences (e.g., Loyalty Expo, Festival of Marketing) to stay updated on trends and network.
  • Subscribing to key loyalty and marketing analytics publications or newsletters (e.g., Loyalty360, Marketing Week).
  • Participating in online courses or workshops on advanced analytics, AI in marketing, or customer data platforms.
  • Seeking out mentorship from senior leaders within the Marketing department or externally.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration

Honestly, competitors are already using tools like GPT to draft campaign copy, analyse customer feedback, and summarise reports in minutes. Analysts who figure this out will outproduce their peers 3:1. This isn't future tech; it's happening now.

  • Context windows and token limits
  • Temperature settings for different tasks
  • RAG (Retrieval Augmented Generation) architectures
  • Output validation and hallucination detection
  • Prompt chaining for complex analysis

Ethical AI & Data Governance in Personalisation

As we get better at personalisation, the line between 'helpful' and 'creepy' gets blurrier. Regulators and customers are increasingly scrutinising how companies use personal data. We need to be ahead of this, not reacting to it.

  • Bias detection in algorithms
  • Explainable AI (XAI)
  • Privacy-preserving machine learning
  • Customer trust frameworks

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Loyalty Programme Financial Modelling
  • Customer Lifecycle Management
  • RFM & Behavioural Segmentation
  • A/B & Multivariate Testing
  • Churn Prediction & Prevention
  • Personalisation & Offer Strategy

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Loyalty Programme Specialist (L2)

    2-3 years in the Specialist role

    Skills to master

    • Mastering end-to-end campaign execution, performing robust post-campaign analysis, and effectively managing smaller loyalty projects independently. You'd also need to show strong data interpretation skills.

    You're ready to move on when

    • Consistently delivering loyalty campaigns on time and hitting performance targets.
    • Proactively identifying and proposing solutions for campaign optimisation.
    • Demonstrating strong analytical skills by building new dashboards or performing ad-hoc analysis.
    • Successfully managing relationships with key internal teams for campaign delivery.
  2. 2

    Marketing Manager (CRM Focus)

    3-5 years in a CRM-focused Marketing Manager role

    Skills to master

    • Deepening your understanding of customer segmentation, lifecycle marketing, and the use of marketing automation platforms (like Braze). You'd need to show you can translate customer insights into actionable marketing strategies.

    You're ready to move on when

    • Proven ability to design and execute multi-channel CRM campaigns that drive specific business outcomes.
    • Strong experience with customer data platforms and personalisation at scale.
    • Demonstrable impact on customer retention or lifetime value metrics in previous roles.
    • Experience managing cross-functional projects with a focus on customer engagement.
  3. 3

    Product Marketing Manager (with Loyalty Exposure)

    4-6 years in Product Marketing

    Skills to master

    • Understanding how loyalty integrates with product launches and feature adoption. You'd need to bring strong commercial acumen and experience in go-to-market strategies, applying that lens to loyalty programme features.

    You're ready to move on when

    • Successfully launched new products or features, incorporating loyalty elements.
    • Strong understanding of customer needs and how to position value propositions effectively.
    • Experience working closely with IT/Product teams on feature development and integration.
    • Ability to analyse market trends and competitive landscapes to inform strategy.

15Where this role leads

The long view: This role can lead to Director of Loyalty & Retention, VP of Marketing focused on customer experience, or Chief Customer Officer.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Global Loyalty Programme Manager is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Social Media Marketing, worked against Senior Global Loyalty Programme Manager.

Social Media Marketing Level 4

Applied to your work in Senior Global Loyalty Programme Manager

The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Senior Global Loyalty Programme Manager
  • Loyalty Programme Financial Modelling
  • Customer Lifecycle Management
  • RFM & Behavioural Segmentation
  • A/B & Multivariate Testing
  • Churn Prediction & Prevention
  • Personalisation & Offer Strategy
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Global Loyalty Programme Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Lead Loyalty Programme Strategist (L4)

    2-4 years in Senior Manager role

    This is a step into a more strategic, less hands-on role where you'll be designing major components of the programme and acting as a go-to expert for specific domains.

    • Programme architecture design (e.g., new tiering structures, points economies)
    • Advanced analytics for long-term forecasting and scenario planning
    • Vendor management & negotiation for strategic partners
    • Cross-functional programme leadership (beyond individual initiatives)

  2. Global Loyalty Programme Manager (L5 - your boss's role)

    3-5 years in Senior Manager role

    This is a significant step up, where you'd own the entire global programme P&L, roadmap, and manage the loyalty team. It's about directing the whole show.

    • Enterprise-level loyalty strategy development
    • Building organisational capability in loyalty
    • Advanced vendor selection & contract negotiation
    • Representing the organisation externally on loyalty topics
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of what we do in loyalty marketing involves repetitive tasks, digging through data, and trying to personalise at scale. Imagine if you could cut down on the grunt work and focus more on the big, impactful ideas. That's where AI comes in.

We're not talking about replacing you; we're talking about giving you a serious upgrade. Our internal AI Hub is packed with tools and guides specifically designed for loyalty professionals. It's about making you faster, smarter, and more effective, freeing you up to tackle the really interesting challenges.

Personalised Offer Generation

Use generative AI to create hundreds of variations of offer copy and email content tailored to specific customer segments. Think beyond simple mail-merge; this tool helps you craft highly relevant messages for high-spenders, at-risk members, or new joiners, all in minutes. It'll save you hours of drafting and tweaking.

Predictive Churn Analysis

Leverage AI models to analyse behavioural data and predict which members are most likely to churn in the next 30 days. This isn't just a report; it's an early warning system. It allows you to design and deploy proactive, targeted retention offers instead of reacting with generic win-back campaigns after it's too late. This means more effective interventions and less wasted budget.

Competitor Programme Deconstruction

Wouldn't it be great to instantly know what our rivals are doing? Use AI agents to scrape, analyse, and summarise the loyalty programmes of key competitors. Generate quick reports on their tier structures, benefits, earn/burn rates, and recent promotions. This gives you instant strategic intelligence to inform your own planning, without hours of manual research.

Automated Stakeholder Reporting

Connecting AI to our BI tools means you can auto-generate natural language summaries of weekly programme performance. It'll even draft the initial version of your monthly stakeholder update email, highlighting key trends, wins, and challenges. No more staring at a blank screen trying to summarise complex data—the AI gives you a head start, so you can focus on the insights.

Common questions

Common questions

How do you become a Senior Global Loyalty Programme Manager?

Common routes in include Loyalty Programme Specialist (2-3 years in the Specialist role), Marketing Manager (CRM Focus) (3-5 years in a CRM-focused Marketing Manager role) and Product Marketing Manager (with Loyalty Exposure) (4-6 years in Product Marketing). Times vary with prior experience.

Where can a Senior Global Loyalty Programme Manager progress to?

This role can lead on to Lead Loyalty Programme Strategist (2-4 years in Senior Manager role) and Global Loyalty Programme Manager (3-5 years in Senior Manager role), depending on the skills you build.

What new skills matter most for a Senior Global Loyalty Programme Manager?

Increasingly, Prompt Engineering & LLM Integration and Ethical AI & Data Governance in Personalisation. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

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17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built in this role transfer well. They can lead into broader CRM roles, product management for customer-facing products, or consulting on customer engagement and retention in sectors such as retail, travel, financial services or tech.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.