UK

United Kingdom · Marketing · Lead (8-12 years)

Trade Marketing Manager

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandLead (8-12 years)
  • Direct reports3-8 reports
  • Reports toDirector of Trade Marketing
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Lead Trade Marketing Specialist · Channel Marketing Lead · National Account Marketing Manager

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 5 standards
Gateway Qualifications Entry Level Extended Certificate in Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 5 standards
OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 3 of 5 standards
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England Pearson Education Ltd · Level 4 · covers 1 of 5 standards
OCNLR Level 4 Certificate in Digital Marketing OCN London · Level 4 · covers 1 of 5 standards
OCNLR Level 4 Award in Digital Analytics OCN London · Level 4 · covers 1 of 5 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3)
Social Media Marketing OCNLR Level 4 Diploma in Digital Marketing
Managing Marketing and Digital Communications Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
Digital Analytics OCNLR Level 4 Certificate in Digital Marketing

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Systems Fluency seeing the whole picture
Trust Fluency keeping the digital world safe
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Your Plan Illustration

Built for Trade Marketing Manager

4 units that map to this job, from the qualifications that cover it.

  1. Digital Marketing Gateway Qualifications Limited · covers 1 of 5 standards Entry Level
  2. Social Media Marketing OCN London · covers 3 of 5 standards Level 4
  3. Managing Marketing and Digital Communications Pearson Education Ltd · covers 1 of 5 standards Level 4
  4. Digital Analytics OCN London · covers 1 of 5 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Trade Marketing Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI-Powered Commercial Storytelling
  • Advanced Retailer Data Integration & API Management
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Trade Marketing Manager plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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3What this role really is

A trade marketing manager turns brand plans into sales programmes that get shoppers to buy in shops and online. The job sits between brand teams, the sales force, and retail partners, making sure trade spend delivers a return.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce / HubSpot (CRM) Advanced

Building custom reports and dashboards to track promotion execution and sales uplift by territory. You'll also train the sales team on how to use marketing assets within the CRM.

NielsenIQ / Circana (IRI) (Syndicated Market Data) Expert

Conducting deep-dive analyses, identifying trends, and building custom data views to answer complex business questions like 'What was the source of volume for our last promotion?'

UpClear BluePlanner / Exceedra (TPM) Advanced

Managing the entire promotion lifecycle for your channel/customer. This includes building promotion scenarios, analysing post-event data within the tool, and identifying opportunities for optimisation.

Power BI / Tableau (Data Visualisation) Advanced

Building and maintaining complex dashboards that integrate data from multiple sources (Nielsen, TPM, CRM). You'll create compelling data stories to influence sales and leadership decisions.

Bynder / Canto (Digital Asset Management) Intermediate

Managing the asset library for your category/channel. Ensuring all materials are up-to-date, compliant, and easily accessible for your team and sales. Analysing asset usage data to see what works.

Anaplan / Workday Adaptive Planning (Financial & Business Planning) Intermediate

Actively inputting and managing trade spend forecasts, collaborating with finance on budget phasing, and running scenarios to understand the P&L impact of different promotion plans.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Annual Trade Marketing Plan & Budget Allocation Assists with data gathering and template population; no decision authority. Proposes initial budget allocations for smaller programmes; requires manager approval. Designs and recommends the full annual plan and budget for a specific category; requires Director input and approval.
Promotional Mechanic & Pricing Decisions Inputs pre-approved promotion details into TPM system. Proposes standard promotional mechanics (e.g., TPR, BOGO) within established guidelines; requires manager approval. Designs complex promotional mechanics for specific campaigns, analyses expected ROI; makes recommendations to sales/brand leads.
Hiring & Performance Management (Direct Reports) No direct reports; provides informal peer support. No direct reports; provides informal guidance to new joiners. Mentors 0-2 junior team members; provides input on their performance.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Promotional ROI (Return on Investment)
The incremental profit generated from a promotion compared to its cost, considering baseline sales, lift, cannibalisation, and post-promo dip.
Target · Achieve a blended incremental ROI of >10% on managed promotions for your channel/account.

If a promotion cost £100,000 and generated £115,000 in incremental profit, that's a 15% ROI. We're looking for consistent performance above 10%.

Channel/Account Forecast Accuracy
How close our predicted sales volume for your managed channel or key account is to the actual sales, especially during promotional periods.
Target · Contribute to a channel forecast accuracy of 85% or better, specifically on promotional volume uplifts.

If you forecasted a 100,000 unit uplift for a promotion and we sold 90,000, that's a 90% accuracy for that specific promo, which helps us avoid out-of-stocks or excess inventory.

Market Share Growth (Managed Channel/Account)
The percentage of total category sales that our brands capture within your specific retail channel or key account.
Target · Secure at least 50 basis points (0.5%) of market share gain in key categories within your managed accounts/channels annually.

If our market share in Tesco's personal care category was 10.0% last year, we'd want to see it at 10.5% or higher this year, driven by your plans.

Trade Spend Adherence to Budget
How closely actual trade marketing expenditure aligns with the approved budget for your channel or account.
Target · Maintain less than 2% variance on managed annual trade marketing budgets (e.g., £50K-£500K).

If your annual budget is £250,000, we expect actual spend to be between £245,000 and £255,000, with clear explanations for any deviations.

Retailer Relationship Strength
The quality and depth of our working relationship with key contacts at your managed retail accounts.
  • Retailers proactively seek your input on category initiatives
  • positive feedback from National Account Managers on your collaborative approach
  • successful joint business planning sessions leading to mutually beneficial outcomes
  • increased willingness from retailers to trial new initiatives.
Cross-functional Influence & Collaboration
Your ability to get Brand, Sales, and Supply Chain teams on board with your trade marketing plans and execute them effectively.
  • Brand teams regularly consult you on new product launches
  • sales teams readily adopt and execute your promotional materials
  • positive feedback from peers in annual reviews about your ability to secure support and drive alignment
  • your ideas are consistently adopted in planning meetings.
Strategic Insight Contribution
Your ability to identify commercial opportunities and threats, and translate complex data into actionable strategies.
  • Proposing new promotional mechanics based on market trends
  • identifying underperforming categories and suggesting corrective actions
  • presenting compelling business cases that lead to new investment
  • being asked to present your analysis to senior leadership beyond your direct team.
Team Leadership & Mentorship
Your effectiveness in guiding and developing your direct reports, fostering a strong, high-performing team.
  • Direct reports consistently meet their objectives
  • positive feedback from your team on your coaching and support
  • successful onboarding and rapid ramp-up of new team members
  • clear development plans in place for each team member
  • your team feels empowered to make decisions within their scope.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Strategy in Action

You'll get a real kick out of walking into a supermarket and seeing your promotional displays or new planogram in place, knowing your work directly influenced that. It's about tangible results.

Developing a new seasonal campaign for a major retailer, then seeing it successfully rolled out across hundreds of stores and tracking the sales uplift directly attributable to your efforts.

Solving Complex Commercial Puzzles

You're energised by figuring out how to achieve ambitious sales targets profitably, often with limited budgets and tricky retail partners. It's a constant challenge to optimise trade spend.

Being tasked with increasing market share in a competitive category while improving promotional ROI, requiring you to deep-dive into data and innovate with new mechanics.

Influencing Key Business Outcomes

You want to be at the table where important commercial decisions are made, using your insights to shape how we go to market and spend our money effectively.

Presenting your channel strategy to the commercial leadership team and seeing your recommendations adopted as part of the annual business plan.

What frustrates people
  • The Execution Gap: Spending months developing a brilliant in-store plan, only to see it executed poorly (or not at all) by retailers, making your investment worthless.
  • The Attribution War: Constantly fighting with the Brand Marketing team over who gets credit for a sales lift. Was it your in-store display or their TV ad? It's often both, but everyone wants the glory.
  • Death by a Thousand Deductions: The endless, soul-destroying process of validating and disputing hundreds of small deductions from retailer invoices for promotions you may or may not have approved. It's tedious, but essential.
  • The Sales vs. Finance Squeeze: Being caught in the middle of the sales team (who want to spend more to hit their quota) and the finance team (who want to cut all spending to protect margin). You're the referee.
  • Garbage In, Garbage Out: Your analysis is only as good as the point-of-sale data you receive, which is often late, incomplete, or just plain wrong. You'll spend a lot of time cleaning it up.
  • The 'Urgent' Unfunded Mandate: The sales director promising a key customer a massive, un-budgeted promotion that you now have to figure out how to fund and execute by Friday. It happens more than you'd think.
What this role does not give you
  • A quiet, predictable 9-5 routine with no unexpected fires to put out.
  • A role where all your decisions are immediately implemented without negotiation or compromise.
  • The luxury of working in isolation without constant interaction and influence across different teams.
  • A guarantee that every single project you work on will see the light of day or deliver perfect results.

8Who you work with

This role directly impacts our commercial success by ensuring our products are effectively promoted and visible in retail. Get it right, and we see increased sales, market share gains, and stronger relationships with our retail partners. Get it wrong, and we're looking at wasted investment, frustrated sales teams, and missed growth targets. You're essentially responsible for turning marketing plans into profitable sales.

Inside the business
  • Director of Trade Marketing (your direct line manager)
  • National Account Managers (the sales team you'll work with daily on specific retailers)
  • Brand Marketing Managers (who set the overall brand strategy and messaging)
  • Finance Business Partners (who scrutinise your budgets and ROI calculations)
  • Supply Chain & Demand Planning (to ensure we have enough stock for your brilliant promotions)
Outside the business
  • Key Retailer Buyers & Category Managers (your direct counterparts at the retailers)
  • Retailer Marketing Teams (for joint campaigns and media buys)
  • Third-party market data providers (like NielsenIQ or Circana)
  • Creative agencies (for developing in-store POS and digital assets)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 5 years of dedicated trade marketing experience, or a similar commercial marketing role within a CPG or retail environment, ideally with some exposure to managing a specific channel or key account.
  • Demonstrable experience in conducting post-promotional analysis and making data-backed recommendations for optimisation.
  • Proven ability to influence cross-functional teams (Sales, Brand, Finance) without direct authority.
  • Experience managing smaller budgets and being accountable for their performance.
  • A solid understanding of the UK retail landscape and key players.
  • Proficiency in at least one syndicated data tool (NielsenIQ, Circana) and a TPM system (UpClear, Exceedra) at an intermediate level, or equivalent experience.

10What to practise next

Where the job is going, and what to do about it starting this week.

Predictive Analytics for Promotion Optimisation

Moving beyond descriptive 'what happened' analysis to predictive 'what will happen' and prescriptive 'what should we do' models will be crucial. This means using more sophisticated statistical techniques and machine learning to forecast promotional outcomes.

Regression Analysis · Time Series Forecasting · A/B Testing Methodologies · Machine Learning Fundamentals

  • This month: Review online resources or short courses on advanced Excel functions for statistical analysis.
  • Next quarter: Look into introductory courses on R or Python for data analysis, focusing on predictive modelling libraries.
  • Within 6 months: Work with our data science team (if we have one) to understand the models they use and how you can apply similar thinking.
  • Within 12 months: Lead a project to implement a more sophisticated predictive model for one of your channel's key promotions, measuring its accuracy.

Quick win: Start by critically evaluating the assumptions in our current promotional ROI models. Are we truly accounting for everything?

Integrated Retail Media Planning & Measurement

Retail Media Networks (RMNs) are growing exponentially. Your ability to seamlessly integrate RMN spend with traditional trade marketing, and measure the combined impact across online and offline channels, will be a key skill for driving holistic commercial growth.

Digital Marketing Fundamentals · Attribution Modelling · Omnichannel Strategy · Retailer-Specific Ad Platforms

  • This month: Research the RMN offerings of our top 2-3 retail partners. What are they selling?
  • Next quarter: Attend webinars or online courses on retail media strategies and measurement best practices.
  • Within 6 months: Collaborate with our digital marketing team to understand how they currently measure online campaigns and explore integration opportunities.
  • Within 12 months: Develop and present a fully integrated trade and retail media plan for a key product launch, including a unified measurement framework.

Quick win: Ask your retail buyers about their RMN capabilities. They're often keen to talk about them.

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences and webinars focused on retail, trade marketing, and commercial strategy (e.g., IGD, Retail Week, Marketing Week).
  • Subscribing to key industry publications and thought leadership (e.g., McKinsey, BCG, Kantar) to stay abreast of market trends and best practices.
  • Participating in internal leadership development programmes, especially those focused on influencing without authority and team management.
  • Seeking out mentorship from senior leaders within our commercial or marketing teams.
  • Taking online courses in advanced data analysis, predictive modelling, or specific AI tools relevant to trade marketing.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Commercial Storytelling

Generative AI is changing how we analyse data and build narratives. Being able to use AI to quickly synthesise complex data into compelling, actionable stories for retailers and internal stakeholders will be a massive differentiator. It's about speed and impact.

  • Prompt Engineering for Business Cases
  • Data-to-Narrative AI Tools
  • Visualisation AI Integration
  • Bias Detection in AI Outputs

Advanced Retailer Data Integration & API Management

Retailers are increasingly offering direct API access to their sales, inventory, and shopper data. Being able to pull this data directly, blend it with our own, and build custom dashboards will give us a significant competitive advantage over relying solely on syndicated data. It's about real-time insights.

  • API Fundamentals
  • Data Lake/Warehouse Concepts
  • SQL for Data Extraction
  • Data Governance & Security

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Trade Promotion Optimisation (TPO)
  • Category Management & Shopper Insights
  • Joint Business Planning (JBP)
  • Revenue Growth Management (RGM) Principles
  • Retail Media Network (RMN) Strategy
  • Sales & Operations Planning (S&OP) Process

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Trade Marketing Specialist / Category Analyst

    3-5 years in previous role

    Skills to master

    • Deep post-promotion analysis, strong data interpretation (NielsenIQ/Circana), managing smaller channel programmes end-to-end, influencing sales at a tactical level, initial mentorship of junior staff.

    You're ready to move on when

    • Consistently exceeds individual project KPIs and ROI targets.
    • Proactively identifies commercial opportunities and proposes solutions.
    • Receives positive feedback on analytical rigour and communication with sales.
    • Successfully mentors new team members and takes initiative on complex tasks.
  2. 2

    National Account Manager (Sales)

    5-7 years in previous role

    Skills to master

    • Deep understanding of retailer operations, negotiation skills, P&L management for specific accounts, building strong customer relationships, commercial planning.

    You're ready to move on when

    • Consistently over-delivers on sales targets for key accounts.
    • Demonstrates strong strategic thinking in customer negotiations.
    • Has a solid understanding of how marketing impacts sales at the retailer level.
    • Shows a keen interest in the strategic side of trade investment beyond just hitting volume.
  3. 3

    Brand Marketing Manager (with Commercial Exposure)

    4-6 years in previous role

    Skills to master

    • Brand strategy development, consumer insights, campaign execution, understanding the full marketing mix, some exposure to sales and trade dynamics.

    You're ready to move on when

    • Successfully launched and managed key brand campaigns.
    • Demonstrates strong commercial awareness in brand planning.
    • Proactively collaborates with sales and trade teams on brand activations.
    • Seeks out opportunities to understand the 'last mile' of marketing in retail.

15Where this role leads

The long view: This work can lead to broader commercial planning roles, senior marketing roles covering brand and trade together, or commercial strategy roles overseeing sales, trade, and customer relationships.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Trade Marketing Manager is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Senior Trade Marketing Manager / Group Trade Marketing Manager
  • Commercial Planning Manager / Revenue Growth Manager

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against Trade Marketing Manager.

Digital Marketing Entry Level

Applied to your work in Trade Marketing Manager

This unit aims to provide learners with an understanding of digital marketing principles and techniques. Upon completion, learners will be able to identify and explain key aspects of digital marketing via social media, email campaigns, and online advertisements, and apply these to market a product digitally.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Trade Marketing Manager plan, free
See Your Progress Grow Illustration
Trade Marketing Manager
  • Trade Promotion Optimisation (TPO)
  • Category Management & Shopper Insights
  • Joint Business Planning (JBP)
  • Revenue Growth Management (RGM) Principles
  • Retail Media Network (RMN) Strategy
  • Sales & Operations Planning (S&OP) Process
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Trade Marketing Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Trade Marketing Manager / Group Trade Marketing Manager

    3-5 years in current role

    L5

    • Multi-million pound budget ownership and allocation across a portfolio
    • Defining trade marketing strategy for an entire category or business unit
    • Leading major cross-functional commercial initiatives
    • Vendor management for key marketing technology (e.g., TPM system)

  2. Commercial Planning Manager / Revenue Growth Manager

    3-5 years in current role

    L5

    • Developing and implementing company-wide RGM frameworks
    • Leading strategic pricing reviews and initiatives
    • Optimising overall trade terms and customer agreements
    • Integrating trade marketing with broader commercial strategy (sales, finance, supply chain)
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, you're juggling a lot. From digging through market data to managing deductions, the day-to-day can be a grind. But here's the thing: AI isn't just for data scientists anymore. It's becoming your secret weapon to cut through the noise, automate the tedious bits, and free you up to focus on the truly strategic stuff.

Imagine having a digital assistant that handles the repetitive tasks, gives you instant insights, and even drafts your presentations. That's not a pipe dream; it's what modern Trade Marketing Managers are already doing. We're investing in tools that help you work smarter, not just harder. It's about giving you back your time.

Automated Deduction Management

Use AI to automatically read, categorise, and validate incoming retailer invoice deductions against your approved promotion plans in the TPM system. It'll flag exceptions for human review, saving you hours of soul-destroying manual reconciliation. Honestly, this one's a game-changer for your sanity.

Predictive Promotion Optimisation

Leverage AI models to analyse historical sales and promo data, predicting the ROI, lift, and cannibalisation effects of thousands of potential promotion combinations (mechanic, depth, duration). This helps you recommend the most profitable plan, moving beyond guesswork to data-backed decisions. It's like having a crystal ball for your trade spend.

Shopper Sentiment Analysis

AI tools can scrape and analyse thousands of product reviews and social media comments related to specific retailers or categories. This helps identify key shopper pain points or desires that can inform your in-store messaging and activation strategies, giving you an edge in understanding what truly resonates with buyers.

JBP Presentation Drafter

Use a generative AI assistant to create a first draft of your Joint Business Plan presentation. Input your key data points and strategic goals, and the AI will structure the narrative, create compelling headlines, and even suggest data visualisations. It won't be perfect, but it'll get you 80% there in a fraction of the time, letting you focus on refining the story.

Common questions

Common questions

How do you become a Trade Marketing Manager?

Common routes in include Senior Trade Marketing Specialist / Category Analyst (3-5 years in previous role), National Account Manager (Sales) (5-7 years in previous role) and Brand Marketing Manager (with Commercial Exposure) (4-6 years in previous role). Times vary with prior experience.

Where can a Trade Marketing Manager progress to?

This role can lead on to Senior Trade Marketing Manager / Group Trade Marketing Manager (3-5 years in current role) and Commercial Planning Manager / Revenue Growth Manager (3-5 years in current role), depending on the skills you build.

What new skills matter most for a Trade Marketing Manager?

Increasingly, AI-Powered Commercial Storytelling and Advanced Retailer Data Integration & API Management. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built in this role are transferable. They can lead into broader commercial roles within FMCG, into retail operations or category management on the retailer side, or into consulting roles focused on commercial strategy and revenue growth. Understanding how products sell and how shopper behaviour works applies across many settings.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Trade Marketing Manager plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.