United Kingdom · Marketing · Lead (8-12 years)

Lead Esports Marketing Strategist

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Start my Lead Esports Marketing Strategist plan, free

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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Experience bandLead (8-12 years)
Direct reports3-5 reports
Reports toDirector of Esports Marketing
UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Principal Esports Marketer · Senior Esports Campaign Lead · Esports Marketing Programme Manager

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 2 of 5 standards

Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England Pearson Education Ltd · Level 4 · covers 1 of 5 standards

OCNLR Level 4 Award in Social Media Marketing OCN London · Level 4 · covers 1 of 5 standards

OCNLR Level 4 Award in Content Marketing OCN London · Level 4 · covers 1 of 5 standards

ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 1 of 5 standards

City & Guilds Level 3 Diploma in Digital Marketing City & Guilds Limited · Level 3 · covers 1 of 5 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Social Media Marketing OCNLR Level 4 Diploma in Digital Marketing

Managing Marketing and Digital Communications Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England

Content Marketing OCNLR Level 4 Award in Content Marketing

The future skills this job leans on

Data Fluency turning numbers into a decision

AI Governance Fluency using AI responsibly

Frontier Fluency the next wave, beyond mainstream AI

Systems Fluency seeing the whole picture

Trust Fluency keeping the digital world safe

Start my Lead Esports Marketing Strategist plan, free

Your Plan Illustration

Built for Lead Esports Marketing Strategist

3 units that map to this job, from the qualifications that cover it.

Social Media Marketing OCN London · covers 2 of 5 standards Level 4
Managing Marketing and Digital Communications Pearson Education Ltd · covers 1 of 5 standards Level 4
Content Marketing OCN London · covers 1 of 5 standards Level 4

These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Lead Esports Marketing Strategist?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

Web3 & Metaverse Marketing Strategy
Advanced Data Storytelling & Visualisation

Why each one is rising

The future skills this job leans on

Data Fluencyturning numbers into a decision
AI Governance Fluencyusing AI responsibly
Frontier Fluencythe next wave, beyond mainstream AI
Systems Fluencyseeing the whole picture
Trust Fluencykeeping the digital world safe

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Lead Esports Marketing Strategist plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Lead Esports Marketing Strategist plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

A Lead Esports Marketing Strategist designs the marketing plan for a specific game or league. The work covers how to get fans interested, keep them engaged, and grow audience and revenue. It means setting direction across many different activities, so they all work together at the right time.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Twitch & YouTube Gaming Advanced

Configuring advanced features like channel points and drops, building custom dashboards to analyse performance drivers, and using platform data to inform content strategy and talent negotiations.

Discord Advanced

Designing server architecture, configuring complex bots (e.g., MEE6, Carl-bot) for engagement, running server-wide events, and using analytics to track community health and engagement.

Gamesight or Stream Hatchet Advanced

Setting up and managing multi-flight influencer campaigns, defining custom conversion events, analysing performance to optimise spend, and training junior team members on platform use.

Sprout Social or Hootsuite Advanced

Developing comprehensive content calendars, running sophisticated A/B tests on copy and creative, and using listening tools to identify emerging trends, sentiment shifts, and potential PR issues across all social channels.

Asana or Monday.com Advanced

Building complex project plans for major campaigns (e.g., tournament launches), creating reusable templates for your team, managing team workloads, and using reporting features to track progress against strategic goals for senior leadership.

Google Analytics (GA4) Advanced

Setting up custom events and conversion tracking for esports-specific goals (e.g., merch store clicks, newsletter sign-ups), building custom reports in Looker Studio, and integrating GA4 data with other sources to create a holistic view of the fan journey.

Slack Advanced

Configuring integrations (e.g., with Asana, Google Drive), establishing channel etiquette and best practices for your team, and using it for high-level stakeholder communication across departments (Legal, Sales, Ops).

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Campaign Strategy & Direction	Proposes initial ideas to Senior Specialist for review and refinement.	Develops campaign concepts and outlines, seeks approval from Senior Specialist or Lead.	Designs full campaign strategy, including objectives, channels, and budget. Seeks input from Lead, then approval from Director.
Budget Allocation (Programme Level)	Tracks spending against allocated budget, flags potential overspends to Senior Specialist.	Manages budget for specific campaign elements (e.g., influencer spend for a small campaign) within defined limits, reports to Senior Specialist.	Manages campaign budgets up to £20K, makes recommendations for larger spends to Lead.
Crisis Communications Response	Identifies potential issues in community channels, escalates immediately to Senior Specialist.	Drafts initial holding statements or responses for minor issues, seeks approval from Senior Specialist.	Develops a comprehensive comms plan for moderate issues, gets sign-off from Lead or Director.
Team Workload & Prioritisation	Prioritises daily tasks based on immediate deadlines, seeks guidance from Senior Specialist.	Manages own workload for assigned projects, flags capacity issues to Senior Specialist.	Manages workload for small projects, delegates tasks to Coordinators, flags resource needs to Lead.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Peak Concurrent Viewership (PCV)

The highest number of people watching our broadcasts at any one time for your assigned title/league.

Target · Increase PCV by 15-20% season-over-season for key tournaments.

For the Spring Split Finals, achieving 250,000 PCV, up from 210,000 the previous year. You'll be looking at the specific campaign elements that drove this.

Sponsor Activation Fulfilment Rate

Making sure we deliver everything we promised to our sponsors, from logo placements to social media shout-outs.

Target · Maintain >98% fulfilment rate on all sponsor asset matrix items.

If a sponsor's contract requires 10 social posts, 5 broadcast mentions, and 2 player appearances, you ensure all 17 items are delivered and documented. Miss even one, and you'll hear about it.

Digital Fan Engagement Rate

How much our community interacts with our content across social media, Discord, and other digital channels.

Target · Achieve an average engagement rate of 4-6% across primary social channels (Twitter, Instagram) and a 10% increase in Discord active users.

Running a successful meme contest on Discord that boosts server activity by 15% for the month, or a Twitter poll that gets 5,000 votes, showing people are actually paying attention.

Marketing Programme ROI

The return on investment for specific marketing programmes, often measured by media value or direct revenue generated (e.g., ticket sales, merch).

Target · Deliver a verified media value of at least 3x the direct marketing spend for major campaigns.

A £100,000 campaign that generates £350,000 in equivalent media coverage and directly contributes to £50,000 in ticket sales. The tricky part is attributing it accurately.

Strategic Programme Design

How well your annual marketing plans align with business goals and genuinely resonate with the esports community.

Your annual marketing plan is approved by the Director and VP with minimal revisions. Your strategies are frequently referenced by other teams as examples of 'getting it right'. We see your ideas being adopted and built upon by junior team members. You're proactively presenting new ideas, not just reacting.

Stakeholder Influence & Alignment

Your ability to get key internal and external partners on board with your vision and keep them informed and happy.

You're regularly consulted by the Sales team on sponsor proposals. Game publishers are keen to collaborate on new content ideas with you. There are fewer 'surprises' for senior leadership. People come to you for advice on how to handle tricky situations with players or community members. You're seen as the go-to person for your title's marketing.

Team Leadership & Mentorship

How effectively you guide and develop the Specialists and Coordinators working on your programmes.

Your direct reports show clear growth in their skills and confidence. They feel supported and challenged. You're running effective weekly check-ins and providing clear, constructive feedback. Junior team members are actively seeking your advice, and you're helping them unstick problems before they become major issues.

Crisis Communications & Brand Protection

Your calm and effective handling of unexpected negative events, ensuring our brand image remains strong.

During a player controversy or broadcast outage, you're the first to have a clear comms plan ready. The community's reaction is managed, not inflamed. Senior leadership trusts you to handle sensitive situations without panicking. We don't see major, unaddressed negative sentiment lingering in the community channels.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy

Impact & Ownership

You'll get a real kick out of seeing your strategic plans come to life and directly affect viewership numbers or fan engagement. This role gives you the reins to shape a significant part of our marketing output.

Watching the PCV numbers climb during a tournament you strategically planned, or seeing a community initiative you designed go viral. That's your baby, and you own its success.

Problem Solving & Creativity

You'll thrive on figuring out how to market a niche game to a broader audience, or how to integrate a non-endemic sponsor in a way that feels authentic. It's a constant puzzle, and you're building the solution.

Designing a campaign that successfully introduces a new game mode to existing fans while also attracting new players, using a mix of content, influencers, and community events.

Community & Culture

If you love the esports scene and genuinely want to contribute to its growth and health, this role puts you at the forefront. You'll be working to keep the culture vibrant and engaging.

Being the person who champions a community-led initiative that genuinely improves the fan experience, even if it means pushing back on a more corporate idea.

What frustrates people

Explaining niche memes and community in-jokes to senior leadership who just don't grasp the culture.
Dealing with urgent player controversies or broadcast issues that completely derail your planned work for the week.
Mediating between sponsor demands for visibility and the community's fierce desire for authenticity.
The relentless 'always on' nature of esports, meaning late nights and weekend work for major events.
Struggling to stitch together disparate data from Twitch, Twitter, and ticket sales to prove campaign ROI.
Being the scapegoat for low viewership or engagement when the actual problem lies with the game or competitive scene itself.

What this role does not give you

A strict 9-to-5 schedule with no weekend work.
A quiet, predictable environment free from urgent, last-minute demands.
The ability to always see every single marketing initiative go live exactly as planned.
A role where you don't have to deal with public criticism or online backlash.
A job where you're always working on the 'fun', creative stuff and never the tedious reporting or budget reconciliation.

8Who you work with

This role directly impacts our audience growth, brand perception within the esports community, and the overall commercial success of our competitive titles. You're essentially responsible for ensuring our esports properties remain relevant, exciting, and financially viable. Your strategic decisions will influence fan engagement, sponsor retention, and ultimately, our market share in a fiercely competitive industry.

Inside the business

Broadcast Production Team (for live event promotion)
Sales & Sponsorship Team (for sponsor integration and reporting)
Product & Game Development Teams (for in-game marketing opportunities)
Operations Team (for event logistics and fan experience)
Legal Team (for contracts and compliance)

Outside the business

Game Publishers (for content and IP approvals)
Major Sponsors (for campaign alignment and reporting)
Esports Teams & Players (for content collaboration)
Key Influencers & Streamers (for talent partnerships)
Media & PR Agencies (for broader reach)

9What you need before you start

Not a wish list. The things you would be expected to already have.

Proven experience in managing full-cycle marketing campaigns within the esports or gaming industry (roughly 5+ years of hands-on experience).
Demonstrated ability to lead small teams or significant workstreams, showing you can guide others and take ownership.
A strong portfolio of successful marketing programmes, ideally including live events, content series, or influencer activations.
Solid analytical skills, with a track record of using data to inform and optimise marketing decisions.
An authentic passion for and deep understanding of the esports landscape and its communities.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced AI-Powered Creative Optimisation

AI isn't just for content generation; it's getting incredibly good at predicting what creative will perform best. Competitors are using it to A/B test hundreds of ad variations at speed, getting better results for less spend. As a Lead, you'll need to guide your team on using these tools to optimise campaign performance.

Generative AI for ad variants · Predictive analytics for creative performance · Dynamic Creative Optimisation (DCO) · Ethical considerations in AI creative · Interpreting AI recommendations

This week: Research leading AI creative optimisation platforms (e.g., Jasper, Midjourney for images, or specific ad platform AI tools).
This month: Run a small internal experiment using AI to generate ad copy variants for a social media campaign.
Month 2: Integrate an AI creative tool into one of your team's regular campaign workflows.
Month 3: Document the time savings and performance improvements, then share with the wider marketing team.

Quick win: Start using AI tools to brainstorm headline ideas or social media hooks. It's a low-risk way to get familiar with the tech and speed up your ideation process.

Cross-Platform Attribution Modelling

Fans interact with our brand across Twitch, YouTube, Discord, Twitter, our website, and live events. The old 'last-click' attribution models just don't cut it anymore. We need to understand the entire fan journey to truly prove ROI and optimise our spend across all touchpoints. As a Lead, you'll be accountable for accurate measurement.

Multi-touch attribution models · Customer Data Platforms (CDPs) · Data clean rooms & privacy-safe measurement · Incremental lift testing · Integrating offline (event) data with online data

This week: Review your current attribution methods and identify their biggest blind spots.
This month: Research different attribution models and how they apply to esports (e.g., how to value a Twitch impression vs. a Discord interaction).
Month 2: Work with our analytics team to explore integrating data from one new source (e.g., event app data) into our existing dashboards.
Month 3: Propose a pilot project for a more sophisticated attribution model for a key campaign.

Quick win: Start mapping out the typical fan journey for one of your titles. Just visually representing it will highlight where your current attribution is weakest.

11Staying current once you are in

What people here do to keep up

Regularly attending key esports industry conferences (e.g., Esports Business Summit, Gamescom) to stay current on trends and network.
Subscribing to and actively reading industry publications and analyst reports focused on gaming and esports marketing.
Participating in online courses or workshops on advanced data analytics, AI in marketing, or specific platform certifications.
Mentoring junior marketers, either formally or informally, to hone your leadership and coaching skills.
Actively engaging with the esports community, whether through playing games, watching streams, or participating in forums.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Web3 & Metaverse Marketing Strategy

The rise of blockchain gaming, NFTs, and virtual worlds is creating new fan engagement and monetisation opportunities. Our competitors are experimenting, and we can't afford to be left behind. This isn't just hype; it's a new frontier for digital ownership and community.

NFT utility in fan engagement
Decentralised Autonomous Organisations (DAOs)
Virtual event spaces & experiences
Tokenomics for fan loyalty
Security & regulatory compliance

Advanced Data Storytelling & Visualisation

With more data points than ever, the challenge isn't collecting it, it's making sense of it and convincing others. Senior leadership needs clear, compelling narratives, not just spreadsheets. Your ability to turn complex data into a story that drives action will be critical for securing budget and buy-in.

Narrative structure for data
Audience-centric visual design
Interactive dashboards (Looker Studio, Tableau)
Cognitive biases in data interpretation
The 'so what?' factor

13What you’ll use

What you’ll use

Skills this role draws on

Technical

Community-Led Growth
Influencer & Talent Marketing
Live Event & Tournament Marketing
Sponsorship Activation
Digital Fan Engagement
Narrative & Story-Arc Marketing

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Senior Esports Marketing Specialist (Internal Promotion)
3-5 years as a Senior Specialist
Skills to master
- Deep expertise in campaign management, effective mentorship of junior colleagues, strong stakeholder communication, and a proven track record of delivering successful, complex campaigns.
You're ready to move on when
- Consistently exceeding campaign KPIs and delivering high-quality work without much oversight.
- Proactively identifying strategic opportunities, not just executing assigned tasks.
- Demonstrating strong leadership potential by guiding and supporting less experienced team members.
- Successfully managing tricky stakeholder relationships and resolving conflicts.
- Taking ownership of significant projects and seeing them through from start to finish.
2
Marketing Lead from a Gaming Publisher or Agency
8-12 years total experience, with 3-5 years in a lead role
Skills to master
- Experience in managing marketing programmes for specific game titles, understanding of publisher-developer dynamics, strong agency-side client management, and a track record of driving measurable results in a competitive environment.
You're ready to move on when
- A portfolio demonstrating successful, large-scale marketing campaigns for gaming products.
- Experience leading cross-functional teams or client accounts.
- Ability to adapt existing marketing frameworks to the unique nuances of the esports audience.
- Strong understanding of the commercial aspects of gaming and esports.
- Proven ability to manage budgets and deliver ROI.
3
Brand Manager (Non-Endemic Brand with Esports Focus)
8-12 years total experience, with 2-4 years focused on esports sponsorships
Skills to master
- Experience in developing brand strategy, managing large-scale sponsorships, understanding brand safety in volatile online environments, and a proven ability to integrate a brand authentically into a niche culture.
You're ready to move on when
- Successfully managed major esports sponsorship activations for a non-endemic brand.
- Deep understanding of brand positioning and messaging within the esports context.
- Ability to navigate corporate structures while advocating for authentic community engagement.
- Strong negotiation and relationship management skills with esports properties.
- Demonstrated ability to measure brand uplift and ROI from esports investments.

15Where this role leads

The long view: This role can lead to directing esports marketing for a whole business unit, or into a wider marketing leadership role across gaming, entertainment or tech.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Lead Esports Marketing Strategist is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Social Media Marketing, worked against Lead Esports Marketing Strategist.

Social Media Marketing Level 4

Applied to your work in Lead Esports Marketing Strategist

The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.

How the thinking builds

1 Remember
2 Understand
3 Apply
4 Analyse
5 Evaluate
6 Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Lead Esports Marketing Strategist plan, free

See Your Progress Grow Illustration

Lead Esports Marketing Strategist

Community-Led Growth
Influencer & Talent Marketing
Live Event & Tournament Marketing
Sponsorship Activation
Digital Fan Engagement
Narrative & Story-Arc Marketing

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Lead Esports Marketing Strategist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Esports Marketing Manager (Level 5)
3-5 years in the Lead Strategist role

This is a step into formal people management, where you'll oversee a larger team, manage a broader portfolio of titles, and take on P&L accountability for a significant marketing function.
- Developing overarching marketing roadmaps for entire departments.
- Leading vendor selection and contract negotiations for major marketing services.
- Building and scaling marketing capabilities and teams.
- Integrating marketing efforts with broader company-wide initiatives.
- Driving innovation in marketing tech and processes.
Principal Esports Marketing Strategist (Individual Contributor Track)
3-5 years in the Lead Strategist role

This path focuses on becoming a deep subject matter expert and thought leader, influencing strategy across multiple teams without direct people management. You'll tackle the most complex strategic problems.
- Designing multi-year marketing roadmaps for the entire esports portfolio.
- Leading strategic initiatives that span across multiple game titles or leagues.
- Conducting in-depth market research and competitive analysis to inform executive decisions.
- Acting as an internal consultant for challenging marketing problems.
- Representing the company as a thought leader at industry events.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a big chunk of marketing can feel like a grind: endless data analysis, drafting repetitive content, and trying to keep tabs on everything. But what if you could offload a significant portion of that to AI, freeing you up to actually lead and strategise?

We're not talking about replacing you; we're talking about giving you a superpower. Imagine having an AI assistant that handles the tedious stuff, allowing you to focus on the creative, high-impact work that only a human can do. Here's how AI can transform your day as a Lead Esports Marketing Strategist.

Automated Community Sentiment Tracking

Use AI tools to scan Reddit, Twitter, and Discord for keywords related to your team, players, or sponsors. It'll automatically tag sentiment (positive, negative, neutral), flagging potential PR crises before they explode. No more endless scrolling and manual tagging.

Predictive Viewership Modelling

Analyse historical data—matchups, time of day, competing events, player popularity—to forecast viewership for upcoming matches and tournaments. This helps you optimise scheduling, manage sponsor expectations with data, and adjust your marketing spend proactively.

Competitor & Trend Spotting

Set up AI agents to continuously monitor what other esports organisations are doing. Get real-time alerts on their new sponsorship deals, content formats, or fan engagement tactics. It's like having a dedicated research team constantly identifying emerging meme formats or game trends for you.

First-Draft Content Generation

Use AI to generate initial drafts for match announcements, player bios, social media posts, and video scripts based on key data points (teams, players, stakes). This frees you up to focus on adding the authentic, human touch, the cultural nuance, and the strategic messaging that truly resonates.

Common questions

How do you become a Lead Esports Marketing Strategist?

Common routes in include Senior Esports Marketing Specialist (Internal Promotion) (3-5 years as a Senior Specialist), Marketing Lead from a Gaming Publisher or Agency (8-12 years total experience, with 3-5 years in a lead role) and Brand Manager (Non-Endemic Brand with Esports Focus) (8-12 years total experience, with 2-4 years focused on esports sponsorships). Times vary with prior experience.

Where can a Lead Esports Marketing Strategist progress to?

This role can lead on to Esports Marketing Manager (3-5 years in the Lead Strategist role) and Principal Esports Marketing Strategist (Individual Contributor Track) (3-5 years in the Lead Strategist role), depending on the skills you build.

What new skills matter most for a Lead Esports Marketing Strategist?

Increasingly, Web3 & Metaverse Marketing Strategy and Advanced Data Storytelling & Visualisation. These are the skills our record of this role lists as growing.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Lead Esports Marketing Strategist plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Lead Esports Marketing Strategist

Where should we send it?

Two short quizzes about you

Will AI change your work as a Lead Esports Marketing Strategist?

What's rising in its place

Web3 & Metaverse Marketing Strategy

Advanced Data Storytelling & Visualisation

Skills this role draws on

Technical

How you actually get there, here

Senior Esports Marketing Specialist (Internal Promotion)

Marketing Lead from a Gaming Publisher or Agency

Brand Manager (Non-Endemic Brand with Esports Focus)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

One to one, on the work you already do

Everything else the record holds

The career path, and where it branches

Esports Marketing Manager (Level 5)

Principal Esports Marketing Strategist (Individual Contributor Track)

Where AI is starting to help

Automated Community Sentiment Tracking

Predictive Viewership Modelling

Competitor & Trend Spotting

First-Draft Content Generation

Common questions

Want a read on where you stand?