United Kingdom · Marketing · Director/VP (16-20 years)

Director of Audio & Content Marketing

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandDirector/VP (16-20 years)
  • Direct reports25-100+ reports
  • Reports toChief Marketing Officer (CMO) or VP of Marketing
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Head of Podcast Strategy · VP, Content & Audio · Director of Marketing (Audio) · Global Head of Audio Content

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

1From this job to a course

The qualifications matched to this job

OCNLR Entry Level Certificate in Creative and Digital Media (Entry 3) OCN London · Entry Level · covers 1 of 10 standards
AIM Qualifications Level 3 Diploma in Media Creation, Production and Craft Support AIM Qualifications · Level 3 · covers 1 of 10 standards
Cambridge OCR Level 2 Cambridge Technical Certificate in Media Cambridge OCR · Level 2 · covers 1 of 10 standards
ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 1 of 10 standards
ATHE Level 4 Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 1 of 10 standards
Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Introduction to Radio Production and Interviewing OCNLR Entry Level Certificate in Creative and Digital Media (Entry 3)
Radio Production AIM Qualifications Level 3 Diploma in Media Creation, Production and Craft Support
Audio-visual media skills Cambridge OCR Level 2 Cambridge Technical Certificate in Media
Content Marketing ATHE Level 4 Extended Diploma in Digital Marketing
Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Frontier Fluency the next wave, beyond mainstream AI
Change Fluency taking people through change
Your Plan Illustration

Built for Director of Audio & Content Marketing

5 units that map to this job, from the qualifications that cover it.

  1. Introduction to Radio Production and Interviewing OCN London · covers 1 of 10 standards Entry Level
  2. Radio Production AIM Qualifications · covers 1 of 10 standards Level 3
  3. Audio-visual media skills Cambridge OCR · covers 1 of 10 standards Level 2
  4. Content Marketing ATHE Ltd · covers 1 of 10 standards Level 4
  5. Digital Marketing Gateway Qualifications Limited · covers 1 of 10 standards Level 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Director of Audio & Content Marketing?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Ethical AI Governance & Content Authenticity
  • Interactive & Spatial Audio Strategy
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Director of Audio & Content Marketing plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

3What this role really is

A Director of Audio & Content Marketing shapes how audio fits into a wider marketing strategy, from podcasts to brand storytelling.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Strategic Podcast Hosting & Analytics (e.g., Omny Studio, Megaphone, Chartable, Podtrac) Expert

Leading vendor evaluation for enterprise-grade hosting platforms, making decisions on infrastructure based on global reach, monetisation strategy, and advanced analytics capabilities. Directing the interpretation of IAB-certified metrics and strategic benchmarking.

Audio-Visual Asset Creation Strategy (e.g., Descript, Adobe Audition, Canva, Headliner) Advanced

Setting the creative direction and establishing templates for all audio-visual assets across the portfolio. Architecting the workflow between audio production and marketing asset creation, ensuring brand consistency and efficiency at scale.

MarTech Integration Strategy (e.g., HubSpot, ActiveCampaign, Salesforce Marketing Cloud) Expert

Owning the integration strategy between our audio platforms and the core marketing automation/CRM stack. Determining how listener data informs the overall customer journey and contributes to lead scoring and segmentation.

Enterprise Project & Portfolio Management (e.g., Workfront, Planview, Jira Align) Expert

Utilising enterprise PM tools to manage the entire podcast portfolio, allocate budgets across multiple shows and seasons, forecast resource needs, and report on overall programme health and ROI to executive leadership.

Social Media Strategy & Platform Investment (e.g., Agorapulse, Sprout Social, Sprinklr) Expert

Determining which social platforms to strategically invest in for audio promotion, setting the overall social media strategy for the brand's audio content, and approving significant budget for paid social campaigns and community management.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Strategic Direction for Audio Content No input, executes assigned tasks. Proposes tactical improvements for individual episodes. Designs strategy for a single podcast series, with manager approval.
Budget Allocation & Spend No budget authority, records expenses. Manages small project budgets (£1K-£5K) with manager approval. Manages workstream budgets (£5K-£50K), recommends larger spend to Director.
Team Hiring & Structure No hiring authority. Participates in interviews for junior roles. Interviews and provides feedback for specialist roles.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Audio Content Contribution to Marketing-Sourced Pipeline
The total value of new business opportunities directly influenced or generated by our audio content efforts.
Target · Exceed £2M annually in marketing-sourced pipeline from audio content.

In Q2, our podcast 'The Future of [Industry]' generated 500 MQLs, leading to £750K in pipeline opportunities, contributing to our overall £2M annual target.

Listener-to-MQL (Marketing Qualified Lead) Conversion Rate
The percentage of unique podcast listeners who convert into a Marketing Qualified Lead through a call-to-action (e.g., downloading a whitepaper, signing up for a demo).
Target · Achieve a consistent 1.5% listener-to-MQL conversion rate across our key shows.

If 'The Business Brains' podcast gets 100,000 unique listeners in a month and 1,800 sign up for our webinar, that's an 1.8% conversion rate, hitting above target.

Reduction in Customer Acquisition Cost (CAC) for Podcast-Influenced Leads
The decrease in the average cost to acquire a new customer when that customer has engaged with our audio content, compared to other marketing channels.
Target · Demonstrate a >20% reduction in CAC for podcast-influenced leads versus our average CAC.

Our average CAC is £500. For customers who listened to our podcast before converting, the CAC is £380, showing a 24% reduction and exceeding the target.

Brand 'Share of Voice' in Audio Category
Our brand's prominence and mention frequency within industry-relevant audio discussions and media, compared to key competitors.
Target · Position our brand within the top 2 for 'Share of Voice' in our primary industry audio category.

In the latest industry report, our brand was mentioned in 28% of relevant audio content, second only to our largest competitor at 30%, showing strong progress towards our goal.

Audio Content P&L Management
Managing the allocated budget for audio content production, promotion, and team salaries, ensuring efficient spend and positive ROI.
Target · Operate within ±5% of the annual £2M-£5M audio content budget, demonstrating clear ROI for major investments.

We spent £450K in Q3 against a £500K budget, delivering a 1.8x ROI on our new series launch, showing strong fiscal control and strategic investment.

Strategic Influence & Integration
How well you integrate audio strategy into broader marketing and business goals, influencing executive decisions and cross-functional initiatives.
  • You'll be regularly invited to C-suite strategy sessions, your recommendations on audio will be adopted across departments, and you'll be seen as the go-to expert for all things audio. We'll see evidence in strategic documents, project plans, and feedback from other VPs.
Team Leadership & Development
Your ability to build, mentor, and retain a high-performing audio content team, fostering a culture of innovation and accountability.
  • High team engagement scores, low regrettable attrition, successful internal promotions from your team, and positive 360-degree feedback from your direct reports and peers. You'll be known for developing future leaders.
Innovation & Market Leadership
Driving the adoption of new audio formats, technologies, and distribution channels, positioning our company as an innovator in the audio space.
  • Successful pilot programmes for new audio products (e.g., interactive podcasts, spatial audio), industry awards or recognition for our audio content, and speaking engagements at major industry conferences where you share our pioneering work. Competitors will be trying to copy our approach.
Brand Reputation & Thought Leadership
Enhancing our company's reputation and establishing our key leaders as thought leaders through high-quality, impactful audio content.
  • Positive sentiment analysis for our podcasts, increased media mentions and citations of our audio content, and a demonstrable increase in executive speaking opportunities directly linked to podcast appearances or content. Our audio will be genuinely shaping industry conversations.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Shaping a Strategic Function

You'll be setting the multi-year vision for audio, deciding which new formats to explore, and how audio integrates with our overall business strategy. This isn't about tweaking; it's about building and owning a significant part of our marketing future.

Leading the pitch to the board for a new £1M investment in interactive audio experiences, outlining the strategic rationale and projected ROI.

Driving Measurable Business Impact at Scale

Your decisions will directly influence pipeline generation, CAC reduction, and brand equity across the entire business unit. You'll see your strategy translate into tangible, large-scale commercial results.

Presenting quarterly to the CMO on how your team's audio content generated £750K in new pipeline, directly contributing to the company's revenue targets.

Building & Developing High-Performing Teams

You'll be responsible for hiring, mentoring, and growing a large team of podcast marketing professionals, empowering them to deliver exceptional results and develop their careers.

Coaching a Podcast Marketing Manager through a challenging strategic decision, helping them grow into a future leader, and celebrating their team's successes.

What frustrates people
  • Board-level scrutiny over audio attribution, despite industry-wide challenges in proving direct ROI.
  • Navigating internal politics to secure budget and resources for new audio initiatives.
  • Making difficult decisions about show cancellations or team restructuring based on performance or strategic shifts.
  • The constant pressure to innovate and stay ahead in a rapidly evolving audio landscape, often with limited resources.
  • Managing a large team with diverse personalities and skill sets, ensuring everyone is aligned and motivated.
  • Dealing with external partners and agencies who don't always deliver to the expected strategic standard.
What this role does not give you
  • Daily hands-on content creation or individual episode promotion.
  • A predictable, unchanging strategic roadmap (it's always evolving).
  • Guaranteed immediate, direct ROI for every single audio project.
  • A quiet, solitary work environment (it's highly collaborative and often intense).
  • Freedom from budget constraints or executive oversight.

8Who you work with

You'll be shaping a significant portion of our content marketing budget and strategy, with a direct impact on brand perception, audience growth, and ultimately, the company's P&L. Your decisions will influence how we tell our story to millions of potential customers, driving long-term brand equity and market share. This role is about driving transformation within the marketing function and positioning us as a leader in audio content.

Inside the business
  • Chief Marketing Officer (CMO)
  • VP of Product
  • VP of Sales
  • Head of Brand & Communications
  • Finance Director
  • Legal & Compliance Team
  • HR & Talent Acquisition
Outside the business
  • Podcast Hosting Platform Executives
  • Audio Production Agencies
  • Advertising Partners (e.g., Acast, Spotify Ads)
  • Industry Bodies (e.g., IAB UK, Podcast Academy)
  • Strategic Media Partners
  • Key Talent/Influencers

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience leading a large content marketing or audio strategy function (20+ people) for a significant brand.
  • Demonstrable P&L ownership and accountability for a budget of at least £1M+.
  • A track record of defining and implementing successful multi-year content strategies that delivered measurable business outcomes.
  • Extensive experience presenting to and influencing C-suite executives and board members.
  • Deep expertise across the entire podcast ecosystem, from production to monetisation and distribution.
  • Demonstrated success in building and scaling high-performing marketing teams.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced MarTech Stack Optimisation for Audio

Integrating audio data seamlessly into our broader MarTech stack (CRM, CDP, analytics platforms) is becoming critical for holistic customer journey mapping and advanced attribution. You'll need to understand how to architect these integrations for maximum data flow and insight.

Customer Data Platforms (CDP) Integration · Advanced API Integrations · Data Governance for Audio · Predictive Analytics for Listener Behaviour

  • This quarter: Schedule deep-dive sessions with our MarTech and Data teams to understand current capabilities and limitations.
  • Next 3 months: Develop a roadmap for integrating audio data more deeply into our CDP and CRM.
  • Next 6 months: Oversee a pilot project for a new predictive analytics model using audio listener data.
  • Within 12 months: Present a strategic plan for optimising our MarTech stack specifically for advanced audio insights.

Quick win: Ensure your team is regularly sharing audio performance data with the broader marketing analytics team, even if the integrations aren't perfect yet. Start identifying key data points for future integration.

11Staying current once you are in

What people here do to keep up
  • Regularly attend and speak at major industry conferences (e.g., Podcast Movement, Radiodays Europe, Festival of Marketing) to stay abreast of trends and build your professional network.
  • Participate in executive leadership programmes or peer groups to refine your strategic thinking and leadership skills.
  • Subscribe to key industry publications and research (e.g., Edison Research, IAB reports) to maintain a deep understanding of market dynamics.
  • Mentor emerging talent within the marketing industry, giving back and staying connected to new perspectives.
  • Engage with venture capital firms and startups in the audio tech space to identify potential innovative partnerships or acquisition targets.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI Governance & Content Authenticity

With AI's rapid advancement in content generation (voice cloning, scriptwriting), ensuring our audio content remains authentic, trustworthy, and ethically produced is becoming paramount. Misinformation or deepfakes could severely damage brand reputation. Regulators are starting to pay attention, and our audience expects transparency.

  • AI Content Detection & Verification
  • AI Disclosure & Transparency
  • Bias Detection in AI-Generated Content
  • IP & Copyright in AI-Generated Assets
  • Responsible AI Implementation Frameworks

Interactive & Spatial Audio Strategy

The future of audio isn't just passive listening. Technologies like spatial audio (3D sound) and interactive podcasts (choose-your-own-adventure narratives, live Q&A integration) are gaining traction. Early adoption could offer unique, immersive experiences that differentiate our brand and deepen listener engagement significantly. Apple and Spotify are already pushing this.

  • Spatial Audio Production Techniques
  • Interactive Storytelling Principles
  • Live Audio Event Integration
  • Platform Capabilities for New Audio Formats
  • User Experience Design for Audio

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Strategic Audience Growth Funnel Design
  • Advanced Podcast SEO & Discovery Strategy
  • Portfolio Cross-Promotion & Strategic Partnerships
  • Enterprise Audio Attribution Modelling & ROI
  • Content Repurposing Workflow Architecture
  • Advanced Community & Listener Engagement Strategy

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    From Senior Podcast Marketing Manager / Principal Audio Strategist

    3-5 years in a senior management role (Level 5)

    Skills to master

    • P&L management for a significant portfolio, managing managers, strategic planning for multiple shows, executive communication, and cross-functional leadership.

    You're ready to move on when

    • Successfully grew a portfolio of podcasts to hit significant revenue or audience targets.
    • Demonstrated ability to lead and develop a team of 10-20+ individuals.
    • Proven track record of influencing senior stakeholders and securing budget for large initiatives.
    • Developed and executed multi-year strategies for a content function.
  2. 2

    From Head of Content Marketing (with strong audio focus)

    4-6 years leading a broader content function (Level 5 equivalent)

    Skills to master

    • Deep specialisation in audio strategy, advanced audio attribution models, understanding of audio production at scale, and specific knowledge of the podcast ecosystem's unique challenges and opportunities.

    You're ready to move on when

    • Successfully integrated audio into a broader content strategy with measurable impact.
    • Managed a significant content budget across various formats.
    • Demonstrated leadership in a multi-disciplinary content team.
    • Developed a strong external network within the audio industry.
  3. 3

    From Agency Director / VP, Audio Strategy

    5-7 years at a senior agency level, leading client audio strategies

    Skills to master

    • Transitioning from client-facing strategy to in-house P&L ownership, building and managing an internal team, navigating corporate politics, and aligning with a single brand's long-term vision.

    You're ready to move on when

    • Managed a portfolio of large client accounts focused on audio content.
    • Proven ability to develop and sell in multi-million pound audio strategies.
    • Experience in team leadership and talent development within an agency setting.
    • Strong understanding of commercial models and client ROI.

15Where this role leads

The long view: This role can lead to positions such as Chief Marketing Officer or Chief Content Officer, shaping strategy at the highest level.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director of Audio & Content Marketing is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Introduction to Radio Production and Interviewing, worked against Director of Audio & Content Marketing.

Introduction to Radio Production and Interviewing Entry Level

Applied to your work in Director of Audio & Content Marketing

This unit aims to provide learners with an introduction to radio production and interviewing techniques. Learners will develop the skills to plan sound recordings, conduct interviews using effective questioning and listening skills, and operate sound recording equipment safely to achieve optimal sound quality. Furthermore, learners will be able to critically review their own radio productions.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Director of Audio & Content Marketing
  • Strategic Audience Growth Funnel Design
  • Advanced Podcast SEO & Discovery Strategy
  • Portfolio Cross-Promotion & Strategic Partnerships
  • Enterprise Audio Attribution Modelling & ROI
  • Content Repurposing Workflow Architecture
  • Advanced Community & Listener Engagement Strategy
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director of Audio & Content Marketing is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Chief Marketing Officer (CMO)

    3-5 years as Director of Audio & Content Marketing

    From Level 6 to Level 7 (C-Suite)

    • Holistic marketing technology stack ownership.
    • Global market expansion strategy.
    • M&A strategy and integration for marketing capabilities.
    • Driving innovation across the entire marketing organisation.
  2. Chief Content Officer (CCO) / VP of Marketing (Content)

    2-4 years as Director of Audio & Content Marketing

    From Level 6 to Level 7 (C-Suite equivalent)

    • Global content licensing and syndication strategies.
    • Advanced content analytics and ROI modelling across all formats.
    • Building and managing a diverse portfolio of content creators and agencies.
    • Shaping the company's narrative and editorial voice across all platforms.
Working with AI on the job

Working with AI

Where AI is starting to help

As the Director of Audio & Content Marketing, your time is precious. You're not just managing; you're strategising, leading, and innovating. Imagine if your team could reclaim dozens of hours every week from tedious tasks, freeing them up to focus on high-impact creative and strategic work. That's exactly what AI can do for your function.

We're embedding AI into our marketing workflows to transform how we produce, promote, and analyse audio content. This isn't about replacing people; it's about empowering your team to be more efficient, more creative, and more strategic. You'll be championing the adoption of these tools, ensuring your team is at the forefront of AI-driven marketing, and leveraging these efficiencies to drive better business outcomes.

Automated Transcript & Show Note Generation

Imagine cutting hours off the post-production process. Your team will use AI tools like Descript or Otter.ai for instant, speaker-labelled transcripts. Then, they'll feed these into advanced LLMs (Large Language Models) with specific prompts to generate SEO-optimised show notes, key takeaways, and even suggested timestamps. This means faster publishing and more time for strategic promotion.

AI-Powered Viral Clip & Theme Identification

No more manually scrubbing through hours of audio. Your team will upload full episodes to AI analysis tools (think Castmagic or Opus Clip) that automatically identify the most compelling, shareable moments. The AI will pinpoint potential 'viral' hooks, key discussion themes, and even suggest audiogram snippets, ensuring your promotional assets are always impactful and data-backed.

Intelligent Guest & Partner Research

Accelerate your team's outreach. They'll use AI-powered search tools or custom GPTs to quickly research and identify potential podcast guests or cross-promotion partners. Imagine prompting an AI: 'Find 10 influential marketing leaders in the UK with a strong social media presence who haven't been on our podcast yet, and suggest their ideal episode topics.' This saves significant research time, allowing for more strategic relationship building.

Content Repurposing & Promotional Engine

Maximise the value of every episode. Your team will feed a final episode transcript into an LLM and use a series of structured prompts to generate a complete, multi-channel promotional package. This includes 5 tailored tweets, 2 LinkedIn posts, a draft email newsletter, and 3 potential blog post outlines – all ready for review and scheduling. This ensures every piece of audio content gets the amplification it deserves, consistently and efficiently.

Common questions

Common questions

How do you become a Director of Audio & Content Marketing?

Common routes in include From Senior Podcast Marketing Manager / Principal Audio Strategist (3-5 years in a senior management role (Level 5)), From Head of Content Marketing (with strong audio focus) (4-6 years leading a broader content function (Level 5 equivalent)) and From Agency Director / VP, Audio Strategy (5-7 years at a senior agency level, leading client audio strategies). Times vary with prior experience.

Where can a Director of Audio & Content Marketing progress to?

This role can lead on to Chief Marketing Officer (CMO) (3-5 years as Director of Audio & Content Marketing) and Chief Content Officer (CCO) / VP of Marketing (Content) (2-4 years as Director of Audio & Content Marketing), depending on the skills you build.

What new skills matter most for a Director of Audio & Content Marketing?

Increasingly, Ethical AI Governance & Content Authenticity and Interactive & Spatial Audio Strategy. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

17Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

More jobs in marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

Skills in strategic content development, audience engagement, budget management, and senior leadership carry across into other industries. Similar Director or VP roles exist in media, entertainment, publishing, and other content-driven sectors. Marketing technology companies may also need advice on audio strategy or product development.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Director of Audio & Content Marketing plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.