The scoreboard, and what is not on it. The hard targets, how often each is actually
looked at, and the quiet signals that never reach a dashboard.
SEO Performance (Targeted Keywords)
Achieve and maintain top-5 search engine rankings for our most important, high-volume keywords.
Target · 70% of identified strategic keywords ranking in positions 1-5. If we target 100 strategic keywords, 70 of them should consistently appear in the top five search results, driving significant organic traffic.
Core Web Vitals Score
Ensure our website's technical performance (loading speed, interactivity, visual stability) meets Google's 'Good' threshold across key pages.
Target · Maintain a 'Good' Core Web Vitals score across 85% of our top 200 landing pages. Consistently seeing green scores in Google Search Console for Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID) on crucial marketing pages.
Content Publishing Efficiency
Reduce the average time it takes from content finalisation to live publication, reflecting improved workflows and governance.
Target · Reduce average content publishing time by 20% year-on-year. If it currently takes 8 hours to publish a standard blog post after final copy is received, we'd aim to get that down to 6.4 hours through better processes and tools.
Information Architecture (IA) Effectiveness
Measure how easily users find key content, indicating the success of our site structure and navigation design.
Target · Improve user task completion rates for key journeys by 10% and reduce navigation-related bounce rates by 5%. After a navigation redesign, 80% of users can find the 'Pricing' page within 3 clicks, up from 70%, and fewer people leave the site after landing on a product page.
Content Governance Compliance
Ensure all published web content adheres to established brand, SEO, accessibility, and legal guidelines.
Target · Achieve a 95% compliance rate on content audits (e.g., no broken links, correct metadata, WCAG AA standards met). An audit of 100 randomly selected pages reveals only 3 instances of non-compliance with our style guide or accessibility standards, indicating strong governance.
Strategic Influence & Thought Leadership
You're seen as the go-to expert for web content strategy, proactively shaping discussions and guiding decisions.
- Regularly invited to contribute to broader marketing strategy meetings, your recommendations are frequently adopted by senior leadership, and other teams seek your advice before starting major content initiatives. You're the one people come to when they're unsure how to approach a new content project.
Team Development & Mentorship
Your direct reports feel supported, challenged, and are visibly growing in their roles, leading to a more capable and efficient team.
- Positive feedback in 1-to-1s and performance reviews from your team members, demonstrable skill growth within your team (e.g., they're taking on more complex tasks), and high team retention rates. They're asking fewer basic questions and more strategic ones.
Cross-Functional Collaboration
You effectively bring different teams together (e.g., Product, Sales, Legal) to agree on content standards and processes, smoothing out friction points.
- Successful, well-received implementation of new content workflows that involve multiple departments, positive feedback from other team leads on your collaborative approach, and fewer 'chasing approvals' scenarios because processes are clear and respected.
Proactive Problem Solving
You don't just fix issues; you anticipate them and build solutions to prevent recurrence, particularly around site health and content quality.
- You've implemented new monitoring tools or processes that caught potential issues before they became critical. You've led initiatives that addressed root causes of recurring website problems, like a new redirect strategy to prevent 404s or a content audit framework to combat 'content rot'.
