United Kingdom · Marketing · Entry Level (0-2 years)

SEO Associate

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toSEO Specialist or Senior SEO Specialist
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior SEO Specialist · Digital Marketing Assistant (SEO Focus) · SEO Assistant

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to SEO Associate

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't about setting global strategy; it's about getting stuck into the nitty-gritty of SEO. You'll be the person doing the groundwork, pulling the reports, and making sure the little things are spot on. Think of it as your apprenticeship in the world of search engines. You'll be learning the ropes, understanding how Google ticks, and getting hands-on with real data. It's a foundational role, really, where you'll build the core skills that'll set you up for a proper career in SEO. We're looking for someone keen to learn, not someone who knows it all already.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Semrush/Ahrefs (or similar SEO platform)Basic

Pulling keyword ranking reports, checking competitor keywords, running basic site health checks.

Screaming Frog SEO SpiderBasic

Running default crawls on our website to find broken links, missing title tags, or other common issues.

Checking indexing status, reviewing performance reports for clicks and impressions, submitting sitemaps.

Google Analytics 4 (GA4)Basic

Navigating standard reports to find organic traffic, conversions, and landing page performance.

Looker Studio (formerly Google Data Studio)Basic

Connecting GSC/GA4 data sources and modifying existing report templates to pull data.

Jira/Asana (or similar Project Management Tool)Basic

Updating tasks, adding comments, and following established sprint processes for SEO projects.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Keyword Targeting for New ContentPropose initial keyword lists based on research; final selection approved by SEO Specialist.Select primary and secondary keywords for content clusters, with manager review.Define keyword strategy for entire content pillars, aligning with broader business goals.
On-Page Optimisation ChangesExecute changes (title tags, meta descriptions) based on clear guidelines; reviewed before publishing.Independently implement and publish on-page changes for assigned pages/sections.Design and oversee A/B tests for on-page elements to improve CTR and rankings.
Technical SEO FixesIdentify and report basic technical issues (e.g., 404s, broken links) to supervisor.Diagnose root causes of technical issues and propose solutions to the development team.Architect solutions for complex technical SEO problems (e.g., site migrations, JavaScript rendering issues).
Reporting & AnalyticsPull raw data and create basic reports using existing templates; data interpretation by supervisor.Analyse data, identify trends, and present initial insights to the team.Develop custom dashboards, forecast organic performance, and present strategic insights to leadership.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

On-Page Optimisation Completion
The number of assigned on-page SEO tasks (like title tag rewrites or meta description updates) you complete.
Target · Complete 25-30 tasks per month, give or take.

You're given 7 pages to update with new meta descriptions and you get them all done by Friday, ready for review.

Keyword Ranking Improvement (Assigned Pages)
Tracking how keywords for specific pages you've worked on move up in Google's rankings.
Target · Help 5-10 assigned keywords move into the top 20 search results each quarter.

After you optimise a product page, its main keyword moves from position 35 to position 18 within a month.

Reporting Accuracy & Timeliness
How accurate and on-time your data pulls and basic reports are.
Target · Less than 5% error rate on data pulls; all reports submitted by their deadline.

You pull the weekly organic traffic report from Google Analytics, and all the numbers match up perfectly with what's expected, delivered by 9 am Monday.

Technical SEO Issue Identification
How many basic technical SEO issues (like broken links or duplicate content) you spot during routine audits.
Target · Identify 5-8 new, actionable issues each month.

During a Screaming Frog crawl, you correctly identify 6 broken internal links and flag them for the team.

Proactive Learning & Questioning
Your willingness to ask thoughtful questions, seek out answers, and show initiative in learning new SEO concepts and tools.
  • You're regularly asking 'why' something is done a certain way, suggesting resources you've found, or coming to your supervisor with a problem and a potential solution you've researched. You're not just waiting to be told what to do next.
Adherence to Best Practices & Processes
How well you follow established SEO guidelines and team processes for tasks like content optimisation or technical audits.
  • Your work consistently meets the quality standards set by the team. You're using the right templates, following the correct steps, and rarely making the same mistake twice after feedback. You understand that consistency is key in SEO.
Team Collaboration & Support
Your ability to work effectively with your immediate team, offering support where needed and being a reliable team member.
  • You're responsive to requests from colleagues, you offer to help with smaller tasks when your own are done, and you contribute positively to team discussions. People feel comfortable asking you for a hand with something.
Feedback Integration
How effectively you take on board feedback and apply it to your subsequent work, showing continuous improvement.
  • After receiving feedback on a report or an optimisation task, your next piece of similar work clearly shows you've implemented the suggestions. You're not making the same basic errors repeatedly.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Continuous Learning & Skill Development

You'll be excited to dive into new SEO tools, read industry blogs, and ask your colleagues questions about complex topics. Every day feels like a chance to add a new skill to your toolkit.

Spending your lunch break watching a tutorial on advanced Google Search Console features, then trying them out on a test site.

Structured Work & Clear Guidance

You thrive when tasks are clearly defined and you have a supervisor who provides regular check-ins and constructive feedback. You appreciate having a roadmap for your daily work.

You feel most productive when you start the day with a clear list of 3-5 tasks from your manager, knowing exactly what's expected.

Seeing Direct Impact & Small Wins

You get a real kick out of seeing a page you've optimised start to rank higher, or noticing that your accurate data pull helped the team make a good decision.

The satisfaction of seeing a keyword you worked on move from page 3 to page 1 in a weekly ranking report.

What frustrates people
  • Getting stuck on a technical issue and not knowing where to find the answer immediately.
  • Feeling like your work is 'just' data entry or basic reporting sometimes.
  • The slow pace of SEO results – you won't see dramatic changes overnight.
  • Having to ask for clarification multiple times on a task because the instructions weren't clear enough initially.
What this role does not give you
  • High-level strategic decision-making – that comes later.
  • Managing a team or budget – not at this level.
  • Complete autonomy over your projects – you'll have close supervision.
  • A 'magic bullet' solution for quick wins – SEO is a long game.

6Who you work with

Your work directly supports the SEO team's goals, which means more free traffic to our website. You're essentially helping to lay the groundwork for our online presence, making sure our content has the best chance to be seen. Think of it as being a crucial cog in the machine that drives organic growth for the business. Get it right, and you're helping us reach thousands more potential customers every month. Get it wrong, and we might as well be invisible online.

Inside the business
  • Your immediate SEO team (Specialists, Senior Specialists)
  • Content Team (they write the stuff you help optimise)
  • Junior Developers (for small technical fixes)
  • Social Media Team (sometimes there's crossover with content promotion)
Outside the business
  • SEO tool providers (you'll be using their platforms daily)
  • Learning platforms (for your ongoing development)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine, demonstrable interest in SEO or digital marketing. Maybe you've run a small blog, optimised a friend's website, or completed an online course.
  • A knack for numbers and data – you don't need to be a statistician, but you should be comfortable with spreadsheets and basic analysis.
  • Excellent written communication skills in English, as you'll be working with content and reports daily.
  • The ability to learn new software quickly and adapt to changing digital tools.
  • A proactive attitude; you're not afraid to ask questions and seek out information.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Google Search Console & Analytics Interpretation

You'll need to move beyond just pulling numbers to understanding the nuances of crawl stats, Core Web Vitals, and how different user segments behave on our site. This helps you diagnose issues more accurately.

Crawl Stats Analysis · Core Web Vitals Diagnosis · Custom GA4 Explorations · URL Inspection API

  • This month: Spend an hour each week just exploring GSC's 'Crawl Stats' report, trying to understand the patterns.
  • Next month: Read up on each of the Core Web Vitals metrics and what they mean for user experience.
  • Month 3: Try to build one custom 'Exploration' report in GA4 to answer a specific question about user behaviour.
  • Month 4: Ask your supervisor to walk you through how they use the URL Inspection tool for diagnosing issues.

Quick win: Whenever you see a metric in GSC or GA4 you don't fully understand, Google it immediately. Build that knowledge base.

Intermediate Technical SEO Auditing

You'll start to move beyond just spotting obvious errors to understanding slightly more complex technical issues like canonicalisation problems, hreflang implementation, and basic JavaScript rendering challenges. This requires a deeper understanding of how websites are built.

Canonicalisation · Hreflang Tags · Basic JavaScript SEO · Log File Analysis Basics

  • This month: Read a few introductory articles on canonicalisation and hreflang tags.
  • Next month: Ask a developer to explain how our website uses JavaScript and how content is loaded.
  • Month 3: Get access to our server logs (if possible) and ask your supervisor to show you how to find Googlebot requests.
  • Month 4: Try to identify a simple canonicalisation issue using Screaming Frog and GSC.

Quick win: Whenever you come across a new technical SEO term, add it to a personal glossary and research what it means. Build your vocabulary.

9Staying current once you are in

What people here do to keep up
  • Regularly read industry blogs and news sources (e.g., Search Engine Journal, Search Engine Land, Moz Blog) to stay updated on algorithm changes and best practices.
  • Participate in online SEO communities or forums to learn from others and ask questions.
  • Attend free webinars or online workshops on specific SEO topics (e.g., technical SEO, local SEO).
  • Set up a personal website or blog and try to optimise it for search engines – there's no better way to learn than by doing!
  • Complete additional online courses on platforms like Udemy, Coursera, or LinkedIn Learning related to SEO, data analysis, or digital marketing.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Basic Prompt Engineering for SEO

AI tools like ChatGPT and Claude are becoming incredibly powerful for tasks like content ideation, meta description generation, and even basic data summarisation. Knowing how to 'talk' to these tools effectively will make you much more efficient.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for SEO Associate

4 units that map to this job, from the qualifications that cover it.

  1. Search Engine OptimisationATHE Ltd · covers 4 of 10 standardsLevel 4
  2. Digital Marketing Skills for BusinessTraining Qualifications UK Ltd · covers 2 of 10 standardsLevel 3
  3. Digital Content Creation and Management for Social Media MarketingOCN London · covers 1 of 10 standardsLevel 3
  4. Content Management System Website CreationAIM Qualifications · covers 4 of 10 standardsLevel 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Basic Prompt Engineering for SEO

AI tools like ChatGPT and Claude are becoming incredibly powerful for tasks like content ideation, meta description generation, and even basic data summarisation. Knowing how to 'talk' to these tools effectively will make you much more efficient.

  • Clear Instructions
  • Context Provision
  • Iterative Prompting
  • Output Validation

Basic Data Storytelling

It's not enough to just pull data; you'll need to explain what it means. As you progress, being able to tell a simple, compelling story with your numbers will be a huge advantage when presenting to your team or other departments.

  • Identifying Key Insights
  • Audience Awareness
  • Visualisation Basics
  • Actionable Recommendations

What you’ll use

Skills this role draws on

Technical

  • Basic Keyword Research
  • On-Page SEO Fundamentals
  • Understanding Search Engine Basics
  • Basic Technical SEO Concepts

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Digital Marketing Internship/Apprenticeship

    6-12 months

    Skills to master

    • Basic digital marketing concepts, social media management, content creation support, SEO fundamentals, reporting.

    You're ready to move on when

    • You've shown initiative in learning SEO during your internship.
    • Your supervisor has given you positive feedback on your analytical skills.
    • You're comfortable with basic data pulling and reporting.
  2. 2

    Self-Taught SEO Enthusiast

    Varies (often 1-2 years of dedicated learning)

    Skills to master

    • Practical application of SEO on personal projects (blogs, small business sites), keyword research, on-page optimisation, basic technical SEO auditing.

    You're ready to move on when

    • You can demonstrate real-world results from your own SEO efforts.
    • You've completed several online SEO courses and can discuss key concepts confidently.
    • You're familiar with core SEO tools and can navigate them independently.
  3. 3

    Marketing Assistant (Generalist)

    1-2 years

    Skills to master

    • Broad marketing campaign support, content scheduling, email marketing, social media management, basic analytics, and a growing interest in SEO.

    You're ready to move on when

    • You've actively sought out SEO-related tasks within your generalist role.
    • You can articulate how SEO contributes to broader marketing goals.
    • You've taken the initiative to learn more about SEO in your own time.

11Where this role leads

The long view:Your journey starts here, learning the fundamentals. Where you go next is really up to you and your interests. We'll give you the tools and the opportunities, but your drive to learn and grow will be the biggest factor in your long-term success. It's an exciting path, full of constant discovery.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how SEO Associate is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Search Engine OptimisationLevel 2

Applied to your work in SEO Associate

This unit aims to provide learners with a foundational understanding of Search Engine Optimisation (SEO) and its application in online marketing. Learners will explore the principles of SEO, develop SEO-friendly websites and content, and assess website SEO performance. Upon completion, learners will be able to identify areas for improvement to enhance online visibility and traffic.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in SEO Associate

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • On-Page Optimisation CompletionThe number of assigned on-page SEO tasks (like title tag rewrites or meta description updates) you complete.You're given 7 pages to update with new meta descriptions and you get them all done by Friday, ready for review.Complete 25-30 tasks per month, give or take.
  • Keyword Ranking Improvement (Assigned Pages)Tracking how keywords for specific pages you've worked on move up in Google's rankings.After you optimise a product page, its main keyword moves from position 35 to position 18 within a month.Help 5-10 assigned keywords move into the top 20 search results each quarter.
  • Reporting Accuracy & TimelinessHow accurate and on-time your data pulls and basic reports are.You pull the weekly organic traffic report from Google Analytics, and all the numbers match up perfectly with what's expected, delivered by 9 am Monday.Less than 5% error rate on data pulls; all reports submitted by their deadline.
  • Technical SEO Issue IdentificationHow many basic technical SEO issues (like broken links or duplicate content) you spot during routine audits.During a Screaming Frog crawl, you correctly identify 6 broken internal links and flag them for the team.Identify 5-8 new, actionable issues each month.
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From SEO Associate to SEO Specialist (Level 002), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ SEO Specialist (Level 002)→ your design
Where this takes you

Your journey starts here, learning the fundamentals. Where you go next is really up to you and your interests. We'll give you the tools and the opportunities, but your drive to learn and grow will be the biggest factor in your long-term success. It's an exciting path, full of constant discovery.

See Your Progress GrowIllustration
SEO Associate
  • Basic Keyword Research
  • On-Page SEO Fundamentals
  • Understanding Search Engine Basics
  • Basic Technical SEO Concepts
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

SEO Associate is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. SEO Specialist (Level 002)

    2-3 years in the Associate role

    You'll move from executing tasks to owning specific SEO projects and making routine decisions.

    • Advanced keyword strategy (understanding intent, long-tail keywords).
    • Full project management of on-page and technical SEO initiatives.
    • Deeper analytics interpretation and custom report building.
    • Basic competitive analysis.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, some parts of SEO can be a bit repetitive. But what if you could cut down on those time-consuming tasks and focus more on learning and analysis? That's where AI comes in. We're not talking about replacing you; we're talking about giving you superpowers.

As an SEO Associate, you'll find AI tools can really help you get through the grunt work faster and more accurately. Imagine having an assistant that helps you spot technical issues, drafts content ideas, or summarises complex data. It means you spend less time on manual tasks and more time understanding the 'why' behind what you're doing, which is crucial for your growth.

Automated Technical Issue Spotting

Use AI-powered crawlers to continuously monitor our website for common technical SEO errors like new 404s, redirect chains, or missing canonical tags. The AI won't fix them, but it'll flag them up for you, often creating a neat little summary you can pass to your supervisor.

AI-Assisted Keyword & Content Ideas

Feed a topic into an AI tool and get a brainstormed list of related keywords, potential article titles, and even content outlines. It's a fantastic starting point for your keyword research and helps you quickly identify content gaps that your team might want to fill.

Generative Meta Descriptions & Title Tags

Struggling to write a catchy, SEO-friendly meta description within the character limit? AI can draft several options for you in seconds. You'll still need to review and tweak them, but it saves a lot of staring at a blank screen.

Quick Data Summary from Reports

Got a raw export from Google Search Console? Pop it into an AI tool and ask it to summarise the key trends, identify the top-performing pages, or highlight any sudden drops. It's a great way to get a quick overview before you dive into the numbers yourself.

Common questions

Common questions

How do you become an SEO Associate?

Common routes in include Digital Marketing Internship/Apprenticeship (6-12 months), Self-Taught SEO Enthusiast (Varies (often 1-2 years of dedicated learning)) and Marketing Assistant (Generalist) (1-2 years). Times vary with prior experience.

Where can an SEO Associate progress to?

This role can lead on to SEO Specialist (Level 002) (2-3 years in the Associate role), depending on the skills you build.

What level is an SEO Associate in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an SEO Associate?

Increasingly, Basic Prompt Engineering for SEO and Basic Data Storytelling. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an SEO Associate, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an SEO Associate: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in SEO are highly transferable across almost any industry. Whether it's e-commerce, SaaS, publishing, or even non-profits, every organisation with an online presence needs good SEO. You could easily move into an agency, a different in-house team, or even start your own consultancy.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.