UK

United Kingdom · Marketing · Principal/Manager (12-16 years)

CRM Marketing Manager

As a CRM Marketing Manager, you shape the entire customer journey from first hello to loyal advocate.

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

See how AI is changing this job, and get the full read by email.

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Where should we send it?

One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports3-5 reports
  • Reports toDirector of Marketing Operations
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Head of CRM Marketing · Marketing Automation Lead · Senior CRM Lead

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 4 of 17 standards
OCNLR Level 4 Award in Content Marketing OCN London · Level 4 · covers 2 of 17 standards
Pearson BTEC Level 3 National Extended Diploma in Enterprise and Entrepreneurship Pearson Education Ltd · Level 3 · covers 2 of 17 standards
Cambridge OCR Level 3 Cambridge Technical Certificate in Art and Design Cambridge OCR · Level 3 · covers 1 of 17 standards
Cambridge OCR Level 3 Cambridge Technical Diploma in Art and Design Cambridge OCR · Level 3 · covers 1 of 17 standards
Cambridge OCR Level 3 Cambridge Technical Subsidiary Diploma in Art and Design Cambridge OCR · Level 3 · covers 1 of 17 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Content Marketing OCNLR Level 4 Diploma in Digital Marketing
Developing a Marketing Campaign Pearson BTEC Level 3 National Extended Diploma in Enterprise and Entrepreneurship
Design for advertising Cambridge OCR Level 3 Cambridge Technical Certificate in Art and Design

The future skills this job leans on

AI Fluency working with AI as a thinking partner
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs
Your Plan Illustration

Built for CRM Marketing Manager

3 units that map to this job, from the qualifications that cover it.

  1. Content Marketing OCN London · covers 4 of 17 standards Level 4
  2. Developing a Marketing Campaign Pearson Education Ltd · covers 2 of 17 standards Level 3
  3. Design for advertising Cambridge OCR · covers 1 of 17 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a CRM Marketing Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

How the AI economy is changing work like this

A broad read on this kind of work, not an analysis of this job on its own. Roles that share a pattern get the same answer here.

Fading: AI does more of this

AI is taking over the repetitive tasks of sorting and segmenting customer data.

→
Rising: worth more because of AI

Your strategic judgement and ability to personalise experiences at scale become even more valuable.

The new skill this role is being asked for

  • Ethical AI & Personalisation Governance
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your CRM Marketing Manager plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Ready to pay? Subscribe for £70 a month

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

We see you

You sometimes wonder if AI will overshadow the personal touch you bring to customer interactions. Yet, you know that your human insight is irreplaceable in crafting genuine connections.

A CRM Marketing Manager plans how a business talks to its customers, from first contact through to repeat business. The work covers building customer journeys, sending the right message at the right time, and making sure communication feels personal.

4A day in the life

Not a job advert. A real day, built from what this role actually holds.

08:45
You kick off the day by reviewing the latest customer engagement metrics, analysing how recent campaigns have resonated with different segments.
11:00
A team meeting where you mentor your CRM specialists, discussing new strategies and offering feedback on their ongoing projects.
14:30
You dive into the data governance policies, ensuring compliance with GDPR and PECR, while collaborating with the Data & Analytics team to maintain data integrity.
16:15
A one-on-one with a senior leader where you present insights and recommendations, telling the story behind the numbers.

5What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

HubSpot Architect

Governing the entire HubSpot instance, managing API integrations, making strategic decisions on data architecture, and optimising its use across the Marketing and Sales teams.

Klaviyo Strategic

Owning the email and SMS channel strategy, integrating Klaviyo with e-commerce platforms for revenue attribution, and managing enterprise-level deliverability and sender reputation.

ZoomInfo Strategic

Managing the vendor relationship and contract, integrating ZoomInfo data into lead scoring and territory planning models, and ensuring data quality for enrichment.

Looker Studio (or similar BI tool) Strategic

Defining the key marketing KPIs to be tracked, building executive-level dashboards that tie marketing activity to revenue, and empowering the team to self-serve reports.

Asana (or similar PM tool) Strategic

Implementing and governing Asana usage for the entire marketing department, managing cross-functional project portfolios, and ensuring efficient workflow for the CRM team.

Excel (Power Query, advanced formulas) Strategic

Using Excel for budget modeling, forecasting CRM impact, integrating with other data sources for high-level analysis, and overseeing complex data manipulations.

6What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
CRM Strategy & Roadmap Follows defined strategy, executes tasks. Proposes improvements to existing strategy, executes defined segments. Designs and implements new strategic initiatives, makes recommendations to leadership.
Budget Allocation (MarTech) No budget authority. May recommend minor tool purchases (<£1K) to manager. Recommends tool upgrades or new platforms (up to £5K) with justification.
Team Hiring & Performance No hiring authority, receives performance feedback. No hiring authority, participates in peer feedback. Mentors junior team members, provides input on performance reviews.
Data Governance & Compliance Follows established data entry rules. Identifies data inconsistencies, proposes solutions. Develops and implements data hygiene processes, ensures compliance for specific campaigns.

7How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Marketing-Sourced Pipeline Contribution
The percentage of our total sales pipeline that can be directly attributed to CRM-driven marketing activities.
Target · Contribute >40% of total sales pipeline

If our total sales pipeline is £1M, your team's efforts should be traceable to at least £400K of that pipeline, showing a clear return on our CRM investment.

Customer Acquisition Cost (CAC) Reduction
Reducing the cost of acquiring a new customer through more efficient and targeted CRM programmes.
Target · Decrease CAC by 10% year-over-year

If last year's CAC was £100, we'd expect it to be £90 or less this year, thanks to smarter segmentation and nurture flows that convert leads more effectively.

Customer Lifetime Value (CLTV) Improvement
Increasing the average revenue a customer generates over their relationship with us, driven by retention and upsell programmes.
Target · Increase CLTV by 5-8% annually

If our average customer currently brings in £1,000 over their lifetime, your programmes should help push that to £1,050-£1,080 by encouraging repeat purchases or higher-tier subscriptions.

Database Health Score
A composite score reflecting data completeness, accuracy, and deduplication rates within our CRM.
Target · Maintain a score of 90%+

This means less than 10% of records have missing critical fields, less than 5% are duplicates, and overall data quality is high, ensuring our campaigns are always targeting clean lists.

Strategic Influence & Thought Leadership
Being the go-to person for all things CRM, proactively shaping our marketing strategy with data-backed insights.
  • You're regularly invited to leadership strategy meetings, your opinions are sought on new marketing initiatives, and you're seen as the expert who can connect CRM activity to business outcomes. People actually listen when you talk about segmentation.
Team Development & Empowerment
Building a high-performing CRM team that feels supported, challenged, and has clear growth paths.
  • Your direct reports are hitting their targets, actively contributing new ideas, and showing clear professional growth. You'll see low team turnover and positive feedback in internal surveys about your leadership style. They'll feel like they can come to you with problems, not just successes.
Cross-functional Collaboration Effectiveness
Smooth, productive working relationships with other departments, particularly Sales, Product, and Data.
  • Sales isn't complaining about lead quality, Product understands the customer journey you've built, and the Data team trusts your requirements. You'll be seen as a partner, not just a service provider, and projects involving multiple teams will run efficiently because you've got everyone on the same page.

8Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Making a Tangible Impact on Customer Experience

You'll get a real buzz from seeing how your team's personalised campaigns lead to higher engagement, better customer feedback, and ultimately, more loyal customers. Knowing your strategy directly improves how people interact with our brand is a big driver.

Seeing a direct uplift in repeat purchases after launching a new customer loyalty programme that your team designed and implemented.

Optimising and Automating for Efficiency

You love finding ways to make things work smarter, not harder. Building a robust, automated workflow that saves your team hours of manual work and improves accuracy is deeply satisfying. You're always looking for the next process improvement.

Implementing a new lead scoring model that automatically prioritises sales outreach, cutting down on wasted time for the sales team and increasing conversion rates.

Developing and Leading a High-Performing Team

Mentoring your direct reports, seeing them grow their skills, and empowering them to take ownership of projects is a huge motivator. You enjoy fostering a collaborative environment where everyone feels they can contribute and learn.

Watching a junior specialist you've mentored successfully lead their first end-to-end campaign, from strategy to execution and reporting.

What frustrates people
  • Inheriting a CRM that's a bit of a data graveyard, full of duplicates and inconsistent records, and having to clean it up.
  • The constant battle to get other teams (especially Sales) to follow data entry standards, despite knowing it impacts everyone's reporting.
  • When a 'quick win' campaign request from leadership completely derails your carefully planned strategic roadmap for the quarter.
  • Trying to integrate new MarTech tools that promise 'seamless integration' but actually require weeks of fiddly workarounds.
  • Having to justify the value of CRM investment to stakeholders who only see the cost, not the long-term strategic benefit.
What this role does not give you
  • A quiet, solitary work environment; you'll be collaborating and leading constantly.
  • A role where you can avoid technical details; you'll need to dive into the nitty-gritty of the platforms.
  • A 'set it and forget it' mentality; CRM is always evolving, and so should your strategy.
  • A place where 'good enough' is acceptable; precision and optimisation are key here.

9Who you work with

You'll directly shape our customer engagement strategy, influencing how we acquire, nurture, and retain customers. Your work ensures our marketing efforts are personalised and effective, driving significant improvements in conversion rates, customer lifetime value, and overall brand perception. You're essentially the guardian of our customer database and the engine for personalised communication, which means a direct impact on revenue and customer satisfaction.

Inside the business
  • Director of Marketing Operations
  • Head of Sales
  • Product Marketing Manager
  • Data & Analytics Team
  • Content Marketing Lead
Outside the business
  • CRM Platform Vendors (e.g., HubSpot, Klaviyo)
  • Data Enrichment Service Providers
  • Marketing Agencies (occasionally)
  • Industry Peers (for best practice sharing)

10What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience (at least 5-8 years) in a Senior CRM Marketing Specialist or Lead role, where you've owned significant workstreams and made strategic recommendations.
  • Demonstrable experience leading or mentoring junior team members, with a track record of developing talent.
  • Expert-level proficiency with at least one major CRM and Marketing Automation platform (e.g., HubSpot, Salesforce Marketing Cloud, Braze, Pardot, Klaviyo).
  • Strong analytical skills, including experience with data visualisation tools and the ability to translate complex data into actionable business insights.
  • A solid understanding of the full marketing funnel, from acquisition to retention, and how CRM plays a critical role at each stage.

11What to practise next

Where the job is going, and what to do about it starting this week.

Advanced MarTech Integration & Orchestration

Our MarTech stack is growing, and getting all these tools to 'talk' seamlessly is crucial for a unified customer experience. You'll need to understand not just how to use each tool, but how they connect, share data, and orchestrate complex journeys across platforms. This is about building a truly connected ecosystem.

API Management & Webhooks · Integration Platform as a Service (iPaaS) · Data Schema & Mapping · Customer Data Platform (CDP) Architecture

  • This week: Map out our current MarTech stack and identify all existing integrations and data flows.
  • This month: Research iPaaS solutions and consider how they could streamline our current manual processes.
  • Next quarter: Lead a project to improve one critical integration, perhaps between our CRM and an analytics platform, using more robust methods.
  • Month 4-6: Work with the Data team to define a standardised data schema for key customer properties across all marketing systems.

Quick win: Identify one manual data transfer or reconciliation task that your team does weekly and explore if a simple Zapier integration could automate it. It's a small win, but it builds momentum.

Customer Journey Orchestration (CJO)

Customers expect consistent, personalised experiences across every channel. CJO goes beyond simple nurture flows; it's about dynamically adapting the customer journey based on real-time behaviour, preferences, and context, often involving multiple MarTech tools working in concert.

Real-time Personalisation · Omnichannel Cohesion · Event-Driven Architecture · Decisioning Engines

  • This month: Research leading CJO platforms and how they differ from traditional marketing automation.
  • Next quarter: Identify one critical customer journey (e.g., onboarding, cart abandonment) and map out how it could be truly omnichannel.
  • Month 4-6: Pilot a small CJO initiative using existing tools, focusing on dynamic content or real-time triggers.
  • Month 7-9: Present a business case for investing in more advanced CJO capabilities if our current stack is limiting.

Quick win: Take one of your existing email nurture flows and identify 2-3 points where you could add a dynamic element based on a customer's recent website activity or purchase history.

12Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences (e.g., MarTech, Festival of Marketing) to stay updated on trends and network with peers.
  • Participating in online communities or forums dedicated to CRM and marketing automation to share knowledge and troubleshoot challenges.
  • Subscribing to leading MarTech blogs and research firms (e.g., Gartner, Forrester) to keep abreast of emerging technologies and best practices.
  • Pursuing advanced certifications in data analytics, AI in marketing, or leadership development programmes.

13The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI & Personalisation Governance

As AI becomes more embedded in personalisation and automation, the ethical implications (bias, privacy, transparency) are becoming critical. Customers and regulators demand more transparency, and getting this wrong can severely damage brand trust and lead to fines.

  • Algorithmic Bias Detection
  • Explainable AI (XAI)
  • Privacy-Preserving AI
  • AI Ethics Frameworks

14What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Lead Lifecycle Management
  • Customer Segmentation & Personalisation
  • Marketing Automation & Nurturing
  • Data Hygiene & Governance
  • Campaign Attribution & Reporting
  • Lead Scoring Model Development

15The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior CRM Marketing Specialist (Internal Promotion)

    3-5 years as a Senior Specialist

    Skills to master

    • You'd need to have truly mastered complex workflow design, advanced segmentation, and data governance, showing clear leadership potential by mentoring others and owning significant projects end-to-end. Basically, you've been doing the manager's job without the title.

    You're ready to move on when

    • Consistently exceeding individual and project-level KPIs.
    • Proactively identifying and solving systemic CRM issues.
    • Successfully mentoring 2+ junior team members.
    • Taking initiative on strategic projects without direct instruction.
    • Demonstrating strong cross-functional communication and influence.
  2. 2

    CRM Lead / Marketing Automation Lead (External Hire)

    5-8 years in a Lead role elsewhere

    Skills to master

    • You'd come in with proven experience leading a small team or a significant CRM function in another company, ideally one with similar scale or complexity. We'd expect you to have managed a MarTech stack and driven measurable results.

    You're ready to move on when

    • Managed a team of 2+ direct reports for at least 2 years.
    • Owned the full CRM strategy for a business unit or company.
    • Successfully implemented a major CRM platform migration or integration.
    • Can demonstrate tangible improvements in marketing ROI or customer engagement.
    • Strong references from previous direct reports and senior stakeholders.
  3. 3

    Product Marketing Manager (with CRM Specialisation)

    8-10 years in Product Marketing with heavy CRM focus

    Skills to master

    • You'd bring a deep understanding of customer needs and product-market fit, combined with a strong technical grasp of how CRM systems deliver value. This path is less common but highly valuable for companies with complex products.

    You're ready to move on when

    • Proven ability to launch products and drive adoption through CRM channels.
    • Strong analytical skills, connecting product usage data to CRM campaigns.
    • Experience working closely with engineering and product teams.
    • Can articulate the customer value proposition clearly and how CRM supports it.

16How people get here · where they go next

Came from
Senior CRM Marketing Specialist (Internal Promotion)
3-5 years
You mastered complex workflow design and advanced segmentation, showing clear leadership potential by mentoring others.
You are here
CRM Marketing Manager
Principal/Manager (12-16 years)
A CRM Marketing Manager plans how a business talks to its customers, from first contact through to repeat business. The work covers building customer journeys, sending the right message at the right time, and making sure communication feels personal.
Goes to
Director of Marketing Operations
3-5 years
This role involves scaling the CRM function and influencing broader marketing strategy across the organisation.

The long view: This role can lead into marketing technology leadership, a Chief Marketing Officer post, or a Chief Customer Officer role overseeing the whole customer experience.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how CRM Marketing Manager is actually changing.

Where it leads

Roles this leads to

Also named as a next step, with no page in the catalogue yet:

  • Head of Customer Experience (CX)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Content Marketing, worked against CRM Marketing Manager.

Content Marketing Level 4

Applied to your work in CRM Marketing Manager

This unit aims to provide learners with a thorough understanding of content marketing principles and their application in a business context. Learners will develop content marketing strategies aligned with business goals, create engaging content for target audiences, and distribute it effectively across various channels. Upon completion, learners will be able to measure and analyse the performance of content marketing initiatives to optimise their effectiveness.

The Navigator Last time, we discussed setting a strategic vision for your CRM campaigns. How have your recent initiatives aligned with company goals?

You I've been focusing on personalising our customer journeys to improve engagement.

The Navigator That's a great start. Let's look at how you can measure the impact of these personalised journeys on customer lifetime value.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

A year from now

A year from now, you have honed your ability to tell compelling stories through data, becoming a trusted strategic advisor in your organisation.

See Your Progress Grow Illustration
CRM Marketing Manager
  • Lead Lifecycle Management
  • Customer Segmentation & Personalisation
  • Marketing Automation & Nurturing
  • Data Hygiene & Governance
  • Campaign Attribution & Reporting
  • Lead Scoring Model Development
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

17The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

CRM Marketing Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Director of Marketing Operations

    3-5 years as CRM Marketing Manager

    Level 6 (Director/VP)

    • Holistic MarTech Stack Ownership (beyond CRM)
    • Marketing Analytics & Business Intelligence Strategy
    • Sales & Marketing Alignment Frameworks
    • Vendor Ecosystem Management (strategic partnerships)

  2. Head of Customer Experience (CX)

    4-6 years as CRM Marketing Manager

    Level 6 (Director/VP)

    • Customer Support & Service Technologies
    • User Experience (UX) Design Principles
    • Customer Loyalty & Advocacy Programme Design
    • Omnichannel Strategy Development
Working with AI on the job

Working with AI

Where AI is starting to help

As a CRM Marketing Manager, your plate is full: strategic planning, team leadership, data governance, and campaign optimisation. What if you could reclaim a significant chunk of your week, not by working harder, but by working smarter with AI?

AI isn't just for coding; it's a game-changer for marketing leaders. It can automate repetitive tasks, provide deeper insights, and even help you refine your strategic thinking. We're talking about shifting your focus from the mundane to the truly impactful, allowing you to lead your team and strategy with more clarity and less grunt work.

Strategic Content Outlines & Messaging

Use AI to rapidly generate outlines for complex nurture sequences, email series, or even entire content pillars based on target personas and campaign goals. It'll help you brainstorm subject lines and call-to-actions that resonate, saving you hours of initial drafting.

Advanced Campaign Performance Analysis

Feed campaign data into AI tools to identify hidden patterns, predict future performance, and pinpoint optimisation opportunities far faster than manual analysis. Get instant summaries of what's working (and what's not) across dozens of campaigns, helping you make data-driven decisions quicker.

Automated Workflow & Segmentation Audits

Deploy AI to audit your existing CRM workflows and segmentation logic. It can identify inefficiencies, potential errors, or areas where personalisation could be deeper, giving you actionable insights to refine your automation strategy and ensure compliance.

Team Coaching & Feedback Generation

Use AI to help you draft structured feedback for your team members, create personalised development plans, or even generate discussion points for 1:1s. It can help you articulate constructive criticism and growth opportunities more effectively, saving you prep time.

Common questions

Common questions

How do you become a CRM Marketing Manager?

Common routes in include Senior CRM Marketing Specialist (Internal Promotion) (3-5 years as a Senior Specialist), CRM Lead / Marketing Automation Lead (External Hire) (5-8 years in a Lead role elsewhere) and Product Marketing Manager (with CRM Specialisation) (8-10 years in Product Marketing with heavy CRM focus). Times vary with prior experience.

Where can a CRM Marketing Manager progress to?

This role can lead on to Director of Marketing Operations (3-5 years as CRM Marketing Manager) and Head of Customer Experience (CX) (4-6 years as CRM Marketing Manager), depending on the skills you build.

What new skills matter most for a CRM Marketing Manager?

Increasingly, Ethical AI & Personalisation Governance. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

18Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills in a CRM Marketing Manager role apply across industries that depend on customer relationships and digital marketing. This includes e-commerce, SaaS, financial services and non-profit work, wherever customer engagement and data-driven strategy matter.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.