UK

United Kingdom · Marketing · Entry Level (0-2 years)

Performance Marketing Coordinator

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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As a Performance Marketing Coordinator, a good place to start on Prompt Engineering for Marketing is Using and Checking AI Tools in Daily Work, a free Future Fluency module at Level 3. You'd practise using everyday AI tools on real tasks from your own week, and checking what they produce before you use it.

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One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toPerformance Marketing Specialist
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Performance Marketing Specialist · Digital Marketing Assistant (Paid Media) · Paid Media Coordinator

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 8 of 10 standards
Gateway Qualifications Level 2 Certificate in Business Gateway Qualifications Limited · Level 2 · covers 6 of 10 standards
Gateway Qualifications Level 2 Award in Preparing for Self-Employment Gateway Qualifications Limited · Level 2 · covers 4 of 10 standards
City & Guilds Level 3 Diploma in Digital Marketing City and Guilds of London Institute · Level 3 · covers 2 of 10 standards
OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 5 of 10 standards
Gateway Qualifications Level 1 Certificate in Business and Retail Gateway Qualifications Limited · Level 1 · covers 4 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing
Digital marketing metrics and analytics City & Guilds Level 3 Diploma in Digital Marketing
Digital Analytics OCNLR Level 4 Diploma in Digital Marketing

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Your Plan Illustration

Built for Performance Marketing Coordinator

3 units that map to this job, from the qualifications that cover it.

  1. Digital Marketing Gateway Qualifications Limited · covers 8 of 10 standards Level 2
  2. Digital marketing metrics and analytics City and Guilds of London Institute · covers 2 of 10 standards Level 3
  3. Digital Analytics OCN London · covers 5 of 10 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Performance Marketing Coordinator?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skill this role is being asked for

  • Prompt Engineering for Marketing
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Performance Marketing Coordinator plan as you set up, starting with the free AI Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Ready to pay? Subscribe for £70 a month

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

A Performance Marketing Coordinator handles the day-to-day running of paid advertising campaigns. The work covers setting up campaigns, adjusting bids, and pulling reports that show what is working. It suits someone keen to learn, happy to follow instructions, and interested in seeing what moves the numbers.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Google Ads Intermediate

Setting up new campaigns, ad groups, and ads; monitoring daily spend and performance; pulling standard reports.

Meta Ads (Facebook/Instagram) Intermediate

Uploading creative assets and copy; adjusting audience targeting; checking ad set performance and delivery.

Google Analytics 4 (GA4) Intermediate

Navigating the interface to find basic traffic, conversion, and user behaviour reports; confirming tracking is working.

Google Tag Manager (GTM) Basic

Understanding the concept of tags/triggers/variables; confirming existing marketing pixels are firing correctly; deploying pre-configured tags with guidance.

Microsoft Excel / Google Sheets Intermediate

Cleaning and organising data; using basic formulas (SUM, AVERAGE, VLOOKUP); creating simple charts and tables for reports.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Campaign Budget Allocation No independent authority. You'll execute budget adjustments as instructed by your Specialist. Can make routine budget adjustments within a defined channel (e.g., shifting £500 between ad sets) without explicit approval, but informs manager. Can reallocate up to £5K between campaigns/channels within a program, with a clear rationale. Informs Director.
Campaign Launch/Pause Launches/pauses campaigns only under direct instruction and review from a Specialist. Can pause underperforming ad sets or launch new ad groups based on established criteria, informing manager of action. Can launch or pause entire campaigns or channels based on performance targets, informing Director of strategic rationale.
Ad Creative/Copy Changes Uploads approved creative/copy. Any changes or suggestions must be approved by a Specialist. Can test minor copy variations or creative tweaks within existing campaigns, following brand guidelines. Shares results with manager. Defines creative testing strategy and approves new ad concepts for testing, aligning with Brand and Content teams.
Reporting Methodology Uses existing reporting templates and data sources as instructed. Can create custom reports or dashboards for specific analysis, using agreed-upon metrics and tools. Defines the standard reporting framework and key metrics for their area, ensuring consistency and accuracy.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Daily Budget Pacing Accuracy
How closely your managed campaigns stick to their allocated daily spend.
Target · Within ±5% variance of daily budget

If a campaign is meant to spend £100 a day, you'll aim for it to spend between £95 and £105. Consistently hitting £120 would be a red flag.

Campaign Setup Accuracy
The percentage of campaigns or ad sets you set up that are free from errors (e.g., incorrect targeting, wrong landing page, budget mishaps).
Target · 98% accuracy on all setups after initial training

You've set up 50 ad groups this month. Only one had the wrong audience segment, meaning a 98% accuracy rate. That's what we're looking for.

Reporting Timeliness & Quality
Delivering requested campaign performance reports on time and ensuring the data is correct and clearly presented.
Target · 95% of reports delivered on schedule with zero data errors

You need to pull the weekly Meta Ads report by Tuesday morning. You get it done by Monday afternoon, and the numbers match what's in the platform. Perfect.

Channel-Specific Target Adherence
Meeting basic performance targets for specific channels you're supporting, like Click-Through Rate (CTR) or Cost Per Click (CPC).
Target · Achieve channel-specific targets (e.g., CTR > 3%, CPC < £0.50) on 80% of tasks

For the Google Search campaigns you're optimising, the average CTR is 3.5%, which is above our 3% target. Good job!

Proactive Learning & Initiative
Actively seeking to understand 'why' things are done a certain way, asking smart questions, and taking the initiative to learn new skills or tools.
  • You'll be asking clarifying questions during training, suggesting ways to improve a routine task (even a small one), or coming to your manager with a solution to a problem you've spotted, rather than just waiting to be told what to do. Picking up a new reporting skill in your own time would be a great example.
Adherence to Best Practices & Processes
Consistently following our established campaign setup guides, naming conventions, and optimisation checklists.
  • Your campaign structures will be clean and easy for anyone else to understand. You'll use the correct naming conventions for ads and ad sets without needing constant reminders. This shows you're disciplined and reliable, which is crucial.
Team Collaboration & Support
Being a helpful member of the team, offering support when needed, and communicating clearly with your colleagues.
  • You'll offer to help a colleague with a report when they're swamped, or you'll flag a potential issue you've noticed in another campaign. You'll also be clear and concise in your updates to your manager and the wider team.
Feedback Integration
How well you take on board feedback from your manager and peers, and apply it to improve your work going forward.
  • After a review, if you've been told to double-check a specific setting, we'd expect to see that setting consistently correct in future tasks. You'll show a clear improvement curve based on the guidance you're given.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Hands-on Learning & Skill Building

You'll be excited to jump into ad platforms, set up campaigns, and pull reports, seeing it as a direct way to build your expertise. You'll actively ask questions about 'how' and 'why' to deepen your understanding.

Spending an extra 15 minutes after a training session to practice a new feature in Google Ads, just because you want to master it.

Direct Impact & Tangible Results

You'll get a buzz from seeing campaign performance metrics improve, even if it's just a small increase in CTR or a slight drop in CPA. You like seeing your work directly contribute to business outcomes.

Noticing that the ad copy variations you uploaded led to a higher click-through rate, and feeling a sense of accomplishment from that.

Structured Work & Clear Guidance

You thrive when there are clear instructions, checklists, and processes to follow. You appreciate regular check-ins and feedback to ensure you're on the right track.

Preferring a detailed brief for a campaign setup over a vague 'just get some leads' request, and proactively asking for clarity if something isn't clear.

What frustrates people
  • Rerunning the same report with slightly different parameters because someone changed their mind.
  • Dealing with messy data in spreadsheets that takes ages to clean up.
  • The constant need to check and double-check small details, which can feel tedious.
  • Not always understanding the 'big picture' strategy behind a task you're executing.
What this role does not give you
  • High-level strategic planning or budget allocation authority.
  • Complete autonomy over your daily tasks or projects.
  • A quiet, predictable environment – things can get busy and change quickly.
  • A role where you're constantly inventing new processes instead of following existing ones.

8Who you work with

This role directly supports the execution and optimisation of our paid marketing channels. Your work ensures that our advertising budget is spent effectively on a daily basis, helping us acquire new customers and drive revenue. Get it right, and our campaigns are efficient. Get it wrong, and we're just throwing money away, frankly.

Inside the business
  • Performance Marketing Specialists
  • Content Marketing Team
  • Marketing Operations
  • Analytics Team (for basic data requests)
Outside the business
  • Ad platform representatives (Google, Meta - indirectly)
  • Creative agencies (for asset delivery)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A foundational understanding of digital marketing principles, perhaps from a degree, a bootcamp, or relevant internships.
  • Proven ability to follow detailed instructions accurately and consistently.
  • Strong organisational skills and a methodical approach to tasks.
  • A genuine curiosity about how digital advertising works and a hunger to learn more.
  • Intermediate proficiency with Excel or Google Sheets (pivot tables, basic formulas).

10What to practise next

Where the job is going, and what to do about it starting this week.

Basic Data Visualisation & Storytelling

Just pulling numbers isn't enough; you'll need to present them clearly so others can understand. Being able to turn raw data into a simple chart that tells a story will become increasingly valuable.

Choosing the Right Chart Type · Dashboard Interpretation · Basic Data Narrative

  • This week: Practice creating simple charts in Excel/Google Sheets from your daily reports.
  • This month: Explore Looker Studio (formerly Google Data Studio) and try to build a basic dashboard using public data.
  • Month 2: Ask your Specialist how they interpret a specific chart or dashboard.
  • Month 3: Try to summarise a weekly report using 2-3 key charts and a short paragraph explaining what they show.

Quick win: Start adding a simple chart to your weekly reports today. It makes the data much easier to digest.

Understanding AI-Driven Optimisation

Ad platforms are increasingly using AI to automate bidding, targeting, and even creative selection. You won't be building these AIs, but you'll need to understand how they work, their limitations, and how to guide them effectively.

Automated Bidding Strategies · Machine Learning in Audience Targeting · Performance Max (Google Ads) · Trusting vs. Validating AI

  • This week: Read up on Google's 'Smart Bidding' strategies and Meta's 'Advantage+' campaigns.
  • This month: Discuss with your Specialist how they manage automated campaigns and what challenges they face.
  • Month 2: Start monitoring the performance of automated campaigns more closely, looking for patterns or anomalies.
  • Month 3: Propose a small test to your Specialist comparing a manual vs. an automated bidding strategy for a specific ad set.

Quick win: Watch a few YouTube tutorials on Performance Max campaigns. It's a big part of Google Ads now.

11Staying current once you are in

What people here do to keep up
  • Regularly read industry blogs and news (e.g., Search Engine Land, Marketing Week) to stay up-to-date with platform changes and trends.
  • Complete free online courses from Google Skillshop, Meta Blueprint, or HubSpot Academy to deepen your knowledge.
  • Experiment with your own small-scale campaigns (even with a tiny budget) to get hands-on experience and test concepts.
  • Attend industry webinars or virtual events to learn from experts and network with peers.
  • Find a mentor (formal or informal) who can offer guidance and insights into the industry.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Marketing

AI tools are getting incredibly good at generating ad copy, headlines, and even creative ideas. Knowing how to 'talk' to these tools effectively – giving them the right prompts – will make you incredibly efficient.

  • Clear Instruction Giving
  • Context Provision
  • Iterative Prompting
  • Output Validation

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Paid Search Fundamentals
  • Paid Social Fundamentals
  • Marketing Funnel Concepts
  • A/B Testing Principles

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Digital Marketing Internship/Apprenticeship

    6-12 months

    Skills to master

    • Basic campaign setup, reporting, data entry, understanding marketing terminology, following instructions precisely.

    You're ready to move on when

    • Consistently accurate execution of tasks.
    • Proactive in asking questions and seeking to understand.
    • Ability to manage small deadlines effectively.
    • Demonstrated enthusiasm for digital marketing.
  2. 2

    Marketing Assistant (Generalist)

    1-2 years

    Skills to master

    • Broader marketing knowledge, content scheduling, social media management, basic email marketing, understanding how paid media fits into the bigger picture.

    You're ready to move on when

    • Experience with various marketing channels beyond just paid media.
    • Strong organisational and communication skills.
    • Ability to work independently on defined marketing tasks.
    • A clear interest in specialising in performance marketing.
  3. 3

    Recent Graduate (Marketing/Business)

    0-1 year (direct entry)

    Skills to master

    • Applying theoretical knowledge to practical tasks, quickly learning industry-specific tools, adapting to a corporate environment, effective teamwork.

    You're ready to move on when

    • Strong academic record in a relevant field.
    • Evidence of analytical thinking and problem-solving.
    • Participation in marketing societies or relevant university projects.
    • Enthusiasm and a 'can-do' attitude.

15Where this role leads

The long view: This work can lead to a role as a senior performance marketing specialist. That role means leading a channel or part of the marketing funnel. It can also lead to a performance marketing manager role, running a portfolio of channels or a small team.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Performance Marketing Coordinator is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against Performance Marketing Coordinator.

Digital Marketing Level 2

Applied to your work in Performance Marketing Coordinator

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Performance Marketing Coordinator
  • Paid Search Fundamentals
  • Paid Social Fundamentals
  • Marketing Funnel Concepts
  • A/B Testing Principles
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Performance Marketing Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Performance Marketing Specialist (Level 2)

    1.5 - 3 years in current role

    You'll move from executing tasks under supervision to owning the day-to-day management and optimisation of a specific channel (e.g., Paid Search or Paid Social). You'll start making routine optimisation decisions independently.

    • Advanced Bid Strategy Implementation Setting and adjusting automated bid strategies.
    • Audience Segmentation & Targeting Building more complex audience segments.
    • Ad Copy & Creative Optimisation Testing different ad variants to improve performance.
    • Basic A/B Test Design Setting up and running simple A/B tests within your channel.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of performance marketing involves repetitive tasks. But what if you could offload some of that grunt work to AI? We're not talking about replacing you, but about giving you superpowers. Imagine spending less time on tedious data pulls and more time actually learning and optimising.

In this role, you'll get to use AI tools that are already changing how we work. From drafting ad copy to summarising campaign performance, these tools can seriously speed up your day. It means you can focus on the more interesting stuff, like understanding why a campaign is performing the way it is, rather than just pulling the numbers.

Ad Copy & Creative Brainstorming

Use AI tools to quickly generate dozens of ad headline and description variations. Stuck for ideas? AI can give you a starting point based on your product and target audience. It's like having a tireless brainstorming partner.

Automated Performance Summaries

Imagine AI pulling data from Google Ads and Meta Ads, then drafting a quick summary of key trends and anomalies for your weekly report. You'll just need to review and add your insights, saving you hours of manual data crunching and writing.

Competitor Ad Insights

AI can help you quickly scan competitor ads and landing pages, summarising their messaging and offers. This gives you a rapid overview of the market, helping you understand what others are doing without spending hours manually researching.

Basic Campaign Optimisation Suggestions

Some AI tools can flag potential issues like 'ad fatigue' or suggest bid adjustments based on real-time performance. You'll still make the final call, but AI gives you a head start on where to look and what to consider.

Common questions

Common questions

How do you become a Performance Marketing Coordinator?

Common routes in include Digital Marketing Internship/Apprenticeship (6-12 months), Marketing Assistant (Generalist) (1-2 years) and Recent Graduate (Marketing/Business) (0-1 year (direct entry)). Times vary with prior experience.

Where can a Performance Marketing Coordinator progress to?

This role can lead on to Performance Marketing Specialist (1.5 - 3 years in current role), depending on the skills you build.

What new skills matter most for a Performance Marketing Coordinator?

Increasingly, Prompt Engineering for Marketing. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built here, data analysis, campaign management, understanding customer behaviour, and budget management, carry across into broader digital marketing, product marketing, analytics, and agency roles working with clients.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free AI Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.