The scoreboard, and what is not on it. The hard targets, how often each is actually
looked at, and the quiet signals that never reach a dashboard.
Content Production & On-Time Delivery
The number of content assets (e.g., blog posts, case studies, website pages) you complete and publish, measured against agreed deadlines.
Target · Publish 8-10 high-quality content pieces per month; 95% delivered on schedule. If you're meant to deliver 10 blog posts in a month, we'll check if you've done that and if they were all ready by their due dates. Missing a deadline for a key launch piece, for instance, would be a clear miss.
Organic Traffic Growth (Content-Specific)
The increase in visitors coming to pages you've written or significantly contributed to, specifically from search engines.
Target · Achieve a 15% quarter-over-quarter increase in organic traffic to your assigned content clusters. You write a series of blog posts on 'Marketing Automation for Small Businesses'. We'd track the organic traffic to those specific posts and related pages, aiming for a measurable uptick, say from 5,000 to 5,750 unique visitors a quarter.
Keyword Ranking Improvement
How well your content ranks in Google for the target keywords you've optimised it for.
Target · Get 70% of target keywords (for your content) into the top 10 search results within 3 months of publishing. You've written a guide on 'GDPR compliance for marketers'. We'd track its ranking for keywords like 'GDPR marketing rules' and 'data privacy for marketers', expecting to see it climb the SERP ladder.
Content Engagement Rate
How much people interact with your content, looking at things like average time on page, scroll depth, and bounce rate.
Target · Maintain an average time on page of 2+ minutes and a bounce rate below 60% for blog content. If a blog post you wrote has an average time on page of 30 seconds, that tells us people aren't finding it useful, even if they clicked on it. We want people to stick around and actually read what you've written.
Content Quality & Brand Voice
How well your content reflects our brand's tone, style, and overall message, making sure it's clear, engaging, and error-free.
- Feedback from the Marketing Manager or senior team members confirms content is consistently on-brand and requires minimal editing. Your content should sound like us, not just generic corporate-speak. We'll look for things like strong storytelling, clear explanations, and a lack of typos or awkward phrasing.
Audience Resonance & Usefulness
Whether your content genuinely helps our target audience solve a problem or understand a topic better.
- Positive comments on blog posts or social media shares. Sales team members mentioning that a specific piece of content really helped them answer a prospect's question. Content is frequently linked to by other reputable sites (earned backlinks), showing others find it valuable.
Collaboration & Subject Matter Expert (SME) Engagement
How effectively you work with internal experts (like product or sales) to get the information you need for your content.
- SMEs are happy to work with you again, finding your briefing process clear and their time respected. You proactively schedule interviews and follow-ups, making their input easy to give. You're not just waiting for information
- you're going out and getting it.
Proactive Content Optimisation
Your initiative in reviewing existing content and suggesting ways to improve its performance.
- You regularly propose updates to older blog posts that are losing traffic or ranking. You identify content gaps based on keyword research and suggest new topics without being asked. You're not just writing new stuff, but making sure our existing content stays relevant and performs well.
