United Kingdom · Marketing · Mid-Level (2-5 years)

E-commerce Marketing Specialist

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

See how AI is changing this job, and get the full read by email.

Start my free AI Fluency module

As an E-commerce Marketing Specialist, a good place to start on Prompt Engineering for Marketing Content is Using and Checking AI Tools in Daily Work, a free Future Fluency module at Level 3. You'd practise using everyday AI tools on real tasks from your own week, and checking what they produce before you use it.

Free to start, no card.

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Where should we send it?

One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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Experience bandMid-Level (2-5 years)
Direct reportsNo direct reports
Reports toE-commerce Marketing Manager
UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Digital Marketing Executive (E-commerce) · Online Sales Optimisation Specialist · Performance Marketing Analyst (E-commerce) · E-commerce Growth Executive

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

OCNLR Level 4 Diploma in Digital Marketing OCN London · Level 4 · covers 5 of 10 standards

OCNLR Level 4 Certificate in Digital Marketing OCN London · Level 4 · covers 2 of 10 standards

OCNLR Level 4 Award in Social Media Marketing OCN London · Level 4 · covers 2 of 10 standards

ProQual Level 3 Diploma in Social Media Marketing ProQual Awarding Body · Level 3 · covers 2 of 10 standards

ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 2 of 10 standards

City & Guilds Level 3 Diploma in Digital Marketing City & Guilds Limited · Level 3 · covers 2 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Social Media Marketing OCNLR Level 4 Diploma in Digital Marketing

Digital Analytics OCNLR Level 4 Certificate in Digital Marketing

Content Marketing ATHE Level 4 Extended Diploma in Digital Marketing

The future skills this job leans on

AI Fluency working with AI as a thinking partner

Data Fluency turning numbers into a decision

AI Governance Fluency using AI responsibly

Your Plan Illustration

Built for E-commerce Marketing Specialist

3 units that map to this job, from the qualifications that cover it.

Social Media Marketing OCN London · covers 5 of 10 standards Level 4
Digital Analytics OCN London · covers 2 of 10 standards Level 4
Content Marketing ATHE Ltd · covers 2 of 10 standards Level 4

These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as an E-commerce Marketing Specialist?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

Prompt Engineering for Marketing Content
First-Party Data Strategy & Activation

Why each one is rising

The future skills this job leans on

AI Fluencyworking with AI as a thinking partner
Data Fluencyturning numbers into a decision
AI Governance Fluencyusing AI responsibly

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your E-commerce Marketing Specialist plan as you set up, starting with the free AI Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Ready to pay? Subscribe for £70 a month

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

An e-commerce marketing specialist runs digital campaigns that bring customers to an online shop and turn visits into sales. The work covers one or more areas such as paid ads, email campaigns, or making product pages rank well on Google. Each campaign is judged on the numbers it brings in.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Shopify Plus / Adobe Commerce Intermediate

Managing product listings, running promotions, pulling standard sales reports, and making basic content updates. You'll be comfortable navigating the platform for most daily tasks.

Klaviyo / HubSpot Intermediate

Building basic email campaigns and flows, creating simple customer segments, interpreting campaign performance dashboards, and setting up A/B tests for subject lines or content.

Google Analytics 4 (GA4) Intermediate

Pulling standard reports (traffic sources, top pages, conversion paths), setting up basic conversion tracking, and understanding key metrics like engaged sessions and conversion rates. You'll use it to monitor site performance.

Google Ads & Meta Ads Intermediate

Managing campaign budgets, performing keyword research, creating and optimising ad copy, adjusting bids based on performance, and launching standard campaign types (Search, PMax, Shopping, Conversions, Traffic).

Ahrefs / SEMrush Basic

Conducting basic keyword research for SEO, tracking keyword rankings for our products, and performing simple competitor analysis to see what they're up to.

Looker / Tableau Basic

Viewing and interpreting pre-built dashboards to understand overall marketing performance. You'll be able to apply basic filters to answer simple questions about the data.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Campaign Budget Adjustments	Propose changes to supervisor for approval.	Adjust daily budgets within a pre-approved range (e.g., ±10%) for existing campaigns; escalate significant shifts or new campaign budgets.	Approve budget reallocations up to £5K within a channel; consult on larger shifts or cross-channel budget changes.
Ad Copy & Creative Selection	Suggest options; supervisor makes final selection.	Select and test ad copy/creative based on performance data; get manager sign-off for major brand messaging changes.	Define ad copy/creative testing strategy; approve final creative assets with brand guidelines in mind.
A/B Test Hypotheses & Setup	Assist with setting up tests under supervision.	Formulate hypotheses, design, and implement A/B tests for specific elements (e.g., button colour, email subject line); review results with manager.	Define the overall CRO testing roadmap; approve test designs and interpret complex results to inform strategy.
Email Segment Creation & Deployment	Create segments based on defined criteria; manager reviews before deployment.	Independently create and deploy email segments for campaigns and automated flows; ensure compliance with data privacy (GDPR).	Design advanced segmentation strategies based on customer lifetime value or predictive behaviour; oversee junior team members' segmentation.
Troubleshooting Tracking Issues	Report issues to supervisor; assist with basic debugging.	Investigate and identify root causes of basic tracking discrepancies (e.g., GA4 events not firing); work with web dev to implement fixes.	Architect the overall tracking strategy; lead complex debugging efforts and ensure data integrity across all platforms.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Channel ROAS (Return on Ad Spend)

The revenue generated for every £1 spent on your assigned paid advertising channels (e.g., Google Ads, Meta Ads).

Target · Maintain or exceed 3.5:1 ROAS for assigned channels

If you spend £10,000 on Google Ads and it brings in £38,000 in revenue, that's a 3.8:1 ROAS, which is great.

Email Campaign Conversion Rate

The percentage of recipients who complete a purchase after opening one of your email campaigns or flows.

Target · Achieve a minimum of 2.5% conversion rate for promotional emails and 5%+ for automated flows (e.g., abandoned cart).

Your latest product launch email sent to 50,000 people resulted in 1,500 purchases, giving you a 3% conversion rate.

Shopping Cart Abandonment Rate Reduction

The percentage decrease in the number of customers who add items to their cart but don't complete the purchase.

Target · Reduce the overall site abandonment rate by 5-10% quarter-on-quarter through email flows and site optimisations.

If the abandonment rate was 70% last quarter and you brought it down to 63%, that's a 10% reduction, which is a big win.

Organic Traffic Growth (for specific product/category pages)

The increase in non-paid visitors to key product or category pages that you've optimised for search engines.

Target · Increase organic traffic to your assigned product categories by 10-15% month-on-month.

After optimising the 'Men's Running Shoes' category, you see a 12% jump in organic sessions compared to the previous month.

Adherence to Campaign Launch Timelines

Ensuring all campaigns (paid ads, emails, promotions) are set up, reviewed, and launched on schedule.

Target · 95%+ of campaigns launched on time, with all assets and tracking correctly implemented.

You had 10 campaigns scheduled for launch this month, and 9 went live exactly as planned, with one minor delay due to a creative asset not being ready (which you flagged early).

Proactive Problem Solving & Issue Identification

You don't just report problems; you spot them early, dig into why they're happening, and propose solutions before they become bigger headaches. This means you're not waiting to be told what to fix.

You're the first to flag a sudden drop in ad performance or a tracking error. You come to your manager with 'Here's what I found, and here's what I think we should do about it' rather than just 'Something's broken.' You'll have a good handle on why Klaviyo revenue doesn't quite match Shopify revenue and can explain the discrepancy.

Quality of A/B Testing & Optimisation Ideas

Your suggestions for improving campaigns or site elements aren't just guesses. They're based on data, clear hypotheses, and a genuine understanding of what we're trying to achieve. You're always thinking 'how can we make this better?'

You present test ideas with a clear hypothesis ('If we change X, we expect Y to happen because Z'). Your tests are well-structured, and you can clearly explain the results, even if they're not what you expected. You're actively running at least 2-3 tests at any given time across your channels.

Effective Collaboration with Creative & Merchandising

You work smoothly with other teams, providing clear briefs for assets, giving constructive feedback, and understanding their constraints. You're seen as someone who helps them do their best work, not just demanding things.

Creative team members mention you're easy to work with. Your campaign briefs are clear, concise, and include all necessary information. You anticipate needs from other teams rather than waiting until the last minute. You understand that sometimes the 'perfect' creative isn't possible due to deadlines or brand guidelines.

Data Interpretation & Reporting Clarity

You can take a bunch of numbers and turn them into a clear story. Your reports aren't just data dumps; they explain what happened, why it matters, and what we should do next. You don't get lost in jargon.

Your weekly performance updates are easy to understand, even for someone who isn't deep in the data. You can confidently explain a dip in conversion rate or a spike in CPC. You can answer follow-up questions about your data without needing to go away and 'check the numbers' for every query.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy

Seeing Direct Impact on Revenue

You'll get a real buzz from seeing your campaigns translate directly into sales numbers in Shopify or your ad platforms. Checking the daily revenue dashboard isn't just a task; it's a moment of truth for your work.

Launching a new Meta Ads campaign and watching the sales come in, knowing your ad copy and targeting choices made that happen.

Solving Puzzles with Data

You enjoy diving into analytics to figure out why a campaign isn't performing, or why a specific customer segment behaves differently. It's like being a detective, but with spreadsheets instead of magnifying glasses.

Identifying that a particular product category's conversion rate dropped because of slow page load times on mobile, and then working with dev to fix it.

Continuous Learning & Experimentation

The digital marketing world changes constantly, and you're excited by that. You love trying new ad formats, testing different email subject lines, and keeping up with the latest platform updates. Stagnation isn't for you.

Reading about a new Google Ads bidding strategy and immediately thinking about how you can test it on one of our campaigns.

What frustrates people

The Attribution Black Box: Trying to prove the value of top-of-funnel activities when the manager only cares about last-click ROAS in Google Ads.
Death by a Thousand Tiny Tasks: Juggling product feed updates, ad copy refreshes, email builds, and reporting leaves little time for actual strategic thinking.
'The Algorithm Changed': Waking up to find your performance has tanked overnight because Google or Meta tweaked something without warning.
Dirty Data & Tracking Issues: Spending half your week trying to figure out why Klaviyo revenue doesn't match Shopify revenue, which doesn't match GA4 revenue.
The HiPPO Effect: Presenting a statistically significant A/B test result, only to be overruled because the 'Highest Paid Person's Opinion' doesn't like the colour of that button.
Scapegoat Syndrome: Being held accountable for missing revenue targets when the root cause is poor inventory management, uncompetitive pricing, or slow site speed.
The Content Bottleneck: Having a brilliant campaign idea that gets stuck for weeks waiting for creative assets from an overloaded design team.

What this role does not give you

A predictable, unchanging daily routine.
Complete autonomy over strategic direction without input.
A guarantee that every single piece of your work will see the light of day.
A role where you only deal with 'big picture' thinking and no execution.

8Who you work with

This role is crucial for our online sales performance. You're directly responsible for attracting, engaging, and converting customers through our digital channels. Get it right, and we hit our revenue targets, grow our customer base, and expand our market share. Get it wrong, and we'll see wasted ad spend, declining conversion rates, and a negative impact on overall business profitability. Essentially, you're a key driver of our online growth engine.

Inside the business

E-commerce Marketing Manager (your direct boss)
Creative Team (for ad assets and email designs)
Merchandising Team (for product promotions and stock levels)
Web Development Team (for site speed and tracking issues)
Customer Service (for understanding customer pain points)

Outside the business

Google Ads and Meta Ads representatives (for account support)
Email platform support (e.g., Klaviyo)
SEO tool providers (e.g., Ahrefs)
Digital agencies (if we're working with one on specific projects)

9What you need before you start

Not a wish list. The things you would be expected to already have.

At least 2 years of hands-on experience in an e-commerce focused marketing role, where you were actively managing campaigns and optimising for sales.
Proven ability to set up, manage, and optimise paid ad campaigns on either Google Ads or Meta Ads (or both), with a clear understanding of ROAS.
Experience building and optimising email marketing campaigns and automated flows, ideally using a platform like Klaviyo or HubSpot.
A solid understanding of Google Analytics 4 (or Universal Analytics if you're transitioning) and how to use it to interpret website performance.
Demonstrable experience with A/B testing and a clear understanding of how to use data to inform marketing decisions.
A genuine curiosity for how things work online and a drive to constantly improve results.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced GA4 Exploration & Custom Reporting

As our business grows, standard GA4 reports won't be enough. You'll need to build custom explorations and funnels to answer specific business questions, debug tracking issues more independently, and create custom audiences for remarketing with greater precision.

Custom Events & Parameters · Explorations (Free-form, Funnel, Path) · Google Tag Manager (GTM) for Debugging

This week: Watch a few YouTube tutorials on GA4 Explorations. Try to recreate a simple funnel report for our checkout process.
This month: Learn the basics of Google Tag Manager. Can you verify if our 'Add to Cart' event is firing correctly?
Month 2: Build a custom audience in GA4 based on specific product views or purchase history, and then try using it in a Meta Ads campaign.
Month 3: Take an online course on advanced GA4 techniques and apply them to a real business problem.

Quick win: Spend 30 minutes each week just exploring GA4's 'Explorations' section. Click around, build some custom reports, and see what you can find.

Advanced Paid Media Bidding & Audience Strategy

Simply setting a budget and some keywords won't cut it. You'll need to understand and implement more sophisticated bidding strategies (like tROAS, tCPA), manage complex product feeds for Shopping campaigns, and build highly effective custom and lookalike audiences.

Target ROAS (tROAS) & Target CPA (tCPA) · Product Feed Optimisation · Custom & Lookalike Audiences

This week: Review our current Google Ads and Meta Ads bidding strategies. Do you understand why they're set up that way?
This month: Take a free course on advanced Google Shopping feed optimisation. Look for ways to improve our current feed.
Month 2: Experiment with building new custom audiences in Meta Ads based on different levels of website engagement or purchase history.
Month 3: Propose and implement a new, more advanced bidding strategy for one of our smaller campaigns, closely monitoring its performance.

Quick win: Spend an hour each week reading blogs or watching videos from industry experts on advanced paid media strategies. You'll pick up tips you can immediately apply.

11Staying current once you are in

What people here do to keep up

Regularly read industry blogs and publications (e.g., Search Engine Land, Marketing Week, Econsultancy) to stay on top of trends and algorithm changes.
Attend relevant webinars or online workshops on new e-commerce marketing techniques, tools, or privacy regulations.
Actively participate in online marketing communities or forums to learn from peers and share insights.
Take advantage of free courses offered by Google Skillshop, Meta Blueprint, or other platform providers to deepen your technical skills.
Set up a personal side project (e.g., a small e-commerce store, a blog) to experiment with new marketing tactics in a low-risk environment.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Marketing Content

Competitors are already using tools like ChatGPT and Jasper to draft ad copy, email subject lines, and even product descriptions in minutes, not hours. Marketers who master this will outproduce their peers significantly, allowing for more testing and faster iteration.

Effective Prompt Structures
Brand Voice Integration
Output Validation & Refinement
Iterative Prompting

First-Party Data Strategy & Activation

With changes like Apple's iOS privacy updates and the deprecation of third-party cookies, relying solely on ad platform targeting is becoming less effective. Marketers who can effectively collect, enrich, and use our own customer data will have a massive competitive advantage.

Customer Data Platforms (CDPs)
Data Enrichment
Privacy-Centric Data Collection
Audience Segmentation with First-Party Data

13What you’ll use

What you’ll use

Skills this role draws on

Technical

Conversion Rate Optimisation (CRO)
Performance Marketing & Budget Allocation
Customer Lifetime Value (CLV) Fundamentals
E-commerce SEO Basics
Email & CRM Automation

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
E-commerce Marketing Associate/Coordinator
1-2 years
Skills to master
- Mastering campaign setup checklists, basic reporting, product feed updates, and understanding the core e-commerce funnel. You'll be executing tasks under close supervision.
You're ready to move on when
- Consistently delivering tasks accurately and on time.
- Proactively identifying minor issues and suggesting solutions.
- Demonstrating a solid grasp of basic e-commerce metrics.
- Showing initiative to learn new platforms and tools.
2
Digital Marketing Assistant (Generalist)
2-3 years
Skills to master
- Gaining exposure to various digital channels (social media, content, SEO, email) and understanding how they contribute to overall marketing goals. You'll need to specialise in e-commerce to move into this role.
You're ready to move on when
- Successfully managing small campaigns across multiple channels.
- Demonstrating a strong analytical approach to campaign performance.
- Expressing a clear interest and aptitude for e-commerce specific marketing challenges.
- Ability to work independently on defined projects.
3
Marketing Graduate Scheme
2 years
Skills to master
- Rotating through different marketing functions, gaining a broad understanding of the business. You'll need to gravitate towards e-commerce and demonstrate a strong aptitude for data and performance.
You're ready to move on when
- Strong academic performance in a relevant field.
- Successful completion of e-commerce focused projects or placements.
- Enthusiasm for data-driven marketing and measurable results.
- Positive feedback from managers across different rotations.

15Where this role leads

The long view: This work can lead to managing a full e-commerce marketing function, or into wider digital marketing and growth roles.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how E-commerce Marketing Specialist is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Social Media Marketing, worked against E-commerce Marketing Specialist.

Social Media Marketing Level 4

Applied to your work in E-commerce Marketing Specialist

The objective of this unit is to equip learners with the knowledge and skills to effectively utilise social media for marketing purposes. Learners will understand the role of social media in marketing, identify different platforms and their target audiences, develop social media marketing strategies, create engaging content, manage online communities, and analyse campaign performance.

How the thinking builds

1 Remember
2 Understand
3 Apply
4 Analyse
5 Evaluate
6 Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration

E-commerce Marketing Specialist

Conversion Rate Optimisation (CRO)
Performance Marketing & Budget Allocation
Customer Lifetime Value (CLV) Fundamentals
E-commerce SEO Basics
Email & CRM Automation

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

E-commerce Marketing Specialist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Senior E-commerce Marketing Specialist
2-3 years from this role

Level 3 (Senior)
- Advanced Multi-Touch Attribution Understanding and influencing how different channels get credit for sales.
- Full-Funnel Campaign Architecture Designing and managing campaigns that address customers at every stage of the journey.
- Technical SEO Auditing Identifying and fixing deeper technical issues affecting organic performance.
- Advanced A/B Testing & CRO Roadmapping Owning the entire CRO programme for a specific area.
E-commerce Marketing Lead (Channel Lead)
3-4 years from this role

Level 4 (Lead)
- Media Mix Modelling (Basic) Understanding how to allocate budget across different paid channels for optimal overall ROAS.
- Advanced Customer Segmentation & Personalisation Building highly sophisticated segments and dynamic content for emails and ads.
- Platform Integration Strategy Understanding how different marketing tools connect and suggesting improvements.
- Experimentation Framework Design Creating robust testing frameworks for the team to follow.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, e-commerce marketing involves a lot of repetitive tasks. Imagine if you could cut down on those and spend more time on strategy, creative thinking, and actual impact. Well, you can. We're building an AI Productivity Hub to help our team do just that.

This isn't about replacing your job; it's about giving you superpowers. Our AI tools are designed to take the grunt work out of your day, freeing you up to focus on what truly matters: understanding our customers, crafting compelling campaigns, and driving serious revenue. Think of it as having a super-efficient assistant for every mundane task.

Ad Copy & Product Description Generator

Use tools like Jasper or Copy.ai, trained on our specific brand voice, to quickly generate dozens of variations for ad headlines, email subject lines, and SEO-optimised product descriptions. This means more A/B tests, faster, and less staring at a blank screen.

Anomaly Detection Assistant

Leverage AI features within platforms like GA4 or dedicated tools to automatically flag significant deviations in campaign performance – for example, a sudden drop in conversion rate for a specific browser or a spike in CPC. You'll know about issues hours before you'd find them manually, allowing for rapid intervention.

Competitor & Keyword Research Scout

Use AI tools to quickly analyse and summarise competitor ad strategies, identify their top-performing organic content, and uncover emerging keyword opportunities. What used to take hours of manual digging can now be a concise daily brief, giving you a real edge.

Performance Report Drafter

Connect AI to your analytics platforms to auto-generate the first draft of your weekly or monthly performance reports. It'll pull in charts and initial insights, allowing you to focus on adding strategic commentary and actionable recommendations, rather than spending hours pulling data and formatting.

Common questions

How do you become an E-commerce Marketing Specialist?

Common routes in include E-commerce Marketing Associate/Coordinator (1-2 years), Digital Marketing Assistant (Generalist) (2-3 years) and Marketing Graduate Scheme (2 years). Times vary with prior experience.

Where can an E-commerce Marketing Specialist progress to?

This role can lead on to Senior E-commerce Marketing Specialist (2-3 years from this role) and E-commerce Marketing Lead (Channel Lead) (3-4 years from this role), depending on the skills you build.

What new skills matter most for an E-commerce Marketing Specialist?

Increasingly, Prompt Engineering for Marketing Content and First-Party Data Strategy & Activation. These are the skills our record of this role lists as growing.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free AI Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

E-commerce Marketing Specialist

Where should we send it?

Two short quizzes about you

Will AI change your work as an E-commerce Marketing Specialist?

What's rising in its place

Prompt Engineering for Marketing Content

First-Party Data Strategy & Activation

Skills this role draws on

Technical

How you actually get there, here

E-commerce Marketing Associate/Coordinator

Digital Marketing Assistant (Generalist)

Marketing Graduate Scheme

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

One to one, on the work you already do

Everything else the record holds

The career path, and where it branches

Senior E-commerce Marketing Specialist

E-commerce Marketing Lead (Channel Lead)

Where AI is starting to help

Ad Copy & Product Description Generator

Anomaly Detection Assistant

Competitor & Keyword Research Scout

Performance Report Drafter

Common questions

Want a read on where you stand?