United Kingdom · Learning and Development · Mid-Level (2-5 years)

Chief Learning Officer

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toSenior L&D Business Partner
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Learning & Development Specialist · Instructional Designer · L&D Programme Lead

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Chief Learning Officer

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

You'll be the person who actually builds the learning content here. Think of yourself as a learning architect, taking a jumble of information from our subject matter experts and turning it into something our people can actually learn from and, crucially, apply. It's about making complex stuff simple and engaging, so our teams can do their jobs better, whether that's selling more, coding faster, or supporting customers more effectively. Honestly, you're the one making the learning happen, not just talking about it.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Articulate 360 (Rise & Storyline)Intermediate

Your bread and butter for creating interactive e-learning modules, quizzes, and simulations. You'll be building courses from templates and customising them.

Cornerstone OnDemand (LMS)Intermediate

Setting up courses, enrolling users, tracking completions, and pulling standard reports on learner progress. You'll be the one making sure content goes live correctly.

Microsoft Excel / Google SheetsIntermediate

Tracking attendance for workshops, managing content asset lists, and performing basic analysis on learning data (e.g., completion rates, feedback scores).

Asana / TrelloIntermediate

Managing your own content development projects, tracking tasks, deadlines, and collaborating with SMEs on content reviews. It's how you keep your work organised.

Workday HCM (HRIS)Basic

Occasionally looking up employee data, organisational structures, or job roles to ensure your learning content is targeted correctly.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Content Design & StructureFollows templates and supervisor's instructions for design; no independent decisions.Independently decides on visual layout, interactive elements, quiz formats, and overall content structure within project scope. Proposes new design approaches.Defines design standards and templates for the team; makes strategic decisions on content delivery methods and learning pathways for a business unit.
Content Scope & RequirementsEscalates all questions about content scope or changes to supervisor.Clarifies requirements with SMEs and proposes adjustments to content scope, escalating significant changes to L&D Manager.Challenges stakeholder requests, diagnoses root causes of performance problems, and defines learning objectives and scope for entire programmes.
Tool & Technology UseUses specified authoring tools as instructed; no input on tool selection.Selects appropriate features within approved authoring tools (e.g., Articulate Rise vs. Storyline for a specific module). May research and propose new minor tools (under £100 annual cost).Evaluates and recommends major learning technologies (LMS/LXP, advanced authoring tools) with budget implications up to £5K, working with IT and procurement.
Project Timelines & DeadlinesAdheres to assigned deadlines; escalates any potential delays immediately.Manages own project timelines for assigned content pieces, proactively communicating any potential delays and proposing solutions. Negotiates minor deadline adjustments with SMEs.Sets project timelines for multiple workstreams or programmes, manages dependencies, and allocates resources within their team to meet deadlines.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Course Completion Rates
The percentage of assigned or recommended e-learning modules and courses that learners actually finish.
Target · 80% or higher for mandatory training; 60% for optional content

If 100 people are assigned your 'New Sales Process' module, we'd expect at least 80 to complete it within the given timeframe. Anything lower means we need to tweak the content or how we're promoting it.

Learner Satisfaction Score (LNS)
How happy learners are with the content you've designed, usually measured through quick surveys after completion (the 'smile sheets', but we actually look at them).
Target · Average score of 4 out of 5, or an NPS of +50

Your 'Customer Service Excellence' e-learning consistently gets 4.2/5 stars and positive comments on clarity and relevance. This tells us it's hitting the mark.

Quiz/Assessment Pass Rates
The percentage of learners who pass any quizzes or assessments embedded in your content, showing they've actually grasped the key concepts.
Target · 75% or higher on first attempt

For the 'GDPR Compliance' module, 90% of employees pass the final quiz. If it was lower, we'd know the content wasn't clear enough or the questions were tricky.

Content Development Cycle Time
How long it takes you to design, develop, and launch a new piece of learning content from initial brief to live deployment.
Target · Average of 4-6 weeks for a standard e-learning module (approx. 30 mins seat time)

You take a brief for a new 'Product Feature X' module on 1st March and it's live by 12th April. That's a good turnaround, especially if it's high quality.

Instructional Design Quality
The overall effectiveness, clarity, and engagement of the learning content you produce, as judged by peer reviews and manager feedback.
  • Positive feedback during peer content reviews
  • your L&D Manager consistently signs off on your designs with minimal revisions
  • content is clear, well-structured, and visually appealing
  • you're applying adult learning principles effectively.
Stakeholder Collaboration & Communication
How well you work with Subject Matter Experts (SMEs) and HRBPs to gather information, manage expectations, and incorporate feedback into your designs.
  • SMEs comment on how easy you are to work with
  • you proactively check in and provide updates
  • you're able to translate complex technical jargon into understandable learning points
  • you handle feedback constructively and iterate on designs.
Application of Learning Principles
Your ability to apply established adult learning theories and instructional design models (like ADDIE or SAM) to create truly effective learning experiences, not just information dumps.
  • Your designs clearly show consideration for different learning styles
  • you use varied activities, practice opportunities, and effective feedback loops
  • your content moves beyond just 'telling' to 'showing' and 'doing'
  • you can articulate *why* you chose a particular design approach.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Creating Tangible Learning Assets

You love the process of taking an idea or a problem and turning it into a finished e-learning module, a workshop guide, or a job aid. There's a real satisfaction in seeing your work go live and knowing it's helping people.

You've just launched a new module on 'Effective Client Onboarding' and you're already thinking about the next one, maybe a short video series on 'Dealing with Difficult Customers'.

Seeing Learners 'Get It'

Nothing beats the feeling of knowing your content has genuinely helped someone. Whether it's seeing high quiz scores or getting positive feedback, you're driven by the impact your work has on individual growth.

An employee emails you to say your 'Presentation Skills' module helped them nail their last pitch, or you see a team's performance improve after completing your sales training.

Solving Puzzles (How to Explain X Effectively)

You enjoy the intellectual challenge of breaking down complex topics into digestible, engaging pieces. It's like a puzzle: how do I make this really dry compliance training actually interesting and memorable?

You're given a new software feature to explain, and you immediately start sketching out flowcharts and interactive scenarios, trying to find the clearest, most intuitive way to teach it.

What frustrates people
  • Being treated as an 'order taker' rather than a design expert, where people just tell you what course they want without a clear problem statement.
  • Creating content that, despite your best efforts, ends up as 'scrap learning' because it's not effectively supported or applied on the job.
  • Dealing with constant scope creep or unclear requirements from Subject Matter Experts (SMEs) who are already stretched for time.
  • The struggle to get clear, concise information from busy stakeholders, often requiring multiple follow-ups and revisions.
  • Seeing your carefully crafted content get minimal engagement because it's competing with 'real work' and urgent deadlines.
What this role does not give you
  • A clear, linear path where every project goes smoothly from start to finish without any changes or bumps.
  • The expectation that you'll always be working on the most 'glamorous' or 'cutting-edge' learning initiatives; sometimes it's about making essential but dry topics engaging.
  • Complete autonomy to decide *what* learning is needed; you'll be responding to business needs, albeit with your design expertise.
  • A role where you only focus on strategy; you're very much in the trenches, building things.

6Who you work with

Your work directly influences our employees' capability and confidence. If our learning content is good, people learn faster, make fewer mistakes, and feel more supported. This means better customer service, higher sales, and smoother operations. Essentially, you're building the knowledge infrastructure that keeps the business running and growing. Get it wrong, and we're just burning cash on unused courses.

Inside the business
  • L&D Manager
  • HR Business Partners (HRBPs)
  • Subject Matter Experts (SMEs) from various departments (e.g., Sales, Product, Engineering)
  • Other L&D team members (Instructional Designers, Coordinators)
Outside the business
  • Learning content vendors (e.g., LinkedIn Learning, Pluralsight – for content curation)
  • External training providers (occasionally, for specific content needs)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A portfolio of at least 2-3 examples of e-learning modules, workshop materials, or other learning content you've designed and developed. We want to see your work!
  • Demonstrable experience applying instructional design principles to create engaging and effective learning solutions, not just 'information dumps'.
  • Experience working with Subject Matter Experts (SMEs) to extract and translate complex information into clear learning content.
  • A solid understanding of at least one major e-learning authoring tool (e.g., Articulate 360, Adobe Captivate, Lectora) and an LMS (e.g., Cornerstone, Workday Learning).

8What to practise next

Where the job is going, and what to do about it starting this week.

Basic Learning Analytics & Storytelling

The pressure to prove the value of learning is only going to increase. You'll need to move beyond just reporting completion rates and start telling a story with data about how your content is making a difference, even at a basic level.

Correlation vs. Causation · Basic Data Visualisation · Key Learning Metrics (beyond completion) · Storytelling with Data

  • This week: Take an online course on basic data analysis in Excel or Google Sheets, focusing on pivot tables and simple charts.
  • This month: Start pulling more detailed reports from our LMS (beyond just completions) and try to identify any interesting trends.
  • Month 2: Practice presenting your findings to your L&D Manager, focusing on what the data *means* for your content.
  • Month 3: Explore introductory tutorials for Power BI or Tableau to see how data visualisation tools work.

Quick win: When you launch a new module, set up a simple spreadsheet to track not just completions, but also average time spent and common quiz errors. This gives you immediate, actionable feedback to improve your next piece of content.

9Staying current once you are in

What people here do to keep up
  • Regularly engage with L&D communities and forums (e.g., LinkedIn groups, ATD/CIPD local chapters) to stay on top of industry trends and best practices.
  • Attend webinars and online courses on new e-learning authoring tools, graphic design for learning, or advanced instructional design techniques.
  • Seek out opportunities to present your work or share insights with your peers, even if it's just an internal 'lunch and learn' session.
  • Actively solicit feedback on your learning designs and use it to continuously improve your craft. Don't be afraid to iterate!

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Microlearning & Spaced Repetition Design

People's attention spans are shorter than ever, and they need learning 'in the flow of work.' Long, traditional courses just aren't cutting it anymore. We need to deliver bite-sized, reinforced content that's accessible exactly when it's needed.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Chief Learning Officer

2 units that map to this job, from the qualifications that cover it.

  1. Provide learning opportunities for colleaguesPearson EDI · covers 5 of 20 standardsLevel 3
  2. Identify individual learning and development needsSFJ Awards · covers 4 of 20 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Microlearning & Spaced Repetition Design

People's attention spans are shorter than ever, and they need learning 'in the flow of work.' Long, traditional courses just aren't cutting it anymore. We need to deliver bite-sized, reinforced content that's accessible exactly when it's needed.

  • Forgetting Curve
  • Mobile-First Design
  • Just-in-Time Learning
  • Gamification for Reinforcement

What you’ll use

Skills this role draws on

Technical

  • Instructional Design Methodologies (ADDIE/SAM)
  • Adult Learning Principles
  • Learning Objective Writing
  • Content Curation & Adaptation

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    L&D Coordinator / Administrator

    1-2 years

    Skills to master

    • LMS administration, basic content updates, event logistics, stakeholder communication, understanding of L&D processes.

    You're ready to move on when

    • You've shown initiative in suggesting improvements to existing learning content or processes.
    • You're proactively learning about instructional design principles and e-learning tools in your spare time.
    • You've successfully managed small-scale learning projects or events from start to finish.
    • Your manager trusts you with more complex tasks and you're asking 'why' behind the 'what'.
  2. 2

    HR Generalist with L&D Focus

    2-3 years

    Skills to master

    • Understanding of HR functions, employee lifecycle, basic training delivery, identifying training needs, stakeholder management within HR.

    You're ready to move on when

    • You're consistently volunteering for L&D-related projects within your HR role.
    • You've taken the lead on developing internal training materials or onboarding programmes.
    • You're actively seeking to understand business challenges and how learning could help solve them.
    • You've demonstrated a knack for simplifying complex HR policies into understandable guidance.
  3. 3

    Junior Instructional Designer (External)

    1-2 years

    Skills to master

    • Proficiency in authoring tools, applying ID models, working with SMEs, creating engaging content, managing small design projects.

    You're ready to move on when

    • You have a strong portfolio showcasing diverse learning content you've designed.
    • You're comfortable taking a content brief and turning it into a structured learning experience.
    • You've received positive feedback on the clarity and effectiveness of your designs.
    • You're actively seeking opportunities to take on more complex or strategic design challenges.

11Where this role leads

The long view:Your journey here is what you make it. We're committed to providing the opportunities and support for you to build a truly impactful career in Learning & Development. Show us your drive, your creativity, and your passion for helping people learn, and the sky's the limit.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Provide learning opportunities for colleaguesLevel 3

Applied to your work in Chief Learning Officer

By completing this unit, learners will be able to encourage learning and development in colleagues, help them identify learning needs and styles, and assist in planning, implementing, and reviewing learning opportunities.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Chief Learning Officer

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Course Completion RatesThe percentage of assigned or recommended e-learning modules and courses that learners actually finish.If 100 people are assigned your 'New Sales Process' module, we'd expect at least 80 to complete it within the given timeframe. Anything lower means we need to tweak the content or how we're promoting it.80% or higher for mandatory training; 60% for optional content
  • Learner Satisfaction Score (LNS)How happy learners are with the content you've designed, usually measured through quick surveys after completion (the 'smile sheets', but we actually look at them).Your 'Customer Service Excellence' e-learning consistently gets 4.2/5 stars and positive comments on clarity and relevance. This tells us it's hitting the mark.Average score of 4 out of 5, or an NPS of +50
  • Quiz/Assessment Pass RatesThe percentage of learners who pass any quizzes or assessments embedded in your content, showing they've actually grasped the key concepts.For the 'GDPR Compliance' module, 90% of employees pass the final quiz. If it was lower, we'd know the content wasn't clear enough or the questions were tricky.75% or higher on first attempt
  • Content Development Cycle TimeHow long it takes you to design, develop, and launch a new piece of learning content from initial brief to live deployment.You take a brief for a new 'Product Feature X' module on 1st March and it's live by 12th April. That's a good turnaround, especially if it's high quality.Average of 4-6 weeks for a standard e-learning module (approx. 30 mins seat time)
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Chief Learning Officer to Senior L&D Business Partner, and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior L&D Business Partner→ your design
Where this takes you

Your journey here is what you make it. We're committed to providing the opportunities and support for you to build a truly impactful career in Learning & Development. Show us your drive, your creativity, and your passion for helping people learn, and the sky's the limit.

See Your Progress GrowIllustration
Chief Learning Officer
  • Instructional Design Methodologies (ADDIE/SAM)
  • Adult Learning Principles
  • Learning Objective Writing
  • Content Curation & Adaptation
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Chief Learning Officer is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Level 3 (Senior)

    • Kirkpatrick Levels 3 & 4 Evaluation: Designing for and measuring behaviour change and business impact.
    • Vendor Management: Evaluating and managing relationships with external learning providers.
    • Budget Management (small scale): Managing programme-specific budgets up to £5K.
    • Mentoring & Coaching: Guiding junior instructional designers and L&D coordinators.
  2. Level 3-4 (Senior/Lead)

    • Advanced Authoring Techniques: Mastering complex interactions, branching scenarios, and custom coding in tools like Storyline.
    • Learning Experience Platform (LXP) Curation: Strategically curating and tagging content within an LXP to create personalised pathways.
    • UX/UI for Learning: Applying user experience and user interface design principles to learning content for maximum engagement.
    • Accessibility Expertise: Becoming a go-to expert on creating fully accessible learning content for all users.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, some parts of instructional design can be a bit repetitive or time-consuming. Imagine getting back a significant chunk of your week to focus on the really creative, high-impact stuff. That's where AI comes in.

We're not talking about AI replacing you; we're talking about it being your super-smart assistant. For a Chief Learning Officer at this level, AI can help with everything from drafting initial content to spotting trends in learning data, giving you more time to design truly impactful experiences and less time on the grunt work.

First-Draft Content Generation

Use large language models (LLMs) to quickly generate initial drafts for e-learning modules, quiz questions, or even workshop activities. Feed it your raw SME notes and watch it produce a structured starting point in minutes, saving you hours of staring at a blank screen.

Learning Resource Curation

AI can scan vast amounts of internal documents and external web content to find relevant articles, videos, or case studies for your learning paths. It can even summarise complex topics, helping you quickly identify and curate the best resources for your learners.

Basic Learning Data Analysis

Got a spreadsheet full of course completion rates and quiz scores? AI tools can quickly identify trends, highlight outliers, and even suggest correlations, giving you quick insights into what's working and what isn't, without needing to build complex pivot tables yourself.

Feedback & Editing Automation

Before you send out your content for review, let AI give it a once-over. It can check for grammar, spelling, tone, and even suggest ways to make your language clearer and more concise. It's like having a tireless proofreader who catches all the little errors.

Common questions

Common questions

How do you become a Chief Learning Officer?

Common routes in include L&D Coordinator / Administrator (1-2 years), HR Generalist with L&D Focus (2-3 years) and Junior Instructional Designer (External) (1-2 years). Times vary with prior experience.

Where can a Chief Learning Officer progress to?

This role can lead on to Senior L&D Business Partner (3-5 years) and Lead Instructional Designer (3-5 years), depending on the skills you build.

What level is a Chief Learning Officer in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Chief Learning Officer?

Increasingly, Microlearning & Spaced Repetition Design. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Chief Learning Officer, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 20 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Chief Learning Officer: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Learning and Development

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here—instructional design, content development, learning technology management, and stakeholder collaboration—are highly transferable across almost any industry. Whether it's tech, finance, healthcare, or education, every organisation needs to help its people learn and grow.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.