UK

United Kingdom · Marketing · Director/VP (16-20 years)

Director of Advertising

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandDirector/VP (16-20 years)
  • Direct reports25-100+ reports
  • Reports toVP of Marketing
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Head of Paid Media · VP, Performance Marketing · Advertising Lead (Director Level) · Senior Director, Digital Acquisition

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

ISM Level 5 Diploma in Sales (RQF) Institute of Sales Management · Level 5 · covers 3 of 10 standards
Level 6 Award in Developing Sales Strategy Institute of Sales Professionals · Level 6 · covers 1 of 10 standards
Level 6 Certificate in Professional Sales Institute of Sales Professionals · Level 6 · covers 1 of 10 standards
Level 6 Award in Planning and Implementing Sales Strategy Institute of Sales Professionals · Level 6 · covers 1 of 10 standards
Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 1 of 10 standards
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England Pearson Education Ltd · Level 4 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Sales forecasting and budgeting ISM Level 5 Diploma in Sales (RQF)
Develop a Sales Strategy Level 6 Award in Developing Sales Strategy
Plan and Implement Sales Strategy Level 6 Certificate in Professional Sales
Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing
Managing Marketing and Digital Communications Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Your Plan Illustration

Built for Director of Advertising

5 units that map to this job, from the qualifications that cover it.

  1. Sales forecasting and budgeting Institute of Sales Management · covers 3 of 10 standards Level 5
  2. Develop a Sales Strategy Institute of Sales Professionals · covers 1 of 10 standards Level 6
  3. Plan and Implement Sales Strategy Institute of Sales Professionals · covers 1 of 10 standards Level 6
  4. Digital Marketing Gateway Qualifications Limited · covers 1 of 10 standards Level 2
  5. Managing Marketing and Digital Communications Pearson Education Ltd · covers 1 of 10 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Director of Advertising?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI Governance & Ethical Advertising
  • Privacy-First Measurement & Cookieless Strategy
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Director of Advertising plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

A Director of Advertising sets the overall advertising strategy for a business, deciding how spend across paid channels drives growth.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Google Ads & Meta Business Suite Strategic

Setting overall platform strategy, overseeing governance, integrating platform data with broader business intelligence systems, and challenging team on advanced optimisation techniques. You won't be in the weeds, but you'll know exactly what's happening.

Google Analytics 4 (GA4) Architect

Defining the enterprise measurement strategy, overseeing GA4 integration with BigQuery and CRM, and ensuring data governance. You're the one making sure we're asking the right questions of our data.

The Trade Desk / DV360 Expert/Strategic

Developing the overall programmatic strategy, negotiating PMP (Private Marketplace) deals, evaluating new DSP/SSP partners, and ensuring programmatic spend aligns with business objectives.

Salesforce / HubSpot Strategic

Using CRM data to architect full-funnel LTV/CAC models, informing multi-million pound budget allocation decisions, and ensuring seamless data flow between ad platforms and the CRM for executive reporting.

Tableau / Looker Studio Strategic

Architecting the marketing BI environment, defining the key data sources and KPIs that drive executive-level decision-making, and interpreting high-level dashboards for board presentations.

Asana / Monday.com (or similar Enterprise PM Tool) Strategic

Selecting and implementing project management tools for the entire department, ensuring alignment with cross-functional partners, and overseeing the strategic roadmap for advertising initiatives.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Annual Advertising Budget Allocation Follows budget guidelines set by manager. Proposes budget allocation for specific campaigns/channels to manager. Develops and recommends budget allocation for entire workstreams to Director.
Advertising Technology Stack Selection Uses existing tools as directed. Suggests minor improvements or new features for existing tools. Evaluates new tools for specific workstreams, makes recommendations to Lead/Manager.
Team Hiring & Structure No hiring authority. Participates in interviews for junior roles. Interviews and provides feedback for roles up to their level, mentors new hires.
Strategic Partnership & Vendor Negotiations No involvement. Researches potential vendors. Engages with vendors for specific project needs, gathers proposals.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Overall Customer Acquisition Cost (CAC)
The average cost to acquire a new customer across all paid advertising channels.
Target · Reduce overall CAC by 10% year-on-year while maintaining acquisition volume.

If our average CAC was £50 last year, your target is to get it down to £45 this year, all while still bringing in the same number of customers (or more!).

Advertising P&L Management
Managing the entire advertising budget, ensuring spend is optimised and within forecast.
Target · Maintain advertising spend within 2% variance of the approved annual budget, delivering projected ROAS/MER.

Your annual budget is £7M. You're expected to spend between £6.86M and £7.14M, and for every pound spent, we should see the expected return in revenue.

Market Share / Share of Voice (SOV) Growth
Increasing our brand's presence and visibility compared to key competitors in core advertising channels.
Target · Increase SOV in top 3 competitive keywords/audiences by 5% each year.

If our competitors collectively own 60% of Google Search ad impressions for 'best [product category]', your goal is to increase our slice of that pie from, say, 15% to 20%.

Team Performance & Development
The overall effectiveness, productivity, and growth of the advertising team you lead.
Target · Achieve an average 'exceeds expectations' rating for 75% of direct reports in annual reviews and reduce team attrition by 15%.

You've got 4 managers reporting to you. 3 of them should be hitting or exceeding their goals, and the overall team should feel supported and be learning new things, leading to fewer people leaving.

Strategic Innovation Adoption Rate
The successful implementation and scaling of new advertising channels, technologies, or methodologies.
Target · Launch and scale 2 new significant advertising initiatives (e.g., new platform, AI tool, creative format) per year, demonstrating positive ROI within 6 months.

Successfully rolling out a new connected TV advertising programme or integrating an advanced AI bidding tool that demonstrably improves ROAS by 15%.

Strategic Influence & Board-Level Credibility
Your ability to shape the overall business strategy through advertising insights and present compelling cases to the executive team and board.
  • Regularly invited to contribute to executive strategy sessions
  • board members seek your input on market trends
  • your recommendations for significant budget shifts are typically approved with minimal pushback.
Organisational Alignment & Cross-Functional Collaboration
Ensuring advertising strategy is tightly integrated with sales, product, and finance, and that teams work together seamlessly.
  • Sales consistently reports high-quality leads from advertising
  • product launches are always supported by well-timed and effective ad campaigns
  • finance trusts your budget forecasts and performance reports
  • no major inter-departmental conflicts regarding advertising strategy.
Vendor & Partner Relationship Management
Building and maintaining strong, strategic relationships with key advertising platforms and technology providers.
  • Our company is consistently invited to beta test new features by Google/Meta
  • we receive preferential support from key vendors
  • you're able to negotiate favourable terms and pricing for our ad tech stack.
Brand Safety & Compliance Oversight
Ensuring all advertising activities adhere to brand guidelines, regulatory requirements (e.g., GDPR, ASA), and ethical standards.
  • Zero major brand safety incidents or regulatory fines related to advertising
  • internal and external audits consistently show high compliance
  • proactive measures are in place to mitigate risks.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Shaping Business Growth

You'll be directly responsible for how we acquire customers and grow our revenue through advertising. Seeing your strategic decisions translate into tangible business success is a huge driver.

Watching the quarterly revenue reports and seeing a direct correlation between your team's advertising strategy and a significant uplift in new customer acquisitions.

Leading & Developing Talent

You'll be building and nurturing a large team of advertising professionals. Mentoring your managers, seeing them grow, and creating a high-performing culture will be a key part of your day-to-day.

Celebrating a direct report's promotion or seeing a junior team member you hired years ago now leading a major advertising workstream.

Navigating Complexity & Innovation

The advertising landscape is constantly changing. You'll be at the forefront, figuring out how new technologies, platforms, and market trends impact our strategy and how we can use them to our advantage.

Successfully launching a new advertising channel that no one else in the industry has mastered yet, or integrating a cutting-edge AI solution that gives us a competitive edge.

What frustrates people
  • Having to constantly defend advertising spend and prove ROI to a sceptical finance team or board, even when the numbers are clear.
  • Dealing with slow corporate decision-making processes that can stifle agility in a fast-moving advertising landscape.
  • Managing a large team means dealing with internal conflicts, performance issues, and the constant need for coaching and development, which takes time away from pure strategy.
  • The relentless pace of change in ad tech and platform algorithms means you're always learning and adapting, which can be exhausting if you prefer stability.
  • Being the scapegoat when overall business performance dips, even if advertising is performing well, because it's an easy target for budget cuts.
What this role does not give you
  • A quiet, heads-down analytical role – you'll be in meetings, presenting, and managing people most of the time.
  • The ability to avoid politics – influencing and building relationships is a huge part of this job.
  • Immediate gratification from individual campaign wins – your impact is strategic and long-term, not always visible in daily metrics.
  • A static environment – if you crave routine and predictable challenges, this isn't it. Expect constant disruption and the need to adapt.

8Who you work with

This role directly shapes our business strategy and market position by defining how we acquire customers at scale. You'll own the advertising P&L, typically ranging from £2M to £10M+, making decisions that have a direct impact on the company's revenue, profitability, and overall growth trajectory. You'll also be instrumental in M&A discussions related to advertising capabilities or market expansion.

Inside the business
  • C-Suite (CEO, CFO, COO)
  • Sales Leadership
  • Product Leadership
  • Finance Department
  • Legal & Compliance
Outside the business
  • Major Ad Platforms (Google, Meta, Amazon)
  • Strategic Agency Partners
  • Key Technology Vendors (DSPs, Ad-tech)
  • Industry Bodies and Regulators
  • Market Research Firms

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record of leading and growing a significant advertising function (e.g., as an Advertising Manager or Head of Paid Media) for at least 5 years, successfully managing multi-million pound budgets.
  • Demonstrable experience building and developing large teams (20+ people, including managers), fostering a culture of high performance and continuous improvement.
  • Deep expertise in at least two major advertising channels (e.g., Google Ads and Meta Ads) at a strategic level, with a strong understanding of programmatic advertising.
  • Experience presenting complex advertising strategies and performance to C-suite executives and board members, securing buy-in and defending budget allocations.
  • A strong understanding of financial modelling, P&L management, and advanced attribution methodologies (beyond last-click) in an advertising context.
  • A Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience gained over 15+ years in advertising leadership.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Programmatic & Retail Media Strategy

Programmatic advertising continues to evolve, encompassing new channels like CTV and audio, while retail media networks are becoming powerful new advertising ecosystems. You'll need to strategically integrate these into our overall media mix for maximum impact.

Header bidding and supply path optimisation (SPO) · Programmatic guaranteed deals and private marketpl · Retail media network capabilities (e.g., Amazon Ad · Connected TV (CTV) and audio programmatic buying · Unified ID solutions and identity graphs

  • This quarter: Schedule deep-dive sessions with your programmatic leads to understand current challenges and opportunities.
  • Next 6 months: Develop a strategic roadmap for expanding our CTV and retail media investments, including budget allocation.
  • Next 12 months: Negotiate strategic partnerships with key retail media networks or CTV platforms.
  • Ongoing: Attend industry conferences focused on programmatic and retail media to stay abreast of trends.

Quick win: Ensure your team is testing new programmatic creative formats (e.g., interactive CTV ads) and exploring initial partnerships with relevant retail media networks.

Web3 & Metaverse Advertising Exploration

While still nascent, the metaverse and Web3 technologies (NFTs, decentralised platforms) represent potential future advertising frontiers. As a Director, you need to be exploring these spaces, understanding their potential, and advising the business on when and how to engage.

Understanding virtual economies and digital owners · Advertising opportunities in virtual worlds (e.g., · Blockchain-based advertising platforms and data pr · Audience engagement strategies in immersive enviro · Measuring ROI in nascent Web3 advertising initiati

  • This quarter: Read up on Web3 and metaverse advertising trends; assign a small team to research opportunities.
  • Next 6 months: Develop a 'test and learn' strategy for a small-scale, experimental Web3 advertising initiative.
  • Next 12 months: Present findings and recommendations to the executive team on the long-term potential of Web3 advertising.
  • Ongoing: Monitor consumer adoption and platform development in the metaverse space.

Quick win: Encourage your team to experiment with a small budget on a Web3 platform (e.g., a virtual event sponsorship) to gain firsthand experience without significant risk.

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences and executive summits (e.g., Adweek, Festival of Marketing, Cannes Lions) to stay abreast of global trends and network with peers.
  • Participating in executive coaching or leadership development programmes focused on organisational change, strategic influence, and talent management.
  • Engaging in thought leadership through speaking engagements, panel discussions, or publishing articles on key advertising trends and strategies.
  • Mentoring emerging talent within the industry, which not only gives back but also keeps you connected to new perspectives and challenges.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI Governance & Ethical Advertising

AI is becoming embedded in every aspect of advertising, from creative generation to audience targeting and bidding. As a leader, you'll need to establish frameworks for its responsible and ethical use, especially concerning data privacy, bias, and transparency. Regulators are already starting to pay attention.

  • AI bias detection and mitigation in targeting
  • Explainable AI (XAI) for algorithmic decisions
  • Data ethics in generative AI for creative
  • Regulatory compliance for AI-driven advertising
  • Establishing internal AI usage policies and guardr

Privacy-First Measurement & Cookieless Strategy

Third-party cookies are dying, and privacy regulations are tightening. Your ability to navigate this 'cookieless' future and build robust, privacy-first measurement frameworks will be critical. This isn't just a technical challenge; it's a strategic imperative to maintain effective advertising.

  • First-party data strategies and activation
  • Server-side tagging and conversion APIs
  • Privacy-enhancing technologies (PETs)
  • Data clean rooms and collaborative analytics
  • Consent management platforms (CMPs) integration

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Enterprise Media Planning & Portfolio Management
  • Advanced Multi-Touch Attribution (MTA) & Incrementality Testing
  • Full-Funnel Customer Acquisition Strategy
  • Competitive Advertising Strategy & Market Intelligence
  • Ad Technology & Data Ecosystem Architecture

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Advertising Manager / Head of Paid Media (L5)

    3-5 years in this role before Director

    Skills to master

    • Mastering team leadership, P&L management for a significant advertising budget, and developing comprehensive, multi-channel advertising programmes. You'll need to show you can consistently deliver results and grow talent.

    You're ready to move on when

    • Consistently exceeding advertising performance targets and delivering strong ROAS/MER.
    • Successfully building and developing a high-performing team, with clear examples of direct reports progressing in their careers.
    • Demonstrating strong cross-functional influence and securing buy-in for strategic initiatives.
    • Proactively identifying and capitalising on new market opportunities or technologies.
  2. 2

    Senior Advertising Strategist / Lead (L4) at a large agency

    5-7 years at this level, potentially with a move to in-house management

    Skills to master

    • Deep expertise in crafting complex, enterprise-level advertising strategies for major clients, managing large client relationships, and influencing client spend. You'll need to transition from client-facing strategy to internal organisational leadership.

    You're ready to move on when

    • Proven ability to win and retain major client accounts through strategic advertising proposals.
    • Experience leading multi-million pound advertising programmes across diverse industries.
    • Strong track record of mentoring and guiding junior strategists or account teams.
    • A clear understanding of the operational and financial aspects of running an advertising function.
  3. 3

    Head of Performance Marketing (L5) in a smaller, high-growth company

    3-4 years, then scaling up to a larger organisation

    Skills to master

    • Full ownership of customer acquisition across all performance channels, rapid experimentation, and building marketing infrastructure from the ground up. You'll need to demonstrate the ability to scale your leadership and strategic thinking to a larger, more complex environment.

    You're ready to move on when

    • Successfully scaled customer acquisition from scratch or significantly accelerated growth for a start-up/scale-up.
    • Managed a comprehensive performance marketing budget with direct P&L accountability.
    • Built and led a small but effective performance marketing team.
    • Demonstrated adaptability and resilience in a fast-paced, resource-constrained environment.

15Where this role leads

The long view: This role can lead to a Chief Marketing Officer position, or into general management with responsibility for a whole business unit.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director of Advertising is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Sales forecasting and budgeting, worked against Director of Advertising.

Sales forecasting and budgeting Level 5

Applied to your work in Director of Advertising

The objective of this unit is to enable learners to understand the impact of accurate sales forecasting on organisational planning and the various internal and external factors that influence sales trends. Learners will also gain an understanding of qualitative and quantitative techniques used for sales forecasting and budgeting.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Director of Advertising
  • Enterprise Media Planning & Portfolio Management
  • Advanced Multi-Touch Attribution (MTA) & Incrementality Testing
  • Full-Funnel Customer Acquisition Strategy
  • Competitive Advertising Strategy & Market Intelligence
  • Ad Technology & Data Ecosystem Architecture
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director of Advertising is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. VP of Marketing

    3-5 years as Director of Advertising

    L7

    • Brand Management Owning the overall brand identity, positioning, and perception in the market.
    • Content Strategy Overseeing the creation and distribution of all content across the customer journey.
    • Public Relations & Communications Managing external communications, media relations, and crisis management.
    • Marketing Operations & Technology Architecting the entire marketing tech stack and operational processes.

  2. Chief Marketing Officer (CMO)

    5-8 years as Director/VP of Marketing

    L7

    • Revenue Operations (RevOps) Leadership Overseeing the alignment of sales, marketing, and customer success operations.
    • Customer Experience (CX) Strategy Owning the end-to-end customer journey and experience.
    • Global Market Expansion Leading marketing efforts for international growth and market entry.
    • Innovation & R&D Driving marketing innovation and exploring disruptive technologies for competitive advantage.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, as a Director, your time is precious. You're paid to think strategically, lead your team, and drive growth, not get bogged down in manual tasks or endless data wrangling. The good news? AI isn't just for junior analysts anymore; it's a game-changer for senior leaders like you.

We're building an AI Productivity Hub specifically designed to free up your strategic bandwidth. Imagine offloading the repetitive parts of reporting, getting instant competitive insights, or having AI draft the first version of your board presentations. This isn't about replacing your strategic brain; it's about giving you superpowers to focus on what truly matters: vision, leadership, and high-level decision-making.

Strategic Insight Generation

Use AI to rapidly synthesise market research, competitive intelligence, and internal performance data, identifying emerging trends, untapped opportunities, and potential threats that might take weeks to uncover manually. Get a first-pass strategic brief in minutes, not days.

Board-Ready Presentation Drafting

Connect your performance dashboards and strategic documents to an AI tool that can generate the initial slides, key talking points, and even executive summaries for your board presentations. You'll spend less time on formatting and more time refining the narrative and preparing for tough questions.

Vendor & Partnership Negotiation Prep

AI can analyse contract terms, historical performance data, and industry benchmarks to arm you with powerful insights before you walk into a major platform negotiation. Understand the optimal pricing, key leverage points, and potential risks in seconds, giving you a significant edge.

Predictive Budget Scenario Modelling

Leverage AI to run complex 'what-if' scenarios for your multi-million pound advertising budgets. Instantly see the projected impact of different spend allocations, platform shifts, or market changes on CAC, ROAS, and overall profitability, helping you make more informed decisions faster.

Common questions

Common questions

How do you become a Director of Advertising?

Common routes in include Advertising Manager / Head of Paid Media (3-5 years in this role before Director), Senior Advertising Strategist / Lead at a large agency (5-7 years at this level, potentially with a move to in-house management) and Head of Performance Marketing in a smaller, high-growth company (3-4 years, then scaling up to a larger organisation). Times vary with prior experience.

Where can a Director of Advertising progress to?

This role can lead on to VP of Marketing (3-5 years as Director of Advertising) and Chief Marketing Officer (CMO) (5-8 years as Director/VP of Marketing), depending on the skills you build.

What new skills matter most for a Director of Advertising?

Increasingly, AI Governance & Ethical Advertising and Privacy-First Measurement & Cookieless Strategy. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills involved, customer acquisition, budget decisions and team leadership, apply across many industries. This makes it possible to move into similar leadership roles in sectors such as e-commerce, SaaS, financial services or consumer goods.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.